禾略xTalkingdata联合发布房地产数据决策平台--时势蓝图

<p><span style="font-family: 微软雅黑,sans-serif;"></span></p><section style="background-color: rgb(255, 255, 255); box-sizing: border-box;"><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;"><section class="" style="margin-top: 10px; margin-bottom: 10px; box-sizing: border-box;"><section class="" style="background-color: rgb(254, 255, 255); width: 100%; padding: 5px 10px; display: inline-block; text-align: center; box-sizing: border-box;"><p style="clear: none; margin: 0px; padding: 0px; box-sizing: border-box;">导读</p></section><img style="margin-top: -1em; float: left; width: 100%; text-align: start; height: auto !important; box-sizing: border-box;" data-src="http://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG4KjC6owCiaibIk87QJGLiaC2OHq4JGX8KM8P3EY8kaUIkUZKsdiadXibjapj223ibib0k6H1fSO80Ut3XbQ/0?wx_fmt=png" class="" data-ratio="0.096875" data-w="640" data-type="png" width="100%" /> <section class="" style="clear: both; box-sizing: border-box;"><br /></section></section></section></section><p><span style="font-family: 微软雅黑,sans-serif;"><span style="font-family: 微软雅黑,sans-serif;"><span style="font-family: 微软雅黑,sans-serif;">禾略</span>与<span style="font-family: 微软雅黑,sans-serif;">TalkingData</span>共同发布了“时势蓝图”大数据智能分析平台，</span><span style="font-family: 微软雅黑,sans-serif; color: rgb(2, 30, 170);"><strong>把大数据在房地产的应用场景，全讲明白了。</strong></span></span></p><p><span style="font-family: 微软雅黑,sans-serif;"><br /></span></p><p><span style="font-family: 微软雅黑,sans-serif;">现场来宾感慨，沙龙干货太多，都干到吸水。</span></p><p><span style="font-family: 微软雅黑,sans-serif;"><br /></span></p><p><span style="font-family: 微软雅黑,sans-serif;"></span></p><p style="text-align: center;"><img data-s="300,640" data-type="jpeg" data-src="http://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG5wfl5NPH7hhABrgzwpHz5qzDfvfOcB590iapl0ZBhjicROmpjiaDu23QAESW0AbibthqzKFc6GHqw0og/0?wx_fmt=jpeg" class="" data-ratio="0.666" data-w="500" /><br /></p><p style="text-align: center;"><span style="font-size: 12px; color: rgb(136, 136, 136);">分享干货中的郑帅</span></p><p><span style="font-family: 微软雅黑,sans-serif;"></span><br /></p><p><span style="font-family: 微软雅黑,sans-serif;">近日，<span style="font-family: 微软雅黑,sans-serif;">禾略中国（以下简称“禾略”）</span>与北京腾云天下科技有限公司（以下简称“TalkingData”）共同举办的“大数据城市投资系统产品沙龙暨‘时势蓝图’新品发布会”在深圳成功举办。</span></p><p><span style="font-family: 微软雅黑,sans-serif;"><br /></span></p><p><span style="font-family: 微软雅黑,sans-serif;">尽管会议当天深圳发布了台风预警，但仍有数十家房地产行业的精英领袖来到现场参会，同时线上还有近五百名行业观众观看了现场直播。</span></p><p><span style="font-family: 微软雅黑,sans-serif;"><br /></span></p><p><span style="font-family: 微软雅黑,sans-serif;"></span></p><p><img data-s="300,640" data-type="jpeg" data-src="http://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG4KjC6owCiaibIk87QJGLiaC2OUSsmic31eb7SyCLl6E8vqsVj4iahiabJYTnRGm77gRmlBGRVibnuvF1cMA/0?wx_fmt=jpeg" class="" data-ratio="0.6663724624889673" data-w="1133" /></p><p style="text-align: center;"><span style="font-family: 微软雅黑,sans-serif;"></span><span style="font-size: 12px; color: rgb(136, 136, 136);">台风天到场的来宾，请接收小编爱的注视</span></p><p style="text-align: center;"><br /></p><p><span style="font-family: 微软雅黑,sans-serif;">房地产行业由于价值量大、信息量大等特性，把房地产行业大数据进行智能化、数据化、在线化处理，做好这三点，对个人和对社会都会有很大的贡献。