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禾略研究院是这样做“大数据+客研”的

发布于 2018-05-11

<p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">今年,大数据+客研,仍是禾略乃至整个行业,都要攻克的课题。</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">关于房地产的客研,思路其实一直都很清晰,要做好客研工作,分3步走——</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">1、宏观上,回答整个城市的需求情况</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">2、中观上,将目标客群的需求落到土地和产品上</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">3、微观上,具体项目定位和操盘<br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"></span></p><p style="margin-left: 16px;margin-right: 16px;text-align: center;"><img style="width: 100%;height: auto;" data-ratio="0.8509316770186336" data-type="jpeg" data-w="644" data-s="300,640" data-cropy2="547.5285171102661" data-cropy1="0" data-cropx2="644.7148288973384" data-cropx1="0" data-croporisrc="https://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG5KQia38egU9euhSvNgrxJsfGXCgZNhqa77ibv04QZHkmTdSZbQYQGVhD629F2xgfJxCRJtjBJjic1hQ/0?wx_fmt=png" data-backw="471" data-backh="401" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG5KQia38egU9euhSvNgrxJsfOyFsZ2VrEDichRrwFtNnmxRVup9xXnC2VyZd7SabLD8fOWxBnWwcbYg/640?wx_fmt=jpeg" /></p><p style="margin-left: 16px;margin-right: 16px;text-align: center;"><span style="font-size: 12px;color: rgb(136, 136, 136);">万科10年前的研究框架,到今天也不过时</span><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"></span><br /></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">关键是大数据能落地做什么,做到什么程度,这也是我们首先要回答的问题。</span></strong></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">过去两年,在“大数据+客研”的工作里,我们踩过很多雷,也填过不少坑,积累了一些素材,回过头来看,颇为骨骼清奇。</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">传统大家熟悉的客研方式,一般会借鉴万科的方法论,从家庭生命周期、年收入水平、置业目的三个维度,对客户进行划分。<br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"></span></p><p style="margin-left: 16px;margin-right: 16px;"><img class="" data-copyright="0" data-ratio="0.5622254758418741" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG5KQia38egU9euhSvNgrxJsfDPSQwZqpIeX3UD474dXItbqFUHViaD8odl6jq4STk0qiciavia8eSLKExg/640?wx_fmt=png" data-type="png" data-w="1366" style="" /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">但宏观上,客户结构正在发生巨变,整体从“第二消费时代”发展到“第三消费时代”。<strong>追求从物美价廉的物品,升级到精致的生活品质,更注重优质服务和精神层面的消费。</strong></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"></span></p><p><img class="" data-copyright="0" data-ratio="1.4444444444444444" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG5KQia38egU9euhSvNgrxJsfXHldC98ytOSjfwB2bDY0DjbhsSSvLeAePtUZLYlpILCK9anvGRMUHA/640?wx_fmt=jpeg" data-type="jpeg" data-w="720" style="" /></p><p><img class="" data-copyright="0" data-ratio="1.4444444444444444" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG5KQia38egU9euhSvNgrxJsfD3K9Xqr33T9QqwRPTlPMVEGHkwRgVrcmErK3DKmIgiauRsXJ3Jr6I0Q/640?wx_fmt=jpeg" data-type="jpeg" data-w="720" style="" /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">于是我们尝试加入客户精神层面的研究,以Z市的客研工作为例,我们从人群特征的两大视角入手——生活方式、价值观。