官网首页 › 研究观点 › 观点正文

禾略客研方法论全公开

发布于 2020-03-27

<section style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-size: 14px;"><strong><span style="font-family: 微软雅黑;color: rgb(0, 0, 102);letter-spacing: 1px;font-weight: bold;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">2</span></strong><strong><span style="font-family: 微软雅黑;color: rgb(0, 0, 102);letter-spacing: 1px;font-weight: bold;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">020</span></strong><strong><span style="font-family: 微软雅黑;color: rgb(0, 0, 102);letter-spacing: 1px;font-weight: bold;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">年受疫情影响,楼市进入买方市场。</span></strong></span><br /></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><br /></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-family: 微软雅黑;color: rgb(51, 51, 51);font-weight: normal;background: rgb(255, 255, 255) none repeat scroll 0% 0%;font-size: 14px;">如蝗虫般的疫情迅速席卷全国,餐饮业、旅游业、娱乐业、房地产等行业在毫无准备的情况下暂停营业,期待已久的楼市小阳春如梦幻泡影般破灭。因此广大开发商为了绝地求生,回笼现金流,纷纷采取最简单粗暴的方式:<strong>集中精力搞销售。</strong></span></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-family: 微软雅黑;color: rgb(51, 51, 51);font-weight: normal;background: rgb(255, 255, 255) none repeat scroll 0% 0%;font-size: 14px;">&nbsp;</span></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-family: 微软雅黑;color: rgb(51, 51, 51);font-weight: normal;background: rgb(255, 255, 255) none repeat scroll 0% 0%;font-size: 14px;">因此,在买方市场这一大趋势下,</span><span style="font-size: 14px;"><strong><span style="font-size: 14px;font-family: 微软雅黑;color: rgb(0, 0, 102);letter-spacing: 1px;font-weight: bold;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">房企迫切希望通过客研提升产品和深挖客户的内在需求,来穿越行业周期波动,实现市场规模的突破。</span></strong></span></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-size: 14px;"><strong><span style="font-size: 14px;font-family: 微软雅黑;color: rgb(0, 0, 102);letter-spacing: 1px;font-weight: bold;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">&nbsp;</span></strong></span></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-family: 微软雅黑;color: rgb(51, 51, 51);font-weight: normal;background: rgb(255, 255, 255) none repeat scroll 0% 0%;font-size: 14px;">禾略将近期梳理的客研思路与具体操作与大家进行分享,同时希望能与业内同行交流探讨。</span></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-family: 微软雅黑;color: rgb(51, 51, 51);font-weight: normal;background: rgb(255, 255, 255) none repeat scroll 0% 0%;font-size: 14px;">&nbsp;</span></section><section style="text-align: center;background: rgb(255, 255, 255) none repeat scroll 0% 0%;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-size: 16px;"><strong><span style="color: rgb(51, 51, 51);letter-spacing: 1px;font-weight: bold;">—— PART 1 ——</span></strong></span></section><section style="text-align: center;background: rgb(255, 255, 255) none repeat scroll 0% 0%;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-size: 16px;"><strong>研究背景</strong></span></section><section style="text-align: center;background: rgb(255, 255, 255) none repeat scroll 0% 0%;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><br /></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;font-weight: normal;background: rgb(255, 255, 255) none repeat scroll 0% 0%;font-size: 14px;">在开始分享之前,有一个问题是所有房企都无法回避的:做客研的目的是什么?</span></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;font-weight: normal;background: rgb(255, 255, 255) none repeat scroll 0% 0%;font-size: 14px;">&nbsp;</span></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-size: 14px;"><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">是为了对症下药?节约成本?还是吸引回头客?我们认为房企做客研的根本目的应该是</span><strong><span style="font-family: 微软雅黑;color: rgb(0, 0, 102);letter-spacing: 1px;font-weight: bold;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">形成其独特的品牌形象</span></strong><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">,</span><strong><span style="font-family: 微软雅黑;color: rgb(0, 0, 102);letter-spacing: 1px;font-weight: bold;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">提升产品核心竞争力</span></strong><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">。</span></span></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;font-size: 14px;">&nbsp;</span></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;font-weight: normal;background: rgb(255, 255, 255) none repeat scroll 0% 0%;font-size: 14px;">那么,客户研究的工作要怎么开展?禾略<span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;font-weight: normal;background: rgb(255, 255, 255) none repeat scroll 0% 0%;font-size: 14px;">对客研的核心思路</span>应<span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;font-weight: normal;background: rgb(255, 255, 255) none repeat scroll 0% 0%;font-size: 14px;">结合住宅开发的核心资源配置,</span>从客户、土地、产品层层递进,而非仅仅关注单一的层面。<br /></span></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><br /></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><img class="rich_pages" data-ratio="0.5631768953068592" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxrePUJg7WWtx99yF2beGErLmZJ6zA9A9UTmJOs6Ys4M7Ym6S966rMbP5Q3lmJcr5VlIBvgONPvlA/640?wx_fmt=png" data-type="png" data-w="831" style="" /><br /></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-size: 14px;"><strong><span style="font-family: 微软雅黑;color: rgb(255, 255, 255);letter-spacing: 1px;font-weight: bold;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">&nbsp;</span><span style="font-family: 微软雅黑;color: rgb(0, 0, 102);letter-spacing: 1px;font-weight: bold;background: rgb(255, 255, 255) none repeat scroll 0% 0%;"><br /></span></strong></span></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-size: 14px;"><strong><span style="font-family: 微软雅黑;color: rgb(0, 0, 102);letter-spacing: 1px;font-weight: bold;background: rgb(255, 255, 255) none repeat scroll 0% 0%;"><span style="font-family: 微软雅黑;">客户与土地</span>——隐喻</span></strong></span></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;font-size: 14px;">1、不同目标客户或者细分客户,对于土地属性的需求或者是诉求是什么?</span></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;font-size: 14px;">2、如何挖掘土地背后所蕴含的东西?能代表客户以后怎样的生活?能给客户或城市的市场传达什么样的信息?<br /></span></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-size: 14px;"><strong><span style="font-family: 微软雅黑;color: rgb(0, 0, 102);letter-spacing: 1px;font-weight: bold;background: rgb(255, 255, 255) none repeat scroll 0% 0%;"><span style="font-family: 微软雅黑;">客户与产品</span>——自洽</span></strong></span></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;font-size: 14px;">1、不同的细分客户对于产品的敏感点、需求是什么?哪些是关键需求?