</span></p><p><span style="font-family: 微软雅黑,sans-serif;"><br /></span></p><p><span style="font-family: 微软雅黑,sans-serif;">通过此次会议，<span style="font-family: 微软雅黑,sans-serif;">禾略</span>与<span style="font-family: 微软雅黑,sans-serif;">TalkingData</span>共同发布了“时势蓝图”大数据智能分析平台，旨在为房地产行业提供更加精细、智能、灵活和有效的数据分析。</span></p><p><span style="font-family: 微软雅黑,sans-serif;"><br /></span></p><p><span style="font-family: 微软雅黑,sans-serif;"></span></p><section style="background-color: rgb(255, 255, 255); box-sizing: border-box;"><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;"><section class="" style="transform: translate3d(0px, 0px, 0px); text-align: center; margin: 10px 0%; box-sizing: border-box;"><section class="" style="display: inline-block; vertical-align: middle; width: 8%; box-sizing: border-box;"><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;"><section class="" style="margin: 0px 0%; box-sizing: border-box;"><img style="max-width: 100%; vertical-align: middle; box-sizing: border-box;" class="" data-src="http://mmbiz.qpic.cn/mmbiz_gif/zd226QNNqG4KjC6owCiaibIk87QJGLiaC2OGXIejMpY13GmroJib9YzzTlsjvribJcfqOfGbial7yLYTEvhq0TVeC30w/0?wx_fmt=gif" data-ratio="0.7434944" data-w="269" data-type="gif" /></section></section></section><section class="" style="display: inline-block; vertical-align: middle; width: 54%; box-sizing: border-box;"><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;"><section class="" style="box-sizing: border-box;"><section class="" style="font-size: 12px; box-sizing: border-box;"><p style="margin: 0px; padding: 0px; box-sizing: border-box;"><span style="color: rgb(136, 136, 136);">我是干货分界线</span></p></section></section></section></section><section class="" style="display: inline-block; vertical-align: middle; width: 8%; box-sizing: border-box;"><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;"><section class="" style="margin: 0px 0%; box-sizing: border-box;"><img style="max-width: 100%; vertical-align: middle; box-sizing: border-box;" class="" data-src="http://mmbiz.qpic.cn/mmbiz_gif/zd226QNNqG4KjC6owCiaibIk87QJGLiaC2OuLmibDPnuvtdRAjussdWE0X76xia6rQoKLepP7hqzf2lMLve05oiabAIg/0?wx_fmt=gif" data-ratio="0.7434944" data-w="269" data-type="gif" /></section></section></section></section></section></section><p><br /></p><p><span style="font-family: 微软雅黑,sans-serif;"></span></p><p><img data-s="300,640" data-type="jpeg" data-src="http://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG4KjC6owCiaibIk87QJGLiaC2OWrWkSekXCic47Gc0RroIm3qDuxZMibqrOrKiaoTh9jVLiavYaP4gukmzdg/0?wx_fmt=jpeg" class="" data-ratio="0.6663724624889673" data-w="1133" /></p><p style="text-align: center;"><span style="font-size: 12px; color: rgb(136, 136, 136);">TalkingData研发副总裁 周海鹏</span><br /></p><p><br /></p><p>TalkingData研发副总裁周海鹏，首先在发布会上给在场嘉宾带来了《大数据视角下的人本数据产品分析》精彩演讲——</p><p><br /></p><p>周海鹏指出，<span style="color: rgb(2, 30, 170);"><strong>传统人本大数据统计由于</strong></span><span style="color: rgb(2, 30, 170);"><strong>数据更新慢、成本高、不规范、持续性差弊端，给企业决策和运营带来了诸多不便</strong></span>。