官网首页 › 研究观点 › 观点正文

禾略AI人:3步启动自动访谈,引领市场研究新范式

发布于 2026-03-10

<section nodeleaf=""><iframe data-src="https://mp.weixin.qq.com/mp/readtemplate?t=pages/video_player_tmpl&amp;action=mpvideo&amp;auto=0&amp;vid=wxv_4421391624144977921" data-mpvid="wxv_4421391624144977921" data-vidtype="2" data-cover="http%3A%2F%2Fmmecoa.qpic.cn%2Fmmecoa_jpg%2FmNkpYvnxIA2h3bZpQNyicTCTJG0ia98vAE5ar69uz3xiagTcOXO4zGuUHFZtsuhKn8hibibf6GdyC9ia8b5mXt1xsMljVyK2K2iacibnsPn7PzBjicYM%2F0%3Fwx_fmt%3Djpeg" data-ratio="0.5666666666666667" data-w="544" class="video_iframe rich_pages"></iframe></section><section style="text-align: center;" nodeleaf=""><img class="rich_pages wxw-img js_insertlocalimg" data-aistatus="1" data-imgfileid="502359767" data-s="300,640" data-src="https://mmecoa.qpic.cn/sz_mmecoa_jpg/mNkpYvnxIA2oL04Jjp4YPdFOp1NnnTib0Y561yjO1w0PYWK518jc4FiaoKdAMnbYphzJiagPuJjMGKX2Qp95De1XVUmPrypOniaXygOq8RjTicII/640?wx_fmt=jpeg&amp;from=appmsg" data-type="jpeg" type="block"></section><section data-layout-id="1" style="font-size: 17px;font-weight: 400;color: rgba(0,0,0,0.9);line-height: 1.8;margin-bottom: 24px;"><span leaf="">做市场调研与产品迭代时,你是否也经历过这些崩溃瞬间:约不到精准的目标用户、座谈会成本总结、访谈录音整理到深夜……</span></section><section data-layout-id="2" style="font-size: 17px;font-weight: 400;color: rgba(0,0,0,0.9);line-height: 1.8;margin-bottom: 24px;"><span leaf="">如果现在有一个方案,让你在最短的30分钟内完成单次研究,还能保证85%的人类行为一致性,你会心动吗?</span></section><section data-layout-id="3" style="font-size: 17px;font-weight: 400;color: rgba(0,0,0,0.9);line-height: 1.8;margin-bottom: 24px;"><span leaf="">今天,我们就来聊聊这个智能体平台——<span textstyle="" style="color: rgb(43, 119, 191);font-weight: bold;">禾略AI人</span>。</span></section><h1 data-layout-id="4" style="font-size: 20px;font-weight: 500;color: rgba(43, 119, 191, 1);line-height: 1.8;margin-bottom: 12px;text-align: center;"><span leaf="">一、为什么它比普通AI更“人”?</span></h1><section data-layout-id="5" style="font-size: 17px;font-weight: 400;color: rgba(0,0,0,0.9);line-height: 1.8;margin-bottom: 24px;"><span leaf="">相比于追求标准答案的通用AI,禾略AI人代替通过打造“不完美”人设计来贴近真实用户其核心原理在于以下三点:</span></section><section data-layout-id="6" style="font-size: 17px;font-weight: 400;color: rgba(0,0,0,0.9);line-height: 1.8;margin-bottom: 24px;"><span leaf=""><span textstyle="" style="font-weight: bold;">还原真实纠结</span>⚖️:面对问题时,它不仅具备85%的行为一致性,还保留了15%的合理波动,完美模拟真人在决策时的纠结与图层</span></section><section data-layout-id="7" style="font-size: 17px;font-weight: 400;color: rgba(0,0,0,0.9);line-height: 1.8;margin-bottom: 24px;"><span leaf=""><span textstyle="" style="font-weight: bold;">七大维度刻画</span>👤:通过年龄、性别、心理、行为、痛点等7个维度进行深度训练,让每一次回答都基于具体人设,有细节、有温度。</span></section><section data-layout-id="8" style="font-size: 17px;font-weight: 400;color: rgba(0,0,0,0.9);line-height: 1.8;margin-bottom: 24px;"><span leaf=""><span textstyle="" style="font-weight: bold;">真实数据构建</span>📊:其性格模型源自小红书、豆瓣等社交媒体的深度观察,还能导入真实的访谈笔录,从根源上彻底避免“AI幻觉”,确保结果可信。</span></section><h1 data-layout-id="9" style="font-size: 20px;font-weight: 500;color: rgba(43, 119, 191, 1);line-height: 1.8;margin-bottom: 12px;text-align: center;"><span leaf="">二、告别繁琐,3步开启休假调研🚀</span></h1><section data-layout-id="10" style="font-size: 17px;font-weight: 400;color: rgba(0,0,0,0.9);line-height: 1.8;margin-bottom: 24px;"><span leaf="">禾略彻底简化了传统访谈的繁杂流程,只需3步即可轻松启动。</span></section><section data-layout-id="11" style="font-size: 17px;font-weight: 400;color: rgba(0,0,0,0.9);line-height: 1.8;margin-bottom: 24px;"><span leaf=""><span textstyle="" style="font-weight: bold;">一键理解需求</span>🎯:AI会自动理解你的研究目标、研究方法以及理想的研究成果。