</span></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-size: 14px;"><span style="color: rgb(0, 0, 0);letter-spacing: 1px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">‌‌</span><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">2、目前<span style="font-family: 微软雅黑;">市场上很多项目或售楼部</span></span><span style="color: rgb(0, 0, 0);letter-spacing: 1px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">‌‌</span><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">越来越雷同,缺少独特的品牌特色,</span><span style="color: rgb(0, 0, 0);letter-spacing: 1px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">‌‌</span><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">不同的开发商如何对其目标客户所提供的产品,与自身品牌形成自洽的体系?<br /></span></span></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-size: 14px;"><strong><span style="font-family: 微软雅黑;color: rgb(0, 0, 102);letter-spacing: 1px;font-weight: bold;background: rgb(255, 255, 255) none repeat scroll 0% 0%;"><span style="font-family: 微软雅黑;">土地与产品</span>——稀缺</span></strong></span></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-size: 14px;"><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">土地到底该匹配什么样的产品,才能给客户提供一种独特、稀缺的体验?</span><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;font-weight: normal;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">&nbsp;</span></span></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;font-weight: normal;background: rgb(255, 255, 255) none repeat scroll 0% 0%;font-size: 14px;">&nbsp;</span></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-size: 14px;"><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">通过以上的种种思考,禾略创新了客研的形式,研发了</span><strong><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">客户地图、城</span></strong></span><span style="font-size: 14px;"><strong><span style="font-size: 14px;font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">市地图、产品地图</span></strong></span><span style="font-size: 14px;"><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;font-weight: normal;background: rgb(255, 255, 255) none repeat scroll 0% 0%;"><span style="font-family: 微软雅黑;">,它们到底是什么?我们对其明晰了定义</span>——<br /><br /></span></span></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-size: 14px;"><strong><span style="font-family: 微软雅黑;color: rgb(0, 0, 102);letter-spacing: 1px;font-weight: bold;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">客户地图</span></strong><strong><span style="font-family: 微软雅黑;color: rgb(0, 0, 102);letter-spacing: 1px;font-weight: bold;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">-需求端</span></strong><strong><span style="font-family: 微软雅黑;color: rgb(0, 0, 102);letter-spacing: 1px;font-weight: bold;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">:</span></strong><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">客户地图是将需求端信息落在地图上,形成客户对于区域土地的需求地图,对快速投策、产策形成有效支撑。<br /><br /></span></span></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-size: 14px;"><strong><span style="font-family: 微软雅黑;color: rgb(0, 0, 102);letter-spacing: 1px;font-weight: bold;background: rgb(255, 255, 255) none repeat scroll 0% 0%;"><span style="font-family: 微软雅黑;">城市地图</span>-供给端</span></strong><span style="font-family: 微软雅黑;color: rgb(0, 0, 102);letter-spacing: 1px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">:</span><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">城市地图通过对城市基本面、市场特征、板块基本面三个基本层面的研究,实现快速决策城市价值、快速判断土地价值、提高开发运营效率。<br /><br /></span></span></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-size: 14px;"><strong><span style="font-family: 微软雅黑;color: rgb(0, 0, 102);letter-spacing: 1px;font-weight: bold;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">产品地图</span></strong><strong><span style="font-family: 微软雅黑;color: rgb(0, 0, 102);letter-spacing: 1px;font-weight: bold;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">-产品端</span></strong><strong><span style="font-family: 微软雅黑;color: rgb(0, 0, 102);letter-spacing: 1px;font-weight: bold;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">:</span></strong><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">产品地图,是将关于产品的所有信息,落到地图上,与客户地图匹配后,找到产品创新与发力方向。之前因样本量不足,难以形成体系化研究,仅此疫情,很多开发商在网络上公开了产品信息,相信不久的未来,产品地图也会出世。</span><span style="font-family: 等线;">&nbsp;</span></span></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-size: 14px;"><strong><span style="font-family: 微软雅黑;color: rgb(255, 255, 255);letter-spacing: 1px;font-weight: bold;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">&nbsp;</span></strong></span></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;font-weight: normal;background: rgb(255, 255, 255) none repeat scroll 0% 0%;font-size: 14px;">很多客研<span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;font-weight: normal;background: rgb(255, 255, 255) none repeat scroll 0% 0%;font-size: 14px;">仅单纯对客户进行调研,</span>很多研究内容都浮于表面,研究框架形似而无神,到最后对研究人群的特征轻车熟路,但对房地产开发却百无一用。<br /><br />因此,客户研究万不能只停留在形而上,不然就会进入自嗨模式,针对客户研究,我们认为可以输出四类成果。<br /><br /></span></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-size: 14px;"><span style="font-family: 微软雅黑;color: rgb(0, 0, 102);letter-spacing: 1px;font-weight: bold;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">①&nbsp;</span><strong><span style="font-family: 微软雅黑;color: rgb(0, 0, 102);letter-spacing: 1px;font-weight: bold;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">客户细分:服务于管理、统一语言、城市客户细分或集团客研体系属地化<br /></span></strong></span></section><section style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;font-weight: normal;background: rgb(255, 255, 255) none repeat scroll 0% 0%;font-size: 14px;">研究客户就一定不能脱离市场,能经得起市场验证的客研才是好的客研。<br /></span></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><br /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><img class="rich_pages" data-ratio="0.5631768953068592" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxrePUJg7WWtx99yF2beGErwYNicf1u6mxNWA6FPWVCibLeRs5G50GTeEEldMlD217s2Z8ByDic1xuTw/640?wx_fmt=png" data-type="png" data-w="831" style="" /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><img class="rich_pages" data-ratio="0.5631768953068592" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxrePUJg7WWtx99yF2beGErmy7iaoaKibUuhUWezy7ibRicQzuyvLeVn0K98C5biangODH32IfVqdpVNPQ/640?wx_fmt=png" data-type="png" data-w="831" style="" /></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><br /></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-size: 14px;"><span style="font-family: 微软雅黑;color: rgb(0, 0, 102);letter-spacing: 1px;font-weight: bold;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">②&nbsp;</span><strong><span style="font-family: 微软雅黑;color: rgb(0, 0, 102);letter-spacing: 1px;font-weight: bold;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">地图落位:市场机会、客户机会的挖掘</span></strong></span></section><p style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;font-weight: normal;background: rgb(255, 255, 255) none repeat scroll 0% 0%;font-size: 14px;"><span style="font-size: 14px;"><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;font-weight: normal;background: rgb(255, 255, 255) none repeat scroll 0% 0%;"><span style="font-family: 微软雅黑;">以沈阳为例:我们根据市场供应板块和客户需求板块进行交叉分析,可以带来一些比较有意思的结论。