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禾略项目产策方法论全公开

发布于 2020-09-04

<p style="margin-right: 8px;margin-left: 8px;"><span style="font-size: 15px;"><span style="font-family: 微软雅黑;">在目前的竞争态势下</span><strong><span style="font-family: 微软雅黑;font-weight: bold;">,开发商必须塑造专业化形象,需要不断寻求新方法,通过差异化战略获得竞争优势。</span></strong><span style="font-family: 微软雅黑;">顺境中借势而行,逆境中苦修内功,不然,盲目的乐观终将把一部分开发商推入深渊!</span></span></p><p style="margin-right: 8px;margin-left: 8px;"><span style="font-family: 微软雅黑;font-size: 15px;"><br /></span></p><p style="margin-right: 8px;margin-left: 8px;"><span style="font-size: 15px;"><span style="font-family: 微软雅黑;">不过,对于大部分开发商而言,在进行项目产品策划时,存在一个</span><strong><span style="font-family: 微软雅黑;font-weight: bold;">误区</span></strong><span style="font-family: 微软雅黑;">——</span><strong><span style="font-family: 微软雅黑;font-weight: bold;">从客户直接落到产品</span></strong><span style="font-family: 微软雅黑;">。但客户其实也不知道他们需要什么,这时就需要开发商和职业经理人来呈现价值,</span><strong><span style="font-family: 微软雅黑;font-weight: bold;">帮客户寻找到一个土地成本既合理的,产品力又合适的,产品价格既负担得起,客户体验又舒适的综合解决方案。</span></strong><span style="font-family: 微软雅黑;">这个方案一定不在客户那里,而是在我们这里。</span></span></p><p style="margin-right: 8px;margin-left: 8px;"><span style="font-family: 微软雅黑;font-size: 15px;"><br /></span></p><p style="text-align: center;margin-right: 8px;margin-left: 8px;"><span style="font-size: 18px;"><strong><span style="font-family: 微软雅黑;font-weight: bold;">- Part 1 -</span></strong></span></p><p style="text-align: center;margin-right: 8px;margin-left: 8px;"><span style="font-size: 18px;"><strong><span style="font-family: 微软雅黑;font-weight: bold;">研究目的</span></strong></span></p><p style="text-align: center;margin-right: 8px;margin-left: 8px;"><br /></p><section style="margin-right: 8px;margin-left: 8px;"><span style="font-size: 15px;"><span style="font-family: 微软雅黑;">在禾略看来,</span></span><span style="font-size: 15px;"><strong><span style="color: rgb(0, 0, 255);font-family: 微软雅黑;font-weight: bold;"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;letter-spacing: 0.544px;orphans: 2;text-align: left;text-indent: 0px;text-transform: none;white-space: normal;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><span style="margin: 0px;padding: 0px;color: rgb(0, 122, 170);font-family: 微软雅黑,sans-serif;font-size: 15px;font-weight: bold;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">项目产策,是取舍。是要敢于做不完美的决定,如果“既要也要还要”,可能是最差解。</span></strong></span></strong></span><br /></section><section style="margin-right: 8px;margin-left: 8px;"><br /></section><section style="margin-right: 8px;margin-left: 8px;"><span style="font-family: 微软雅黑;font-size: 15px;">项目定位,始于竞争,终于价值创造。故而,禾略认为产策主要解决三个问题:</span></section><section style="margin-right: 8px;margin-left: 8px;"><span style="font-family: 微软雅黑;font-size: 15px;"><br /></span></section><section style="margin-right: 8px;margin-left: 8px;"><span style="font-size: 15px;"><strong><span style="color: rgb(0, 0, 255);font-family: 微软雅黑;font-weight: bold;"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;letter-spacing: 0.544px;orphans: 2;text-align: left;text-indent: 0px;text-transform: none;white-space: normal;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><span style="margin: 0px;padding: 0px;color: rgb(0, 122, 170);font-family: 微软雅黑,sans-serif;font-size: 15px;font-weight: bold;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">第一,定总价:根据市场(格局与竞争)土地现状与趋势,同时结合经营目标,初步确定项目总价区间,确定细分市场、细分客户类型</span></strong></span></strong></span></section><section style="margin-right: 8px;margin-left: 8px;"><span style="font-size: 15px;"><strong><span style="color: rgb(0, 0, 255);font-family: 微软雅黑;font-weight: bold;"><br /></span></strong></span></section><section style="margin-right: 8px;margin-left: 8px;"><span style="font-size: 15px;"><strong><span style="color: rgb(0, 0, 255);font-family: 微软雅黑;font-weight: bold;"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;letter-spacing: 0.544px;orphans: 2;text-align: left;text-indent: 0px;text-transform: none;white-space: normal;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><span style="margin: 0px;padding: 0px;color: rgb(0, 122, 170);font-family: 微软雅黑,sans-serif;font-size: 15px;font-weight: bold;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">第二,定产品:目标客户需求挖掘,根据客户需求与开发商特征与实力,确定产品竞争力选型</span></strong></span></strong></span></section><section style="margin-right: 8px;margin-left: 8px;"><br /></section><section style="margin-right: 8px;margin-left: 8px;"><span style="font-size: 15px;"><strong><span style="color: rgb(0, 0, 255);font-family: 微软雅黑;font-weight: bold;"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;letter-spacing: 0.544px;orphans: 2;text-align: left;text-indent: 0px;text-transform: none;white-space: normal;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><span style="margin: 0px;padding: 0px;color: rgb(0, 122, 170);font-family: 微软雅黑,sans-serif;font-size: 15px;font-weight: bold;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">第三,讲故事:充分挖掘客户情感底板&amp;产品需求,结合土地故事或价值隐喻,梳理项目故事线,使其成为独特甚至稀缺的产品</span></strong></span></strong></span></section><section style="margin-right: 8px;margin-left: 8px;"><strong><span style="color: rgb(0, 0, 255);font-family: 微软雅黑;font-size: 14px;font-weight: bold;"><br /></span></strong></section><section style="text-align: center;margin-right: 8px;margin-left: 8px;"><img class="rich_pages js_insertlocalimg" style="" data-ratio="0.5625" data-type="png" data-s="300,640" data-w="1280" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwOd9tY4znrlasPpV6ibLU6b0MOlD771DWGwqMH4sLPdloHYeYcZdEzdYQ3tCKGcic73kJMS8jzhhicQ/640?wx_fmt=png" /><br /></section><section style="margin-right: 8px;margin-left: 8px;"><br /></section><section style="margin-right: 8px;margin-left: 8px;"><span style="font-size: 15px;"><strong><span style="font-family: 宋体;font-size: 15px;font-weight: bold;">项目定位最终的成果,是一套价值创造方案,是一个体系</span></strong><span style="font-family: 宋体;font-size: 15px;">,禾略关于项目定位的部分成果展示如下:</span></span><br /></section><section style="margin-right: 8px;margin-left: 8px;"><span style="font-family: 微软雅黑;font-size: 14px;"><br /></span></section><section style="text-align: center;margin-right: 8px;margin-left: 8px;"><img class="rich_pages js_insertlocalimg" style="" data-ratio="0.5625" data-type="png" data-s="300,640" data-w="1280" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwOd9tY4znrlasPpV6ibLU6bw0yeB24yYwPU9EzfoP0UjCia8mCK6reiaKOBnly6mGxkFC2hezygs9rw/640?wx_fmt=png" /></section><section style="text-align: center;margin-right: 8px;margin-left: 8px;"><img class="rich_pages js_insertlocalimg" style="" data-ratio="0.5625" data-type="png" data-s="300,640" data-w="1280" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwOd9tY4znrlasPpV6ibLU6bkha3Yciaxp979VCkT8Vq7brITz92osCibzbQFeLdMxCh7SSRcApfAzDA/640?wx_fmt=png" /></section><section style="text-align: center;margin-right: 8px;margin-left: 8px;"><img class="rich_pages js_insertlocalimg" style="" data-ratio="0.5625" data-type="png" data-s="300,640" data-w="1280" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwOd9tY4znrlasPpV6ibLU6bfGaD7gOZJytO57yoa8Fj5FGBKP2zFOShTWNt9yibZBmUUTkDeCVBoJA/640?wx_fmt=png" /></section><section style="text-align: center;margin-right: 8px;margin-left: 8px;"><img class="rich_pages js_insertlocalimg" style="" data-ratio="0.5625" data-type="png" data-s="300,640" data-w="1280" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwOd9tY4znrlasPpV6ibLU6bBibZKwXhBfdJ7pgP8GbcL1kVTFv1Jy1AFUjibkVsW4mlCVsx70k81vgw/640?wx_fmt=png" /></section><section style="margin-right: 8px;margin-left: 8px;"><br /></section><section style="text-align: center;margin-right: 8px;margin-left: 8px;"><span style="font-size: 18px;"><strong><span style="font-family: 微软雅黑;font-weight: bold;">- Part 2 -</span></strong></span></section><section style="text-align: center;margin-right: 8px;margin-left: 8px;"><span style="font-size: 18px;"><strong><span style="font-family: 微软雅黑;font-weight: bold;">研究内容</span></strong></span></section><section style="text-align: center;margin-right: 8px;margin-left: 8px;"><br /></section><section style="margin-right: 8px;margin-left: 8px;"><span style="font-size: 15px;"><span style="font-family: 微软雅黑;">项目定位,始于竞争,终于价值创造(小编再次强调,重要的事情反复说)。