</span></p><p style="margin-left: 16px;margin-right: 16px;text-align: center;"><img style="width: 100%;height: auto;" data-ratio="0.5604395604395604" data-type="jpeg" data-w="910" data-s="300,640" data-cropy2="562.5855513307985" data-cropy1="53.384030418250944" data-cropx2="1008.1368821292774" data-cropx1="98.5551330798479" data-croporisrc="https://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG5KQia38egU9euhSvNgrxJsfloDrMe8SXnYIoSUib0ebbflOrtvzqOeVzj81xf3x0s6GlTZaBcl7X8A/640?wx_fmt=png" data-backw="443" data-backh="248" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG5KQia38egU9euhSvNgrxJsfDj1cybDF6WoK4tNVicOcOL9mqyFErcFnRD8Qoj0UeELjnaMiay1yzkBQ/640?wx_fmt=jpeg" /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">1、借助移动大数据,建立了两套指标体系:</span></strong></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">1)生活方式指标体系</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"></span></p><p style="margin-left: 16px;margin-right: 16px;text-align: center;"><img style="width: 100%;height: auto;" data-ratio="0.5663117134559535" data-type="jpeg" data-w="1033" data-s="300,640" data-cropy2="597.490494296578" data-cropy1="12.31939163498099" data-cropx2="1059.4676806083648" data-cropx1="26.692015209125472" data-croporisrc="https://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG5KQia38egU9euhSvNgrxJsfMnKicp5BepI2ibjYZNIhXphCz5RfSSk91jC2LkpqNpCAQqZgM0qQ5VpQ/640?wx_fmt=png" data-backw="503" data-backh="285" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG5KQia38egU9euhSvNgrxJsflqOA2o97ZF4t8wfFam4ccyMXqAic6FaYg9rJ6avtA770bXO9DEGibEUw/640?wx_fmt=jpeg" /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">2)价值观指标体系</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">以罗兰贝格20大客户价值元素为工具,进行客户价值主张分析。</span></p><p style="margin-left: 16px;margin-right: 16px;"><img style="width: 100%;height: auto;" data-ratio="1.4444444444444444" data-type="jpeg" data-w="720" data-s="300,640" data-backw="526" data-backh="760" data-cropsely2="296" data-cropsely1="0" data-cropselx2="526" data-cropselx1="0" data-copyright="0" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG5KQia38egU9euhSvNgrxJsficJdiadziaBoRiaygghfDqs8aNAgByqXgV64DM2gvoBHW82GjmQ3zxD5NA/640?wx_fmt=jpeg" /></p><p style="margin-left: 16px;margin-right: 16px;text-align: center;"><img style="width: 100%;height: auto;" data-ratio="1.4444444444444444" data-type="jpeg" data-w="720" data-s="300,640" data-backw="399" data-backh="576" data-cropsely2="187" data-cropsely1="0" data-cropselx2="399" data-cropselx1="0" data-copyright="0" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG5KQia38egU9euhSvNgrxJsfhia2YOicRXiacR5n3EXe17006JWQjyfGewm4hXa1PqLLyTXDggfULpfZQ/640?wx_fmt=jpeg" /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">2、搭建好新的客户方法论模型后,考虑到传统客户细分成果落地性差,难跟具体项目结合应用。<strong>于是我们采用“客户<span style="font-size: 14px;"><strong>×<span style="font-size: 14px;"><strong>土地</strong></span></strong></span>”的方式,进行样本筛选。</strong></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">借助禾略城市地图的工具,先量化细分Z市土地属性。然后根据不同土地上面,不同产品的客户的生活特征,我们再进行客户描摹。</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"></span></p><p style="margin-left: 16px;margin-right: 16px;"><img style="width: 526px;height: 364px;" data-ratio="0.6942003514938488" data-type="jpeg" data-w="569" data-s="300,640" data-cropy2="444.5988593155893" data-cropy1="50.842205323193916" data-cropx2="569" data-cropx1="0" data-croporisrc="https://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG5KQia38egU9euhSvNgrxJsfGHKH8IIotKJUSHQuT85ibWwgzXv1x219cJc2OwdYssa4V7lzVo60gIQ/0?wx_fmt=jpeg" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG5KQia38egU9euhSvNgrxJsfIowBNB00sxqsO5puHibR9jYQcSQM3LKAzhVGy1QRclPbTBB9fNFNpnQ/640?wx_fmt=jpeg" /></p><p