</span>X<span style="font-family: 微软雅黑;">轴为需求端,</span>y轴为供应端,划分成四类市场:<br /></span></span></span></p><p style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;font-weight: normal;background: rgb(255, 255, 255) none repeat scroll 0% 0%;font-size: 14px;"><span style="font-size: 14px;"><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;font-weight: normal;background: rgb(255, 255, 255) none repeat scroll 0% 0%;"></span><strong><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;font-weight: bold;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">有需求缺供给市场:</span></strong><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;font-weight: normal;background: rgb(255, 255, 255) none repeat scroll 0% 0%;"><span style="font-family: 微软雅黑;">可以捡便宜的</span>“蓝海市场”;<br /></span></span></span></p><p style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;font-weight: normal;background: rgb(255, 255, 255) none repeat scroll 0% 0%;font-size: 14px;"><span style="font-size: 14px;"><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;font-weight: normal;background: rgb(255, 255, 255) none repeat scroll 0% 0%;"></span><strong><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;font-weight: bold;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">无需求无供给市场:</span></strong><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;font-weight: normal;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">可承接有需求有供给板块的外溢机会。</span></span><br /></span></p><p style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;font-weight: normal;background: rgb(255, 255, 255) none repeat scroll 0% 0%;font-size: 14px;"><br /></span></p><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages js_insertlocalimg" data-ratio="0.5625" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxrePUJg7WWtx99yF2beGErCEb1diaEaicJvVmHB29YbFVpJWgJWogAjQL1zNjoN1sSDCVvCGYa7fsw/640?wx_fmt=png" data-type="png" data-w="1280" style="" /></section><section style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;font-weight: normal;background: rgb(255, 255, 255) none repeat scroll 0% 0%;font-size: 14px;"></span><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;font-weight: normal;background: rgb(255, 255, 255) none repeat scroll 0% 0%;font-size: 14px;"><br /></span></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-size: 14px;"><span style="font-family: 微软雅黑;color: rgb(0, 0, 102);letter-spacing: 1px;font-weight: bold;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">③&nbsp;</span><strong><span style="font-family: 微软雅黑;color: rgb(0, 0, 102);letter-spacing: 1px;font-weight: bold;background: rgb(255, 255, 255) none repeat scroll 0% 0%;"><span style="font-family: 微软雅黑;">界定风险值</span>——从单价角度考虑,为投策、产策给予直接指导</span></strong></span></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><img class="rich_pages" data-ratio="0.5631768953068592" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxrePUJg7WWtx99yF2beGEr1wGbTBJga8x93FibjeoS79yJ0VBFI25TYOwCZOF4g2Xn8COFUPS4SzQ/640?wx_fmt=png" data-type="png" data-w="831" style="" /></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><br /></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-size: 14px;"><span style="font-family: 微软雅黑;color: rgb(0, 0, 102);letter-spacing: 1px;font-weight: bold;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">④&nbsp;</span><strong><span style="font-family: 微软雅黑;color: rgb(0, 0, 102);letter-spacing: 1px;font-weight: bold;background: rgb(255, 255, 255) none repeat scroll 0% 0%;"><span style="font-family: 微软雅黑;">客户产品匹配</span>——找到每种类型客户功能与品质的关系,为企业产品库做支撑<br /></span></strong></span></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><img class="rich_pages" data-ratio="0.5631768953068592" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxrePUJg7WWtx99yF2beGErmJ0OK4rc0PCcP6XJhkaoYqcMR8yRlvRcauBicrribAfiaUn2nwibC9kyKQ/640?wx_fmt=png" data-type="png" data-w="831" style="" /><br /></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;font-weight: normal;background: rgb(255, 255, 255) none repeat scroll 0% 0%;font-size: 14px;">&nbsp;</span></section><section style="text-align: center;background: rgb(255, 255, 255) none repeat scroll 0% 0%;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-size: 16px;"><strong><span style="color: rgb(51, 51, 51);letter-spacing: 1px;font-weight: bold;">—— PART </span></strong><strong><span style="color: rgb(51, 51, 51);letter-spacing: 1px;font-weight: bold;">2</span></strong><strong><span style="color: rgb(51, 51, 51);letter-spacing: 1px;font-weight: bold;">&nbsp;——</span></strong></span></section><section style="text-align: center;background: rgb(255, 255, 255) none repeat scroll 0% 0%;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-size: 16px;"><strong>研究框架</strong></span></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-size: 14px;"><strong><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;font-weight: bold;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">&nbsp;</span></strong></span></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;font-size: 14px;">客户是在变化的,客户的思维和偏好也会随之变化<strong>,</strong></span><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;font-size: 14px;">基于以上的四个成果,为改变客研</span><span style="font-size: 14px;"><strong><span style="font-family: 微软雅黑;color: rgb(0, 0, 102);letter-spacing: 1px;font-weight: bold;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">缺乏延续性</span></strong></span><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;font-size: 14px;">和</span><span style="font-size: 14px;"><strong><span style="font-size: 14px;font-family: 微软雅黑;color: rgb(0, 0, 102);letter-spacing: 1px;font-weight: bold;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">动态监测</span></strong></span><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;font-size: 14px;">的劣势,禾略逐步迭代优化了客研体系。