</span></section><section data-layout-id="12" style="font-size: 17px;font-weight: 400;color: rgba(0,0,0,0.9);line-height: 1.8;margin-bottom: 24px;"><span leaf=""><span textstyle="" style="font-weight: bold;">精准锁定人设</span>👥:在上万个选举设定中,AI可自主搜索或推荐,精准覆盖你需要研究的细分人群。</span></section><section data-layout-id="13" style="font-size: 17px;font-weight: 400;color: rgba(0,0,0,0.9);line-height: 1.8;margin-bottom: 24px;"><span leaf=""><span textstyle="" style="font-weight: bold;">动态深度追问</span>💬:自动修改制作访谈提纲,并在访谈中根据实际情况实时调整。 比如用户反馈“价格贵”,AI会自动追问其能否接受的最高价位,布局放过任何关键细节。</span></section><section data-layout-id="14" style="font-size: 17px;font-weight: 400;color: rgba(0,0,0,0.9);line-height: 1.8;margin-bottom: 24px;"><span leaf="">💡<span textstyle="" style="font-weight: bold;">核心玩法: 场景自由组合</span></span></section><section data-layout-id="15" style="font-size: 17px;font-weight: 400;color: rgba(0,0,0,0.9);line-height: 1.8;margin-bottom: 24px;"><span leaf=""><span textstyle="" style="font-weight: bold;">1V1深度访谈</span>:最适合做产品测试和用户体验调研,分层挖掘用户的深层动机。</span></section><section data-layout-id="16" style="font-size: 17px;font-weight: 400;color: rgba(0,0,0,0.9);line-height: 1.8;margin-bottom: 24px;"><span leaf=""><span textstyle="" style="font-weight: bold;">多人AI谈会</span>:善于把控节奏、引导观点碰撞,特别适合测试大众接受度、收集多元观点。</span></section><section data-layout-id="16" style="font-size: 17px;font-weight: 400;color: rgba(0,0,0,0.9);line-height: 1.8;margin-bottom: 24px;"><span leaf=""><span textstyle="" style="font-weight: bold;">高阶技巧</span></span><span data-path-to-node="15,1,0" style="font-family: &quot;Google Sans Text&quot;, sans-serif !important;line-height: 1.15 !important;margin-top: 0px !important;"><span style="font-family: &quot;Google Sans Text&quot;, sans-serif !important;line-height: 1.15 !important;margin-top: 0px !important;"><font dir="auto" style="vertical-align: inherit;font-family: &quot;Google Sans Text&quot;, sans-serif !important;line-height: 1.15 !important;margin-top: 0px !important;"><font dir="auto" style="vertical-align: inherit;font-family: &quot;Google Sans Text&quot;, sans-serif !important;line-height: 1.15 !important;margin-top: 0px !important;"><span leaf=""><span textstyle="" style="font-weight: bold;">:</span>先通过一对一访谈个体挖掘动机,再用座谈会验证群体观点,效率远超传统方式</span></font></font></span></span><span data-path-to-node="15,1,1" style="font-family: &quot;Google Sans Text&quot;, sans-serif !important;line-height: 1.15 !important;margin-top: 0px !important;"><span style="font-family: &quot;Google Sans Text&quot;, sans-serif !important;line-height: 1.15 !important;margin-top: 0px !important;"><source-footnote ng-version="0.0.0-PLACEHOLDER" style="font-family: &quot;Google Sans Text&quot;, sans-serif !important;line-height: 1.15 !important;margin-top: 0px !important;"><sup data-turn-source-index="15" style="font-family: &quot;Google Sans Text&quot;, sans-serif !important;line-height: 1.15 !important;margin-top: 0px !important;font-size: 16px !important;"></sup></source-footnote></span></span><span data-path-to-node="15,1,2" style="font-family: &quot;Google Sans Text&quot;, sans-serif !important;line-height: 1.15 !important;margin-top: 0px !important;"><font dir="auto" style="vertical-align: inherit;font-family: &quot;Google Sans Text&quot;, sans-serif !important;line-height: 1.15 !important;margin-top: 0px !important;"><font dir="auto" style="vertical-align: inherit;font-family: &quot;Google Sans Text&quot;, sans-serif !important;line-height: 1.15 !important;margin-top: 0px !important;"><span leaf="">!