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禾略实习之工作B总U结G回顾

发布于 2017-08-17

<p style="margin: 0px 0px 0.1px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgb(62, 62, 62);"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px;">本文基本上是自己的bug回忆录,也有一些优化的想法。字略多,没配图。</span></p><p style="margin: 0px 0px 0.1px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgb(62, 62, 62);"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;" /></span></p><p style="margin: 0px 0px 0.1px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgb(62, 62, 62);"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px;">在实习期间,我的工作内容也不少。工作任务还是比较重要的,纯打杂的时间真的不多。这也是我选择创业公司实习的另一个重要原因啦——尽可能从不同角度了解公司业务,锻炼自己的能力。</span></p><p style="margin: 0px 0px 0.1px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgb(62, 62, 62);"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;" /></span></p><p style="margin: 0px 0px 0.1px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgb(62, 62, 62);"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px;"></span></p><hr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(62, 62, 62);" /><hr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(62, 62, 62);" /><p style="margin: 0px 0px 0.1px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgb(62, 62, 62);"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 15px;"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 16px;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 15px; font-family: 微软雅黑,sans-serif; color: rgb(171, 25, 66);">【一】基础的工作就是整理数据</span></strong><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;" /></span></p><p style="margin: 0px 0px 0.1px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgb(62, 62, 62);"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px;">虽然是简单的工作,但是要将这个工作更高效地完成,Excel的熟练操作还是非常重要的。</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px; text-decoration: underline;">一旦发现操作比较重复我就会思考是不是有快捷键或功能可以简化工作步骤。一般解决方法就是自己去网上找相关的经验,然后即学即用了。</span></p><p style="margin: 0px 0px 0.1px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgb(62, 62, 62);"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;" /></span></p><p style="margin: 0px 0px 0.1px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgb(62, 62, 62);"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px;">实习之前,我从来没有想过在Excel里面整理数据会有那么多的坑。一来数据成分比较多,二来对于数据的含义理解不足,检查自己的错误的办法很少。</span></p><p style="margin: 0px 0px 0.1px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgb(62, 62, 62);"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;" /></span></p><p style="margin: 0px 0px 0.1px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgb(62, 62, 62);"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px;">最可怕的是,因为我对这些数据没有理解,整个工作过程比较机械,所以工作完成之后我根本就不记得自己做过什么。这个工作看起来很简单,其实非常重要。因为这一块错了,后面就会坑了做算法研究和数据分析的同事,前台更没法跟客户交接了。</span></p><p style="margin: 0px 0px 0.1px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgb(62, 62, 62);"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;" /></span></p><p style="margin: 0px 0px 0.1px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgb(62, 62, 62);"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px;"></span></p><hr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(62, 62, 62);" /><hr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(62, 62, 62);" /><p style="margin: 0px 0px 0.1px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgb(62, 62, 62);"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 15px;"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; color: rgb(171, 25, 66);">【二】城市地图报告的修改</span></strong></span></p><p style="margin: 0px 0px 0.1px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgb(62, 62, 62);"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px;">我参与过广佛和济南的项目。作为实习生,主要就是按照先前的模板将数据改好。这部分的工作和上面的数据整理工作相似的一点就是,它们虽然是机械的工作,但是没有整体报告思路的理解以及数据解读还是很容易犯错的。比如改了图表没改表格,没用对公式等等。</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px; text-decoration: underline;">感觉有机会可以将报告里面所有的计算公式都整理下来,方便后人查阅。</span></p><p style="margin: 0px 0px 0.1px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgb(62, 62, 62);"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;" /></span></p><p style="margin: 0px 0px 0.1px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgb(62, 62, 62);"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px;">和Excel工作不同,PPT制作还要细心。因为一页PPT里面有非常多的元素,从文字到公式到图表再到表格,必须足够细心和专心才能确保所有的元素都修改好,而且没有错漏。</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px; text-decoration: underline;">解决的方法是在接受任务的时候用纸笔记清楚需要修改的地方,所有变量的换算公式也写清楚。工作的时候尽量专注,完成后多多检查。这一点我还需要花力气去提升。</span></p><p style="margin: 0px 0px 0.1px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgb(62, 62, 62);"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;" /></span></p><p style="margin: 0px 0px 0.1px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgb(62, 62, 62);"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px;"></span></p><hr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(62, 62, 62);" /><hr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(62, 62, 62);" /><p style="margin: 0px 0px 0.1px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgb(62, 62, 62);"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 15px;"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 16px;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 15px; font-family: 微软雅黑,sans-serif; color: rgb(171, 25, 66);">【三】城市综合评价模型研究</span></strong><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;" /><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 12px;"></span></span></p><p style="margin: 0px 0px 0.1px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgb(62, 62, 62);"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px;">有一段时间参与了一个小研发工作。