围绕这个主轴,</span></span><span style="font-size: 15px;"><strong><span style="color: rgb(0, 0, 255);font-family: 微软雅黑;font-weight: bold;"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;letter-spacing: 0.544px;orphans: 2;text-align: left;text-indent: 0px;text-transform: none;white-space: normal;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><span style="margin: 0px;padding: 0px;color: rgb(0, 122, 170);font-family: 微软雅黑,sans-serif;font-size: 15px;font-weight: bold;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">从土地市场(竞争与格局)客群匹配出发,辅之开发经营目标,给出初步方案,由初步方案或者初步的故事线梳理,来探究客户的敏感诉求,从而确定项目的核心卖点与情感价值输出。</span></strong></span></strong></span></section><section style="margin-right: 8px;margin-left: 8px;"><span style="font-size: 15px;"><strong><span style="color: rgb(0, 0, 255);font-family: 微软雅黑;font-weight: bold;"><br /></span></strong></span></section><section style="margin-right: 8px;margin-left: 8px;"><span style="font-size: 15px;"><span style="font-family: 微软雅黑;">是否还记得,前文中,我们提到的</span><strong><span style="font-family: 微软雅黑;font-weight: bold;">误区</span></strong><span style="font-family: 微软雅黑;">——</span><strong><span style="font-family: 微软雅黑;font-weight: bold;">从客户直接落到产品</span></strong><span style="font-family: 微软雅黑;">,跨过这个误区的一个关键,是方案在我们这里,我们设定模糊边界,由客户确定(有的放矢,简单高效)。</span></span></section><section style="margin-right: 8px;margin-left: 8px;"><span style="font-family: 微软雅黑;font-size: 15px;"><br /></span></section><section style="margin-right: 8px;margin-left: 8px;"><span style="font-size: 15px;"><strong><span style="font-family: 微软雅黑;font-weight: bold;">简单的事情做复杂,是愚蠢</span></strong></span></section><section style="margin-right: 8px;margin-left: 8px;"><span style="font-size: 15px;"><strong><span style="font-family: 微软雅黑;font-weight: bold;">复杂的事情做简单,是智慧</span></strong></span></section><section style="text-align: center;margin-right: 8px;margin-left: 8px;"><strong><span style="color: rgb(0, 0, 255);font-family: 微软雅黑;font-size: 14px;font-weight: bold;"><br /></span></strong></section><section style="text-align: center;margin-right: 8px;margin-left: 8px;"><img class="rich_pages js_insertlocalimg" style="" data-ratio="0.5625" data-type="png" data-s="300,640" data-w="1280" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwOd9tY4znrlasPpV6ibLU6brfgusHP0uLXomaJ5oI14TpibW31uOyzTz0ia6yZOkO3icdPzG18Fa5ialQ/640?wx_fmt=png" /></section><section style="margin-right: 8px;margin-left: 8px;"><br /></section><section style="margin-right: 8px;margin-left: 8px;"><span style="font-family: 微软雅黑;font-size: 15px;">围绕着核心的研究思路,禾略尝试搭建项目产策的研究框架与内容,包括:</span></section><section style="margin-right: 8px;margin-left: 8px;"><span style="font-family: 微软雅黑;font-size: 15px;"><br /></span></section><section style="margin-right: 8px;margin-left: 8px;"><span style="font-size: 15px;"><strong><span style="color: rgb(0, 0, 255);font-family: 微软雅黑;font-weight: bold;"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;letter-spacing: 0.544px;orphans: 2;text-align: left;text-indent: 0px;text-transform: none;white-space: normal;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><span style="margin: 0px;padding: 0px;color: rgb(0, 122, 170);font-family: 微软雅黑,sans-serif;font-size: 15px;font-weight: bold;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">第一阶段:现状分析</span></strong></span></strong></span></section><section