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聊聊见识与审美

发布于 2020-12-01

<section data-role="outer" label="Powered by 135editor.com" data-mpa-powered-by="yiban.io"><p style="text-align:right;margin: 0pt 8px;font-size: 10.5pt;text-indent: 0em;line-height: 1.75em;font-family: 等线;"><span style="font-size: 14pt;font-weight: bold;"></span></p><section data-tools="135编辑器" data-id="95300"><section style="width: 100%;" data-width="100%"><section style="border-width: 1px;border-style: solid;border-color: rgb(51, 51, 51);padding: 10px 6px 10px 10px;"><section style="display: flex;justify-content: center;align-items: flex-start;"><section style="width: 100%;text-align: center;" data-width="100%"><p style="margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><img data-backh="212" data-backw="424" data-ratio="0.5655737704918032" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIwjSfkI0mr9jmXMPBbBHicw4iavYMw8uluIDicwZdkrlhu0k4vuhEaOD3mbHB6p5icTsfCNlVcdJ8CgZw/640?wx_fmt=jpeg" data-type="jpeg" data-w="2236" height="212" style="height: auto;width: 100%;" width="424" /></p></section><section style="width:0.8em;margin-left:6px;"><section style="width: 0.8em;height: 0.8em;border-radius: 100%;background: rgb(51, 51, 51);margin-right: auto;margin-left: auto;overflow: hidden;"><br /></section><section style="width: 0.8em;height: 0.8em;border-radius: 100%;background: rgb(153, 153, 153);margin-top: 10px;margin-right: auto;margin-left: auto;overflow: hidden;"><br /></section></section></section><section data-autoskip="1" style="padding-right: 20px;font-size: 14px;letter-spacing: 1.5px;line-height: 1.75em;color: rgb(62, 62, 62);margin-top: 12px;"><section style="margin-left: 8px;margin-right: 8px;line-height: 2em;"><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;"><span style="max-inline-size: 100%;cursor: text;color: rgb(51, 51, 51);text-align: left;caret-color: rgb(255, 0, 0);font-size: 11pt;outline: none 0px !important;">最近跟保利聊产品线工作的思考,笔者给出的主题是非标客群产品需求洞察,结论是</span><span style="max-inline-size: 100%;cursor: text;text-align: left;caret-color: rgb(255, 0, 0);font-size: 11pt;color: rgb(68, 114, 196);font-weight: bold;outline: none 0px !important;">一切答案来自于我们的见识与审美</span><span style="max-inline-size: 100%;cursor: text;color: rgb(51, 51, 51);text-align: left;caret-color: rgb(255, 0, 0);font-size: 11pt;outline: none 0px !important;">。</span></span></section><p style="margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;"><span style="max-inline-size: 100%;cursor: text;color: rgb(51, 51, 51);text-align: left;caret-color: rgb(255, 0, 0);font-size: 11pt;outline: none 0px !important;"><br /></span></span></p></section></section></section></section><p style="text-align:right;margin-top: 0pt;margin-bottom: 0pt;margin-left: 0pt;line-height: normal;font-size: 10.5pt;text-indent: 0em;font-family: 等线;"><br /></p><p style="text-align:right;margin-top: 0pt;margin-bottom: 0pt;margin-left: 0pt;line-height: normal;font-size: 10.5pt;text-indent: 0em;font-family: 等线;"><br /></p><section data-tools="135编辑器" data-id="92235"><section data-role="paragraph" style="border-width: 0px;border-style: none;border-color: initial;"><section style="width:100%;margin: 5px auto;text-align: center;" data-width="100%"><section style="display: inline-block;width: auto;"><section style="display: flex;display: -webkit-flex;align-items: center;-webkit-align-items: center;"><section style="width:60px;"><section style="width: 60px;height: 46px;background-image: url(&quot;https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwjSfkI0mr9jmXMPBbBHicw4bzLiaI8KHIB1kRW29L3UCrMBjpHZj1LdxEIQTPzII7YQIuALia0wUJaQ/640?wx_fmt=png&quot;);background-size: 100%;background-repeat: no-repeat;overflow: hidden;"><br /></section></section><section style="margin-left: -50px;margin-top: 5px;"><section style="display: inline-block;width: auto;"><section style="color:#888;" data-brushtype="text"><p style="margin-right: 8px;margin-left: 8px;line-height: 1.75em;"><strong>见识 来自于对世界的无限体验</strong></p></section></section></section></section></section></section></section></section><p style="text-align:left;margin-top: 0pt;margin-bottom: 0pt;margin-left: 0pt;line-height: normal;font-size: 10.5pt;text-indent: 0em;font-family: 等线;"><br /></p><p style="text-align:left;margin-top: 0pt;margin-bottom: 0pt;margin-left: 0pt;line-height: normal;font-size: 10.5pt;text-indent: 0em;font-family: 等线;"><br /></p><p style="text-align: left;margin: 0pt 8px 5px;font-size: 10.5pt;text-indent: 0em;font-family: 等线;line-height: 2em;"><span style="font-size: 11pt;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;">首先谈谈个人对于这两个既熟悉又陌生的词汇的理解。</span></p><p style="text-align: left;margin: 0pt 8px 5px;font-size: 10.5pt;text-indent: 0em;font-family: 等线;line-height: 2em;"><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;"><span style="font-size: 11pt;">所谓见识,就是对世界的认知,一切真正的认识,都来自于</span><span style="font-size: 11pt;color: rgb(68, 114, 196);font-weight: bold;">对世界的无限体验</span><span style="font-size: 11pt;">。好比登山,不亲自攀爬一把,看书学习、花钱买装备,都是纸上谈兵。</span></span></p><p style="text-align: left;margin: 0pt 8px 5px;font-size: 10.5pt;text-indent: 0em;font-family: 等线;line-height: 2em;"><span style="font-size: 11pt;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;">完美的增加见识的方案是,既要体验亚非拉朋友的饥寒冻饿;也要体验东莞厂妹16个小时的机械劳作;还要体验普通白领的996;更要体验城市中产的豪华向往、努力追求马云爸爸式的自我实现。