style="margin-left: 16px;margin-right: 16px;text-align: center;"><span style="font-size: 12px;color: rgb(136, 136, 136);">真“<span style="font-size: 12px;color: rgb(136, 136, 136);">一方水土养一方人</span>”<span style="font-size: 12px;color: rgb(136, 136, 136);"></span><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><br /></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">3、交叉分析,找到优先发展的重点客群</span></strong></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">1)<strong>通过<span style="font-size: 14px;">各类</span>客户的生活方式指标计算,结果还挺写实的,确实体现了客群的共性。</strong>作为住在城乡结合部,远郊居民的代表,平常除了上下班要一个钟以外,还要拼了老命地挤上地铁,下了班还是偶尔需要去清吧,叫杯95年生产的可乐,缓解心中的苦闷。</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"></span></p><p style="margin-left: 16px;margin-right: 16px;"><img style="width: 526px;height: 760px;" data-ratio="1.4444444444444444" data-type="jpeg" data-w="720" data-s="300,640" data-backw="526" data-backh="296" data-cropsely2="296" data-cropsely1="0" data-cropselx2="526" data-cropselx1="0" data-copyright="0" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG5KQia38egU9euhSvNgrxJsfMNVWuNaBSVegIzejcst7HlfAoPIKibE1lDJJd5AZpNmkRYBTEFJKT4g/640?wx_fmt=jpeg" /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">2)<strong>根据移动大数据、价值观指标体系,我们又将Z市的客群,重新做了分类。</strong>整体以“<span style="font-size: 14px;">简约中庸型</span>”客群为主。</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"></span></p><p style="margin-left: 16px;margin-right: 16px;"><img style="width: 526px;height: 760px;" data-ratio="1.4444444444444444" data-type="jpeg" data-w="720" data-s="300,640" data-cropsely2="296" data-cropsely1="0" data-cropselx2="526" data-cropselx1="0" data-copyright="0" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG5KQia38egU9euhSvNgrxJsfsLOWtSf5jxyGSbpia9mZ1CEST3dXGydXkib2WNYucrwmNibibNVrJJFibCQ/640?wx_fmt=jpeg" /></p><p style="margin-left: 16px;margin-right: 16px;"><br /><span style="font-size: 14px;"></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">再将地域细分和价值观细分做交叉分析,计算出每类客户的画像,量化呈现不同客群的差异。</span></strong><span style="font-size: 14px;">可以看出,在城市别墅区居住的人群,“<span style="font-size: 14px;">简约中庸型</span>”和“<span style="font-size: 14px;">小资享受型</span>”占绝对比例,对应网格的落处,类似于星巴克,针对中高层消费人群的商家,可考虑落在网格周围。</span></p><p style="margin-left: 16px;margin-right: 16px;"><img style="width: 526px;height: 760px;" data-ratio="1.4444444444444444" data-type="jpeg" data-w="720" data-s="300,640" data-cropsely2="296" data-cropsely1="0" data-cropselx2="526" data-cropselx1="0" data-copyright="0" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG5KQia38egU9euhSvNgrxJsfib7v8whqKZoNRWdAElRjvAol3jB36Up8NLX0vSx2E4yt1IchibzEorfA/640?wx_fmt=jpeg" /></p><p style="margin-left: 16px;margin-right: 16px;"><br /></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">最后,根据需求和消费力做交圈,筛选出目标客户群。</span></strong><span style="font-size: 14px;">Z城里最有钱的主,扎堆在老城中心区和城市别墅区,一帮子old money和new money,都是企业要抓住的money。<br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"></span></p><p style="margin-left: 16px;margin-right: 16px;"><img class="" data-croporisrc="https://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG5KQia38egU9euhSvNgrxJsfCrnibDXtKmd8KZZohkYw5rjqyLhHeiaJCLPVoyq5jahBB4WNBYHunvmA/0?wx_fmt=jpeg" data-cropx1="0" data-cropx2="720" data-cropy1="0" data-cropy2="635.1330798479088" data-ratio="0.8805555555555555" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG5KQia38egU9euhSvNgrxJsfTEuZagIZm4icHMefCrwuy1Iyw4jXkKSazfYplsG2YPrks4ibZiay80jaw/640?wx_fmt=jpeg" data-type="jpeg" data-w="720" style="width: 526px;height: 464px;" /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"></span><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">风起于青萍之末,浪成于微澜之间。