style="margin-right: 8px;margin-left: 8px;"><span style="font-size: 15px;"><strong><span style="color: rgb(0, 0, 255);font-family: 微软雅黑;font-weight: bold;"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;letter-spacing: 0.544px;orphans: 2;text-align: left;text-indent: 0px;text-transform: none;white-space: normal;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><span style="margin: 0px;padding: 0px;color: rgb(0, 122, 170);font-family: 微软雅黑,sans-serif;font-size: 15px;font-weight: bold;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">第二阶段:客户测试</span></strong></span></strong></span></section><section style="margin-right: 8px;margin-left: 8px;"><span style="font-size: 15px;"><strong><span style="color: rgb(0, 0, 255);font-family: 微软雅黑;font-weight: bold;"><strong style="margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;letter-spacing: 0.544px;orphans: 2;text-align: left;text-indent: 0px;text-transform: none;white-space: normal;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;"><span style="margin: 0px;padding: 0px;color: rgb(0, 122, 170);font-family: 微软雅黑,sans-serif;font-size: 15px;font-weight: bold;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">第三阶段:项目结案</span></strong></span></strong></span></section><section style="margin-right: 8px;margin-left: 8px;"><strong><span style="color: rgb(0, 0, 255);font-family: 微软雅黑;font-size: 14px;font-weight: bold;"><br /></span></strong></section><section style="text-align: center;margin-right: 8px;margin-left: 8px;"><img class="rich_pages js_insertlocalimg" style="" data-ratio="0.5625" data-type="png" data-s="300,640" data-w="1280" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwOd9tY4znrlasPpV6ibLU6bGJjQIYibia28K0E9QFLicaUmrUpQV7ynRHC5NhZzyo3y9Q3LKoFYj3n8Q/640?wx_fmt=png" /></section><section style="margin-right: 8px;margin-left: 8px;"><br /></section><section style="margin-right: 8px;margin-left: 8px;"><span style="font-family: 微软雅黑;font-size: 15px;">为了保证项目产策的客观性和完整性,每一个阶段的工作内容又会细分出许多的研究项目,禾略提供了部分具体事项进行示意。</span></section><section style="margin-right: 8px;margin-left: 8px;"><span style="font-family: 微软雅黑;font-size: 14px;"><br /></span></section><section style="text-align: center;margin-right: 8px;margin-left: 8px;"><img class="rich_pages js_insertlocalimg" style="" data-ratio="0.5625" data-type="png" data-s="300,640" data-w="1280" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwOd9tY4znrlasPpV6ibLU6bMJu6iaicKmAOMZMzJ6ibObFfEhTGL8Iph5th0ypIzt1fsAiarg6ckWUp4w/640?wx_fmt=png" /></section><section style="text-align: center;margin-right: 8px;margin-left: 8px;"><img class="rich_pages js_insertlocalimg" style="" data-ratio="0.5625" data-type="png" data-s="300,640" data-w="1280" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwOd9tY4znrlasPpV6ibLU6bXsDzojXEZGo0Q2sURozrNibvKlsWsIOKBXTFKQK5GMSJKJ52QFx31Xg/640?wx_fmt=png" /></section><section style="text-align: center;margin-right: 8px;margin-left: 8px;"><img class="rich_pages js_insertlocalimg" style="" data-ratio="0.5625" data-type="png" data-s="300,640" data-w="1280" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwOd9tY4znrlasPpV6ibLU6bY1Sic91I37SwaicSdHLvQVbic2b5nTFliaibBCAQjnS8NniaKaS2ljXH8wAw/640?wx_fmt=png" /></section><section style="text-align: center;margin-right: 8px;margin-left: 8px;"><img class="rich_pages js_insertlocalimg" style="" data-ratio="0.5625" data-type="png" data-s="300,640" data-w="1280" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwOd9tY4znrlasPpV6ibLU6b8oOQKicHety7ibjFqXFdgvuliacRhtrQic4FSNCt105ibo1yawMC3BHGOFQ/640?wx_fmt=png" /></section><section style="text-align: center;margin-right: 8px;margin-left: 8px;"><img class="rich_pages js_insertlocalimg" style="" data-ratio="0.5625" data-type="png" data-s="300,640" data-w="1280" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwOd9tY4znrlasPpV6ibLU6bQ90N9K110rRrHxbL7XH69OnmdVcxNYarjNtEvfzvNXpdf5T1D9gE5w/640?wx_fmt=png" /></section><section