</span></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;font-size: 14px;">&nbsp;</span></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><img class="rich_pages" data-ratio="0.5631768953068592" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxrePUJg7WWtx99yF2beGErqn9pzMibDmpQb8dnyp8g8ibiagfCickGC3gBQNqN6ibMsOdMIIrUR0ibQIdQ/640?wx_fmt=png" data-type="png" data-w="831" style="" /><br /></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;font-size: 14px;">&nbsp;</span></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-size: 14px;"><strong><span style="font-size: 14px;font-family: 微软雅黑;color: rgb(0, 0, 102);letter-spacing: 1px;font-weight: bold;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">一、客户战略-客户趋势<br /><br /></span></strong></span></section><section style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-size: 14px;"><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">人口周期节奏:通过人口周期预测购年龄结构、家庭结构、支付力,把握主力客群和机会客群,指导产品设计逻辑;</span><span style="font-family: 等线;">&nbsp;&nbsp;</span></span></section><section style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;font-size: 14px;">&nbsp;</span></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><img class="rich_pages" data-ratio="0.5631768953068592" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxrePUJg7WWtx99yF2beGErGibxtYiatsxcljesFnrFmGmKMX3lNap2be9uicTDPzuzOqePic0sNSpw3g/640?wx_fmt=png" data-type="png" data-w="831" style="" /></section><section style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><img class="rich_pages" data-ratio="0.5631768953068592" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxrePUJg7WWtx99yF2beGErjQwVeHQR8AfNvicI4sX1PkRicMUQ0AImwJ2icm1vquiadDSMtIvuI6uFJg/640?wx_fmt=png" data-type="png" data-w="831" style="" /><br /><br /><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;font-size: 14px;">在支付力层面上,我们选择<strong>月薪</strong>这个指标来作为主要衡量指标。购房者关注的点无非有两个:<strong>单价和总价</strong>。<br /><br />目前,<span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;font-size: 14px;">父母支持</span>完成首付<span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;font-size: 14px;">成为房地产市场的主流行情</span>,所以首付能力衡量购房者的特征会造成一定的误差,但就月供而言,一般是由夫妻或个人自己偿还。<span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;font-size: 14px;">因此,</span>我们通过智联招聘的工资数据反推出可以支付的月供以及总价范围,对不同收入层级的客群进行划分。<br /><br /></span></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><img class="rich_pages" data-ratio="0.5631768953068592" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxrePUJg7WWtx99yF2beGErDCtNORs4HxqGv09nhibsZBgqnAcB8IzUZ1GOmFhGVnODyokb92DRhNA/640?wx_fmt=png" data-type="png" data-w="831" style="" /></section><section style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;font-size: 14px;"><br /></span></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;text-align: left;"><span style="font-size: 14px;"><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">人无法独立于环境之外,处于消费时代的趋势下,</span><span style="">房屋消费代表消费者自我价值的实现,意味着</span><strong><span style="font-family: 微软雅黑;color: rgb(0, 0, 102);letter-spacing: 1px;font-weight: bold;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">房屋消费不仅追求功能的满足,更是生活方式的选择</span></strong><strong><span style="font-family: 微软雅黑;color: rgb(0, 0, 102);font-weight: bold;">。</span></strong></span></section><section style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-size: 14px;"><br /></span></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><img class="rich_pages" data-ratio="0.5631768953068592" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxrePUJg7WWtx99yF2beGErGFIBxlsiahjHP0P4ukbE9LL4Vibus07LX6aFibkNteqNUjtjQw5J1ibGgA/640?wx_fmt=png" data-type="png" data-w="831" style="" /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><img class="rich_pages" data-ratio="0.5631768953068592" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxrePUJg7WWtx99yF2beGEr5icm2UrjmFuEJhcyHgyzPiblj84X7ryZtyGdARz0muXzYEol4oyQQRVQ/640?wx_fmt=png" data-type="png" data-w="831" style="" /></section><section style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><img class="rich_pages" data-ratio="0.5631768953068592" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxrePUJg7WWtx99yF2beGErnibhuz6yL71Ml32PkT2zXT7ByRsBBl0RqfyULJzJnjDswMtln50icJxw/640?wx_fmt=png" data-type="png" data-w="831" style="" /><br /></section><section style="text-align: left;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-family: 等线;font-size: 14px;"><br /></span></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-size: 14px;"><strong><span style="font-size: 14px;font-family: 微软雅黑;color: rgb(0, 0, 102);font-weight: bold;">二、生意模式-土地客户产品匹配<br /><br /></span></strong></span></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><img class="rich_pages" data-ratio="0.5631768953068592" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxrePUJg7WWtx99yF2beGEr5abxo4d1wWro7rukYSe3E85RVuIiadPA8a8fnG9Aia1QcuIr0aOWyD4w/640?wx_fmt=png" data-type="png" data-w="831" style="" /><br /></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;font-size: 14px;">&nbsp;</span></section><p style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-size: 14px;"><strong><span style="font-family: 微软雅黑;color: rgb(0, 0, 102);font-weight: bold;">大数据看趋势,小数据看结构</span></strong><strong><span style="font-family: 微软雅黑;color: rgb(0, 0, 102);font-weight: bold;">。</span></strong><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;"><br /></span></span></p><p style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-size: 14px;"><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;"><br /></span></span></p><p style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-size: 14px;"><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">禾略认为一个完整的客户地图是不单单包含客户问卷,单点访谈这类小数据抽样调查的,一定是大数据和小数据相结合的研究模式。<br /></span></span></p><p style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-size: 14px;"><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;"><br /></span></span></p><p style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-size: 14px;"><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">所以我们将客户地图分为</span><strong><span style="font-family: 微软雅黑;color: rgb(0, 0, 102);font-weight: bold;">(大数据)城市与市场研究、客户大数据研究、(小数据)客户样本确定、定性研究、定量研究、成果导出</span></strong><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">六个阶段。</span></span></p><section style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;font-size: 14px;">&nbsp;</span></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><img class="rich_pages js_insertlocalimg" data-ratio="0.5625" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxrePUJg7WWtx99yF2beGErhDzFpFsHgDlDMKunhds86LTMDU2ejg1NW2SpA4atSjjm0HibdgaRAow/640?wx_fmt=png" data-type="png" data-w="1280" style="" /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><img class="rich_pages js_insertlocalimg" data-ratio="0.5625" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxrePUJg7WWtx99yF2beGErZpprWHyLZ6LFeQjXmJ2RdjHLbCyVriaFf1V6cIVwibNAqiaGhCynAic2qg/640?wx_fmt=png" data-type="png" data-w="1280" style="" /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><img class="rich_pages js_insertlocalimg" data-ratio="0.5625" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxrePUJg7WWtx99yF2beGErHjrpeWnVDZ9bPpn30cJsI6zGhwobflmvgIPZJS8pBBKK1eEK8GRG9Q/640?wx_fmt=png" data-type="png" data-w="1280" style="" /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><img class="rich_pages