在不断探索当中,我们意识到<strong>“<span style="font-size: 14px;">大数据+客研</span>”,确实提供了与传统调研方式不同的视角,不断剔除人为作用的同时,给大家提供了更多维度去描述客户。</strong></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">你看好“大数据+客研”吗?欢迎留言里交流意见~</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><span class="vote_area"><iframe scrolling="no" class="vote_iframe js_editor_vote_card" data-display-style="height: 174px;" data-display-src="/cgi-bin/readtemplate?t=vote/vote-new_tmpl&amp;__biz=MzAxMDEzOTgyNA==&amp;supervoteid=452514862&amp;token=20895559&amp;lang=zh_CN" data-src="/mp/newappmsgvote?action=show&amp;__biz=MzAxMDEzOTgyNA==&amp;supervoteid=452514862#wechat_redirect" data-supervoteid="452514862" allowfullscreen="" frameborder="0"></iframe><span class="vote_box skin_help po_left"></span><span class="vote_box skin_help po_right"></span></span></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"></span></p><p style="margin-left: 16px;margin-right: 16px;text-align: center;"><span style="font-size: 12px;">——&nbsp; 猜你想看&nbsp; ——</span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 12px;">城市:</span></strong><span style="font-size: 12px;">| <a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830454&amp;idx=1&amp;sn=4e7c3289190e2a69c5fb20f2ae8a6d94&amp;chksm=835175e9b426fcffa5f65cafe5274b1c296caf1a51e13ef4c7920c5a18847bef3c7b13c2bfd0&amp;scene=21#wechat_redirect" target="_blank">昆明</a> | <a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830295&amp;idx=1&amp;sn=f680ffa2ddf52783e9a7730971520d48&amp;chksm=83517248b426fb5e0efc1e5c62d15b173e4d23ab7aafaab82c6ce861e98d96271fe5dc7db798&amp;scene=21#wechat_redirect" target="_blank">嘉兴</a> | <a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830278&amp;idx=1&amp;sn=8441ac780477cd9def8d4e9d7866f143&amp;chksm=83517259b426fb4f93ff50f1c07d7b830f16ec4d1e0c23f64ef15a78a056ae301274ffbb8ec3&amp;scene=21#wechat_redirect" target="_blank">重庆</a> | <a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830196&amp;idx=1&amp;sn=7a599cf338734c1d41c6fa16005b1641&amp;chksm=835172ebb426fbfdda6873adbeddc124ae670de675a7c36d11977106150a1d924572ea70f299&amp;scene=21#wechat_redirect" target="_blank">成都</a> | <a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830221&amp;idx=1&amp;sn=f5994dbfe9fa00ffce4b5be1a69f3244&amp;chksm=83517292b426fb8419e771cf48ea94de01fc7dc909b4e8c2759c6423b8be6080bc5bd1c248cc&amp;scene=21#wechat_redirect" target="_blank">深圳</a> | <a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829995&amp;idx=1&amp;sn=cd78421e4f2e724f552f8eefc65e0236&amp;chksm=835173b4b426faa26aed46ed566bc1f8ffa11498370fed14fa9d0690795a3eff5a186c63a03d&amp;scene=21#wechat_redirect" target="_blank">上海</a> | <a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829512&amp;idx=1&amp;sn=421f2b766d75009082de8fc1e81cd8d2&amp;chksm=83517157b426f84197c93fd852a3e3f93019c9d81e099784ad0aa09f326ca9dd33a0edb7cfd7&amp;scene=21#wechat_redirect" target="_blank">珠三角</a> | <a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829480&amp;idx=1&amp;sn=c77baf137c109f1017