</span></p><p style="text-align: left;margin: 0pt 8px 5px;font-size: 10.5pt;text-indent: 0em;font-family: 等线;line-height: 2em;"><span style="font-size: 11pt;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;"><br /></span></p><p style="text-align: left;margin: 0pt 8px 5px;font-size: 10.5pt;text-indent: 0em;font-family: 等线;line-height: 2em;"><span style="font-size: 11pt;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;"><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;font-size: 14.6667px;text-align: left;">当然,我们大多数人,不可能有这么丰富的经历,但可以用同理心去感同身受,尽可能接近不同的人群,观察他们的生活与所思所想。</span></span></p><p style="text-align:left;margin-top: 0pt;margin-bottom: 0pt;margin-left: 0pt;line-height: normal;font-size: 10.5pt;text-indent: 0em;font-family: 等线;"><br /></p><section data-tools="135编辑器" data-id="97817"><section style="margin: 10px auto;"><section style="width: 100%;border-width: 1px;border-style: dashed;border-color: rgb(51, 51, 51);text-align: center;" data-width="100%"><p style="margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><img data-backh="374" data-backw="560" data-ratio="0.6671875" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIwjSfkI0mr9jmXMPBbBHicw4tDk8mFDaEyAn1yxBGo7dE5vGSOsDRdaZic1UU4M7rGaibU9q4yanBokA/640?wx_fmt=jpeg" data-type="jpeg" data-w="640" style="max-inline-size: 100%;height: auto;z-index: -1;cursor: pointer;font-size: 14px;caret-color: rgb(255, 0, 0);background-color: rgb(255, 255, 255);width: 100%;font-family: 等线;box-sizing: border-box !important;outline: none 0px !important;" /><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;font-size: 11pt;text-indent: 0em;text-align: left;"></span></p></section></section></section><p style="text-align: left;margin: 0pt 8px 5px;font-size: 10.5pt;text-indent: 0em;font-family: 等线;line-height: 2em;"><span style="text-indent: 0em;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;font-size: 11pt;">事实上,2019年诺贝尔经济学奖获奖者的著作</span><span style="text-indent: 0em;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;font-size: 11pt;color: rgb(68, 114, 196);font-weight: bold;">《贫穷的本质》</span><span style="text-indent: 0em;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;font-size: 11pt;">做的就是这件事情</span><span style="text-indent: 0em;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;font-size: 11pt;font-weight: bold;">。</span><span style="text-indent: 0em;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;font-size: 11pt;">感同身受的观察过后,他们发现:多年来,扶贫政策大多以失败而告终的原因,就在于人们对于贫穷的理解不够深刻。贫穷的本质并不是物质,而是精神;贫家的解决方案并不是救助,而是教育。</span></p><p style="text-align: left;margin: 0pt 8px 5px;font-size: 10.5pt;text-indent: 0em;font-family: 等线;line-height: 2em;"><span style="text-indent: 0em;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;font-size: 11pt;"><br /></span></p><section data-tools="135编辑器" data-id="97817"><section style="margin: 10px auto;"><section style="width: 100%;border-width: 1px;border-style: dashed;border-color: rgb(51, 51, 51);text-align: center;" data-width="100%"><p style="margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><img data-backh="242" data-backw="176" data-ratio="1.3768472906403941" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIwjSfkI0mr9jmXMPBbBHicw4fvr0LXvMnK5jMhVxMD7g6ISpNqUhb5AKYc77RkiafibSia329B4NIvyibQ/640?wx_fmt=jpeg" data-type="jpeg" data-w="406" style="height: auto;width: 100%;" /></p></section></section></section><p style="text-align:left;margin-top: 0pt;margin-bottom: 0pt;margin-left: 0pt;line-height: normal;font-size: 10.5pt;text-indent: 0em;font-family: 等线;"><br /></p><p style="text-align:left;margin-top: 0pt;margin-bottom: 0pt;margin-left: 0pt;line-height: normal;font-size: 10.5pt;text-indent: 0em;font-family: 等线;"><br /></p><section data-tools="135编辑器" data-id="92235"><section data-role="paragraph" style="border-width: 0px;border-style: none;border-color: initial;"><section style="width:100%;margin: 5px auto;text-align: center;" data-width="100%"><section style="display: inline-block;width: auto;"><section style="display: flex;display: -webkit-flex;align-items: center;-webkit-align-items: center;"><section style="width:60px;"><section style="width: 60px;height: 46px;background-image: url(&quot;https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwjSfkI0mr9jmXMPBbBHicw4bzLiaI8KHIB1kRW29L3UCrMBjpHZj1LdxEIQTPzII7YQIuALia0wUJaQ/640?wx_fmt=png&quot;);background-size: 100%;background-repeat: no-repeat;overflow: hidden;"><br /></section></section><section style="margin-left: -50px;margin-top: 5px;"><section style="display: inline-block;width: auto;"><section style="color:#888;" data-brushtype="text"><p style="margin-right: 8px;margin-left: 8px;line-height: 1.75em;"><strong>审美 超出现象并愿意付出代价</strong></p></section></section></section></section></section></section></section></section><p style="text-align:left;margin-top: 0pt;margin-bottom: 0pt;margin-left: 0pt;line-height: normal;font-size: 10.5pt;text-indent: 0em;font-family: 等线;"><br /></p><p style="text-align:left;margin-top: 0pt;margin-bottom: 0pt;margin-left: 0pt;line-height: normal;font-size: 10.5pt;text-indent: 0em;font-family: 等线;"><br /></p><p style="text-align: left;margin: 0pt 8px 5px;font-size: 10.5pt;text-indent: 0em;font-family: 等线;line-height: 2em;"><span style="font-size: 15px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;">在自身拥有相对完整的体验链之后,我们再来聊审美。