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禾颜社 | 探寻豪宅定位背后的“高端逻辑”-系列之市场

发布于 2021-08-24

<p data-mpa-powered-by="yiban.io"><br /></p><p><br mpa-from-tpl="t" /></p><section data-mpa-template="t" mpa-from-tpl="t"><section style="display: flex;justify-content: center;align-items: center;width: 100%;" data-mid="" mpa-from-tpl="t"><section style="display: flex;justify-content: flex-start;align-items: center;flex-direction: column;" data-mid="" mpa-from-tpl="t"><section style="text-align: center;border-top: 1px solid #4551bf;border-bottom: 1px solid #4551bf;padding: 5px 32px 5px 10px;" data-mid="" mpa-from-tpl="t"><p style="font-size: 16px;font-family: PingFangSC-Semibold, PingFang SC;font-weight: bold;color: #FFFFFF;line-height: 22px;letter-spacing: 3px;text-shadow: 1px 1px 0px #4551BF, 1px 0px 0px #4551BF, 0px 1px 0px #4551BF, -1px -1px 0px #4551BF, -1px 0px 0px #4551BF, 0px -1px 0px #4551BF, 1px -1px 0px #4551BF;" data-mid="">前言</p></section><section style="width: 32px;height: 42px;margin-top: -30px;margin-right: -4px;align-self: flex-end;background-color: #FFFFFF;" data-mid="" mpa-from-tpl="t"><img data-ratio="1.3125" data-src="https://mmbiz.qpic.cn/mmbiz_png/nHsQltHe9HQcA8Ls15z4O37RB37d7Vhxuzkia8s5jKbvNZJyG9OqEp6PG7r3rHAxgicorJbFf1yx17zsz24IjUcQ/640?wx_fmt=png" data-type="png" data-w="64" style="display: block;" /></section></section></section></section><p><br mpa-from-tpl="t" /></p><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">对于豪宅市场分析,我们同样也会用采用大小数据结合的方式:</span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(2, 30, 170);"><strong><span style="font-size: 14px;">小数据</span></strong></span><span style="font-size: 14px;">-实地踩盘,更多的是了解竞品项目,在各种环境的感性认识,关键是可以感受到一些数据不能表达的东西。</span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(2, 30, 170);"><strong><span style="font-size: 14px;">大数据</span></strong></span><span style="font-size: 14px;">-市场监测,主要解决踩盘中无法得到的信息,主要是客户层面。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><br mpa-from-tpl="t" /></section><section data-mpa-template="t" mpa-from-tpl="t"><section style="display: flex;justify-content: center;align-items: center;width: 100%;" data-mid="" mpa-from-tpl="t"><section style="display: flex;justify-content: flex-start;align-items: center;flex-direction: column;" data-mid="" mpa-from-tpl="t"><section style="text-align: center;border-top: 1px solid #4551bf;border-bottom: 1px solid #4551bf;padding: 5px 32px 5px 10px;" data-mid="" mpa-from-tpl="t"><p style="font-size: 16px;font-family: PingFangSC-Semibold, PingFang SC;font-weight: bold;color: #FFFFFF;line-height: 22px;letter-spacing: 3px;text-shadow: 1px 1px 0px #4551BF, 1px 0px 0px #4551BF, 0px 1px 0px #4551BF, -1px -1px 0px #4551BF, -1px 0px 0px #4551BF, 0px -1px 0px #4551BF, 1px -1px 0px #4551BF;" data-mid="">小数据-踩盘</p></section><section style="width: 32px;height: 42px;margin-top: -30px;margin-right: -4px;align-self: flex-end;background-color: #FFFFFF;" data-mid="" mpa-from-tpl="t"><img data-ratio="1.3125" data-src="https://mmbiz.qpic.cn/mmbiz_png/nHsQltHe9HQcA8Ls15z4O37RB37d7Vhxuzkia8s5jKbvNZJyG9OqEp6PG7r3rHAxgicorJbFf1yx17zsz24IjUcQ/640?wx_fmt=png" data-type="png" data-w="64" style="display: block;" /></section></section></section></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">想要真正的了解豪宅市场,除了纸上谈兵外,还必须要到现场实地勘察。现在很多人有这样的疑问,我们要知道的内容大部分可以直接通过网络解决,去踩盘不是浪费时间吗?</span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">正所谓“耳听为虚,眼见为实”,实地踩盘是可以给我们带来项目中各种环境的感性认识,关键是可以感受到一些数据不能表达的东西。</span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">虽说踩盘看上去比较轻松,其实你看到的只是“做到”了踩盘,要把踩盘“做好”,并不轻松,踩盘从“做到”到“做好”,是要讲究目的和方法的。