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禾颜社 | “高端”定位逻辑——大小数据珠联璧合之土地篇

发布于 2021-04-13

<section data-role="outer" label="Powered by 135editor.com" style="box-sizing: border-box;"><section data-role="paragraph" style="box-sizing: border-box;"><section style="max-width: 100%;letter-spacing: 0.544px;background-color: rgb(255, 255, 255);text-align: center;min-height: 1em;line-height: 1.75em;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="line-height: 1.75em;margin-left: 8px;margin-right: 8px;"><img data-ratio="0.9842592592592593" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyYE5LqwmrQNtDmfm1Q5M6dWghkmZJxSmwUk37Oz3EOJza4eibgsUiatqL5XkdAF8ueHmN3e0QSkCSg/640?wx_fmt=png" data-type="png" data-w="1080" style="letter-spacing: 1px;box-sizing: border-box;width: 100%;height: auto;" data-backw="562" data-backh="553" /><br /></section><section style="text-align: right;margin: 5px 8px;max-width: 100%;min-height: 1em;letter-spacing: 1px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="color: rgb(178, 178, 178);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 12px;letter-spacing: 2px;text-align: right;background-color: rgb(255, 255, 255);"></span></section></section><section style="max-width: 100%;background-color: rgb(255, 255, 255);text-align: center;clear: both;min-height: 1em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="text-align: center;margin: 5px 8px;letter-spacing: 0.544px;max-width: 100%;min-height: 1em;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="letter-spacing: 1px;"><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;max-width: 100%;-webkit-text-stroke-width: 0.2px;font-size: 20px;color: rgb(180, 141, 72);box-sizing: border-box !important;overflow-wrap: break-word !important;">❝&nbsp;</span><span style="color: rgb(89, 89, 89);-webkit-text-stroke-width: 0.2px;caret-color: red;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;font-size: 17px;">大小数据珠联璧合</span></span><span style="color: rgb(180, 141, 72);font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;font-size: 20px;-webkit-text-stroke-width: 0.2px;caret-color: red;letter-spacing: 1px;">❞</span></section><section style="text-align: center;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;color: rgb(180, 141, 72);font-size: 20px;-webkit-text-stroke-width: 0.2px;caret-color: red;letter-spacing: 1px;"></span></section><section style="text-align: left;background-color: rgb(255, 255, 255);" data-mpa-category="quote" data-mpa-color="#b48d48" data-mpa-template-id="1486"><section mpa-from-tpl="t"><section style="border-width: 0px;" data-role="paragraph" mpa-from-tpl="t"><section data-role="paragraph"><section style="text-align: center;margin: 5px 8px;white-space: normal;line-height: 1.75em;"><br /></section><section style="text-align: left;background-color: rgb(255, 255, 255);" data-mpa-category="quote" data-mpa-color="#b48d48" data-mpa-template-id="1486"><section mpa-from-tpl="t"><section style="border-width: 0px;" data-role="paragraph" mpa-from-tpl="t"><section data-role="paragraph"><section style="text-align: center;letter-spacing: 0.54px;font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;white-space: normal;line-height: 1.75em;margin-left: 8px;margin-right: 8px;"><span style="font-size: 14px;letter-spacing: 1px;text-align: center;background-color: rgb(255, 255, 255);font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;max-width: 100%;color: rgb(89, 89, 89);-webkit-text-stroke-width: 0.2px;box-sizing: border-box !important;overflow-wrap: break-word !important;"></span></section><section style="text-align: center;letter-spacing: 0.54px;font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;white-space: normal;background-color: rgb(255, 255, 255);line-height: 1.75em;margin-left: 8px;margin-right: 8px;"><span style="color: rgb(180, 141, 72);letter-spacing: 1.5px;font-family: PingFangSC-Thin, Helvetica, &quot;Droid Sans&quot;, Arial, sans-serif;font-size: 14px;-webkit-text-stroke-width: 0.2px;">探寻豪宅定位背后的“<span style="color: rgb(180, 141, 72);font-family: PingFangSC-Thin, Helvetica, &quot;Droid Sans&quot;, Arial, sans-serif;font-size: 14px;letter-spacing: 1.5px;text-align: center;-webkit-text-stroke-width: 0.2px;background-color: rgb(255, 255, 255);">高端</span><span style="color: rgb(180, 141, 72);font-family: PingFangSC-Thin, Helvetica, &quot;Droid Sans&quot;, Arial, sans-serif;font-size: 14px;letter-spacing: 1.5px;text-align: center;-webkit-text-stroke-width: 0.2px;background-color: rgb(255, 255, 255);">逻辑</span>”</span></section><section style="text-align: center;letter-spacing: 0.54px;font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;white-space: normal;background-color: rgb(255, 255, 255);line-height: 1.75em;margin-left: 8px;margin-right: 8px;"><span style="color: rgb(180, 141, 72);letter-spacing: 1.5px;font-family: PingFangSC-Thin, Helvetica, &quot;Droid Sans&quot;, Arial, sans-serif;font-size: 14px;-webkit-text-stroke-width: 0.2px;"></span><span style="color: rgb(180, 141, 72);letter-spacing: 1.5px;font-family: PingFangSC-Thin, Helvetica, &quot;Droid Sans&quot;, Arial, sans-serif;font-size: 14px;-webkit-text-stroke-width: 0.2px;"><strong>系列之土地大数据</strong></span></section><section style="text-align: center;white-space: normal;background-color: rgb(255, 255, 255);line-height: 1.75em;margin-left: 8px;margin-right: 8px;"><br /></section><section style="text-align: center;letter-spacing: 0.54px;font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;white-space: normal;background-color: rgb(255, 255, 255);line-height: 1.75em;margin-left: 8px;margin-right: 8px;"><br /></section><section><mpvoice class="js_editor_audio audio_iframe js_uneditable custom_select_card" src="/cgi-bin/readtemplate?t=tmpl/audio_tmpl&amp;name=%E7%A6%BE%E9%A2%9C%E7%A4%BE&amp;play_length=09:07" isaac2="1" low_size="1077.59" source_size="1126.4" high_size="4280.8" name="禾颜社" play_length="547000" voice_encode_fileid="Mzk0NDYxMjYzNV8yMjQ3NTEzNTE1" data-topic_id="" data-topic_name="" data-pluginname="insertaudio"></mpvoice></section><section style="text-align: right;white-space: normal;background-color: rgb(255, 255, 255);line-height: 1.75em;margin-left: 8px;margin-right: 8px;"><span style="color: rgb(178, 178, 178);font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 12px;letter-spacing: 2px;text-align: right;">🎧&nbsp;戴上耳机,开启你的私享阅读时光</span></section></section></section></section></section><section style="text-align: center;letter-spacing: 0.54px;font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;margin: 5px 8px;white-space: normal;line-height: 1.75em;"><br /></section><section style="text-align: center;letter-spacing: 0.54px;font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;margin: 5px 8px;white-space: normal;line-height: 1.75em;"><br /></section></section></section></section></section><section style="text-align: justify;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;color: rgb(89, 89, 89);font-size: 14px;-webkit-text-stroke-width: 0.2px;letter-spacing: 1px;">最近在朋友圈,看到某总的一个见解,甚是认同。