</span></p><p style="text-align: left;margin: 0pt 8px 5px;font-size: 10.5pt;text-indent: 0em;font-family: 等线;line-height: 2em;"><span style="font-size: 15px;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;">所谓的审美,就是<span style="color: rgb(68, 114, 196);font-weight: bold;">人物匹配</span>,在特定时间+金钱条件下的匹配,好的匹配是<span style="color: rgb(68, 114, 196);font-weight: bold;">超出想象,并愿意为此付出代价</span>。在行业内,通常人群会被划分为三六九等,过去的产品线工作就是如此,基于客群阶层的划分,匹配相应总价、成本下的产品,并在此基础上进行模块化运转机制,核心就是<span style="color: rgb(68, 114, 196);font-weight: bold;">以“快”获取行业增长的红利</span>。</span></p><p style="text-align:left;margin-top: 0pt;margin-bottom: 0pt;margin-left: 0pt;line-height: normal;font-size: 10.5pt;text-indent: 0em;font-family: 等线;"><br /></p><section data-tools="135编辑器" data-id="97817"><section style="margin: 10px auto;"><section style="width: 100%;border-width: 1px;border-style: dashed;border-color: rgb(51, 51, 51);text-align: center;" data-width="100%"><p style="margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><img data-backh="315" data-backw="560" data-ratio="0.5628342245989305" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwjSfkI0mr9jmXMPBbBHicw4GqbOAVXia3X1m209XxTV0kEgj9icqgrialic25fia3u1KXalk83n6GNWQXg/640?wx_fmt=png" data-type="png" data-w="2244" style="height: auto;width: 100%;" /><img data-backh="305" data-backw="560" data-ratio="0.5438121047877146" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwjSfkI0mr9jmXMPBbBHicw4xzyjmGzxx0LfFbY28Ny7ASYX6Co5uZkVhNIvQrq51B9cibUStWp7Rew/640?wx_fmt=png" data-type="png" data-w="2214" style="height: auto;width: 100%;" /></p></section></section></section><p style="text-align: left;margin: 0pt 8px 5px;font-size: 10.5pt;text-indent: 0em;font-family: 等线;line-height: 2em;"><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;text-align: left;text-indent: 0em;font-size: 11pt;">在过去20年,笔者认为大部分头部企业做到了匹配,但只是粗糙的匹配,除了快,并没有</span><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;text-align: left;text-indent: 0em;font-size: 11pt;color: rgb(68, 114, 196);font-weight: bold;">超出客户想象,并愿意为此付出代价。</span><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;text-align: left;text-indent: 0em;font-size: 11pt;">反而经</span><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;text-align: left;text-indent: 0em;font-size: 11pt;color: rgb(0, 0, 0);">常看到的是折扣,开盘必有折扣,折扣必须是7折,这已经成为一种习惯与骄傲的宣传。</span><br /></p><p style="text-align: left;margin: 0pt 8px 5px;font-size: 10.5pt;text-indent: 0em;font-family: 等线;line-height: 2em;"><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;"><span style="font-size: 11pt;color: rgb(0, 0, 0);"><br /></span></span></p><p style="text-align: left;margin: 0pt 8px 5px;font-size: 10.5pt;text-indent: 0em;font-family: 等线;line-height: 2em;"><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;"><span style="font-size: 11pt;color: rgb(68, 114, 196);font-weight: bold;">在高科技的时代,房地产行业的很多做法类同愚公移山</span><span style="font-size: 11pt;color: rgb(68, 114, 196);">。</span><span style="font-size: 11pt;">对于</span><span style="font-size: 11pt;color: rgb(0, 0, 0);">一块地可不可以拿,20家企业所做的,只是在拼命地测算房价地价比,房价地价差,而不是聚焦研究这块地在城市发展浪潮下,未来角色如何、潜在客群的演变、是否是能够打动其的心动产品,以及基于这个基础上,所能给到的溢价。</span></span></p><p style="text-align:left;margin-top: 0pt;margin-bottom: 0pt;margin-left: 0pt;line-height: normal;font-size: 10.5pt;text-indent: 0em;font-family: 等线;"><br /></p><p style="text-align:left;margin-top: 0pt;margin-bottom: 0pt;margin-left: 0pt;line-height: normal;font-size: 10.5pt;text-indent: 0em;font-family: 等线;"><br /></p><section data-tools="135编辑器" data-id="92235"><section data-role="paragraph" style="border-width: 0px;border-style: none;border-color: initial;"><section style="width:100%;margin: 5px auto;text-align: center;" data-width="100%"><section style="display: inline-block;width: auto;"><section style="display: flex;display: -webkit-flex;align-items: center;-webkit-align-items: center;"><section style="width:60px;"><section style="width: 60px;height: 46px;background-image: url(&quot;https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwjSfkI0mr9jmXMPBbBHicw4bzLiaI8KHIB1kRW29L3UCrMBjpHZj1LdxEIQTPzII7YQIuALia0wUJaQ/640?wx_fmt=png&quot;);background-size: 100%;background-repeat: no-repeat;overflow: hidden;"><br /></section></section><section style="margin-left: -50px;margin-top: 5px;"><section style="display: inline-block;width: auto;"><section style="color:#888;" data-brushtype="text"><p style="margin-right: 8px;margin-left: 8px;line-height: 1.75em;"><strong>好产品 跨阶层人-物匹配</strong></p></section></section></section></section></section></section></section></section><p style="text-align:center;margin-top: 0pt;margin-bottom: 0pt;margin-left: 0pt;line-height: normal;font-size: 10.5pt;text-indent: 0em;font-family: 等线;"><br /></p><p style="text-align:center;margin-top: 0pt;margin-bottom: 0pt;margin-left: 0pt;line-height: normal;font-size: 10.5pt;text-indent: 0em;font-family: 等线;"><br /></p><p style="text-align: left;margin: 0pt 8px 5px;font-size: 10.5pt;text-indent: 0em;font-family: 等线;line-height: 2em;"><span style="font-size: 11pt;color: rgb(0, 0, 0);font-weight: bold;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;">那么,什么是好的审美?又如何在此之上形成好的产品?