</p><p><img data-s="300,640" data-type="png" data-src="http://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG4KjC6owCiaibIk87QJGLiaC2OG3cbQ4FibSCMibKW4FpD1WJn01QtITVOibz92hVtuXV6nTgNAK9IMwXvQ/0?wx_fmt=png" class="" data-ratio="0.5625" data-w="1360" /></p><p><br /></p><p>TalkingData通过在大数据领域多年的深耕细作，总结出了以下四点人口统计新方法：</p><p><span style="color: rgb(136, 136, 136);"><em>1、家庭状态：采集全国12亿左右Wifi接入点，基于这些统计家庭户数和接入设备数</em></span></p><p><span style="color: rgb(136, 136, 136);"><em>2、通勤出行：基于定位数据，附加路网数据和动线规划，分析通勤，预估出行状态</em></span></p><p><span style="color: rgb(136, 136, 136);"><em>3、空间位置：利用TalkingData积累的数十亿部设备，每天数百亿次定位数据，按板块、网格分析人群</em></span></p><p><span style="color: rgb(136, 136, 136);"><em>4、 人口数量：不仅仅面向空间分析，附加时间维度，在时空范围下解释人口流向、趋势</em></span></p><p><img data-s="300,640" data-type="png" data-src="http://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG4KjC6owCiaibIk87QJGLiaC2OoIjoycqXH1ic0uEcz6pm3PlT4coVpAVlA4ZGibhEDO5Mh6dhj4ByyWSA/0?wx_fmt=png" class="" data-ratio="0.5625" data-w="1360" /></p><p><br /></p><p>正是通过上述四点人口统计新方法，<span style="color: rgb(2, 30, 170);"><strong>TalkingData可以为房地产企业，提供人口迁移和经济趋势相关性分析、省内人口吸引力/核状态、区域人口聚集分析、微观流向等数据服务。</strong></span></p><p><br /><span style="font-family: 微软雅黑,sans-serif;"></span></p><p><img data-s="300,640" data-type="jpeg" data-src="http://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG4KjC6owCiaibIk87QJGLiaC2ODwbvZM3XSL9mkRzgfMygxZuY2kNbcCS1DT3Py5tic2DujjDXqlvFiatw/0?wx_fmt=jpeg" class="" data-ratio="0.6663724624889673" data-w="1133" /></p><p style="text-align: center;"><span style="font-size: 12px; color: rgb(136, 136, 136);"><span style="font-size: 12px; color: rgb(136, 136, 136);">禾略</span>与<span style="font-size: 12px; color: rgb(136, 136, 136);">TalkingData<span style="font-size: 12px; color: rgb(136, 136, 136);"></span></span>共同发布“时势蓝图”大数据智能分析平台</span></p><p><br /></p><p>禾略创始人兼CEO郑永祥和TalkingData研发副总裁周海鹏，在接下来的环节共同发布了“时势蓝图”这款重磅数据分析平台产品。</p><p><br /></p><p>之所以叫“时势蓝图”这个名字，是为了<span style="color: rgb(2, 30, 170);"><strong>让房地产企业客户能够从时间层面、空间层面更加完整地进行规划。</strong></span></p><p><br /></p><p>该产品包含了以下四大板块：</p><p><span style="color: rgb(136, 136, 136);"><em>1、城市理解：覆盖300多个地级城市数据，帮助房地产企业更好地预测趋势变化；</em></span></p><p><span style="color: rgb(136, 136, 136);"><em>2、板块理解：使房地产企业理解土地使用等情况，更有效进行房价预测；</em></span></p><p><span style="color: rgb(136, 136, 136);"><em>3、房产理解：对市场情况进行深度剖析；</em></span></p><p><span style="color: rgb(136, 136, 136);"><em>4、人群理解：涵盖人口分布分析、人口流动分析、通勤出行情况等人群分析，使得企业对人本数据更加了解，便于决策。</em></span></p><p><br /></p><section style="background-color: rgb(255, 255, 255); box-sizing: border-box;"><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;"><section class="" style="transform: translate3d(0px, 0px, 0px); text-align: center; margin: 10px 0%; box-sizing: border-box;"><section class="" style="display: inline-block; vertical-align: middle; width: 8%; box-sizing: border-box;"><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;"><section class="" style="margin: 0px 0%; box-sizing: border-box;"><img style="max-width: 100%; vertical-align: middle; box-sizing: border-box;" class="" data-src="http://mmbiz.qpic.cn/mmbiz_gif/zd226QNNqG4KjC6owCiaibIk87QJGLiaC2OGXIejMpY13GmroJib9YzzTlsjvribJcfqOfGbial7yLYTEvhq0TVeC30w/0?wx_fmt=gif" data-ratio="0.7434944" data-w="269" data-type="gif" /></section></section></section><section class="" style="display: inline-block; vertical-align: middle; width: 54%; box-sizing: border-box;"><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;"><section class="" style="box-sizing: border-box;"><section class="" style="font-size: 12px; box-sizing: border-box;"><p style="margin: 0px; padding: 0px; box-sizing: border-box;"><span style="color: rgb(136, 136, 136);">我是干到吸水的干货分界线</span></p></section></section></section></section><section class="" style="display: inline-block; vertical-align: middle; width: 8%; box-sizing: border-box;"><section class="Powered-by-XIUMI V5" style="box-sizing: border-box;"><section class="" style="margin: 0px 0%; box-sizing: border-box;"><img style="max-width: 100%; vertical-align: middle; box-sizing: border-box;" class="" data-src="http://mmbiz.qpic.cn/mmbiz_gif/zd226QNNqG4KjC6owCiaibIk87QJGLiaC2OuLmibDPnuvtdRAjussdWE0X76xia6rQoKLepP7hqzf2lMLve05oiabAIg/0?wx_fmt=gif" data-ratio="0.7434944" data-w="269" data-type="gif" /></section></section></section></section></section></section><p><img data-s="300,640" data-type="png" data-src="http://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG4KjC6owCiaibIk87QJGLiaC2OodZwo9Jfo1HINHFxTv5V4mnt2dV0Gb6a7kCJ2G1vwoIxaiadUqZibspg/0?wx_fmt=png" class="" data-ratio="0.5625" data-w="1360" /></p><p>新产品发布会之后，郑永祥给在场嘉宾带来了《时势——数据改变决策》的主题演讲。</p><p><br /></p><p>郑永祥指出，<strong>未来十年，房地产行业将面临技术创新、经济发展、社会变迁这三大挑战。</strong></p><p><img data-s="300,640" data-type="png" data-src="http://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG4KjC6owCiaibIk87QJGLiaC2OoRZTKMTfWWza6j3ibZVBEHyTu64o3dlTcJfq3sicPyTOpmb4JzB3SIDA/0?wx_fmt=png" class="" data-ratio="0.5625" data-w="1360" /></p><p>如何为房地产客户提供更好的资源，更好的产品，将是未来禾略与TalkingData共同努力的方向。</p><p><br /></p><p>郑永祥从数据的数字化、结构化、规则化、信息化和自动化这几方面，全面讲述了禾略如何帮助房地产客户更有效地进行数据分析，营销决策等内容。</p><p><img data-s="300,640" data-type="png" data-src="http://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG5wfl5NPH7hhABrgzwpHz5qGAsIbpm7CLNBottcPvgsRDcgXY0Poiba5iavxxyvcVaDNRdsbQ0AlA0A/0?wx_fmt=png" class="" data-ratio="0.5622254758418741" data-w="1366" /></p><p><img data-s="300,640" data-type="png" data-src="http://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG5wfl5NPH7hhABrgzwpHz5qo0WdQRzwxWjbYyYwtEda3qPPfSVRDpwhaqO2Uq1ONA5dbXt5iafgKXw/0?wx_fmt=png" class="" data-ratio="0.5622254758418741" data-w="1366" /></p><p><br /></p><p>房地产大数据时代已经到来，大数据对未来的房地产行业会带来巨大改变。</p><p><br /></p><p>如何以客户为中心，利用大数据更好地获知并满足房地产客户需求，将是禾略与TalkingData共同思考的问题，双方将继续深度合作，共同深挖数据，为房地产行业创造更大价值！</p><p><br /></p><p><br /></p><p><strong>干货不够？欢迎来投票，下期共享！</strong><br /></p><p><span class="vote_area"><iframe scrolling="no" class="vote_iframe js_editor_vote_card" data-display-style="height: 256px;" data-display-src="/cgi-bin/readtemplate?t=vote/vote-new_tmpl&amp;__biz=MzAxMDEzOTgyNA==&amp;supervoteid=447505451&amp;token=1743124163&amp;lang=zh_CN" data-src="/mp/newappmsgvote?action=show&amp;__biz=MzAxMDEzOTgyNA==&amp;supervoteid=447505451#wechat_redirect" data-supervoteid="447505451" allowfullscreen="" frameborder="0"></iframe><span class="vote_box skin_help po_left"></span><span class="vote_box skin_help po_right"></span></span></p><p><br /></p><p style="text-align: center;"><img