</span></section><section style="max-width: 100%;letter-spacing: 0.544px;font-size: 16px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="max-width: 100%;margin: 5px 8px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="box-sizing: border-box;max-width: 100%;display: inline-block;width: 100%;vertical-align: top;background-color: rgba(255, 255, 254, 0.57);overflow-wrap: break-word !important;"><section style="margin-top: 10px;margin-bottom: 10px;max-width: 100%;text-align: right;opacity: 0.79;justify-content: flex-end;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="box-sizing: border-box;max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;width: 264px;height: auto;overflow-wrap: break-word !important;"><img data-type="png" data-src="https://mmbiz.qpic.cn/mmbiz_png/RwcgF4CIia8YoF9nAiaCYwcTlyBBAlnicia7U08SkHiaOic5ju7ky0nNicgibbIYhRXbPTRK8rx81hWsE9cTia16DEmmBYA/640?wx_fmt=png" style="box-sizing: border-box;vertical-align: middle;width: 264px;overflow-wrap: break-word !important;visibility: visible !important;" data-ratio="0.7589743589743589" data-w="975" /></section></section><section style="margin-top: -60px;margin-bottom: 50px;max-width: 100%;justify-content: center;transform: translate3d(1px, 0px, 0px);box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="box-sizing: border-box;max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;width: 100%;height: auto;border-width: 4px;border-style: solid;border-color: rgb(48, 109, 16);overflow-wrap: break-word !important;"><img data-ratio="0.7339449541284404" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyYE5LqwmrQNtDmfm1Q5M6dJzMEo85Eyiaia69PrxW0aB9BZzja46ycBIYCd2a0YqUOWQuCHDnQ4jSA/640?wx_fmt=png" data-type="png" data-w="654" height="239" style="box-sizing: border-box;height: 239px;width: 326px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;" width="326" /></section></section><section style="margin-top: 10px;max-width: 100%;text-align: right;justify-content: flex-end;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="box-sizing: border-box;max-width: 100%;display: inline-block;width: 100%;vertical-align: bottom;height: auto;line-height: 0;align-self: flex-end;overflow-wrap: break-word !important;"><section style="margin-top: 8px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="max-width: 100%;background-color: rgb(180, 141, 72);height: 1px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><svg viewbox="0 0 1 1" style="box-sizing:border-box;float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section></section></section><section style="margin-top: -14px;margin-bottom: 10px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="margin-top: -20px;padding-right: 20px;padding-left: 20px;max-width: 100%;font-size: 17px;color: rgb(180, 141, 72);line-height: 1;letter-spacing: 0px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><p helvetica="" style="text-align:center;margin-right: 0.5em;margin-left: 0.5em;max-width: 100%;min-height: 1em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p helvetica="" style="text-align:center;max-width: 100%;min-height: 1em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p><p style="text-align:left;margin-top: -150px;max-width: 100%;min-height: 1em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></p></section></section></section></section></section><section style="margin: 5px 8px;max-width: 100%;letter-spacing: 0.544px;font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></section><section style="margin: 5px 8px;max-width: 100%;letter-spacing: 0.544px;font-family: -apple-system-font, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><br /></section><section style="max-width: 100%;letter-spacing: 0.544px;font-size: 16px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="max-width: 100%;margin: 5px 8px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="margin-top: -200px;margin-right: 33px;margin-left: 33px;max-width: 100%;display: flex;flex-flow: row nowrap;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="box-sizing: border-box;max-width: 100%;display: inline-block;vertical-align: top;width: auto;flex: 100 100 0%;height: auto;overflow-wrap: break-word !important;"><section style="box-sizing: border-box;max-width: 100%;width: 178.188px;transform-style: flat;transform: perspective(0px);overflow-wrap: break-word !important;"><section style="margin-top: 30px;max-width: 100%;transform: rotateY(0deg);box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img data-type="png" data-src="https://mmbiz.qpic.cn/mmbiz_png/RwcgF4CIia8YoF9nAiaCYwcTlyBBAlnicia7us0Rbsf5RodcJvgOUHZcSJ2Nt0uzm1Ne98rUWFtFjbXCicTSYyuYT0w/640?wx_fmt=png" style="box-sizing: border-box;vertical-align: middle;width: 178.188px;overflow-wrap: break-word !important;visibility: visible !important;" data-ratio="0.9738461538461538" data-w="650" /></section></section></section></section></section></section></section><section data-role="paragraph" style="box-sizing: border-box;"><section style="margin: 5px 8px;line-height: 1.75em;"><br /></section><section style="margin: 5px 8px;line-height: 1.75em;"><br /></section></section><section style="text-align: justify;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="color: rgb(89, 89, 89);font-size: 14px;-webkit-text-stroke-width: 0.2px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;">这与小禾的观点竟有异曲同工之妙。</span></section><section style="text-align: justify;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="color: rgb(89, 89, 89);font-size: 14px;-webkit-text-stroke-width: 0.2px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;">常规的定位逻辑:</span></section><section style="text-align: justify;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="font-size: 14px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;"><strong><span style="font-size: 14px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;color: rgb(180, 141, 72);">定总价,定产品,讲故事</span></strong></span></section><section style="text-align: justify;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="color: rgb(89, 89, 89);font-size: 14px;-webkit-text-stroke-width: 0.2px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;">牛逼的定位逻辑:</span></section><section style="text-align: justify;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="font-size: 14px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;"><strong><span style="font-size: 14px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;color: rgb(180, 141, 72);">讲故事,定产品,定总价</span></strong></span></section><section style="text-align: left;letter-spacing: 0.544px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;margin: 5px 8px;line-height: 1.75em;"><br /></section><section style="text-align: justify;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="color: rgb(89, 89, 89);font-size: 14px;-webkit-text-stroke-width: 0.2px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;">尤其面临的是地王、或者必须超高溢价的项目,只有从牛逼的定位逻辑出发,才可能找到出路。