</span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(255, 255, 255);background-color: rgb(136, 136, 136);font-size: 14px;"><strong><span style="background-color: rgb(136, 136, 136);color: rgb(255, 255, 255);font-size: 14px;">踩盘前期工作如下:</span></strong></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></section><p style="text-align: left;text-indent: 0em;margin-left: 16px;margin-right: 16px;"><span style="color: rgb(136, 136, 136);"><em><span style="font-size: 14px;">1、竞品项目筛选,通过近2年的销售数据,以不同区域项目5-10公里为半径,筛选出高溢价项目</span></em></span></p><p style="text-align: left;text-indent: 0em;margin-left: 16px;margin-right: 16px;"><span style="color: rgb(136, 136, 136);"><em><span style="font-size: 14px;"><br /></span></em></span></p><p style="text-align: left;text-indent: 0em;margin-left: 16px;margin-right: 16px;"><span style="color: rgb(136, 136, 136);"><em><span style="font-size: 14px;">梳理踩盘目的,带着问题去踩盘,是前期踩盘准备的重要环节,要清楚踩盘的目的是什么,主要调查哪些信息,踩盘的方法及注意细节等。</span></em></span></p><p style="text-align: left;text-indent: 0em;margin-left: 16px;margin-right: 16px;"><br /></p><p style="text-align: left;text-indent: 0em;margin-left: 16px;margin-right: 16px;"><span style="color: rgb(136, 136, 136);"><em><span style="font-size: 14px;"><span style="font-size: 14px;text-align: left;">2、</span>基础信息整理,初步了解各个项目的基本情况。</span></em></span></p><p style="text-align: left;text-indent: 0em;margin-left: 16px;margin-right: 16px;"><span style="color: rgb(136, 136, 136);"><em><span style="font-size: 14px;"><br /></span></em></span></p><p style="text-align: left;text-indent: 0em;margin-left: 16px;margin-right: 16px;"><span style="color: rgb(136, 136, 136);"><em><span style="font-size: 14px;">3、制定踩盘计划</span></em></span></p><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(255, 255, 255);background-color: rgb(136, 136, 136);"><strong><span style="background-color: rgb(136, 136, 136);color: rgb(255, 255, 255);font-size: 14px;">踩盘了解内容如下:</span></strong></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">1、土地价值</span></strong><span style="font-size: 14px;"></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">· 了解项目的交通状况,(公交、地铁等)-出行便利性</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">· 公共配套设施(公园、学校、医院、商业等等)-生活便利性</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">· 人文环境-居住氛围</span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">2、产品价值</span></strong><span style="font-size: 14px;"></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">这是踩盘的主体部分,从项目基本情况、产品力(项目溢价点)、核心理念吸引客户最主要的地方是哪里?等几个方面来分析</span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">3、服务价值</span></strong><span style="font-size: 14px;"></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">· 销售的服务态度以及物业服务有哪些亮点</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">· 物业服务的好坏,现在已经是客户购买项目的一个非常重要因素</span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">4、营销价值</span></strong><span style="font-size: 14px;"></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">· 示范区-往往是客户了解这个项目的第一个场所,如何营造一个有独家风格的示范区也是重中之重</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">· 营销实现-对于在售楼盘来说,有关它营销方面的信息也是很重要的,比如销售人员的素质、销售案场的包装、样板间的设置等</span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">一个大表奉上,看过一个项目进行一个总结,不然项目看多了会晕哦——</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></section><section style="text-align: center;margin-left: 16px;margin-right: 16px;"><img class="rich_pages wxw-img" data-galleryid="" data-ratio="1.0056657223796035" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzkESFQ6zOgdJWT2dlux8pr6eDrZJsk7hy1NM5m5vUhINjB3UHjPSt0iaic2Do63CokItasbwYfGOIA/640?wx_fmt=png" data-type="png" data-w="706" style="" /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">5、客群特征</span></strong><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">客户调查在市场调查中本来就是难度最大的一项内容,踩盘中的客户调查只是庞大的客户研究中很小的一部分。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">踩盘中,对于购买项目客户大多都是感性的认知,客户特征,往往是在踩盘中置业顾问都会给出较片面的答案,这部分我们往往会使用大数据的方式来分析客群。