data-type="gif" data-src="http://mmbiz.qpic.cn/mmbiz_gif/zd226QNNqG4KjC6owCiaibIk87QJGLiaC2ONtEGrv6VNSBmNybImg1hYMBg9gwU8WLfo9t0bM2PjIUwSSsgU1b3gw/0?wx_fmt=gif" class="" data-ratio="0.5333333333333333" data-w="360" /><br /></p><p><br /></p><p><br /></p><section class="" style="margin-top: 0.5em; 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font-size: 13.63px; font-weight: bold; overflow-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="padding: 0.3em 0.5em; max-width: 100%; box-sizing: border-box; border-color: rgb(249, 110, 87); border-radius: 0.5em; text-align: inherit; font-family: inherit; font-weight: inherit; text-decoration: inherit; display: inline-block; box-shadow: 0.2em 0.2em 0.1em rgb(165, 165, 165); overflow-wrap: break-word !important; background-color: rgb(160, 160, 160); color: rgb(0, 0, 0); font-size: 14px;"><p style="max-width: 100%; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="padding: 0.3em 0.5em; max-width: 100%; box-sizing: border-box; border-color: rgb(249, 110, 87); border-radius: 0.5em; text-align: inherit; font-family: inherit; font-weight: inherit; text-decoration: inherit; display: inline-block; box-shadow: 0.2em 0.2em 0.1em rgb(165, 165, 165); overflow-wrap: break-word !important; background-color: rgb(160, 160, 160); font-size: 16px; color: rgb(255, 255, 255);">禾略中国：helue_China</span></p></span></fieldset><p style="max-width: 100%; min-height: 1em; white-space: normal; text-align: center; color: rgb(129, 120, 119); font-size: 13.63px; font-weight: bold; box-sizing: border-box !important; overflow-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(0, 0, 0); font-size: 14px;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;" /></span></p><hr style="max-width: 100%; white-space: normal; text-align: justify; color: rgb(129, 120, 119); font-size: 13.63px; font-weight: bold; box-sizing: border-box !important; overflow-wrap: break-word !important; background-color: rgb(255, 255, 255);" /><p style="max-width: 100%; min-height: 1em; white-space: normal; text-align: center; color: rgb(129, 120, 119); font-size: 13.63px; font-weight: bold; box-sizing: border-box !important; overflow-wrap: break-word !important; background-color: rgb(255, 255, 255);"><span style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; color: rgb(136, 136, 136); font-size: 14px;">陪你想，陪你写，陪你玩</span></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; line-height: 25.6px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important; background-color: rgb(255, 255, 255);"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;" /></p><p style="max-width: 100%; min-height: 1em; color: rgb(62, 62, 62); font-size: 16px; white-space: normal; text-align: justify; line-height: 24px; box-sizing: border-box !important; overflow-wrap: break-word !important; background-color: rgb(255, 255, 255);"><img data-ratio="1" data-s="300,640" data-src="http://mmbiz.qpic.cn/mmbiz/zd226QNNqG4z3ZLnvGz7yzYuZ21wHoX53ZpOwnQhPmGbl2SxSiboaKiaW8L2CuhQBnhRkhP7Z47icicDduyXibFxAAg/640?wx_fmt=jpeg" data-type="jpeg" data-w="640" style="line-height: 1.6; text-indent: 32px; font-family: 宋体; box-sizing: border-box !important; overflow-wrap: break-word !important; width: auto !important; visibility: visible !important;" /></p><p><br /></p>