</span></section><section style="text-align: justify;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="color: rgb(89, 89, 89);font-size: 14px;-webkit-text-stroke-width: 0.2px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;">小禾去年底,恰巧接触一个必须实现超高溢价的项目A,项目面临三大核心挑战</span></section><section style="text-align: justify;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><br /></section><section style="text-align: center;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="color: rgb(152, 152, 154);font-size: 12px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;">图1:豪宅项目A核心挑战</span></section><section style="text-align: center;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="font-size: 14px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;"><img data-ratio="0.75" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyYE5LqwmrQNtDmfm1Q5M6duffqcqQvvBngJJiaMAxhCaLYkx89lCCxgUM8AqPTks0DXo7Mt14viaDw/640?wx_fmt=png" data-type="png" data-w="324" height="243" style="box-sizing: border-box;height: 243px;width: 324px;" width="324" /></span></section><section style="text-align: justify;margin: 5px 8px;letter-spacing: 0.544px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><br /></section><section style="text-align: justify;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="color: rgb(89, 89, 89);font-size: 14px;-webkit-text-stroke-width: 0.2px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;">针对超高难度项目,小禾使用了牛逼的定位逻辑</span></section><section style="text-align: justify;margin: 5px 8px;letter-spacing: 0.544px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><br /></section><section data-role="list" style="letter-spacing: 0.544px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;box-sizing: border-box;"><ul class="list-paddingleft-2" style="padding-left: 30px;width: 100%;margin-left: 8px;margin-right: 8px;"><li style="letter-spacing: 1px;"><section style="text-align: justify;margin: 5px 10px;letter-spacing: 1px;line-height: 1.75em;"><span style="font-size: 14px;-webkit-text-stroke-width: 0.2px;color: rgb(180, 141, 72);font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;">讲故事:</span></section></li></ul></section><section style="text-align: justify;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="font-size: 14px;-webkit-text-stroke-width: 0.2px;color: rgb(180, 141, 72);font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;">充分挖掘土地故事与价值隐喻,梳理项目故事主线,价值主张先行;而后寻找价值需求相同的细分客户,最大程度实现或超越溢价诉求</span></section><section data-role="list" style="box-sizing: border-box;"><ul class="list-paddingleft-2" style="padding-left: 30px;width: 100%;margin-left: 8px;margin-right: 8px;"><li style="letter-spacing: 1px;"><section style="text-align: justify;margin: 5px 10px;letter-spacing: 1px;line-height: 1.75em;"><span style="font-size: 14px;-webkit-text-stroke-width: 0.2px;color: rgb(180, 141, 72);font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;">定产品:</span></section></li></ul></section><section style="text-align: justify;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="font-size: 14px;-webkit-text-stroke-width: 0.2px;color: rgb(180, 141, 72);font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;">根据目标细分客户诉求&amp;开发商特征与实力,结合项目故事主线,确定产品竞争力选型,使其成为独特甚至稀缺的产品</span></section><section data-role="list" style="box-sizing: border-box;"><ul class="list-paddingleft-2" style="padding-left: 30px;width: 100%;margin-left: 8px;margin-right: 8px;"><li style="letter-spacing: 1px;"><section style="text-align: justify;margin: 5px 10px;letter-spacing: 1px;line-height: 1.75em;"><span style="font-size: 14px;-webkit-text-stroke-width: 0.2px;color: rgb(180, 141, 72);font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;">定总价:</span></section></li></ul></section><section style="text-align: justify;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="font-size: 14px;-webkit-text-stroke-width: 0.2px;color: rgb(180, 141, 72);font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;">总价=单价*面积。就是这么任性!</span></section><section style="text-align: left;letter-spacing: 0.544px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;margin: 5px 8px;line-height: 1.75em;"><br /></section><section style="text-align: justify;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="color: rgb(89, 89, 89);font-size: 14px;-webkit-text-stroke-width: 0.2px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;">这让我想起,客户A女士的话:“钱不是最大的问题,最大的问题是房子喜不喜欢!” 买卖,实力够了就无问西东。</span></section><section style="letter-spacing: 0.544px;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;margin: 5px 8px;line-height: 1.75em;"><br /></section><section style="text-align: justify;margin: 5px 8px;letter-spacing: 1px;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="color: rgb(89, 89, 89);font-size: 14px;-webkit-text-stroke-width: 0.2px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;">在此逻辑之下,形成可落地的实操流程:</span></section><section style="margin: 5px 8px;letter-spacing: 0.544px;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><br /></section><section style="text-align: center;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="color: rgb(152, 152, 154);font-size: 12px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;">图2:豪宅项目A定位逻辑与实操流程</span></section><section style="text-align: justify;margin: 5px 8px;letter-spacing: 1px;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="font-size: 14px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;"><img data-ratio="0.4345514950166113" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyYE5LqwmrQNtDmfm1Q5M6d4s1QQP4sT6jjYK4zsW3iaB0WOogYD2su642scu8GIm5XaPEhqMeJ9mQ/640?wx_fmt=png" data-type="png" data-w="1505" style="box-sizing: border-box;" /></span></section><section style="letter-spacing: 0.544px;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;margin: 5px 8px;line-height: 1.75em;"><br /></section><section style="text-align: justify;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="color: rgb(89, 89, 89);font-size: 14px;-webkit-text-stroke-width: 0.2px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;">本次就先从土地说起,即实操流程2空间价值大数据部分。</span></section><section style="letter-spacing: 0.544px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;margin: 5px 8px;line-height: 1.75em;"><br /></section><section style="text-align: center;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="font-size: 14px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;"><strong>土地掌握着豪宅的话语权,用大数据先来探探底!