style="text-align: center;margin-right: 8px;margin-left: 8px;"><img class="rich_pages js_insertlocalimg" style="" data-ratio="0.5625" data-type="png" data-s="300,640" data-w="1280" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwOd9tY4znrlasPpV6ibLU6bF52I5LyTarPzQaj8er4zY58Q1TrfZvT5dVib7pvdZ7lP2ichojqibkGWw/640?wx_fmt=png" /></section><section 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style="font-family: 微软雅黑;font-size: 15px;">房地产开发行业实质上是一个非常高危的行业,只因为过去十年,市场发展得太好,以至于忘记了97年金融风暴的时候倒闭最多的是房地产开发商。</span></section><section style="margin-right: 8px;margin-left: 8px;"><span style="font-family: 微软雅黑;font-size: 15px;"><br /></span></section><section style="margin-right: 8px;margin-left: 8px;"><span style="font-family: 微软雅黑;font-size: 15px;">而在危机之下,开发商想要可持续发展,更需要布局和能力,就是“去哪里,做什么”,产品线的选择和竞争力加起来就等于回报。</span></section><section style="margin-right: 8px;margin-left: 8px;"><span style="font-family: 微软雅黑;font-size: 15px;"><br /></span></section><section style="margin-right: 8px;margin-left: 8px;"><span style="font-family: 微软雅黑;font-size: 15px;">因此我们在这个基础上进行了产品深耕和打磨,帮助开发商把握城市主流市场,确定项目发展战略。</span></section><section style="text-align: center;margin-right: 8px;margin-left: 8px;"><br /></section><hr style="border-style: solid;border-width: 1px 0 0;border-color: rgba(0,0,0,0.1);-webkit-transform-origin: 0 0;-webkit-transform: scale(1, 0.5);transform-origin: 0 0;transform: scale(1, 0.5);" /><section style="text-align: center;line-height: 1.75em;margin-right: 8px;margin-left: 8px;"><span style="font-size: 15px;color: rgb(0, 0, 0);"><strong><span style="color: rgb(0, 0, 0);"><br /></span></strong></span></section><section style="text-align: center;line-height: 1.75em;margin-right: 8px;margin-left: 8px;"><span style="font-size: 15px;color: rgb(0, 0, 0);"><strong><span style="color: rgb(0, 0, 0);">#2020,别把生命浪费在PPT上,去创造价值#</span></strong><br /></span></section><section style="text-align: center;line-height: 1.5em;letter-spacing: 0.54px;margin-right: 8px;margin-left: 8px;white-space: normal;min-height: 1em;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word;"><br /></section><section style="text-align: center;margin-right: 8px;margin-left: 8px;"><img class="rich_pages" style="width: 250px !important;height: auto !important;visibility: visible !important;" data-ratio="1.49140625" data-type="png" data-s="300,640" data-w="1280" 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border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><span style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;">|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;" href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=1&amp;sn=191239418c15b0c6f395c843415da5fd&amp;chksm=8351793eb426f028970ac64031955167bfde997cdc96375bfb3bce25b5076f1458e11be2be27&amp;token=217203186&amp;lang=zh_CN&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">徐州</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=4&amp;sn=3a8acfb05820bbd38cd7b15a58e92ec9&amp;chksm=8351793eb426f028dfd96ec6ffc5239a84aaf25b6643813aa6b4a597b9a3215e7ab25e2b4eaf&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">宿迁</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=3&amp;sn=1fcdc66fac79d5ba9504bc24314a14f9&amp;chksm=8351793eb426f02829eef9ba1dfcb8c3e91edb05d3c1d34c548b82f618928834f1da5907d2e7&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">淮北</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=2&amp;sn=18d65f24543e71ff6bc70eb1cb0a7bde&amp;chksm=8351793eb426f028b98805f0f7555bfc57e3aefe6c76e7ca8df0369ad5dcc4a593a011a9b029&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">唐山</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=5&amp;sn=9f550e5d1f6bd3becc92df723adedd61&amp;chksm=8351793