</span></p><p style="text-align: left;margin: 0pt 8px 5px;font-size: 10.5pt;text-indent: 0em;font-family: 等线;line-height: 2em;"><span style="font-size: 11pt;color: rgb(0, 0, 0);font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;">在笔者所在的“禾略同学会”微信群里,除了老板和员工,还有各路形形色色的朋友们,经常聊些五花八门的话题,往往在聊着聊着一些有意思的答案就出来了。</span></p><p style="text-align: left;margin: 0pt 8px 5px;font-size: 10.5pt;text-indent: 0em;font-family: 等线;line-height: 2em;"><span style="font-size: 11pt;color: rgb(0, 0, 0);font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;"><br /></span></p><p style="text-align: left;margin: 0pt 8px 5px;font-size: 10.5pt;text-indent: 0em;font-family: 等线;line-height: 2em;"><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;"><span style="font-size: 11pt;color: rgb(0, 0, 0);">好的产品是</span><span style="font-size: 11pt;color: rgb(68, 114, 196);font-weight: bold;">跨阶层人-物匹配</span><span style="font-size: 11pt;color: rgb(0, 0, 0);">,一个答案是苹果,另一个答案是特斯拉,虽然身处两个完全不同的行业,但他们的成功有许多类同之处。不过,苹果的利润和特斯拉的市值大家有目共睹,今天笔者也不想阐述他们有多成功,而是想从审美的视角来说说,他们做到了什么?</span></span></p><p style="text-align:left;margin: 0pt 8px;font-size: 10.5pt;text-indent: 0em;line-height: 1.75em;font-family: 等线;"><span style="color: rgb(0, 0, 0);font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;font-size: 11pt;text-indent: 0em;"></span><br /></p><section data-tools="135编辑器" data-id="97817"><section style="margin: 10px auto;"><section style="width: 100%;border-width: 1px;border-style: dashed;border-color: rgb(51, 51, 51);text-align: center;" data-width="100%"><p style="margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><img data-backh="216" data-backw="216" data-ratio="1.0015384615384615" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/AJkYaTAujIwjSfkI0mr9jmXMPBbBHicw4p7cYCibbWia3u9jmrqPibbZbMhoCt9lmOrC3cu8xUOwrzVyl0TzEdX9bw/640?wx_fmt=jpeg" data-type="jpeg" data-w="650" style="height: auto;width: 100%;" /></p></section></section></section><p style="text-align: left;margin: 0pt 8px 5px;font-size: 10.5pt;text-indent: 0em;font-family: 等线;line-height: 2em;"><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;"><span style="font-size: 11pt;">先说说苹果,它的厉害之处在于,并不是我们所认为的中产的高科技产品,如果仅仅只是这样,苹果怎么可能拥有目前的市场占有率呢?除了高科技产品,苹果还同时成为了</span><span style="font-size: 11pt;color: rgb(68, 114, 196);font-weight: bold;">普通消费力群体的奢侈品</span><span style="font-size: 11pt;">。</span></span></p><p style="text-align: left;margin: 0pt 8px 5px;font-size: 10.5pt;text-indent: 0em;font-family: 等线;line-height: 2em;"><span style="font-size: 11pt;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;">7-8年前,笔者在坐公交车的时候就很好奇,坐公交车的不是普通打工人么?为什么都用苹果?原先笔者以为是可能自身收入太低不舍得买,但事实上是,它就能吸引月薪3000元的朋友,花2个月工资,买6000元的苹果。</span></p><p style="text-align:left;margin-top: 0pt;margin-bottom: 0pt;margin-left: 0pt;line-height: normal;font-size: 10.5pt;text-indent: 0em;font-family: 等线;"><br /></p><section data-tools="135编辑器" data-id="97817"><section style="margin: 10px auto;"><section style="width: 100%;border-width: 1px;border-style: dashed;border-color: rgb(51, 51, 51);text-align: center;" data-width="100%"><p style="margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><img data-backh="214" data-backw="322" data-ratio="0.6636838180462341" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwjSfkI0mr9jmXMPBbBHicw4ibNE2iaHKafqCEugD18043SnRbdwLiaWv8n4F6HdOkd6yDf2RcTRu691g/640?wx_fmt=png" data-type="png" data-w="1341" style="max-inline-size: 100%;height: auto;font-size: 14px;caret-color: rgb(255, 0, 0);background-color: rgb(255, 255, 255);width: 100%;font-family: 等线;box-sizing: border-box !important;outline: none 0px !important;" /></p></section></section></section><section style="text-align: left;margin: 0pt 8px;font-size: 10.5pt;text-indent: 0em;font-family: 等线;line-height: 2em;"><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;font-size: 11pt;text-indent: 0em;">再说说特斯拉。</span><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;font-size: 11pt;text-indent: 0em;">很多人都说,特斯拉因为在上海开了超级工厂,解决了产能问题,所以市值一直飙涨,目前已经超越了宝马+奥迪+奔驰之和。</span><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;font-size: 11pt;text-indent: 0em;">但现在已经不是物质匮乏时代,而是产能过剩时代,所以我们需要研究的核心不是产能,而是需求,为何它有源源不断的需求?</span><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;font-size: 11pt;text-indent: 0em;">只要扩大产能就行。</span><span style="font-size: 11pt;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;"></span></section><section style="text-align: left;margin: 0pt 8px;font-size: 10.5pt;text-indent: 0em;font-family: 等线;line-height: 2em;"><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;font-size: 11pt;text-indent: 0em;"><br /></span></section><section style="text-align: left;margin: 0pt 8px 5px;font-size: 10.5pt;text-indent: 0em;font-family: 等线;line-height: 2em;"><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;"><span style="font-size: 11pt;">因此,综上所述,什么是好的产品?笔者的答案是</span><span style="font-size: 11pt;color: rgb(68, 114, 196);font-weight: bold;">它既不是有钱人的玩具;也不是中产的代步车,而是普通白领的豪车梦</span><span style="font-size: 11pt;">。年薪10万就可以干,只有这样,这个客群才足够大、足够有想象力、足够有潜力。从配置角度来讲,它并不是豪车,但拥有豪车的很多元素,从一开始就高举高打,从而拥有一个很高大的品牌印象,加上一贯时尚和拉风的造型,销售展厅选址也不是城郊的汽车城,给人一种开出去就很拉风很酷的既视感,而逐步下调价格之后,普通白领跳一跳也都能实现。