</strong></span></section><section style="text-align: left;letter-spacing: 0.544px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;margin: 5px 8px;line-height: 1.75em;"><br /></section><section style="text-align: center;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;"><strong><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;color: rgb(180, 141, 72);">大数据先行</span></strong></span></section><section style="text-align: center;margin: 5px 8px;letter-spacing: 0.544px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><br /></section><section style="text-align: justify;margin: 5px 8px;letter-spacing: 1px;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;"><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;font-size: 14px;">l<span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;font-variant-numeric: normal;font-variant-east-asian: normal;font-stretch: normal;line-height: normal;">&nbsp;&nbsp;</span><strong><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;color: rgb(180, 141, 72);">使用数据:</span></strong></span><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;color: rgb(89, 89, 89);font-size: 14px;-webkit-text-stroke-width: 0.2px;">土地POI数据;高德交通数据;土地规划数据;产业招聘数据;二手房市场数据</span></span></section><section style="text-align: justify;margin: 5px 8px;letter-spacing: 1px;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;"><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;font-size: 14px;">l<span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;font-variant-numeric: normal;font-variant-east-asian: normal;font-stretch: normal;line-height: normal;">&nbsp;&nbsp;</span><strong><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;color: rgb(180, 141, 72);">方法模型:</span></strong></span><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;color: rgb(89, 89, 89);font-size: 14px;-webkit-text-stroke-width: 0.2px;">土地价值模型;熵值法;随机森林法</span></span></section><section style="text-align: justify;margin: 5px 8px;letter-spacing: 1px;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;"><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;font-size: 14px;">l<span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;font-variant-numeric: normal;font-variant-east-asian: normal;font-stretch: normal;line-height: normal;">&nbsp;&nbsp;</span><strong><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;color: rgb(180, 141, 72);">应用成果:</span></strong></span><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;color: rgb(89, 89, 89);font-size: 14px;-webkit-text-stroke-width: 0.2px;">1.土地边界机会与风险;2.土地升级要素识别</span></span></section><section style="letter-spacing: 0.544px;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;margin: 5px 8px;line-height: 1.75em;"><br /></section><section style="letter-spacing: 0.544px;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;margin: 5px 8px;line-height: 1.75em;"><br /></section><section style="letter-spacing: 0.544px;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;margin: 5px 8px;line-height: 1.75em;"><br /></section><section style="letter-spacing: 0.544px;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;margin: 5px 8px;line-height: 1.75em;"><img data-cropselx1="0" data-cropselx2="113" data-cropsely1="0" data-cropsely2="44" data-ratio="1" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyYE5LqwmrQNtDmfm1Q5M6dlOYDXGJUwBlVnhYpeAJjZRhggmYtIXMcdmib7UBDL6RGhm9BvoE4P3w/640?wx_fmt=png" data-type="png" data-w="800" style="box-sizing: border-box;color: rgb(0, 0, 0);letter-spacing: 0.544px;text-align: center;caret-color: rgb(0, 0, 0);background-color: rgb(255, 255, 255);font-family: -webkit-standard;overflow-wrap: break-word !important;visibility: visible !important;width: 25px !important;" title="9b0a96c79cf3b3dd9813da0a11660d7f.png" /></section><section style="letter-spacing: 0.544px;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;margin: 5px 8px;line-height: 1.75em;"><br /></section><section style="letter-spacing: 0.544px;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;margin: 5px 8px;line-height: 1.75em;"><br /></section><section style="letter-spacing: 0.544px;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;margin: 5px 8px;line-height: 1.75em;"><br /></section><section data-tools="135编辑器" data-id="86134" style="border-width: 0px;box-sizing: border-box;"><section style="max-width: 100%;letter-spacing: 0.544px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;margin: 5px 8px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section data-mid="" mpa-from-tpl="t" style="box-sizing: border-box;max-width: 100%;display: flex;justify-content: center;align-items: center;width: 100%;overflow-wrap: break-word !important;"><section data-mid="" mpa-from-tpl="t" style="max-width: 100%;display: flex;justify-content: flex-start;align-items: center;flex-direction: column;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section data-mid="" mpa-from-tpl="t" style="box-sizing: border-box;margin-bottom: -31.1px;margin-left: -29.1px;max-width: 100%;width: 54px;height: 51px;display: flex;justify-content: center;align-items: center;align-self: flex-start;overflow-wrap: break-word !important;"><img data-type="png" data-src="https://mmbiz.qpic.cn/mmbiz_png/NPThvriaelKL09W2c1Eia0f2icfhbKs1Xe76HkQTiaUF1VI17ia41iaib9gcDOv3mSx2UpXTvFObEy6dNQwo2fBwqiauFw/640?wx_fmt=png" style="box-sizing: border-box;overflow-wrap: break-word !important;width: 108px !important;visibility: visible !important;" data-ratio="0.9444444444444444" data-w="108" /></section><section data-mid="" mpa-from-tpl="t" style="padding: 2px;max-width: 100%;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;border-width: 0.5px;border-style: solid;border-color: rgb(0, 0, 0);z-index: 1;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section data-mid="" mpa-from-tpl="t" style="padding: 10px 17px 8px 19px;max-width: 100%;text-align: left;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;border-width: 1px;border-style: solid;border-color: rgb(0, 0, 0);box-sizing: border-box !important;overflow-wrap: break-word !important;"><p data-mid="" style="max-width: 100%;min-height: 1em;font-size: 16px;color: rgb(15, 15, 15);line-height: 22px;letter-spacing: 1px;font-family: PingFangSC-Regular, &quot;PingFang SC&quot;;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="color: rgb(89, 89, 89);font-size: 14px;text-align: justify;-webkit-text-stroke-width: 0.2px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;">1</span></p></section></section><section data-mid="" mpa-from-tpl="t" style="box-sizing: border-box;margin-top: -39.1px;margin-right: -26.1px;max-width: 100%;width: 55px;height: 49px;display: flex;justify-content: center;align-items: center;align-self: flex-end;overflow-wrap: break-word !important;"><img data-type="png" data-src="https://mmbiz.qpic.cn/mmbiz_png/Izv5Q9l5NW5dmK81wY3icf4AcYZ9Zdg6nbOhlZ4m0nfPODzNzv9YInlvCEOxJVNQiaeU7qaicXuqpQBVgT5xSzd7w/640?wx_fmt=png" style="box-sizing: border-box;overflow-wrap: break-word !important;width: 110px !important;visibility: visible !important;" data-ratio="0.8909090909090909" data-w="110" /></section></section></section></section><section style="margin: 5px 8px;max-width: 100%;letter-spacing: 0.544px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="color: rgb(180, 141, 72);font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;">土地边界机会与风险</strong><br /></section></section><section style="text-align: justify;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><br /></section><section style="text-align: justify;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><br /></section><section style="text-align: justify;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="color: rgb(89, 89, 89);font-size: 14px;-webkit-text-stroke-width: 0.2px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;">当我们拿到一块地的时候,如何用大数据快速判断土地的机会与风险,不受限于专家经验与我觉得。