报告需要对一个城市的所有街道板块进行评分,给街道打上不同类型的标签。这个工作主要用到excel和spss做分析。也有同事用过MATLAB做过这个模型。</span></p><p style="margin: 0px 0px 0.1px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgb(62, 62, 62);"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;" /></span></p><p style="margin: 0px 0px 0.1px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgb(62, 62, 62);"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px;">对一个模型从完全不了解到应用成功还是让我比较有成就感的。过程中我需要对指标进行不断的调试,然后给老大们看最后的效果。但是因为过程的公式在Excel里面不是一眼就能看见的(用函数完成),做多几遍之后就出人工bug了(真心吐槽自己一万遍)。每次从头开始做确实很累后来就索性固定了模板,错误顺带也固定下来了。</span></p><p style="margin: 0px 0px 0.1px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgb(62, 62, 62);"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;" /></span></p><p style="margin: 0px 0px 0.1px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgb(62, 62, 62);"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px;">最后还是同事帮忙发现错误,无敌尴尬和内疚。</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px; text-decoration: underline;">我也就明白了做算法研发还是得专业同事来,不仅要对模型原理和用法理解,对公式要准确理解才行。</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px;">我的数学半桶水就不大合适做这个专业工作了。</span></p><p style="margin: 0px 0px 0.1px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgb(62, 62, 62);"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;" /></span></p><p style="margin: 0px 0px 0.1px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgb(62, 62, 62);"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px;"></span></p><hr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(62, 62, 62);" /><hr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(62, 62, 62);" /><p style="margin: 0px 0px 0.1px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgb(62, 62, 62);"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px; color: rgb(171, 25, 66);">【四】参与案场报告</span></strong><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;" /><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px;"></span></p><p style="margin: 0px 0px 0.1px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgb(62, 62, 62);"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px;">这是我比较感兴趣的一个工作。主要是根据客户的行为数据和地理数据,形成客户画像和特征总结。一开始也是比较被动,按照已有的报告模板修改。后来带我的师姐要求希望我能自己想出好的形式组织数据,去分析数据,并且有自己的理解,工作状态就比较主动了。</span></p><p style="margin: 0px 0px 0.1px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgb(62, 62, 62);"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;" /></span></p><p style="margin: 0px 0px 0.1px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgb(62, 62, 62);"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px;">我会主动去了解那些区域的特征,还有思考行为数据背后的含义,但是表达不够专业,有时候语言还会绕。过程中有前辈们耐心地指出我的问题,给我很多启发。第二个项目老板甚至刷脸让外援大佬来教我提炼思路。</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px; text-decoration: underline;">通过外援大佬一系列的发问以及建议,我逐渐理清了整个报告的目的和思路。</span></p><p style="margin: 0px 0px 0.1px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgb(62, 62, 62);"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;" /></span></p><p style="margin: 0px 0px 0.1px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgb(62, 62, 62);"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px;">同时,我也在网上看了不少客户画像的文章,印象最深刻的一段话大意是,</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px; text-decoration: underline;">单纯描摹出客户的轮廓特征是没有意义的,关键是这些特征如何影响了他们的消费行为,暗藏了怎样的营销机会等业务上的逻辑。</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px;">这一部分个人认为是需要继续深挖的,否则报告就难以落地了。同时这也是工作最有价值的地方,希望自己以后有机会可以深入做一个。</span></p><p style="margin: 0px 0px 0.1px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgb(62, 62, 62);"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;" /></span></p><p style="margin: 0px 0px 0.1px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgb(62, 62, 62);"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px; color: rgb(171, 25, 66);"></span></strong></p><hr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(62, 62, 62);" /><hr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(62, 62, 62);" /><p style="margin: 0px 0px 0.1px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgb(62, 62, 62);"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px; color: rgb(171, 25, 66);">【五】产品线访谈及录音提炼</span></strong><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;" /></p><p style="margin: 0px 0px 0.1px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgb(62, 62, 62);"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px;">这工作我其实是没有能力参与的。负责这个工作的同事临时要离开一段时间,于是把部分工作分解给我。这个工作对于有经验的“烙饼”来说是非常简单的,就是和对方聊聊天,然后总结出他们的观点即可。</span></p><p style="margin: 0px 0px 0.1px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgb(62, 62, 62);"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;" /></span></p><p style="margin: 0px 0px 0.1px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgb(62, 62, 62);"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px;">而对于我这种小白来说,因为缺乏业务的理解,一无法和对方深入聊,只能浮于问题提纲;二无法抓中对方的核心观点。