</span></font></font></span></section><h1 data-layout-id="18" style="font-size: 20px;font-weight: 500;color: rgba(43, 119, 191, 1);line-height: 1.8;margin-bottom: 12px;text-align: center;"><span leaf="">三、极限与绝对可靠:十几分钟即可达到高效洞察⚡🛡️</span></h1><section data-layout-id="19" style="font-size: 17px;font-weight: 400;color: rgba(0,0,0,0.9);line-height: 1.8;margin-bottom: 24px;"><span leaf="">除了访谈过程智能,禾略AI人在生成报告上更考虑了速度与深度:</span></section><section data-layout-id="20" style="font-size: 17px;font-weight: 400;color: rgba(0,0,0,0.9);line-height: 1.8;margin-bottom: 24px;"><span leaf=""><span textstyle="" style="font-weight: bold;">极速出击,大幅节省时间⏱️</span>:访谈或座谈会一结束,禾略AI人十几分钟就能自动生成成型报告帮助企业数分钟内完成研究范式跃迁,快速从问题直达洞察!</span></section><section data-layout-id="21" style="font-size: 17px;font-weight: 400;color: rgba(0,0,0,0.9);line-height: 1.8;margin-bottom: 24px;"><span leaf=""><span textstyle="" style="font-weight: bold;">三重结论,结论绝对可靠🔒</span>:</span></section><p data-pm-slice="0 0 []" style="line-height: 1.8;font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);margin-bottom: 24px;font-family: &quot;Google Sans Text&quot;, sans-serif !important;margin-top: 0px !important;"><span><font face="宋体"><span leaf="" style="vertical-align: inherit;font-family: &quot;Google Sans Text&quot;, sans-serif !important;line-height: 1.15 !important;margin-top: 0px !important;"><span textstyle="" style="font-weight: bold;">源头保真:</span>通过人设质量分级,真实与公众库灵活调整不同场景,从源头保证数据。</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="line-height: 1.8;font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);margin-bottom: 24px;font-family: &quot;Google Sans Text&quot;, sans-serif !important;margin-top: 0px !important;"><span><font face="宋体"><span leaf="" style="vertical-align: inherit;font-family: &quot;Google Sans Text&quot;, sans-serif !important;line-height: 1.15 !important;margin-top: 0px !important;"><span textstyle="" style="font-weight: bold;">交叉验证:</span>结合大众社交媒体观察与主流访谈,可信度超</span></font><font face="宋体"><span leaf="" style="vertical-align: inherit;font-family: &quot;Google Sans Text&quot;, sans-serif !important;line-height: 1.15 !important;margin-top: 0px !important;">90%,完全经得起与真人访谈的交叉验证。</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p style="line-height: 1.8;font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);margin-bottom: 24px;font-family: &quot;Google Sans Text&quot;, sans-serif !important;margin-top: 0px !important;"><span><font face="宋体"><span leaf="" style="vertical-align: inherit;font-family: &quot;Google Sans Text&quot;, sans-serif !important;line-height: 1.15 !important;margin-top: 0px !important;"><span textstyle="" style="font-weight: bold;">推理透明:</span>拒绝</span></font><font face="宋体"><span leaf="" style="vertical-align: inherit;font-family: &quot;Google Sans Text&quot;, sans-serif !important;line-height: 1.15 !important;margin-top: 0px !important;">AI盲目下结论!报告中的每条建议都会标注标注数据来源和推理逻辑,甚至会主动标出“知识盲点”</span></font></span><span><font face="宋体"><span leaf="" style="vertical-align: inherit;font-family: &quot;Google Sans Text&quot;, sans-serif !important;line-height: 1.15 !important;margin-top: 0px !important;">。