<br /></span></section><section style="text-align: justify;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="color: rgb(89, 89, 89);font-size: 14px;caret-color: rgb(255, 0, 0);-webkit-text-stroke-width: 0.2px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;">首先建立土地价值模型,从整个城市的视角来审视这块地的价值,具体怎么做,看图3:</span></section><section style="text-align: justify;margin: 5px 8px;letter-spacing: 0.544px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><br /></section><section style="text-align: center;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="font-size: 12px;color: rgb(152, 152, 154);font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;">图3:土地价值模型与指标评价</span></section><section style="text-align: center;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><img data-backh="296" data-backw="558" data-ratio="0.5302619692863595" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyYE5LqwmrQNtDmfm1Q5M6d9W4VXzKaseCAjUiatoRaQW56yHt3tibpLEicLxA1pzzVtibuicFm6B1ibhlw/640?wx_fmt=png" data-type="png" data-w="1107" style="box-sizing: border-box;width: 100%;height: auto;" /></section><section style="letter-spacing: 0.544px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;margin: 5px 8px;line-height: 1.75em;"><br /></section><section style="text-align: justify;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="color: rgb(89, 89, 89);font-size: 14px;-webkit-text-stroke-width: 0.2px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;">根据图3的模型,使用熵值法自动赋予指标权重(解决人为因素影响),得出土地现状价值、土地潜力价值。</span></section><section style="letter-spacing: 0.544px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;margin: 5px 8px;line-height: 1.75em;"><br /></section><section style="text-align: center;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="font-size: 12px;color: rgb(152, 152, 154);font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;">图4:2020年A地块土地现状价值</span></section><section style="text-align: center;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><img data-backh="243" data-backw="558" data-ratio="0.4351851851851852" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyYE5LqwmrQNtDmfm1Q5M6dgOqKLjYShubczklygnQY0wDroG8EQD6sXbqMyZNS3fMwU0T9UDc6rw/640?wx_fmt=png" data-type="png" data-w="1080" style="box-sizing: border-box;width: 100%;height: auto;" /></section><section style="text-align: center;margin: 5px 8px;letter-spacing: 0.544px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><br /></section><section style="text-align: justify;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="color: rgb(89, 89, 89);font-size: 14px;-webkit-text-stroke-width: 0.2px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;">从土地现状价值来看,地块落在了紫色的格子里,也就是成熟度最高的城市核心区,简单翻译就是地段牛逼。这样的地,很明显,至少具有做高端住宅的实力,但能不能够得到豪宅还要具体看看小数据微观层面的土地特质。</span></section><section style="text-align: justify;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="color: rgb(89, 89, 89);font-size: 14px;-webkit-text-stroke-width: 0.2px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;">看完土地现状价值,再来看看,未来有没有戏,能不能吃到土地发展的红利,躺着赢。</span></section><section style="letter-spacing: 0.544px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;margin: 5px 8px;line-height: 1.75em;"><br /></section><section style="text-align: center;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="color: rgb(152, 152, 154);font-size: 12px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;">图5:未来3年A地块土地潜力价值升级预测</span></section><section style="text-align: center;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="font-size: 14px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;"><img data-backh="429" data-backw="558" data-ratio="0.7683923705722071" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyYE5LqwmrQNtDmfm1Q5M6dNYM1iaXEnKOs4icfapNy5va6jRjxFk4T3Q5ymD7vs3HibQHhKJqw44L2Q/640?wx_fmt=png" data-type="png" data-w="734" style="box-sizing: border-box;width: 100%;height: auto;" /></span></section><section style="text-align: center;margin: 5px 8px;letter-spacing: 0.544px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><br /></section><section style="text-align: justify;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="color: rgb(89, 89, 89);font-size: 14px;-webkit-text-stroke-width: 0.2px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;">从图5土地潜力价值来看,目标地块情况不太乐观,处在深绿色的区域,也就是价值升级最弱的区域。</span></section><section style="text-align: justify;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="color: rgb(89, 89, 89);font-size: 14px;-webkit-text-stroke-width: 0.2px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;">也就是说,这块地,投到了富贵人家,但是富贵人家发展后劲一般,可能随时会被其他家族赶超,而沦落为二流人家。</span></section><section style="text-align: justify;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="color: rgb(89, 89, 89);font-size: 14px;-webkit-text-stroke-width: 0.2px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;">为了更直观的向大家展示,将地块现状价值与未来升级潜力综合在一起看,形成赢率赔率矩阵。</span></section><section style="text-align: justify;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="color: rgb(89, 89, 89);font-size: 14px;-webkit-text-stroke-width: 0.2px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;">赢率:即成功的概率。赢率越高,土地现状价值越高。</span></section><section style="text-align: justify;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="color: rgb(89, 89, 89);font-size: 14px;-webkit-text-stroke-width: 0.2px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;">赔率:即盈亏比,做对的时候赚多少钱,做错的时候亏多少钱。赔率越低,土地未来升级潜力越小。