eb426f0289523b13ecd4fcb3d227a3cb259a09e504d388ace5a5eb25ece3aecfe8d46&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">天津</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831491&amp;idx=4&amp;sn=4c4fb5ce9d25c1fe6012d719c5878c82&amp;chksm=8351799cb426f08a8a6b9f35c8db84ceac56401b6da4a6429d1bc5e3339251db372a5045c242&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">深汕</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=5&amp;sn=c2d8bae147d4a2d86ec992c50c39ddad&amp;chksm=8351796cb426f07a50b1acbe92593aabba12c3fb95e9966d93ecad99918dbcf654b9ce767405&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">哈尔滨</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831491&amp;idx=3&amp;sn=1e787f725d62f227dbc6c33d0b9ea3eb&amp;chksm=8351799cb426f08accd8896c160b37e7a4436d21e1fbf2cc596763115db5ef6e04dc914ce478&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">兰州</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=4&amp;sn=048088acd651254d77cc238d71b1af04&amp;chksm=8351796cb426f07a7c36e33460f244db68a856502151c73820b314470b7e24412b9a8b6dcd5b&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">常德</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831491&amp;idx=2&amp;sn=b6295a149a38a026e886d81014b568f3&amp;chksm=8351799cb426f08a8a8d7adbd8721956fd91c59be8bd1ec35d4f9963a11e7e67bee72cd49405&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">南宁</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=8&amp;sn=0efaff09c26e604d7aa5c29376c129ad&amp;chksm=8351796cb426f07abb37dd11a0cfe941868be2b543feebf288460418759254327292658947ae&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">桂林</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=3&amp;sn=12f08ffb076544edcbc24e91bc3d87d7&amp;chksm=8351796cb426f07a1cd4530a9033d462d4732c500dcdda723bdc3a87f4d55f1c62f657a4cb77&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">柳州</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=6&amp;sn=0a89c4ab17039cec25754aa111b87308&amp;chksm=8351796cb426f07a6fdc14a1c0e877928f2fa46798a8b592b2b2023ad1c65081bbc80b2fafad&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">蚌埠</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=7&amp;sn=1bc72e377ffc3b621c2886d68c437515&amp;chksm=8351796cb426f07adc8c50a3e1409197892c508ad9c27a6b52f8e4dde12740baf5674f5a7fa6&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">合肥</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831491&amp;idx=1&amp;sn=10e3d481f7fd0ff46dafe2648cd3ddfb&amp;chksm=8351799cb426f08a5118705d6b85487fa97dd013a2aee842be719ee13086aab8dee370b54185&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">南京</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=1&amp;sn=9ffda0c7d9667d6700966a8bab12eccf&amp;chksm=8351796cb426f07a4e94a2471b2d59264ed4460e0567c63095fad9c5704541a546d7bc23584a&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">上海临港</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831065&amp;idx=1&amp;sn=2ffb60d98d02ebcab655c55d34d0acbf&amp;chksm=83517746b426fe509cc721e0e3acf05fd1f60b8695dc3b66c08c0a7aa917e7471b013b02c2c2&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">太原</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830804&amp;idx=1&amp;sn=f571d8218b897b21571a6b2f497d3a1b&amp;chksm=8351744bb426fd5d509591673f4082563a02342283f53dfda255ad33304e6746d6448051b9ea&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">温州</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830454&amp;idx=1&amp;sn=4e7c3289190e2a69c5fb20f2ae8a6d94&amp;chksm=835175e9b426fcffa5f65cafe5274b1c296caf1a51e13ef4c7920c5a18847bef3c7b13c2bfd0&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">昆明</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;" href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830295&amp;idx=1&amp;sn=f680ffa2ddf52783e9a7730971520d48&amp;chksm=83517248b426fb5e0efc1e5c62d15b173e4d23