js_insertlocalimg" data-ratio="0.5625" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxrePUJg7WWtx99yF2beGErXBJtibHMDicDz7vicmckJCncOQtygh0mSV6Xib2W1SNghasVoXtUj8ptxg/640?wx_fmt=png" data-type="png" data-w="1280" style="" /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><img class="rich_pages js_insertlocalimg" data-ratio="0.5625" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxrePUJg7WWtx99yF2beGErAIrtE6WdI9YeysTbiaArojtQQNGaCd6HQrN7tCTW6A3lZmgSF40bR5Q/640?wx_fmt=png" data-type="png" data-w="1280" style="" /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><img class="rich_pages js_insertlocalimg" data-ratio="0.5625" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxrePUJg7WWtx99yF2beGErJAxmaXjERjQwEerOr6IY8rjqDo3RfefFdS3OibVMMVFwp7DcEG8hCSw/640?wx_fmt=png" data-type="png" data-w="1280" style="" /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><img class="rich_pages js_insertlocalimg" data-ratio="0.5625" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxrePUJg7WWtx99yF2beGErlBk9HbzNqwC0zF80Pib35ADr5QyFIFYBiby4nqgJfG92oXnXPk9xAiaibA/640?wx_fmt=png" data-type="png" data-w="1280" style="" /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><img class="rich_pages js_insertlocalimg" data-ratio="0.5625" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxrePUJg7WWtx99yF2beGErtiaTVn14hJIl57M62tEOzINe6Micy5B9YiaNc0htClOCveBQB9ibFXWVYQ/640?wx_fmt=png" data-type="png" data-w="1280" style="" /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><img class="rich_pages js_insertlocalimg" data-ratio="0.5625" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxrePUJg7WWtx99yF2beGErU0IvRiabRz0VwBvXa8waiaiaPR3FulGxdNRMQbAWWW9bdoXYqFu3s9EXQ/640?wx_fmt=png" data-type="png" data-w="1280" style="" /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><img class="rich_pages js_insertlocalimg" data-ratio="0.5625" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxrePUJg7WWtx99yF2beGErwtD2b4af6RLkfRyq1zvzvfiamarABI0wzCzs3oIwX2fo31hFHHpMdxw/640?wx_fmt=png" data-type="png" data-w="1280" style="" /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><img class="rich_pages js_insertlocalimg" data-ratio="0.5625" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxrePUJg7WWtx99yF2beGErxGJBfntwBRjibicuvXs6VAEyV6gdKjBdRKXJicYdOtYiasMicaiaFj1SuMmQ/640?wx_fmt=png" data-type="png" data-w="1280" style="" /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><img class="rich_pages js_insertlocalimg" data-ratio="0.5625" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxrePUJg7WWtx99yF2beGErNiaXeUlSIpDX9xfPEJC8cAKkhSkJ7VmjegbxNMotGDYp2icdDddVrUQg/640?wx_fmt=png" data-type="png" data-w="1280" style="" /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><img class="rich_pages js_insertlocalimg" data-ratio="0.5625" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxrePUJg7WWtx99yF2beGEr70icENo9JSDk77aWK6aMN1Z4pJ5vAy9lAE8AStpulHviaXs7aaGDqHPg/640?wx_fmt=png" data-type="png" data-w="1280" style="" /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><img class="rich_pages js_insertlocalimg" data-ratio="0.5625" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxrePUJg7WWtx99yF2beGErHWKZPr36xtba1wg3ThVxJ0Qj2GyS557LKm80EWXRicldgZIlCr7BaWA/640?wx_fmt=png" data-type="png" data-w="1280" style="" /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><img class="rich_pages js_insertlocalimg" data-ratio="0.5625" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxrePUJg7WWtx99yF2beGErHUDfMOxibf9MmgJ0ldXBibibFkbBuecKnTFzRkSZ9WQUwO4hsRdiawKqMw/640?wx_fmt=png" data-type="png" data-w="1280" style="" /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><img class="rich_pages js_insertlocalimg" data-ratio="0.5625" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxrePUJg7WWtx99yF2beGEr42IngjZsPGGHibMR3DSee52FNBQwv12UHfYPhOAUgICeVOiaE9ptA18g/640?wx_fmt=png" data-type="png" data-w="1280" style="" /></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><br /></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-size: 14px;"><strong><span style="font-size: 14px;font-family: 微软雅黑;color: rgb(0, 0, 102);font-weight: bold;">三、动态监测</span></strong></span></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;font-size: 14px;"><br />洞察客户发展变化趋势与市场竞争性趋势,实现行业数据可追溯、可更新。</span></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-family: 等线;font-size: 14px;">&nbsp;&nbsp;</span></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><img class="rich_pages js_insertlocalimg" data-ratio="0.5625" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxrePUJg7WWtx99yF2beGErXJzPMHX7J1ibpugN5uibIw7DqHvyaMRnbllTyj9at6xOuUtoGibWTPIkQ/640?wx_fmt=png" data-type="png" data-w="1280" style="" /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><img class="rich_pages js_insertlocalimg" data-ratio="0.5625" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxrePUJg7WWtx99yF2beGErSZKdXYxGxrKoLlFeXicnKcIG69NFf3cHLbShVgVFLKVdUP9ibs0m16Gg/640?wx_fmt=png" data-type="png" data-w="1280" style="" /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><img class="rich_pages js_insertlocalimg" data-ratio="0.5625" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxrePUJg7WWtx99yF2beGErDRYsXulAu8YgFFwfFVd05iaXpuSlgU1Dib8Mwm8h7qAjuVm0QZyLOW6g/640?wx_fmt=png" data-type="png" data-w="1280" style="" /></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><br /></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-size: 14px;"><strong><span style="font-size: 14px;font-family: 微软雅黑;color: rgb(0, 0, 102);font-weight: bold;">四、落地使用</span></strong></span></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;font-size: 14px;"><br />通过城市进入、土地获取、项目定位、规划设计、产品营销、客户入住后评估,形成生态圈。</span></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-size: 14px;"><strong><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;font-weight: bold;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">&nbsp;</span></strong></span></section><section style="text-align: center;background: rgb(255, 255, 255) none repeat scroll 0% 0%;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-size: 16px;"><strong><span style="color: rgb(51, 51, 51);letter-spacing: 1px;font-weight: bold;">—— PART </span></strong><strong><span style="color: rgb(51, 51, 51);letter-spacing: 1px;font-weight: bold;">3</span></strong><strong><span style="color: rgb(51, 51, 51);letter-spacing: 1px;font-weight: bold;">&nbsp;——</span></strong></span></section><section style="text-align: center;background: rgb(255, 255, 255) none repeat scroll 0% 0%;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-size: 16px;"><strong>标准化流程</strong></span></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;font-size: 14px;"><br />在前面工作的基础上,禾略为了确保样本量真实有效且合理进行了以下流程——<br /><br /></span></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages js_insertlocalimg" data-ratio="0.5625" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxrePUJg7WWtx99yF2beGErhjtcjva52Ze2icfpRmHb1cZvZPYoSAciakxWWtPTJJib0oLXdKsXNe8Eg/640?wx_fmt=png" data-type="png" data-w="1280" style="" /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages js_insertlocalimg" data-ratio="0.5625" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxrePUJg7WWtx99yF2beGErt6BRAhlMv0BH4ptKdkIm08sT0TW2S8GLvoHhf83U8sc7a5yFMaQUFQ/640?wx_fmt=png" data-type="png" data-w="1280" style="" /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages js_insertlocalimg" data-ratio="0.5625" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxrePUJg7WWtx99yF2beGErPcKByic1dBS4CFsvckVF0o8ibjfc5v0EcXHnwhHHAtetXKXkYjWGOYyg/640?wx_fmt=png" data-type="png" data-w="1280" style="" /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages js_insertlocalimg" data-ratio="0.5625" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxrePUJg7WWtx99yF2beGErNV18l1tiangXPUEeYyS6hN8h1EPbiaLSibUibkSB2icB8b2bJrbjxaxCCcw/640?wx_fmt=png" data-type="png" data-w="1280" style="" /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages js_insertlocalimg" data-ratio="0.5625" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxrePUJg7WWtx99yF2beGErib5jW36yMUbCufyOUQZHDy9SU5FnGvrnLo4BpgoTtiahd5CnO9nuCoIA/640?wx_fmt=png" data-type="png" data-w="1280" style="" /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages js_insertlocalimg" data-ratio="0.5625" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxrePUJg7WWtx99yF2beGEr7EudSCqF0XsBYJAia9yHrowmQX6JvIo8oXCvZ3cJAqjqz1ozZZSEPlg/640?wx_fmt=png" data-type="png" data-w="1280" style="" /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages js_insertlocalimg" data-ratio="0.5625" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxrePUJg7WWtx99yF2beGErlibGPGtoXew9LgTjM2hX5qfnyEO8JDrayQgMb2v6b2KxxsjeLS8OX5A/640?wx_fmt=png" data-type="png" data-w="1280" style="" /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages js_insertlocalimg" data-ratio="0.5625" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxrePUJg7WWtx99yF2beGErn5jhfkrQkbb5Vgc5w1qjJWz3qoKUGoxCX47WPy49EqsOHCWVxYKUDQ/640?wx_fmt=png" data-type="png" data-w="1280" style="" /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages js_insertlocalimg" data-ratio="0.5625" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxrePUJg7WWtx99yF2beGErcBSfnEy01cWyH5YHXXeNXiavfagEYCmcOecO3JLoicz9Voe06o9woRgg/640?wx_fmt=png" data-type="png" data-w="1280" style="" /></section><section style="text-align: right;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="color: rgb(178, 178, 178);letter-spacing: 1px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;font-size: 14px;">商务合作:yumx@urasr.com</span></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-size: 14px;"><strong><span style="font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;font-weight: bold;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">&nbsp;</span><span style="font-size: 14px;font-family: 微软雅黑;color: rgb(0, 0, 0);letter-spacing: 1px;font-weight: bold;background: rgb(255, 255, 255) none repeat scroll 0% 0%;"><br /></span></strong></span></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;text-align: center;"><span style="font-size: 15px;"><strong><span style="font-size: 15px;font-family: 微软雅黑;color: rgb(0, 0, 102);letter-spacing: 1px;font-weight: bold;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">↓↓↓ 戳原文链接,可观看本次直播录屏 ↓↓↓<br />还有更多禾略地产行业科普课程等你来解锁~</span></strong></span></section><section style="margin: 0px 8px;padding: 0px;text-align: center;color: rgb(51, 51, 51);text-transform: none;line-height: 1.75em;text-indent: 0px;letter-spacing: normal;clear: both;font-size: 17px;font-style: normal;font-variant: normal;font-weight: 400;text-decoration: none;word-spacing: 0px;white-space: normal;max-width: 100%;box-sizing: border-box;-webkit-text-stroke-width: 0px;overflow-wrap: break-word;background-color: rgb(255, 255, 255);"><br /></section><section style="font-variant-numeric: normal;font-variant-east-asian: normal;white-space: normal;text-align: center;line-height: 1.75em;letter-spacing: 0.54px;min-height: 1em;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" style="margin: 0px;max-width: 100%;padding: 0px;width: 677px !important;height: auto !important;visibility: visible !important;" data-ratio="0.7547169811320755" data-type="png" data-s="300,640" data-w="954" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwY1AC78s4CGW9G8LjECIXfgkXIT2VtsEAq4IRk78zdv1pwnGO2QayJufnoVriasPiaxweKKrRVSpfA/640?wx_fmt=png" /><span style="box-sizing: border-box;color: rgb(178, 178, 178);font-size: 14px;max-width: 100%;overflow-wrap: break-word;"><br />——&nbsp; END&nbsp; ——<br style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;" /></span><br /></section><section style="font-variant-numeric: normal;font-variant-east-asian: normal;white-space: normal;text-align: center;line-height: 1.75em;letter-spacing: 0.54px;min-height: 1em;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word;margin-left: 8px;margin-right: 8px;"><span style="box-sizing: border-box;font-size: 12px;max-width: 100%;overflow-wrap: break-word;">猜你想再看<br style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;" /></span></section><section style="font-variant-numeric: normal;font-variant-east-asian: normal;text-indent: 0em;white-space: normal;text-align: center;line-height: 1.75em;letter-spacing: 0.54px;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word;background-color: rgb(255, 255, 255);margin-left: 8px;margin-right: 8px;"><br /></section><section style="font-variant-numeric: normal;font-variant-east-asian: normal;text-indent: 0em;white-space: normal;text-align: left;line-height: 1.75em;letter-spacing: 0.54px;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word;background-color: rgb(255, 255, 255);margin-left: 8px;margin-right: 8px;"><span style="font-size: 12px;"><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"><span style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;">城市:</span></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><span style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;">|&nbsp;</span></span><span style="box-sizing: border-box;font-size: 12px;max-width: 100%;overflow-wrap: break-word;"><a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=1&amp;sn=191239418c15b0c6f395c843415da5fd&amp;chksm=8351793eb426f028970ac64031955167bfde997cdc96375bfb3bce25b5076f1458e11be2be27&amp;token=217203186&amp;lang=zh_CN&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;">徐州</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=4&amp;sn=3a8acfb05820bbd38cd7b15a58e92ec9&amp;chksm=8351793eb426f028dfd96ec6ffc5239a84aaf25b6643813aa6b4a597b9a3215e7ab25e2b4eaf&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;">宿迁</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=3&amp;sn=1fcdc66fac79d5ba9504bc24314a14f9&amp;chksm=8351793eb426f02829eef9ba1dfcb8c3e91edb05d3c1d34c548b82f618928834f1da5907d2e7&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;">淮北</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=2&amp;sn=18d65f24543e71ff6bc70eb1cb0a7bde&amp;chksm=8351793eb426f028b98805f0f7555bfc57e3aefe6c76e7ca8df0369ad5dcc4a593a011a9b029&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;">唐山</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=5&amp;sn=9f550e5d1f6bd3becc92df723adedd61&amp;chksm=8351793eb426f0289523b13ecd4fcb3d227a3cb259a09e504d388ace5a5eb25ece3aecfe8d46&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;">天津</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831491&amp;idx=4&amp;sn=4c4fb5ce9d25c1fe6012d719c5878c82&amp;chksm=8351799cb426f08a8a6b9f35c8db84ceac56401b6da4a6429d1bc5e3339251db372a5045c242&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;">深汕</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=5&amp;sn=c2d8bae147d4a2d86ec992c50c39ddad&amp;chksm=8351796cb426f07a50b1acbe92593aabba12c3fb95e9966d93ecad99918dbcf654b9ce767405&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;">哈尔滨</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831491&amp;idx=3&amp;sn=1e787f725d62f227dbc6c33d0b9ea3eb&amp;chksm=8351799cb426f08accd8896c160b37e7a4436d21e1fbf2cc596763115db5ef6e04dc914ce478&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;">兰州</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=4&amp;sn=048088acd651254d77cc238d71b1af04&amp;chksm=8351796cb426f07a7c36e33460f244db68a856502151c73820b314470b7e24412b9a8b6dcd5b&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;">常德</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831491&amp;idx=2&amp;sn=b6295a149a38a026e886d81014b568f3&amp;chksm=8351799cb426f08a8a8d7adbd8721956fd91c59be8bd1ec35d4f9963a11e7e67bee72cd49405&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;">南宁</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=8&amp;sn=0efaff09c26e604d7aa5c29376c129ad&amp;chksm=8351796cb426f07abb37dd11a0cfe941868be2b543feebf288460418759254327292658947ae&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;">桂林</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=3&amp;sn=12f08ffb076544edcbc24e91bc3d87d7&amp;chksm=8351796cb426f07a1cd4530a9033d462d4732c500dcdda723bdc3a87f4d55f1c62f657a4cb77&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;">柳州</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=6&amp;sn=0a89c4ab17039cec25754aa111b87308&amp;chksm=8351796cb426f07a6fdc14a1c0e877928f2fa46798a8b592b2b2023ad1c65081bbc80b2fafad&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;">蚌埠</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=7&amp;sn=1bc72e377ffc3b621c2886d68c437515&amp;chksm=8351796cb426f07adc8c50a3e1409197892c508ad9c27a6b52f8e4dde12740baf5674f5a7fa6&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;">合肥</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831491&amp;idx=1&amp;sn=10e3d481f7fd0ff46dafe2648cd3ddfb&amp;chksm=8351799cb426f08a5118705d6b85487fa97dd013a2aee842be719ee13086aab8dee370b54185&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;">南京</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=1&amp;sn=9ffda0c7d9667d6700966a8bab12eccf&amp;chksm=8351796cb426f07a4e94a2471b2d59264ed4460e0567c63095fad9c5704541a546d7bc23584a&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;">上海临港</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831065&amp;idx=1&amp;sn=2ffb60d98d02ebcab655c55d34d0acbf&amp;chksm=83517746b426fe509cc721e0e3acf05fd1f60b8695dc3b66c08c0a7aa917e7471b013b02c2c2&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;">太原</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830804&amp;idx=1&amp;sn=f571d8218b897b21571a6b2f497d3a1b&amp;chksm=8351744bb426fd5d509591673f4082563a02342283f53dfda255ad33304e6746d6448051b9ea&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;">温州</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830454&amp;idx=1&amp;sn=4e7c3289190e2a69c5fb20f2ae8a6d94&amp;chksm=835175e9b426fcffa5f65cafe5274b1c296caf1a51e13ef4c7920c5a18847bef3c7b13c2bfd0&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;">昆明</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830295&amp;idx=1&amp;sn=f680ffa2ddf52783e9a7730971520d48&amp;chksm=83517248b426fb5e0efc1e5c62d15b173e4d23ab7aafaab82c6ce861e98d96271fe5dc7db798&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;">嘉兴</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830278&amp;idx=1&amp;sn=8441ac780477cd9def8d4e9d7866f143&amp;chksm=83517259b426fb4f93ff50f1c07d7b830f16ec4d1e0c23f64ef15a78a056ae301274ffbb8ec3&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;">重庆</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830196&amp;idx=1&amp;sn=7a599cf338734c1d41c6fa16005b1641&amp;chksm=835172ebb426fbfdda6873adbeddc124ae670de675a7c36d11977106150a1d924572ea70f299&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;">成都</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830221&amp;idx=1&amp;sn=f5994dbfe9fa00ffce4b5be1a69f3244&amp;chksm=83517292b426fb8419e771cf48ea94de01fc7dc909b4e8c2759c6423b8be6080bc5bd1c248cc&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;">深圳</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829995&amp;idx=1&amp;sn=cd78421e4f2e724f552f8eefc65e0236&amp;chksm=835173b4b426faa26aed46ed566bc1f8ffa11498370fed14fa9d0690795a3eff5a186c63a03d&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;">上海</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829512&amp;idx=1&amp;sn=421f2b766d75009082de8fc1e81cd8d2&amp;chksm=83517157b426f84197c93fd852a3e3f93019c9d81e099784ad0aa09f326ca9dd33a0edb7cfd7&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;">珠三角</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829480&amp;idx=1&amp;sn=c77baf137c109f1017170a708548d37b&amp;chksm=835171b7b426f8a1d942708988b8f4bd875366f5928d1db99470ccad6958aa0c8cd47b292c23&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;">雄安新区</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=401964235&amp;idx=1&amp;sn=8839375241e6a7e69f49aec108ca1ad6&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;">无锡</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=203026648&amp;idx=1&amp;sn=466dca69ff3eb746e2e5c21831d57f0f&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;">北京</a>&nbsp;|&nbsp;<br style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;" /></span></section><section style="font-variant-numeric: normal;font-variant-east-asian: normal;text-indent: 0em;white-space: normal;text-align: left;line-height: 1.75em;letter-spacing: 0.54px;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word;background-color: rgb(255, 255, 255);margin-left: 8px;margin-right: 8px;"><span style="font-size: 12px;"><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"><span style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;">热点:</span></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><span style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;">|&nbsp;</span></span><span style="box-sizing: border-box;font-size: 12px;max-width: 100%;overflow-wrap: break-word;"><a href="http://mp.weixin.qq.com/s?