访谈的对象都是公司总部和大区的管理者们,访谈的问题也比较大,因此我就跟着公司一个大佬去学习一下。</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px; text-decoration: underline;">他访谈的整个流程都比较自然,这需要对问题有足够的理解,可以不露痕迹地引导对方回答一个接</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px; text-decoration: underline;">一个的问题,而且是能够对话的。个人感觉这是一个很好的访谈示范。</span></p><p style="margin: 0px 0px 0.1px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgb(62, 62, 62);"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;" /></span></p><p style="margin: 0px 0px 0.1px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgb(62, 62, 62);"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px;">另外一部分工作是将访谈录音提炼成定性语录。也因为我缺乏对业务和问题的理解,所以算是没有完成。老大认为,虽然这个工作可以由有经验的同事人工完成,但是他更希望能够利用文本分析的方法做。于是我开始了研究文本分析的工具。后来还拉上另一个实习生用python尝试做关键词提取,词频统计等工作。经过这么一遭,我终于下定决心学习python了。</span></p><p style="margin: 0px 0px 0.1px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgb(62, 62, 62);"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;" /></span></p><p style="margin: 0px 0px 0.1px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgb(62, 62, 62);"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px; color: rgb(171, 25, 66);"></span></strong></p><hr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(62, 62, 62);" /><hr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(62, 62, 62);" /><p style="margin: 0px 0px 0.1px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgb(62, 62, 62);"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px; color: rgb(171, 25, 66);">【六】自我认识</span></strong><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;" /></p><p style="margin: 0px 0px 0.1px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgb(62, 62, 62);"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px;">通过这几个月下来的实习,我慢慢发现自己比较喜欢逻辑、框架性的思考;理解力还不错,喜欢用图像表达自己的思路。但是对于数字的敏感度一般,而且不够细心,所以经常会出现一些比较低级的错误。同时还缺乏对业务的认知和理解力。</span></p><p style="margin: 0px 0px 0.1px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgb(62, 62, 62);"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;" /></span></p><p style="margin: 0px 0px 0.1px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgb(62, 62, 62);"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px;">虽然马后炮,但是我觉得一个行业小白如果想要开始对业务的理解,自己可以做的事情有:</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px; text-decoration: underline;">专业术语、行业常用的指标可以见到就记下来,写下前辈们的解读,以后还可以补充自己的解读。第二是多看行业相关的文章和书籍,理解数据在业务上的应用逻辑。为什么要这样算,能够得到什么,如何解释,解决业务上的什么问题。</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px;">还有什么小白可以做的,也欢迎大家留言分享哦!</span></p><p style="margin: 0px 0px 0.1px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgb(62, 62, 62);"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;" /></span></p><p style="margin: 0px 0px 0.1px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgb(62, 62, 62);"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px;"></span></p><hr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(62, 62, 62);" /><hr style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(62, 62, 62);" /><p style="margin: 0px 0px 0.1px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgb(62, 62, 62);"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px;"></span></p><p style="margin: 0px 0px 0.1px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgb(62, 62, 62);"><strong style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px; color: rgb(171, 25, 66);">【七】反馈建议</span></strong></p><p style="margin: 0px 0px 0.1px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgb(62, 62, 62);"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px;">公司发展壮大的同时,我觉得可以在项目管理上借助管理工具进行优化。个人感觉目前工作任务和流程都不够明朗,有时候出现意外,就会手忙脚乱。</span></p><p style="margin: 0px 0px 0.1px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgb(62, 62, 62);"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;" /></span></p><p style="margin: 0px 0px 0.1px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgb(62, 62, 62);"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px;">其次项目结束后可以</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px; text-decoration: underline;">进行一个项目组的复盘,从整个项目到个人的工作总结出贡献和要优化的地方。</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px;">通过这个方法,可以较系统地得到产品迭代的方向,以及个人工作需要完善的部分。</span></p><p style="margin: 0px 0px 0.1px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgb(62, 62, 62);"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;" /></span></p><p style="margin: 0px 0px 0.1px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgb(62, 62, 62);"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px;">最后就是对于员工进行业务理解的引导,</span><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px; text-decoration: underline;">既可以是大佬们每周一个小主题的分享培训,也可以是定期推送好文好书鼓励大家自主学习,然后定期办读后交流也是不错的。</span></p><p style="margin: 0px 0px 0.1px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgb(62, 62, 62);"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif; font-size: 15px; text-decoration: underline;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;" /></span></p><p style="margin: 0px 0px 0.1px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgb(62, 62, 62);"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-family: 微软雅黑,sans-serif;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; font-size: 15px;">实习结束之后,我马上就要开始新一轮的学习啦,希望自己能够吸取经验,以后多加改进,做更好的自己!