ab7aafaab82c6ce861e98d96271fe5dc7db798&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">嘉兴</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;" href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830278&amp;idx=1&amp;sn=8441ac780477cd9def8d4e9d7866f143&amp;chksm=83517259b426fb4f93ff50f1c07d7b830f16ec4d1e0c23f64ef15a78a056ae301274ffbb8ec3&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">重庆</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;" href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830196&amp;idx=1&amp;sn=7a599cf338734c1d41c6fa16005b1641&amp;chksm=835172ebb426fbfdda6873adbeddc124ae670de675a7c36d11977106150a1d924572ea70f299&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">成都</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;" href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830221&amp;idx=1&amp;sn=f5994dbfe9fa00ffce4b5be1a69f3244&amp;chksm=83517292b426fb8419e771cf48ea94de01fc7dc909b4e8c2759c6423b8be6080bc5bd1c248cc&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">深圳</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;" href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829995&amp;idx=1&amp;sn=cd78421e4f2e724f552f8eefc65e0236&amp;chksm=835173b4b426faa26aed46ed566bc1f8ffa11498370fed14fa9d0690795a3eff5a186c63a03d&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">上海</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;" href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829512&amp;idx=1&amp;sn=421f2b766d75009082de8fc1e81cd8d2&amp;chksm=83517157b426f84197c93fd852a3e3f93019c9d81e099784ad0aa09f326ca9dd33a0edb7cfd7&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">珠三角</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;" href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829480&amp;idx=1&amp;sn=c77baf137c109f1017170a708548d37b&amp;chksm=835171b7b426f8a1d942708988b8f4bd875366f5928d1db99470ccad6958aa0c8cd47b292c23&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">雄安新区</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;" href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=401964235&amp;idx=1&amp;sn=8839375241e6a7e69f49aec108ca1ad6&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">无锡</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;" href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=203026648&amp;idx=1&amp;sn=466dca69ff3eb746e2e5c21831d57f0f&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">北京</a>&nbsp;|&nbsp;<br style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;" /></span></span></section><section style="text-align: left;line-height: 1.5em;text-indent: 0em;letter-spacing: 0.54px;margin-right: 8px;margin-left: 8px;white-space: normal;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word;background-color: rgb(255, 255, 255);"><span style="font-size: 12px;"><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"><span style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word;">热点:</span></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><span style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;">|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;" href="http://mp.weixin.qq.com/s?__biz=MzIxMTUxMzE2Mw==&amp;mid=2247485505&amp;idx=1&amp;sn=90a4482d0ec14f8a4d441f77c653806c&amp;chksm=97557265a022fb7385559a6648c54242c721582b3811ad664360ea1e6f562f0f62264852c20c&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" hasload="1" data-itemshowtype="0">深圳土拍</a></span><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"><span style="max-width: 100%;box-sizing: border-box;overflow-wrap: break-word;">&nbsp;</span></strong><span style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;">|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831957&amp;idx=1&amp;sn=a889b497d60264ef90aea585e4d4556f&amp;chksm=83517bcab426f2dc5e2b3778bc8e8834b453c4eac98c490ebeb525c4a5b01093fe602418b8fb&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">美国地产</a>&nbsp;|&nbsp;</span></span><a