170a708548d37b&amp;chksm=835171b7b426f8a1d942708988b8f4bd875366f5928d1db99470ccad6958aa0c8cd47b292c23&amp;scene=21#wechat_redirect" target="_blank">雄安新区</a> | <a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=401964235&amp;idx=1&amp;sn=8839375241e6a7e69f49aec108ca1ad6&amp;scene=21#wechat_redirect" target="_blank">无锡</a> | <a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=203026648&amp;idx=1&amp;sn=466dca69ff3eb746e2e5c21831d57f0f&amp;scene=21#wechat_redirect" target="_blank">北京</a> | <br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 12px;">热点:</span></strong><span style="font-size: 12px;">| <a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830578&amp;idx=1&amp;sn=73f5149b299d5ce19a433c365eedee83&amp;chksm=8351756db426fc7b173558a1765830766ec5f7fb387e652250f10a106ef6490821f809722cfb&amp;scene=21#wechat_redirect" target="_blank">中美贸易战</a> | <a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830503&amp;idx=1&amp;sn=2fae9eec64a6ed71f0c4ee9e4e9bafe7&amp;chksm=835175b8b426fcaec41bb2a484ef939ac78474c77acde2d96a6f7f8b61a0f4ade630c13e7f90&amp;scene=21#wechat_redirect" target="_blank">粤港澳</a> | <a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830398&amp;idx=1&amp;sn=ffd40b9cb7730bd712d8f053280d6fa9&amp;chksm=83517221b426fb37e97b45db61547227724f5a09e6a2a0484a55475066ac41fc1b0165954d0d&amp;scene=21#wechat_redirect" target="_blank">万科商业</a> | <a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830360&amp;idx=1&amp;sn=3cea24af7ebf848fde74c52538f111e5&amp;chksm=83517207b426fb11a1ae1c301117e9626ba09012aa9d8b4d8f722e45423ecb7e63987f50bec5&amp;scene=21#wechat_redirect" target="_blank">2018年走势</a> |&nbsp; <a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830258&amp;idx=1&amp;sn=079af6257d826b9b592280754ac66a69&amp;chksm=835172adb426fbbbcbc0ba7b27078f59d0313d5bd0f60d0b385720251d85f0b1797abeb24e54&amp;scene=21#wechat_redirect" target="_blank">任泽平</a> | <a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829841&amp;idx=1&amp;sn=4c8c80fb3b7b721df0a9fd204ac07f66&amp;chksm=8351700eb426f918410cde0800635745e898437602799c7dfd6c38a623ec784eb196dcec16f7&amp;scene=21#wechat_redirect" target="_blank">悦府</a> | <a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829563&amp;idx=1&amp;sn=9e468d74b0dc9a156fcdb7bb4944551a&amp;chksm=83517164b426f8722e59ebee139130e104a9d6cf46ce22adeaf03fe0c6861e33a901a4246723&amp;scene=21#wechat_redirect" target="_blank">嘉兴土拍</a> | <a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829214&amp;idx=1&amp;sn=e245560eeadafae388de6a7d7577e04e&amp;chksm=83516e81b426e7976c5c6d425b4a39ade86d0e12ed288238933e3662f48c58d57c4efeb5c801&amp;scene=21#wechat_redirect" target="_blank">深圳房价</a> | <a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829123&amp;idx=1&amp;sn=dfa4dc6c2538443c36261850676e445f&amp;chksm=83516edcb426e7ca756d2a80930aa8be108cbd730cb05573393378c60e9c9e8ce88067b00c06&amp;scene=21#wechat_redirect" target="_blank">屌英</a> | <a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649828970&amp;idx=1&amp;sn=94da5f79cfde6c25849b5c41421d3964&amp;scene=21#wechat_redirect" target="_blank">恒大海上威尼斯</a> | <a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=402337281&amp;idx=1&amp;sn=01025bafd1b30fc52ccffa541506497c&amp;scene=21#wechat_redirect" target="_blank">SOHO</a> | <a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=206752846&amp;idx=1&amp;sn=9b1148eb7ff37e89f2cb1c12dcecb8ea&amp;scene=21#wechat_redirect" target="_blank">上海新政</a> | <br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 