</span></font></span><span style="mso-spacerun:&#39;yes&#39;;font-family:宋体;font-size:10.5000pt;mso-font-kerning:1.0000pt;"><o:p></o:p></span></p><p data-path-to-node="19,0" style="font-family: &quot;Google Sans Text&quot;, sans-serif !important;line-height: 1.8;margin-top: 0px !important;font-size: 17px;font-weight: 400;color: rgba(0,0,0,0.9);margin-bottom: 24px;"><span style="font-family: &quot;Google Sans Text&quot;, sans-serif !important;line-height: 1.15 !important;margin-top: 0px !important;"></span></p><p data-path-to-node="19,1" style="font-family: &quot;Google Sans Text&quot;, sans-serif !important;line-height: 1.8;margin-top: 0px !important;font-size: 17px;font-weight: 400;color: rgba(0,0,0,0.9);margin-bottom: 24px;"><span data-path-to-node="19,1,0" style="font-family: &quot;Google Sans Text&quot;, sans-serif !important;line-height: 1.15 !important;margin-top: 0px !important;"><b data-path-to-node="19,1,0" data-index-in-node="0" style="font-family: &quot;Google Sans Text&quot;, sans-serif !important;line-height: 1.15 !important;margin-top: 0px !important;"><span style="font-family: &quot;Google Sans Text&quot;, sans-serif !important;line-height: 1.15 !important;margin-top: 0px !important;"><font dir="auto" style="vertical-align: inherit;font-family: &quot;Google Sans Text&quot;, sans-serif !important;line-height: 1.15 !important;margin-top: 0px !important;"><font dir="auto" style="vertical-align: inherit;font-family: &quot;Google Sans Text&quot;, sans-serif !important;line-height: 1.15 !important;margin-top: 0px !important;"><span leaf="">💡 报告交付物</span></font></font></span></b><span style="font-family: &quot;Google Sans Text&quot;, sans-serif !important;line-height: 1.15 !important;margin-top: 0px !important;"><font dir="auto" style="vertical-align: inherit;font-family: &quot;Google Sans Text&quot;, sans-serif !important;line-height: 1.15 !important;margin-top: 0px !important;"><font dir="auto" style="vertical-align: inherit;font-family: &quot;Google Sans Text&quot;, sans-serif !important;line-height: 1.15 !important;margin-top: 0px !important;"><span leaf="">:最终生成的报告包含概要汇总、精彩片段剖析、端点解析以及可执行建议</span></font></font></span></span><span data-path-to-node="19,1,1" style="font-family: &quot;Google Sans Text&quot;, sans-serif !important;line-height: 1.15 !important;margin-top: 0px !important;"><span style="font-family: &quot;Google Sans Text&quot;, sans-serif !important;line-height: 1.15 !important;margin-top: 0px !important;"><source-footnote ng-version="0.0.0-PLACEHOLDER" style="font-family: &quot;Google Sans Text&quot;, sans-serif !important;line-height: 1.15 !important;margin-top: 0px !important;"><sup data-turn-source-index="21" style="font-family: &quot;Google Sans Text&quot;, sans-serif !important;line-height: 1.15 !important;margin-top: 0px !important;font-size: 16px !important;"></sup></source-footnote><source-footnote ng-version="0.0.0-PLACEHOLDER" style="font-family: &quot;Google Sans Text&quot;, sans-serif !important;line-height: 1.15 !important;margin-top: 0px !important;"><sup data-turn-source-index="21" style="font-family: &quot;Google Sans Text&quot;, sans-serif !important;line-height: 1.15 !important;margin-top: 0px !important;font-size: 16px !important;"></sup></source-footnote></span></span><span data-path-to-node="19,1,2" style="font-family: &quot;Google Sans Text&quot;, sans-serif !important;line-height: 1.15 !important;margin-top: 0px !important;"><span style="font-family: &quot;Google Sans Text&quot;, sans-serif !important;line-height: 1.15 !important;margin-top: 0px !important;"></span></span><span data-path-to-node="19,1,3" style="font-family: &quot;Google Sans