</span></section><section style="text-align: justify;margin: 5px 8px;letter-spacing: 0.544px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><br /></section><section style="text-align: center;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;font-size: 12px;color: rgb(152, 152, 154);letter-spacing: 1px;">图6:地块属性与操盘思路</span></section><section style="text-align: center;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><img data-backh="530" data-backw="558" data-ratio="0.9495586380832283" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyYE5LqwmrQNtDmfm1Q5M6dxSrEuSVbYcXuJicQlw7UZc3IymicMs57tNvUEEp4EqibZm4QG27VxpthQ/640?wx_fmt=png" data-type="png" data-w="793" style="box-sizing: border-box;width: 100%;height: auto;" /></section><section style="text-align: justify;margin: 5px 8px;letter-spacing: 0.544px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><br /></section><section style="text-align: justify;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="color: rgb(89, 89, 89);font-size: 14px;-webkit-text-stroke-width: 0.2px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;">从图6,一眼就能看出:</span></section><section style="text-align: justify;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;"><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;color: rgb(89, 89, 89);font-size: 14px;-webkit-text-stroke-width: 0.2px;">目标地块妥妥的是:</span><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;font-size: 14px;"><strong><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;color: rgb(180, 141, 72);">胎投的好,但是发展后劲一般的地,也就是高赢率低赔率的地</span></strong>。</span></span></section><section style="text-align: justify;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;"><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;color: rgb(89, 89, 89);font-size: 14px;-webkit-text-stroke-width: 0.2px;">面临这样的地,最优的解法:</span><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;font-size: 14px;"><strong><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;color: rgb(180, 141, 72);">早早利用这个出身,卖个好价钱。及时兑现价值,莫要看不清真相,等到变成二流,后悔莫及。</span></strong></span></span></section><section style="letter-spacing: 0.544px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;margin: 5px 8px;line-height: 1.75em;"><br /></section><section style="text-align: justify;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="color: rgb(89, 89, 89);font-size: 14px;-webkit-text-stroke-width: 0.2px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;">感受到大数据的作用了吗?!如果没有,再来一个,体会体会!</span></section><section style="letter-spacing: 0.544px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;margin: 5px 8px;line-height: 1.75em;"><br /></section><section style="text-align: justify;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="color: rgb(89, 89, 89);font-size: 14px;-webkit-text-stroke-width: 0.2px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;">若你就是不想或因某些原因无法早早出手,而是非要高端变豪宅,80分的地做100分的价格,那也行。</span></section><section style="text-align: justify;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="color: rgb(89, 89, 89);font-size: 14px;-webkit-text-stroke-width: 0.2px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;">主要考虑从两方面入手,以下是大家都知道的一句废话:</span></section><section style="text-align: justify;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="color: rgb(89, 89, 89);font-size: 14px;-webkit-text-stroke-width: 0.2px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;">①改善土地属性(本次讨论);②做极致的产品(后续系列讨论)</span></section><section style="text-align: justify;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="color: rgb(89, 89, 89);font-size: 14px;-webkit-text-stroke-width: 0.2px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;">那如何从大数据判断,改善土地的什么属性呢?就自动进入到第二PART</span></section><section style="letter-spacing: 0.544px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;margin: 5px 8px;line-height: 1.75em;"><br /></section><section style="letter-spacing: 0.544px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;margin: 5px 8px;line-height: 1.75em;"><br /></section><section style="letter-spacing: 0.544px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;margin: 5px 8px;line-height: 1.75em;"><br /></section><section style="letter-spacing: 0.544px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;margin: 5px 8px;line-height: 1.75em;"><img data-cropselx1="0" data-cropselx2="113" data-cropsely1="0" data-cropsely2="44" data-ratio="1" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyYE5LqwmrQNtDmfm1Q5M6dlOYDXGJUwBlVnhYpeAJjZRhggmYtIXMcdmib7UBDL6RGhm9BvoE4P3w/640?wx_fmt=png" data-type="png" data-w="800" style="box-sizing: border-box;color: rgb(0, 0, 0);letter-spacing: 0.544px;text-align: center;caret-color: rgb(0, 0, 0);background-color: rgb(255, 255, 255);font-family: -webkit-standard;overflow-wrap: break-word !important;visibility: visible !important;width: 25px !important;" title="9b0a96c79cf3b3dd9813da0a11660d7f.png" /></section><section style="letter-spacing: 0.544px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;margin: 5px 8px;line-height: 1.75em;"><br /></section><section style="letter-spacing: 0.544px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;margin: 5px 8px;line-height: 1.75em;"><br /></section><section style="letter-spacing: 0.544px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;margin: 5px 8px;line-height: 1.75em;"><br /></section><section data-tools="135编辑器" data-id="86134" style="border-width: 0px;box-sizing: border-box;"><section style="max-width: 100%;letter-spacing: 0.544px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;margin: 5px 8px;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section data-mid="" mpa-from-tpl="t" style="box-sizing: border-box;max-width: 100%;display: flex;justify-content: center;align-items: center;width: 100%;overflow-wrap: break-word !important;"><section data-mid="" mpa-from-tpl="t" style="max-width: 100%;display: flex;justify-content: flex-start;align-items: center;flex-direction: column;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section data-mid="" mpa-from-tpl="t" style="box-sizing: border-box;margin-bottom: -31.1px;margin-left: -29.1px;max-width: 100%;width: 54px;height: 51px;display: flex;justify-content: center;align-items: center;align-self: flex-start;overflow-wrap: break-word !important;"><img data-type="png" data-src="https://mmbiz.qpic.cn/mmbiz_png/NPThvriaelKL09W2c1Eia0f2icfhbKs1Xe76HkQTiaUF1VI17ia41iaib9gcDOv3mSx2UpXTvFObEy6dNQwo2fBwqiauFw/640?wx_fmt=png" style="box-sizing: border-box;overflow-wrap: break-word !important;width: 108px !important;visibility: visible !important;" data-ratio="0.9444444444444444" data-w="108" /></section><section data-mid="" mpa-from-tpl="t" style="padding: 2px;max-width: 100%;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;border-width: 0.5px;border-style: solid;border-color: rgb(0, 0, 0);z-index: 1;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section data-mid="" mpa-from-tpl="t" style="padding: 10px 17px 8px 19px;max-width: 100%;text-align: left;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;border-width: 1px;border-style: solid;border-color: rgb(0, 0, 0);box-sizing: border-box !important;overflow-wrap: break-word !important;"><p data-mid="" style="max-width: 100%;min-height: 1em;font-size: 16px;color: rgb(15, 15, 15);line-height: 22px;letter-spacing: 1px;font-family: PingFangSC-Regular, &quot;PingFang SC&quot;;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="color: rgb(89, 89, 89);font-size: 14px;text-align: justify;-webkit-text-stroke-width: 0.2px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;">2</span></p></section></section><section