</span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section data-mpa-template="t" mpa-from-tpl="t"><section style="display: flex;justify-content: center;align-items: center;width: 100%;" data-mid="" mpa-from-tpl="t"><section style="display: flex;justify-content: flex-start;align-items: center;flex-direction: column;" data-mid="" mpa-from-tpl="t"><section style="text-align: center;border-top: 1px solid rgb(69, 81, 191);border-bottom: 1px solid rgb(69, 81, 191);padding: 5px 32px 5px 10px;" data-mid="" mpa-from-tpl="t"><p style="font-size: 16px;font-family: PingFangSC-Semibold, &quot;PingFang SC&quot;;font-weight: bold;color: rgb(255, 255, 255);line-height: 22px;letter-spacing: 3px;text-shadow: rgb(69, 81, 191) 1px 1px 0px, rgb(69, 81, 191) 1px 0px 0px, rgb(69, 81, 191) 0px 1px 0px, rgb(69, 81, 191) -1px -1px 0px, rgb(69, 81, 191) -1px 0px 0px, rgb(69, 81, 191) 0px -1px 0px, rgb(69, 81, 191) 1px -1px 0px;" data-mid="">大数据-市场监测</p></section><section style="width: 32px;height: 42px;margin-top: -30px;margin-right: -4px;align-self: flex-end;background-color: rgb(255, 255, 255);" data-mid="" mpa-from-tpl="t"><img data-ratio="1.3125" data-src="https://mmbiz.qpic.cn/mmbiz_png/nHsQltHe9HQcA8Ls15z4O37RB37d7Vhxuzkia8s5jKbvNZJyG9OqEp6PG7r3rHAxgicorJbFf1yx17zsz24IjUcQ/640?wx_fmt=png" data-type="png" data-w="64" style="display: block;" /></section></section></section></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"></span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">通过极光大数据,进行市场监测,分析竞品客户画像,内容包含:</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">1、静态内容</span></strong><span style="font-size: 14px;">:客户居住地图、客户基本画像(性别、婚姻状况、年龄结构、有无子女、子女阶段、收入水平、消费水平、是否有车、手机价值、手机品牌等)</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">2、动态内容</span></strong><span style="font-size: 14px;">:</span><span style="font-size: 14px;">兴趣爱好、消费偏好、上网目的、阅读偏好等</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">3、客</span><span style="font-size: 14px;">户价值观</span></strong><span style="font-size: 14px;">:</span><span style="font-size: 14px;">APP偏好-教育学习类、APP偏好-金融理财类、APP偏好-优惠购物类、APP偏好-健康医学类、APP偏好-旅游出行类、APP偏好-通讯社交类、APP偏好-新闻资讯类、APP偏好-生活休闲类、APP偏好-影音图像类</span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">以无锡两个项目为例:</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">明确项目四至范围,用经纬度定点,确定项目采集范围</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><img data-ratio="0.5477551020408163" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzkESFQ6zOgdJWT2dlux8prZNibtC1NsVnAWPkZ6RsW2Fm8bWPA7IicHeqmrvAN7IViazx2nBPtT0J3g/640?wx_fmt=png" data-type="png" data-w="1225" /></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">得到数据采集结果后,进行客户分类,以4类指标(年龄、工作情况、家庭收入、消费水平)进行分类</span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><img data-ratio="0.5548334687246141" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzkESFQ6zOgdJWT2dlux8pr6ucJ06ibk5uTiaDQ21YkQ4yopAsia9BmAXqErdjkdIicknNkBasGnktaTQ/640?wx_fmt=png" data-type="png" data-w="1231" /> </section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">以富贵优选为例,分析客户的现居地情况。竞品客群主要居住地点以周边地缘客户为主。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">其中绿城凤起和鸣客群在项目北部海岸城商圈有一定集中,万科翡翠东方项目则主要集中于东部城区,呈分散分布,在北部金匮公园周边区域有一定集聚。</span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><img data-ratio="0.5560975609756098" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzkESFQ6zOgdJWT2dlux8prbPbh58neS1tlxOUssTspAhsS95dtywIIRT9tF1bAaeNTd5gxBlxBRg/640?wx_fmt=png" data-type="png" data-w="1230" /></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">客户聚集板块分析</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><img data-ratio="0.5535714285714286" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzkESFQ6zOgdJWT2dlux8prfndRQnu4nXajibVE5ka6e2qs07PoP7PVqACk9QZIbOl3dBXric5MfRwg/640?wx_fmt=png" data-type="png" data-w="1232" /></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">该客户类型基本画像,包含:性别、婚姻状况、有无子女、年龄结构、子女阶段。从数据结果看出该类客群整体以已婚为主流,男性为主,36-45岁客群占比8成。