</span></span></section><section style="text-align: left;margin: 0pt 8px 5px;font-size: 10.5pt;text-indent: 0em;font-family: 等线;line-height: 2em;"><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;"><span style="font-size: 11pt;"><br /></span></span></section><section style="text-align: left;margin: 0pt 8px 5px;font-size: 10.5pt;text-indent: 0em;font-family: 等线;line-height: 2em;"><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;"><span style="font-size: 11pt;">关于手机和汽车,笔者不是行家,对于产品细节并无研究,只是想在此给出一个视角,</span><span style="font-size: 11pt;color: rgb(68, 114, 196);font-weight: bold;">出圈看看什么是高级的审美?</span><span style="font-size: 11pt;"></span></span></section><section style="text-align: left;margin: 0pt 8px 5px;font-size: 10.5pt;text-indent: 0em;font-family: 等线;line-height: 2em;"><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;"><span style="font-size: 11pt;">所谓高级审美,就是一种品牌标签、一种生活方式的赋予,想达到但未能实现,只能通过个别产品进行的自我实现。苹果、特斯拉做到了,星巴克、华为手机、肯德基、耐克在某种程度上也做到了,创造了一种“小富不夸张“、“中产很体面”、“屌丝可以很高级”的产品解决方案,</span><span style="font-size: 11pt;color: rgb(68, 114, 196);font-weight: bold;">实现了跨阶层的人-物匹配</span><span style="font-size: 11pt;">。</span></span></section><p style="text-align:left;margin: 0pt 8px;font-size: 10.5pt;text-indent: 0em;line-height: 1.75em;font-family: 等线;"><br /></p><section data-tools="135编辑器" data-id="92235"><section data-role="paragraph" style="border-width: 0px;border-style: none;border-color: initial;"><section style="width:100%;margin: 5px auto;text-align: center;" data-width="100%"><section style="display: inline-block;width: auto;"><section style="display: flex;display: -webkit-flex;align-items: center;-webkit-align-items: center;"><section style="width:60px;"><section style="width: 60px;height: 46px;background-image: url(&quot;https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwjSfkI0mr9jmXMPBbBHicw4bzLiaI8KHIB1kRW29L3UCrMBjpHZj1LdxEIQTPzII7YQIuALia0wUJaQ/640?wx_fmt=png&quot;);background-size: 100%;background-repeat: no-repeat;overflow: hidden;"><br /></section></section><section style="margin-left: -50px;margin-top: 5px;"><section style="display: inline-block;width: auto;"><section style="color:#888;" data-brushtype="text"><p style="margin-right: 8px;margin-left: 8px;line-height: 1.75em;">产品线工作的原点</p></section></section></section></section></section></section></section></section><p style="text-align:left;margin-top: 0pt;margin-bottom: 0pt;margin-left: 0pt;line-height: normal;font-size: 10.5pt;text-indent: 0em;font-family: 等线;"><br /></p><p style="text-align:left;margin-top: 0pt;margin-bottom: 0pt;margin-left: 0pt;line-height: normal;font-size: 10.5pt;text-indent: 0em;font-family: 等线;"><br /></p><section style="text-align: left;margin: 0pt 8px 5px;font-size: 10.5pt;text-indent: 0em;font-family: 等线;line-height: 2em;"><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;"><span style="font-size: 11pt;">回到房地产行业,说回产品线工作,活下去,成为大的时代背景。中国正从第二消费时代转向第三消费时代,个人自由主义和享乐主义将渐成主流。人们不仅仅购买物质,还注重优质服务和精神层面的消费,通过差异化消费来彰显自我,</span><span style="font-size: 11pt;color: rgb(68, 114, 196);font-weight: bold;">美已经成为一种刚需。</span></span><span style="font-size: 11pt;"></span></section><p style="text-align:left;margin: 0pt 8px;font-size: 10.5pt;text-indent: 0em;line-height: 1.75em;font-family: 等线;"><span style="font-size: 11pt;color: rgb(68, 114, 196);font-weight: bold;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;"></span></p><section data-tools="135编辑器" data-id="97817"><section style="margin: 10px auto;"><section style="width: 100%;border-width: 1px;border-style: dashed;border-color: rgb(51, 51, 51);text-align: center;" data-width="100%"><p style="margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><img data-backh="323" data-backw="560" data-ratio="0.5766816143497758" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwjSfkI0mr9jmXMPBbBHicw4f2zp9pIHeXOWb6mRv86hFWt582Du38ia6zNZ38JUr1gkUzJ9rc2TDpQ/640?wx_fmt=png" data-type="png" data-w="2230" style="height: auto;width: 100%;" /></p></section></section></section><section style="text-align: left;margin: 0pt 8px 5px;font-size: 10.5pt;text-indent: 0em;line-height: 1.75em;font-family: 等线;"><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;text-indent: 0em;caret-color: red;font-size: 11pt;">所以,产品线工作的原点,不应该是从总价、客群阶层等支付力维度出发,而是</span><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;text-indent: 0em;caret-color: red;font-size: 11pt;color: rgb(68, 114, 196);font-weight: bold;">从痛点、情感、痒点出发,演绎故事化场景生活,不断匹配和优化产品细节</span><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;text-indent: 0em;caret-color: red;font-size: 11pt;">之后,最后才到总价,让它既能成为10万年薪白领的奋斗目标;也能成为50万年薪中产的舒适住区;更能成为年薪百万小富阶层的人气居所。</span><br /></section><section style="text-align: left;margin: 0pt 8px 5px;font-size: 10.5pt;text-indent: 0em;line-height: 1.75em;font-family: 等线;"><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;"><span style="text-indent: 0em;caret-color: red;font-size: 11pt;"></span></span></section><p style="text-align:left;margin: 0pt 8px;font-size: 10.5pt;text-indent: 0em;line-height: 1.75em;font-family: 等线;"><span style="text-indent: 0em;caret-color: red;font-size: 11pt;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;"></span></p><section data-tools="135编辑器" data-id="97817"><section style="margin: 10px auto;"><section style="width: 100%;border-width: 1px;border-style: dashed;border-color: rgb(51, 51, 51);text-align: center;" data-width="100%"><p style="margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><img data-backh="307" data-backw="560" data-ratio="0.5479014598540146" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwjSfkI0mr9jmXMPBbBHicw4ptmKb39opD9OCtL8I5xUqTNp9EKfFkzycWT6reLcRGibF9GdYwFiaPhg/640?wx_fmt=png" data-type="png" data-w="2192" style="height: auto;width: 100%;" /></p></section></section></section><section style="text-align: left;margin: 0pt 8px 5px;font-size: 10.5pt;text-indent: 0em;line-height: 1.75em;font-family: 等线;"><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;"><span style="font-size: 11pt;">很多人会反驳,支付力不一样,产品需求不一样,既是废话,也是伪命题。