Text&quot;, sans-serif !important;line-height: 1.15 !important;margin-top: 0px !important;"><span style="font-family: &quot;Google Sans Text&quot;, sans-serif !important;line-height: 1.15 !important;margin-top: 0px !important;"><font dir="auto" style="vertical-align: inherit;font-family: &quot;Google Sans Text&quot;, sans-serif !important;line-height: 1.15 !important;margin-top: 0px !important;"><font dir="auto" style="vertical-align: inherit;font-family: &quot;Google Sans Text&quot;, sans-serif !important;line-height: 1.15 !important;margin-top: 0px !important;"><span leaf="">它直接对接业务需求,既能辅助决策,又不会替代中断的高效决策</span></font></font></span></span><span data-path-to-node="19,1,4" style="font-family: &quot;Google Sans Text&quot;, sans-serif !important;line-height: 1.15 !important;margin-top: 0px !important;"><span style="font-family: &quot;Google Sans Text&quot;, sans-serif !important;line-height: 1.15 !important;margin-top: 0px !important;"><source-footnote ng-version="0.0.0-PLACEHOLDER" style="font-family: &quot;Google Sans Text&quot;, sans-serif !important;line-height: 1.15 !important;margin-top: 0px !important;"><sup data-turn-source-index="22" style="font-family: &quot;Google Sans Text&quot;, sans-serif !important;line-height: 1.15 !important;margin-top: 0px !important;font-size: 16px !important;"></sup></source-footnote><source-footnote ng-version="0.0.0-PLACEHOLDER" style="font-family: &quot;Google Sans Text&quot;, sans-serif !important;line-height: 1.15 !important;margin-top: 0px !important;"><sup data-turn-source-index="22" style="font-family: &quot;Google Sans Text&quot;, sans-serif !important;line-height: 1.15 !important;margin-top: 0px !important;font-size: 16px !important;"></sup></source-footnote></span></span><span data-path-to-node="19,1,5" style="font-family: &quot;Google Sans Text&quot;, sans-serif !important;line-height: 1.15 !important;margin-top: 0px !important;"><font dir="auto" style="vertical-align: inherit;font-family: &quot;Google Sans Text&quot;, sans-serif !important;line-height: 1.15 !important;margin-top: 0px !important;"><font dir="auto" style="vertical-align: inherit;font-family: &quot;Google Sans Text&quot;, sans-serif !important;line-height: 1.15 !important;margin-top: 0px !important;"><span leaf="">。</span></font></font></span></p><h1 data-layout-id="23" style="font-size: 20px;font-weight: 500;color: rgba(43, 119, 191, 1);line-height: 1.8;margin-bottom: 12px;text-align: center;"><span leaf="">结语:让每次调研都直达真相🎯</span></h1><section data-layout-id="24" style="font-size: 17px;font-weight: 400;color: rgba(0,0,0,0.9);line-height: 1.8;margin-bottom: 24px;"><span leaf="">在快速变化的市场环境中,精准读懂用户是企业致胜的关键。禾略AI人通过高保真正“不完美”人设模拟真实人类的决策与困境,彻底打破了传统调研周期长、成本高、落地难的瓶颈。</span></section><section data-layout-id="25" style="font-size: 17px;font-weight: 400;color: rgba(0,0,0,0.9);line-height: 1.8;margin-bottom: 24px;"><span leaf="">排序极简的3步操作,企业可以在最短的30分钟内完成单次研究,并迅速获得一份兼具深度与准度的洞察报告。它不仅是一个高效的自动访谈工具,更有利于企业实现产品迭代、引领市场研究新范式的智能引擎。</span></section><section style="text-align: center;" nodeleaf=""><img class="rich_pages wxw-img js_insertlocalimg" data-aistatus="2" data-imgfileid="502359768" data-s="300,640" data-src="https://mmecoa.qpic.cn/sz_mmecoa_png/mNkpYvnxIA1ewL3ygic2TJfgcGtyfQFwc48GKKexRaK6ND7R8FacqbEfclD5c2Gy9SxvJ3Y5nK8y90QibYASfsm74n8GuAa7XjGncRuNj27HM/640?wx_fmt=png&amp;from=appmsg" data-type="png" type="block"></section><p style="display: none;"><mp-style-type data-value="3"></mp-style-type></p>

← 返回观点全库