style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;font-size: 12px;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831073&amp;idx=1&amp;sn=b9e813dced68e2e1397bd2cc2b6d05c7&amp;chksm=8351777eb426fe68993e996d9312897701ad0e93a7703c5d719dc20ebf09a1b0c6715f502e4d&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2"><span style="font-size: 12px;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word;">长租公寓</span></a><span style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;font-size: 12px;">&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830578&amp;idx=1&amp;sn=73f5149b299d5ce19a433c365eedee83&amp;chksm=8351756db426fc7b173558a1765830766ec5f7fb387e652250f10a106ef6490821f809722cfb&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">中美贸易战</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830503&amp;idx=1&amp;sn=2fae9eec64a6ed71f0c4ee9e4e9bafe7&amp;chksm=835175b8b426fcaec41bb2a484ef939ac78474c77acde2d96a6f7f8b61a0f4ade630c13e7f90&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">粤港澳</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;" href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830398&amp;idx=1&amp;sn=ffd40b9cb7730bd712d8f053280d6fa9&amp;chksm=83517221b426fb37e97b45db61547227724f5a09e6a2a0484a55475066ac41fc1b0165954d0d&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">万科商业</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;" href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830360&amp;idx=1&amp;sn=3cea24af7ebf848fde74c52538f111e5&amp;chksm=83517207b426fb11a1ae1c301117e9626ba09012aa9d8b4d8f722e45423ecb7e63987f50bec5&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">2018年走势</a>&nbsp;|<br style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;" /></span></section><section style="text-align: left;line-height: 1.5em;text-indent: 0em;letter-spacing: 0.54px;margin-right: 8px;margin-left: 8px;white-space: normal;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word;background-color: rgb(255, 255, 255);"><span style="font-size: 12px;"><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"><span style="font-size: 12px;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word;">专业:</span></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><span style="font-size: 12px;box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;">|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831987&amp;idx=1&amp;sn=8553537eb64de48a9b7eb16564fe8988&amp;chksm=83517becb426f2fa0c63ef59ace65085334609b45795331170f0edb7f455d154c06d53aa85f7&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">穿越熊市</a></span>&nbsp;<span style="font-size: 12px;box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;">|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831371&amp;idx=1&amp;sn=9b15fe316680aabc64e2b7c37e5767d8&amp;chksm=83517614b426ff0229de8ab490c6a7fb33f9e7de34bae145abd3565818c5965c1eca5a4b0029&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">地产研报</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831103&amp;idx=1&amp;sn=6ae2c7ba214abd19c76ed907399b77b7&amp;chksm=83517760b426fe767422812a59d53a334c00664a2cc146d59a076bc0e59a062f518c7df00861&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">投资</a>&nbsp;|<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;" href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831043&amp;idx=1&amp;sn=dcae4bb0d9c69a6aefeb48f7447dff10&amp;chksm=8351775cb426fe4a32f43b1fe3a11ebffb7d381291adc0746d6d0ed9f3efb882617e0407aa10&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2">&nbsp;思考</a>&nbsp;|&nbsp;<a style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;" 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