</span></span></p><p><br /></p><p><img data-s="300,640" data-type="png" data-src="http://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG6XKicvAedjgCuo1bicLEK1fjodrnRyt6zhU12Q18AyRXPVfds2UdayQsBianM8bgicpCwic5Xib9l6mzmg/0?wx_fmt=png" class="" data-ratio="0.9124579124579124" data-w="297" /></p><p><br /></p><p><br /></p><section class="" style="margin-top: 0.5em; margin-bottom: 1.5em; max-width: 100%; box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; line-height: 25.6px; white-space: normal; border-width: medium; border-style: none; border-color: currentcolor; -moz-border-top-colors: none; -moz-border-right-colors: none; -moz-border-bottom-colors: none; -moz-border-left-colors: none; overflow-wrap: break-word !important; background-color: rgb(255, 255, 255);"><section class="" style="margin: auto; max-width: 100%; box-sizing: border-box; border-color: rgb(71, 193, 168); width: 3em; text-align: center; color: rgb(255, 255, 255); font-family: inherit; font-size: 1em; text-decoration: inherit; overflow-wrap: break-word !important;"><section class="" style="max-width: 100%; box-sizing: border-box; border-radius: 50%; width: 3em; height: 3em; line-height: 3.5em; overflow: hidden; font-family: inherit; vertical-align: middle; display: inline-block; overflow-wrap: break-word !important; background-color: rgb(71, 193, 168);"><section class="" style="max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;"><span style="color: rgb(255, 255, 255); font-size: 14px;">更多</span></section></section><section class="" style="margin: -0.92em auto auto; max-width: 100%; box-sizing: border-box; width: 0px; font-family: inherit; border-top: 3em solid rgb(71, 193, 168); overflow-wrap: break-word !important; border-right: 1.4em solid transparent !important; border-left: 1.4em solid transparent !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;" /></section></section></section><p><br /></p><p><br /></p><p><br /></p><p><br /></p><p><br /></p><fieldset class="" style="margin-top: 0.8em; margin-bottom: 0.5em; max-width: 100%; box-sizing: border-box; min-width: 0px; white-space: normal; border-width: 0px; border-style: none; border-color: currentcolor; -moz-border-top-colors: none; -moz-border-right-colors: none; -moz-border-bottom-colors: none; -moz-border-left-colors: none; text-align: center; color: rgb(129, 120, 119); font-size: 13.63px; font-weight: bold; overflow-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="padding: 0.3em 0.5em; max-width: 100%; box-sizing: border-box; border-color: rgb(249, 110, 87); border-radius: 0.5em; text-align: inherit; font-family: inherit; font-weight: inherit; text-decoration: inherit; display: inline-block; box-shadow: 0.2em 0.2em 0.1em rgb(165, 165, 165); overflow-wrap: break-word !important; background-color: rgb(160, 160, 160); color: rgb(0, 0, 0); font-size: 14px;"><p style="max-width: 100%; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="padding: 0.3em 0.5em; max-width: 100%; box-sizing: border-box; border-color: rgb(249, 110, 87); border-radius: 0.5em; text-align: inherit; font-family: inherit; font-weight: inherit; text-decoration: inherit; display: inline-block; box-shadow: 0.2em 0.2em 0.1em rgb(165, 165, 165); overflow-wrap: break-word !important; background-color: rgb(160, 160, 160); font-size: 16px; color: rgb(255, 255, 255);">禾略中国:helue_China</span></p></span></fieldset><p style="max-width: 100%; min-height: 1em; white-space: normal; text-align: center; color: rgb(129, 120, 119); font-size: 13.63px; font-weight: bold; box-sizing: border-box !important; overflow-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(0, 0, 0); font-size: 14px;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;" /></span></p><hr style="max-width: 100%; white-space: normal; text-align: justify; color: rgb(129, 120, 119); font-size: 13.63px; font-weight: bold; box-sizing: border-box !important; overflow-wrap: break-word !important; background-color: rgb(255, 255, 255);" /><p style="max-width: 100%; min-height: 1em; white-space: normal; text-align: center; color: rgb(129, 120, 119); font-size: 13.63px; font-weight: bold; box-sizing: border-box !important; overflow-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(136, 136, 136); font-size: 14px;">陪你想,陪你写,陪你玩</span></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; line-height: 25.6px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important; background-color: rgb(255, 255, 255);"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;" /></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; white-space: normal; text-align: justify; line-height: 24px; box-sizing: border-box !important; overflow-wrap: break-word !important; background-color: rgb(255, 255, 255);"><img data-ratio="1" data-s="300,640" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG4z3ZLnvGz7yzYuZ21wHoX53ZpOwnQhPmGbl2SxSiboaKiaW8L2CuhQBnhRkhP7Z47icicDduyXibFxAAg/640?wx_fmt=jpeg" data-type="jpeg" data-w="640" style="line-height: 1.6; text-indent: 32px; font-family: 宋体; box-sizing: border-box !important; overflow-wrap: break-word !important; width: auto !important; visibility: visible !important;" /></p><p><br /></p>

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