首先,我们需要理解,支付力是个非常弹性的事情。大多数一二线城市,不得不面对的一个问题是,房价暴涨之后,已经有房的客群是主力客群,他们</span><span style="font-size: 11pt;color: rgb(68, 114, 196);font-weight: bold;">真实的支付力弹性是巨大的</span><span style="font-size: 11pt;">,即使只有一套房,从100万涨到300万,目前的总价弹性也可以达到300万-900万。</span></span></section><section style="text-align: left;margin: 0pt 8px 5px;font-size: 10.5pt;text-indent: 0em;line-height: 1.75em;font-family: 等线;"><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;"><span style="font-size: 11pt;"><br /></span></span></section><section style="text-align: left;margin: 0pt 8px 5px;font-size: 10.5pt;text-indent: 0em;line-height: 1.75em;font-family: 等线;"><span style="font-size: 11pt;font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;">如何换维思考?如何做到同一产品尽可能满足某类客群的需求<span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;font-size: 14.6667px;text-align: left;">?</span>突破总阶的限制,跨阶层产品的实现才是关键。</span></section><section style="text-align: left;margin: 0pt 8px 5px;font-size: 10.5pt;text-indent: 0em;line-height: 1.75em;font-family: 等线;"><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;"><span style="font-size: 11pt;">那这个维度什么?笔者的答案是价值观,也就是前面所探讨的见识与审美,</span><span style="font-size: 11pt;color: rgb(68, 114, 196);font-weight: bold;">取舍之中,找到高级的匹配点</span><span style="font-size: 11pt;">,我们需要向成熟行业学习,如何创造高级的匹配,实现见识和审美的有效连接,成为跨阶层的人文社区。</span></span></section><p style="text-align:left;margin: 0pt 8px;font-size: 10.5pt;text-indent: 0em;line-height: 1.75em;font-family: 等线;"><span style="font-size: 11pt;"></span></p><section data-tools="135编辑器" data-id="97817"><section style="margin: 10px auto;"><section style="width: 100%;border-width: 1px;border-style: dashed;border-color: rgb(51, 51, 51);text-align: center;" data-width="100%"><p style="margin-left: 8px;margin-right: 8px;line-height: 1.75em;"><img data-backh="303" data-backw="560" data-ratio="0.5416856492027334" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIwjSfkI0mr9jmXMPBbBHicw4bqz4RYA898QXuGkibR83AaA2icwG4SPs7CzK3bASkeCKCy6C2GC0aQcA/640?wx_fmt=png" data-type="png" data-w="2195" style="height: auto;width: 100%;" /></p></section></section></section><section style="text-align: left;margin: 0pt 8px 5px;font-size: 10.5pt;text-indent: 0em;line-height: 1.75em;font-family: 等线;"><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;text-align: left;text-indent: 0em;font-size: 11pt;">它可以是普通大众的</span><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;text-align: left;text-indent: 0em;font-size: 11pt;color: rgb(68, 114, 196);font-weight: bold;">实用舒适家</span><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;text-align: left;text-indent: 0em;font-size: 11pt;">、喜欢交际的</span><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;text-align: left;text-indent: 0em;font-size: 11pt;color: rgb(68, 114, 196);font-weight: bold;">社交从容家</span><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;text-align: left;text-indent: 0em;font-size: 11pt;">、996奋斗族的</span><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;text-align: left;text-indent: 0em;font-size: 11pt;color: rgb(68, 114, 196);font-weight: bold;">便利贴心家</span><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;text-align: left;text-indent: 0em;font-size: 11pt;">、各路运动达人的</span><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;text-align: left;text-indent: 0em;font-size: 11pt;color: rgb(68, 114, 196);font-weight: bold;">运动风尚家</span><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;text-align: left;text-indent: 0em;font-size: 11pt;">、追求时尚与美的</span><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;text-align: left;text-indent: 0em;font-size: 11pt;color: rgb(68, 114, 196);font-weight: bold;">时尚美学家</span><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;text-align: left;text-indent: 0em;font-size: 11pt;">、喜欢日式生活的</span><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;text-align: left;text-indent: 0em;font-size: 11pt;color: rgb(68, 114, 196);font-weight: bold;">极简生活家</span><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;text-align: left;text-indent: 0em;font-size: 11pt;">、追求外部景观环境的</span><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;text-align: left;text-indent: 0em;font-size: 11pt;color: rgb(68, 114, 196);font-weight: bold;">自然私享家</span><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;text-align: left;text-indent: 0em;font-size: 11pt;">等。