__biz=MzIxMTUxMzE2Mw==&amp;mid=2247485505&amp;idx=1&amp;sn=90a4482d0ec14f8a4d441f77c653806c&amp;chksm=97557265a022fb7385559a6648c54242c721582b3811ad664360ea1e6f562f0f62264852c20c&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" data-itemshowtype="0" style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;">深圳土拍</a></span><span style="font-size: 12px;"><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"><span style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;">&nbsp;</span></strong><span style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;">|&nbsp;</span></span><span style="box-sizing: border-box;font-size: 12px;max-width: 100%;overflow-wrap: break-word;"><a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831957&amp;idx=1&amp;sn=a889b497d60264ef90aea585e4d4556f&amp;chksm=83517bcab426f2dc5e2b3778bc8e8834b453c4eac98c490ebeb525c4a5b01093fe602418b8fb&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;">美国地产</a>&nbsp;|&nbsp;</span><a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831073&amp;idx=1&amp;sn=b9e813dced68e2e1397bd2cc2b6d05c7&amp;chksm=8351777eb426fe68993e996d9312897701ad0e93a7703c5d719dc20ebf09a1b0c6715f502e4d&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;font-size: 12px;max-width: 100%;overflow-wrap: break-word;"><span style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;">长租公寓</span></a><span style="box-sizing: border-box;font-size: 12px;max-width: 100%;overflow-wrap: break-word;">&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830578&amp;idx=1&amp;sn=73f5149b299d5ce19a433c365eedee83&amp;chksm=8351756db426fc7b173558a1765830766ec5f7fb387e652250f10a106ef6490821f809722cfb&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;">中美贸易战</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830503&amp;idx=1&amp;sn=2fae9eec64a6ed71f0c4ee9e4e9bafe7&amp;chksm=835175b8b426fcaec41bb2a484ef939ac78474c77acde2d96a6f7f8b61a0f4ade630c13e7f90&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;">粤港澳</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830398&amp;idx=1&amp;sn=ffd40b9cb7730bd712d8f053280d6fa9&amp;chksm=83517221b426fb37e97b45db61547227724f5a09e6a2a0484a55475066ac41fc1b0165954d0d&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;">万科商业</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830360&amp;idx=1&amp;sn=3cea24af7ebf848fde74c52538f111e5&amp;chksm=83517207b426fb11a1ae1c301117e9626ba09012aa9d8b4d8f722e45423ecb7e63987f50bec5&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;">2018年走势</a>&nbsp;|<br style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;" /></span></section><section style="font-variant-numeric: normal;font-variant-east-asian: normal;text-indent: 0em;white-space: normal;text-align: left;line-height: 1.75em;letter-spacing: 0.54px;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word;background-color: rgb(255, 255, 255);margin-left: 8px;margin-right: 8px;"><span style="font-size: 12px;"><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"><span style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;">专业:</span></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><span style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;">|&nbsp;</span></span><span style="box-sizing: border-box;font-size: 12px;max-width: 100%;overflow-wrap: break-word;"><a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831987&amp;idx=1&amp;sn=8553537eb64de48a9b7eb16564fe8988&amp;chksm=83517becb426f2fa0c63ef59ace65085334609b45795331170f0edb7f455d154c06d53aa85f7&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;">穿越熊市</a></span><span style="font-size: 12px;">&nbsp;<span style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;">|&nbsp;</span></span><span style="box-sizing: border-box;font-size: 12px;max-width: 100%;overflow-wrap: break-word;"><a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831371&amp;idx=1&amp;sn=9b15fe316680aabc64e2b7c37e5767d8&amp;chksm=83517614b426ff0229de8ab490c6a7fb33f9e7de34bae145abd3565818c5965c1eca5a4b0029&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;">地产研报</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831103&amp;idx=1&amp;sn=6ae2c7ba214abd19c76ed907399b77b7&amp;chksm=83517760b426fe767422812a59d53a334c00664a2cc146d59a076bc0e59a062f518c7df00861&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;">投资</a>&nbsp;|<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831043&amp;idx=1&amp;sn=dcae4bb0d9c69a6aefeb48f7447dff10&amp;chksm=8351775cb426fe4a32f43b1fe3a11ebffb7d381291adc0746d6d0ed9f3efb882617e0407aa10&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;">&nbsp;思考</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830765&amp;idx=1&amp;sn=d21dbefeb5e1aea1599bcec8fae7a7d4&amp;chksm=835174b2b426fda4b66776ffb3da368f2b71e44233e17581d647b246e52aa53255140e3adac0&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;">客研</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830698&amp;idx=1&amp;sn=27ffa7f097500e9e7fb23f99fdce51ef&amp;chksm=835174f5b426fde3854d2eec6dc6fd1c0c182faa0218d1b0ce833e50c860c23b062b88f914e0&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;">高周转</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830656&amp;idx=1&amp;sn=dc61474f9d09133fcce2934476ea10c1&amp;chksm=835174dfb426fdc9575a9a316aef5c25d051f574d0cd96ae3d1cda189bca7c7b0b7447e403e4&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;">房价预测</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830457&amp;idx=1&amp;sn=37a5c454028fb849c2c5fce3b3575756&amp;chksm=835175e6b426fcf07c9d8fdee249e33edf0ae7f5684be2290c3145624ad430d880a10a654ebd&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;">2018房地产报告</a>&nbsp;|&nbsp;&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830201&amp;idx=1&amp;sn=1816623486b879233513443f1df6ec59&amp;chksm=835172e6b426fbf07aa0f023c3ff79ca1cf11606fc2f2b66cfe773222e3fa1df7f92affa90b6&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;">远郊定位&nbsp;</a>|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829710&amp;idx=1&amp;sn=58d632f4b07dc0796127ef5df605bb36&amp;chksm=83517091b426f9871fa25aed40ade8d757557347ecf505d8b9510645b5adcc6d703caed90b31&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;">时势蓝图</a>&nbsp;|</span></section><section style="margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-size: 15px;"></span><br /></section>

← 返回观点全库