data-mid="" mpa-from-tpl="t" style="box-sizing: border-box;margin-top: -39.1px;margin-right: -26.1px;max-width: 100%;width: 55px;height: 49px;display: flex;justify-content: center;align-items: center;align-self: flex-end;overflow-wrap: break-word !important;"><img data-type="png" data-src="https://mmbiz.qpic.cn/mmbiz_png/Izv5Q9l5NW5dmK81wY3icf4AcYZ9Zdg6nbOhlZ4m0nfPODzNzv9YInlvCEOxJVNQiaeU7qaicXuqpQBVgT5xSzd7w/640?wx_fmt=png" style="box-sizing: border-box;overflow-wrap: break-word !important;width: 110px !important;visibility: visible !important;" data-ratio="0.8909090909090909" data-w="110" /></section></section></section></section><section style="margin: 5px 8px;max-width: 100%;letter-spacing: 0.544px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="color: rgb(180, 141, 72);font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;"><span style="font-size: 16px;">土地升级要素识别</span></strong><br /></section><section data-role="paragraph" style="box-sizing: border-box;"><section style="margin: 5px 8px;line-height: 1.75em;"><br /></section><section style="margin: 5px 8px;line-height: 1.75em;"><br /></section></section></section><section style="text-align: justify;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="color: rgb(89, 89, 89);font-size: 14px;-webkit-text-stroke-width: 0.2px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;">简单来说,就是将房价与土地属性链接到一起,找到房价与土地属性之间的相关关系。当土地属性某一要素变化后,房价会如何变化。</span></section><section style="text-align: justify;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="color: rgb(89, 89, 89);font-size: 14px;-webkit-text-stroke-width: 0.2px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;">例如,某一城市所有土地均已量化,有一个目标地块B,它的交通、商业、景观、产业等要素得分分别为1、3、1、4,根据B的要素得分,找到与B相似的地CDEFG,</span></section><section style="text-align: justify;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="color: rgb(89, 89, 89);font-size: 14px;-webkit-text-stroke-width: 0.2px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;">用这些地上做的产品平均卖了多少钱,最高卖了多少钱,来衡量B的房价。</span></section><section style="text-align: justify;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="color: rgb(89, 89, 89);font-size: 14px;-webkit-text-stroke-width: 0.2px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;">确定了基础房价,再来与上一层级房价的土地相比,看差距,最后探讨房价升级变类的概率。</span></section><section style="letter-spacing: 0.544px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;margin: 5px 8px;line-height: 1.75em;"><br /></section><section style="text-align: center;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="color: rgb(152, 152, 154);font-size: 12px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;">图7:目标板块房中价与房高价</span></section><section style="text-align: center;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><img data-backh="265" data-backw="558" data-ratio="0.4745497259201253" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyYE5LqwmrQNtDmfm1Q5M6dZgicS3MMwYSKlEsYqXf4nLicgjRFicP2j6lZUNGjJU1adjalxuXUSldoQ/640?wx_fmt=png" data-type="png" data-w="1277" style="box-sizing: border-box;width: 100%;height: auto;" /></section><section style="text-align: center;letter-spacing: 0.544px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;margin: 5px 8px;line-height: 1.75em;"><br /></section><section style="text-align: justify;margin: 5px 8px;letter-spacing: 1px;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="color: rgb(89, 89, 89);font-size: 14px;-webkit-text-stroke-width: 0.2px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;">如图7所示,预估B地块的平均房价是1.1-1.6万元/㎡,最高房价是1.8-2.5万元/㎡。以目前的房价水平为基础,探讨B地块均价由2等级变成3等级,需提升的关键土地属性特征是什么。</span></section><section style="letter-spacing: 0.544px;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;margin: 5px 8px;line-height: 1.75em;"><br /></section><section style="text-align: center;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;font-size: 12px;color: rgb(152, 152, 154);letter-spacing: 1px;">图8:B地块2.5缓冲区房价中位数变类的概率</span></section><section style="margin: 5px 8px;letter-spacing: 1px;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><img data-backh="267" data-backw="558" data-ratio="0.47888675623800386" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyYE5LqwmrQNtDmfm1Q5M6dvUl60becibz5hPLichhPCnSoL5ukOsCkwRkh0zS3xNWhm1BS8qngEmSQ/640?wx_fmt=png" data-type="png" data-w="1042" style="box-sizing: border-box;width: 100%;height: auto;" /></section><section style="letter-spacing: 0.544px;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;margin: 5px 8px;line-height: 1.75em;"><br /></section><section style="text-align: center;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;font-size: 12px;color: rgb(152, 152, 154);letter-spacing: 1px;">图9:影响片区房价升级的核心元素</span></section><table width="100"><tbody><tr><td valign="top" style="margin: 5px 10px;border-color: rgb(255, 255, 255);"><section style="margin: 5px 8px;letter-spacing: 1px;line-height: 1.75em;"><img data-ratio="0.4802784222737819" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyYE5LqwmrQNtDmfm1Q5M6dDtgZIqzhovOKLpWrKuIxHdazXrziaDfN1YROF5ocdd1JEAqS1mzJLdw/640?wx_fmt=png" data-type="png" data-w="862" style="box-sizing: border-box;z-index: -1;cursor: pointer;letter-spacing: 0.544px;caret-color: rgb(255, 0, 0);max-inline-size: 100%;outline: none 0px !important;" /></section></td><td valign="top" style="margin: 5px 10px;border-color: rgb(255, 255, 255);"><section style="margin: 5px 8px;letter-spacing: 1px;line-height: 1.75em;"><img data-ratio="1.5844155844155845" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyYE5LqwmrQNtDmfm1Q5M6dJFkIEPDA6TlMafsmX4D15ZtDpDsbTRibjargwGX19z7LB5kUDgd55zQ/640?wx_fmt=png" data-type="png" data-w="693" data-width="40%" style="box-sizing: border-box;letter-spacing: 0.544px;caret-color: rgb(255, 0, 0);width: 40%;max-inline-size: 100%;outline: none 0px !important;" width="40%" /></section></td></tr></tbody></table><section style="text-align: center;letter-spacing: 0.544px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;margin: 5px 8px;line-height: 1.75em;"><br /></section><section style="text-align: justify;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="color: rgb(89, 89, 89);font-size: 14px;-webkit-text-stroke-width: 0.2px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;">如图8图9所示,B地块房价变为等级3的概率是37.9%,影响均价提升的核心驱动因子为:景观资源&amp;住宅氛围;核心驱动因子每提升1%的水平,变类概率相应提升0.3%。</span></section><section style="text-align: justify;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="color: rgb(89, 89, 89);font-size: 14px;-webkit-text-stroke-width: 0.2px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;">是不是合算的买卖,就要看最终的成本收益了。