</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><img data-ratio="0.5560975609756098" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzkESFQ6zOgdJWT2dlux8prOmeofxsBr4VG68QibrdNdX8lkLvp6zdZn8Z24AZC6F0xUw4COjOnVzw/640?wx_fmt=png" data-type="png" data-w="1230" /> </section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">从收入、消费水平、手机价值、是否有车的情况来看,凤起和鸣项目的客群消费能力和水平明显高于另一个项目,客户价值更高</span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><img data-ratio="0.5544635544635544" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzkESFQ6zOgdJWT2dlux8pr6cJWZYnuIwkibZicpKmBVK4csx7Iec7I8rv0T779VPFd1ia2J9oYxm1lQ/640?wx_fmt=png" data-type="png" data-w="1221" /> </section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">分析两个项目客群兴趣爱好、消费偏好、上网目的以及阅读偏好有什么不同</span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><img data-ratio="0.5546492659053833" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzkESFQ6zOgdJWT2dlux8prB0lKvltSJZnskVXTPGp1qPjX5CMxsVlgB6JqNCZYicvfkhiaKDSQjdbQ/640?wx_fmt=png" data-type="png" data-w="1226" /> <img data-ratio="0.5587275693311582" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzkESFQ6zOgdJWT2dlux8prSAhyvGCgS87AAXo9GaFCtYVp0LhIScvJtpMrXVK9wPhl4aLj0d8Phw/640?wx_fmt=png" data-type="png" data-w="1226" /> </section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">通过对价值观的数据分析出该类客群注重个人效率、喜欢更好的服务,关注质量,凤起鸣和项目客群更关注亲族、追求自由自在的生活,而翡翠东方的客群更喜欢自然生活,追求生活乐趣</span></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><img data-ratio="0.5568274734260016" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzkESFQ6zOgdJWT2dlux8prS1NhHpxfcRpnyHibZJ8tsDtuvsXIHWzf8H0iabGxmwu9LtXWeicJiaAztA/640?wx_fmt=png" data-type="png" data-w="1223" /> </section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">总结,绿城项目整体气质和客群价值主张契合度高,客户比万科项目更加追求安逸、高尚、简约;万科项目整体气质与客群价值观主张契合度不及绿城,客群相比较而言更加有目标性及理性购买</span></section><section style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></section><section style="margin-left: 16px;margin-right: 16px;"><img data-ratio="0.5574572127139364" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzkESFQ6zOgdJWT2dlux8prVad6DrOVkacbIrXPxsQdlyia9Bpn6VibRNKJ1BSYvch7d2LVaVUgOhRw/640?wx_fmt=png" data-type="png" data-w="1227" /></section><section style="margin-left: 16px;margin-right: 16px;"><br /></section><section style="margin-left: 16px;margin-right: 16px;"><br mpa-from-tpl="t" /></section><section data-mpa-template="t" mpa-from-tpl="t"><section style="display: flex;justify-content: center;align-items: center;width: 100%;" data-mid="" mpa-from-tpl="t"><section style="display: flex;justify-content: flex-start;align-items: center;flex-direction: column;" data-mid="" mpa-from-tpl="t"><section style="text-align: center;border-top: 1px solid #4551bf;border-bottom: 1px solid #4551bf;padding: 5px 32px 5px 10px;" data-mid="" mpa-from-tpl="t"><p style="font-size: 16px;font-family: PingFangSC-Semibold, PingFang SC;font-weight: bold;color: #FFFFFF;line-height: 22px;letter-spacing: 3px;text-shadow: 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16px;text-indent: 0em;text-align: center;"><span style="font-size: 10px;color: rgb(136, 136, 136);">-END-</span><br /></section><section style="margin-left: 16px;margin-right: 16px;text-indent: 0em;text-align: center;"><span style="font-size: 10px;color: rgb(136, 136, 136);">禾颜社·高端项目定位逻辑系列文章<br /></span></section><section style="margin-left: 16px;margin-right: 16px;text-indent: 0em;text-align: center;"><span style="font-size: 10px;color: rgb(136, 136, 136);">| <a target="_blank" href="http://mp.weixin.qq.com/s?__biz=MzIxMTUxMzE2Mw==&amp;mid=2247502396&amp;idx=2&amp;sn=d9b5d5778cafc4b037ae25b584b51f74&amp;chksm=9756b018a021390ea7ea6f4022fb0d101aac054b86ba8b96289b2d05d64baf40f02bb3c7c38a&amp;scene=21#wechat_redirect" textvalue="欧洲顶级豪宅" data-itemshowtype="11" tab="innerlink" data-linktype="2">欧洲顶级豪宅</a> |&nbsp;<a target="_blank" 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