12px;">专业:</span></strong><span style="font-size: 12px;"><span style="font-size: 12px;">| <a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830698&amp;idx=1&amp;sn=27ffa7f097500e9e7fb23f99fdce51ef&amp;chksm=835174f5b426fde3854d2eec6dc6fd1c0c182faa0218d1b0ce833e50c860c23b062b88f914e0&amp;scene=21#wechat_redirect" target="_blank">高周转</a> | <a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830656&amp;idx=1&amp;sn=dc61474f9d09133fcce2934476ea10c1&amp;chksm=835174dfb426fdc9575a9a316aef5c25d051f574d0cd96ae3d1cda189bca7c7b0b7447e403e4&amp;scene=21#wechat_redirect" target="_blank">房价预测</a> | <a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830457&amp;idx=1&amp;sn=37a5c454028fb849c2c5fce3b3575756&amp;chksm=835175e6b426fcf07c9d8fdee249e33edf0ae7f5684be2290c3145624ad430d880a10a654ebd&amp;scene=21#wechat_redirect" target="_blank">2018房地产报告</a> | <a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830431&amp;idx=1&amp;sn=b7596dea6473253d931b3fac3435f622&amp;chksm=835175c0b426fcd63330d6b1a95eea4c8c78ff31886b2494fd56162bbba8c5cf939854102298&amp;scene=21#wechat_redirect" target="_blank">政策解读</a></span>| <a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830258&amp;idx=2&amp;sn=bc2fe4a1a774ba6c59d982debbf2fd5b&amp;chksm=835172adb426fbbbe9325a4f9b6aa2709f6da75ff2908c48f79f7749df8fb04673499ff7899c&amp;scene=21#wechat_redirect" target="_blank">极小公寓</a> |&nbsp; <a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830201&amp;idx=1&amp;sn=1816623486b879233513443f1df6ec59&amp;chksm=835172e6b426fbf07aa0f023c3ff79ca1cf11606fc2f2b66cfe773222e3fa1df7f92affa90b6&amp;scene=21#wechat_redirect" target="_blank">远郊定位</a> | <a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830238&amp;idx=1&amp;sn=55591402f6fa54ebdf90912d8ea6b9fd&amp;chksm=83517281b426fb975b8910ddf8814762e527d24502eb421ad041b6899c7511c3c66b553b7196&amp;scene=21#wechat_redirect" target="_blank">城市化</a> | <a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829710&amp;idx=1&amp;sn=58d632f4b07dc0796127ef5df605bb36&amp;chksm=83517091b426f9871fa25aed40ade8d757557347ecf505d8b9510645b5adcc6d703caed90b31&amp;scene=21#wechat_redirect" target="_blank">时势蓝图</a> | <a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829662&amp;idx=1&amp;sn=a0f9b47beae15eaada8d20b39fb26c21&amp;chksm=835170c1b426f9d7c8ecebbe881b254293dea7c826683c2e381693d874915dedef067a98d419&amp;scene=21#wechat_redirect" target="_blank">土地理解</a> | <a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829590&amp;idx=1&amp;sn=a89abd34200c237cf3773686a1486ee2&amp;chksm=83517109b426f81fa20b8dfd28a6d572bfb11b42ef10050fe26a1612f0c54dd6e92bd07e8610&amp;scene=21#wechat_redirect" target="_blank">大数据</a> | <a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829293&amp;idx=1&amp;sn=9c248869ff7a1a03947bd160b429927b&amp;chksm=83516e72b426e7646af7fb4cc65a4904a29c83336f46a87f4b253f2eb893c4dbd9315a65cab8&amp;scene=21#wechat_redirect" target="_blank">算法</a> | <a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649828927&amp;idx=1&amp;sn=2aab44aa0c5c0c3759d29dcda320a1c5&amp;scene=21#wechat_redirect" target="_blank">PIE模型</a> | <a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=401934329&amp;idx=1&amp;sn=1b1c1f6c2d72e6db62ab566dc0fb2d0b&amp;scene=21#wechat_redirect" target="_blank">市场周期</a> | <a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=400672879&amp;idx=1&amp;sn=2b70716f8cc9b44365df50e1243cb8ec&amp;scene=21#wechat_redirect" target="_blank">城市地图</a> | <br /></span></p><p><br /></p><section style="margin-top: 0.5em;margin-bottom: 1.5em;max-width: 100%;box-sizing: border-box;color: rgb(62, 62, 62);font-size: 16px;line-height: 25.6px;white-space: normal;border-width: medium;border-style: none;border-color: currentcolor;overflow-wrap: break-word !important;background-color: rgb(255, 255, 255);"><section style="margin: auto;max-width: 100%;box-sizing: border-box;border-color: rgb(71, 193, 168);width: 3em;text-align: center;color: rgb(255, 255, 255);font-family: inherit;font-size: 1em;text-decoration: inherit;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;border-radius: 50%;width: 3em;height: 3em;line-height: 3.5em;overflow: hidden;font-family: inherit;vertical-align: middle;display: inline-block;overflow-wrap: break-word !important;background-color: rgb(71, 193, 168);"><section style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word !important;"><span style="color: rgb(255, 255, 255);font-size: 12px;">更多</span></section></section><section style="margin: -0.92em auto auto;max-width: 100%;box-sizing: border-box;width: 0px;font-family: 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!important;background-color: rgb(160, 160, 160);color: rgb(0, 0, 0);font-size: 14px;"><p style="max-width: 100%;min-height: 1em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="font-size: 12px;padding: 0.3em 0.5em;max-width: 100%;box-sizing: border-box;border-color: rgb(249, 110, 87);border-radius: 0.5em;text-align: inherit;font-family: inherit;font-weight: inherit;text-decoration: inherit;display: inline-block;box-shadow: rgb(165, 165, 165) 0.2em 0.2em 0.1em;overflow-wrap: break-word !important;background-color: rgb(160, 160, 160);color: rgb(255, 255, 255);">禾略中国:helue_China</span></p></span></fieldset><p style="max-width: 100%;min-height: 1em;white-space: normal;text-align: center;color: rgb(129, 120, 119);font-size: 13.63px;font-weight: bold;box-sizing: border-box !important;overflow-wrap: break-word !important;background-color: rgb(255, 255, 255);"><span style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;color: rgb(0, 0, 0);font-size: 14px;"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></span></p><hr style="max-width: 100%;white-space: normal;text-align: justify;color: rgb(129, 120, 119);font-size: 13.63px;font-weight: bold;box-sizing: border-box !important;overflow-wrap: break-word !important;background-color: rgb(255, 255, 255);" /><p style="text-align: center;"><span style="color: rgb(136, 136, 136);font-size: 12px;">陪你想,陪你写,陪你玩</span></p><p style="text-align: center;"><span style="color: rgb(136, 136, 136);font-size: 12px;">商务联系:yumx@urasr.com<br /></span></p><p style="max-width: 100%;min-height: 1em;color: rgb(62, 62, 62);font-size: 16px;line-height: 25.6px;white-space: normal;box-sizing: border-box !important;overflow-wrap: break-word !important;background-color: rgb(255, 255, 255);"><br style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;" /></p><p style="max-width: 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