</span></section><section style="text-align: justify;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="color: rgb(89, 89, 89);font-size: 14px;-webkit-text-stroke-width: 0.2px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;">举个例子:</span></section><section style="text-align: justify;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="color: rgb(89, 89, 89);font-size: 14px;-webkit-text-stroke-width: 0.2px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;">地块B总体量10万方,为提升景观资源,花了2个亿(包含资金成本),单价由1.5万上升至2万,简单计算净收益=10万方*(2-1.5)万元/㎡-2亿=3亿</span></section><section style="text-align: justify;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="color: rgb(89, 89, 89);font-size: 14px;-webkit-text-stroke-width: 0.2px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;">显而易见,是合算的买卖!</span></section><section style="text-align: justify;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="color: rgb(89, 89, 89);font-size: 14px;-webkit-text-stroke-width: 0.2px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;">再举个例子:</span></section><section style="text-align: justify;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="color: rgb(89, 89, 89);font-size: 14px;-webkit-text-stroke-width: 0.2px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;">曾经接触过一个项目,已经亏损了5000万,于是项目组进行了老业主调研,得出需要建图书馆与健身房,需要再投入5000万。建好了,钱花了,但是对于后续销售的量价基本无提升,分分钟项目由原先亏损5000万变成了1个亿。</span></section><section style="text-align: justify;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="color: rgb(89, 89, 89);font-size: 14px;-webkit-text-stroke-width: 0.2px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;">为什么会这样?面临这样的窘境,该怎么?!!</span></section><section style="text-align: justify;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="color: rgb(89, 89, 89);font-size: 14px;-webkit-text-stroke-width: 0.2px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;">小编累了,今天就这样吧!</span></section><section style="letter-spacing: 0.544px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;margin: 5px 8px;line-height: 1.75em;"><br /></section><section style="letter-spacing: 0.544px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;margin: 5px 8px;line-height: 1.75em;"><br /></section><section style="letter-spacing: 0.544px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;margin: 5px 8px;line-height: 1.75em;"><br /></section><section style="letter-spacing: 0.544px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;margin: 5px 8px;line-height: 1.75em;"><img data-cropselx1="0" data-cropselx2="113" data-cropsely1="0" data-cropsely2="44" data-ratio="1" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIyYE5LqwmrQNtDmfm1Q5M6dlOYDXGJUwBlVnhYpeAJjZRhggmYtIXMcdmib7UBDL6RGhm9BvoE4P3w/640?wx_fmt=png" data-type="png" data-w="800" style="box-sizing: border-box;color: rgb(0, 0, 0);letter-spacing: 0.544px;text-align: center;caret-color: rgb(0, 0, 0);background-color: rgb(255, 255, 255);font-family: -webkit-standard;overflow-wrap: break-word !important;visibility: visible !important;width: 25px !important;" title="9b0a96c79cf3b3dd9813da0a11660d7f.png" /></section><section style="letter-spacing: 0.544px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;margin: 5px 8px;line-height: 1.75em;"><br /></section><section style="letter-spacing: 0.544px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;margin: 5px 8px;line-height: 1.75em;"><br /></section><section style="letter-spacing: 0.544px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;margin: 5px 8px;line-height: 1.75em;"><span style="letter-spacing: 1px;"></span><br /></section><section style="text-align: center;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;"><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;color: rgb(89, 89, 89);font-size: 14px;-webkit-text-stroke-width: 0.2px;text-align: justify;">下期预告:</span><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;font-size: 14px;"><strong><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;color: rgb(180, 141, 72);">大小数据珠联璧合</span></strong></span></span></section><section style="text-align: center;margin: 5px 8px;letter-spacing: 1px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="font-size: 14px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;"><strong><span style="font-size: 14px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;color: rgb(180, 141, 72);">探寻豪宅定位背后的“高端逻辑”-系列之土地小数据</span></strong></span></section><section style="letter-spacing: 0.544px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;margin: 5px 8px;line-height: 1.75em;"><br /></section><section style="margin: 5px 8px;line-height: 1.75em;"><span style="font-size: 14px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;"><img class="rich_pages __bg_gif" style="box-sizing: border-box;background-position: center center;border-width: 1px;border-style: solid;border-color: rgb(238, 237, 235);background-repeat: no-repeat;background-size: 22px;background-color: rgb(238, 237, 235);width: 100%;visibility: visible !important;height: auto;" data-src="https://mmbiz.qpic.cn/mmbiz_gif/YYkZH42KKQ6Q36YFpEPlVC9kskZIviaNNSzesK1YiaDRAaFj5aHMPXagLo3NFhZQTqekoBNsEbuib5ZHAKtlSMgMg/640?wx_fmt=gif" data-backh="312" data-backw="560" data-before-oversubscription-url="https://mmbiz.qlogo.cn/mmbiz_gif/YYkZH42KKQ6Q36YFpEPlVC9kskZIviaNNSzesK1YiaDRAaFj5aHMPXagLo3NFhZQTqekoBNsEbuib5ZHAKtlSMgMg/0?wx_fmt=gif" data-type="gif" data-s="300,640" data-ratio="0.5575" data-w="400" /></span></section><section style="letter-spacing: 0.544px;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;margin: 5px 8px;line-height: 1.75em;"><br /></section><section style="text-align: center;margin: 5px 8px;letter-spacing: 1px;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="color: rgb(89, 89, 89);font-size: 14px;-webkit-text-stroke-width: 0.2px;text-align: justify;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;">人类文化的诞生,</span></section><section style="text-align: center;margin: 5px 8px;letter-spacing: 1px;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="color: rgb(89, 89, 89);font-size: 14px;-webkit-text-stroke-width: 0.2px;text-align: justify;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;">没有精确的时间刻度,</span></section><section style="text-align: center;margin: 5px 8px;letter-spacing: 1px;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="color: rgb(89, 89, 89);font-size: 14px;-webkit-text-stroke-width: 0.2px;text-align: justify;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;">但一定是从追求“美好”开始的</span></section><section style="text-align: center;margin: 5px 8px;letter-spacing: 1px;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="color: rgb(89, 89, 89);font-size: 14px;-webkit-text-stroke-width: 0.2px;text-align: justify;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;letter-spacing: 1px;">挖掘土地的价值,赋予项目人文情怀,</span></section><section style="text-align: center;margin: 5px 8px;letter-spacing: 1px;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial;background-origin: initial;background-clip: initial;font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;line-height: 1.75em;"><span style="color: rgb(89, 89, 89);font-size: 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