</span><span style="font-size: 11pt;"></span></section><p style="text-align:left;margin: 0pt 8px;font-size: 10.5pt;text-indent: 0em;line-height: 1.75em;font-family: 等线;"><span style="font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;"><span style="font-size: 11pt;"></span></span></p></section><section style="margin-right: 8px;margin-left: 8px;max-width: 100%;white-space: normal;text-align: center;overflow-wrap: break-word !important;box-sizing: border-box !important;"><br style="max-width: 100%;overflow-wrap: break-word !important;box-sizing: border-box !important;" /></section><hr style="max-width: 100%;white-space: normal;border-style: solid;border-right-width: 0px;border-bottom-width: 0px;border-left-width: 0px;border-color: rgba(0, 0, 0, 0.1);transform-origin: 0px 0px;transform: scale(1, 0.5);overflow-wrap: break-word !important;box-sizing: border-box !important;" /><section style="margin-right: 8px;margin-left: 8px;max-width: 100%;white-space: normal;text-align: center;line-height: 1.75em;overflow-wrap: break-word !important;box-sizing: border-box !important;"><br /></section><section style="margin-right: 8px;margin-left: 8px;max-width: 100%;white-space: normal;text-align: center;line-height: 1.75em;overflow-wrap: break-word 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normal;text-align: left;line-height: 1.5em;letter-spacing: 0.54px;background-color: rgb(255, 255, 255);"><span style="max-width: 100%;font-size: 12px;overflow-wrap: break-word !important;box-sizing: border-box !important;"><strong style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;"><span style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;">城市:</span></strong><strong style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;"></strong><strong style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;"></strong><strong style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;"></strong><strong style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;"></strong><strong style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;"></strong><strong style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;"></strong><span style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;">|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=1&amp;sn=191239418c15b0c6f395c843415da5fd&amp;chksm=8351793eb426f028970ac64031955167bfde997cdc96375bfb3bce25b5076f1458e11be2be27&amp;token=217203186&amp;lang=zh_CN&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;cursor: pointer;">徐州</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=4&amp;sn=3a8acfb05820bbd38cd7b15a58e92ec9&amp;chksm=8351793eb426f028dfd96ec6ffc5239a84aaf25b6643813aa6b4a597b9a3215e7ab25e2b4eaf&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;cursor: pointer;">宿迁</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=3&amp;sn=1fcdc66fac79d5ba9504bc24314a14f9&amp;chksm=8351793eb426f02829eef9ba1dfcb8c3e91edb05d3c1d34c548b82f618928834f1da5907d2e7&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;cursor: pointer;">淮北</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=2&amp;sn=18d65f24543e71ff6bc70eb1cb0a7bde&amp;chksm=8351793eb426f028b98805f0f7555bfc57e3aefe6c76e7ca8df0369ad5dcc4a593a011a9b029&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;cursor: pointer;">唐山</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=5&amp;sn=9f550e5d1f6bd3becc92df723adedd61&amp;chksm=8351793eb426f0289523b13ecd4fcb3d227a3cb259a09e504d388ace5a5eb25ece3aecfe8d46&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;cursor: pointer;">天津</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831491&amp;idx=4&amp;sn=4c4fb5ce9d25c1fe6012d719c5878c82&amp;chksm=8351799cb426f08a8a6b9f35c8db84ceac56401b6da4a6429d1bc5e3339251db372a5045c242&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;cursor: pointer;">深汕</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=5&amp;sn=c2d8bae147d4a2d86ec992c50c39ddad&amp;chksm=8351796cb426f07a50b1acbe92593aabba12c3fb95e9966d93ecad99918dbcf654b9ce767405&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;cursor: pointer;">哈尔滨</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831491&amp;idx=3&amp;sn=1e787f725d62f227dbc6c33d0b9ea3eb&amp;chksm=8351799cb426f08accd8896c160b37e7a4436d21e1fbf2cc596763115db5ef6e04dc914ce478&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;cursor: pointer;">兰州</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=4&amp;sn=048088acd651254d77cc238d71b1af04&amp;chksm=8351796cb426f07a7c36e33460f244db68a856502151c73820b314470b7e24412b9a8b6dcd5b&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;cursor: pointer;">常德</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831491&amp;idx=2&amp;sn=b6295a149a38a026e886d81014b568f3&amp;chksm=8351799cb426f08a8a8d7adbd8721956fd91c59be8bd1ec35d4f9963a11e7e67bee72cd49405&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;cursor: pointer;">南宁</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=8&amp;sn=0efaff09c26e604d7aa5c29376c129ad&amp;chksm=8351796cb426f07abb37dd11a0cfe941868be2b543feebf288460418759254327292658947ae&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;cursor: pointer;">桂林</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=3&amp;sn=12f08ffb076544edcbc24e91bc3d87d7&amp;chksm=8351796cb426f07a1cd4530a9033d462d4732c500dcdda723bdc3a87f4d55f1c62f657a4cb77&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;cursor: pointer;">柳州</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=6&amp;sn=0a89c4ab17039cec25754aa111b87308&amp;chksm=8351796cb426f07a6fdc14a1c0e877928f2fa46798a8b592b2b2023ad1c65081bbc80b2fafad&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;cursor: pointer;">蚌埠</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=7&amp;sn=1bc72e377ffc3b621c2886d68c437515&amp;chksm=8351796cb426f07adc8c50a3e1409197892c508ad9c27a6b52f8e4dde12740baf5674f5a7fa6&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;cursor: pointer;">合肥</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831491&amp;idx=1&amp;sn=10e3d481f7fd0ff46dafe2648cd3ddfb&amp;chksm=8351799cb426f08a5118705d6b85487fa97dd013a2aee842be719ee13086aab8dee370b54185&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;cursor: pointer;">南京</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=1&amp;sn=9ffda0c7d9667d6700966a8bab12eccf&amp;chksm=8351796cb426f07a4e94a2471b2d59264ed4460e0567c63095fad9c5704541a546d7bc23584a&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;cursor: pointer;">上海临港</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831065&amp;idx=1&amp;sn=2ffb60d98d02ebcab655c55d34d0acbf&amp;chksm=83517746b426fe509cc721e0e3acf05fd1f60b8695dc3b66c08c0a7aa917e7471b013b02c2c2&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;cursor: pointer;">太原</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830804&amp;idx=1&amp;sn=f571d8218b897b21571a6b2f497d3a1b&amp;chksm=8351744bb426fd5d509591673f4082563a02342283f53dfda255ad33304e6746d6448051b9ea&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;cursor: pointer;outline: currentcolor none 0px;">温州</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830454&amp;idx=1&amp;sn=4e7c3289190e2a69c5fb20f2ae8a6d94&amp;chksm=835175e9b426fcffa5f65cafe5274b1c296caf1a51e13ef4c7920c5a18847bef3c7b13c2bfd0&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;cursor: pointer;outline: currentcolor none 0px;">昆明</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830295&amp;idx=1&amp;sn=f680ffa2ddf52783e9a7730971520d48&amp;chksm=83517248b426fb5e0efc1e5c62d15b173e4d23ab7aafaab82c6ce861e98d96271fe5dc7db798&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;cursor: pointer;outline: currentcolor none 0px;">嘉兴</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830278&amp;idx=1&amp;sn=8441ac780477cd9def8d4e9d7866f143&amp;chksm=83517259b426fb4f93ff50f1c07d7b830f16ec4d1e0c23f64ef15a78a056ae301274ffbb8ec3&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;cursor: pointer;outline: currentcolor none 0px;">重庆</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830196&amp;idx=1&amp;sn=7a599cf338734c1d41c6fa16005b1641&amp;chksm=835172ebb426fbfdda6873adbeddc124ae670de675a7c36d11977106150a1d924572ea70f299&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;cursor: pointer;outline: currentcolor none 0px;">成都</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830221&amp;idx=1&amp;sn=f5994dbfe9fa00ffce4b5be1a69f3244&amp;chksm=83517292b426fb8419e771cf48ea94de01fc7dc909b4e8c2759c6423b8be6080bc5bd1c248cc&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;cursor: pointer;outline: currentcolor none 0px;">深圳</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829995&amp;idx=1&amp;sn=cd78421e4f2e724f552f8eefc65e0236&amp;chksm=835173b4b426faa26aed46ed566bc1f8ffa11498370fed14fa9d0690795a3eff5a186c63a03d&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;cursor: pointer;outline: currentcolor none 0px;">上海</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829512&amp;idx=1&amp;sn=421f2b766d75009082de8fc1e81cd8d2&amp;chksm=83517157b426f84197c93fd852a3e3f93019c9d81e099784ad0aa09f326ca9dd33a0edb7cfd7&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;cursor: pointer;outline: currentcolor none 0px;">珠三角</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829480&amp;idx=1&amp;sn=c77baf137c109f1017170a708548d37b&amp;chksm=835171b7b426f8a1d942708988b8f4bd875366f5928d1db99470ccad6958aa0c8cd47b292c23&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;cursor: pointer;outline: currentcolor none 0px;">雄安新区</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=401964235&amp;idx=1&amp;sn=8839375241e6a7e69f49aec108ca1ad6&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;cursor: pointer;outline: currentcolor none 0px;">无锡</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=203026648&amp;idx=1&amp;sn=466dca69ff3eb746e2e5c21831d57f0f&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;cursor: pointer;outline: currentcolor none 0px;">北京</a>&nbsp;|&nbsp;<br style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;" /></span></span></section><section style="margin-right: 8px;margin-left: 8px;max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;text-indent: 0em;white-space: normal;text-align: left;line-height: 1.5em;letter-spacing: 0.54px;background-color: rgb(255, 255, 255);"><span style="max-width: 100%;font-size: 12px;overflow-wrap: break-word !important;box-sizing: border-box !important;"><strong style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;"><span style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;">热点:</span></strong><strong style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;"></strong><strong style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;"></strong><strong style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;"></strong><strong style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;"></strong><strong style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;"></strong><strong style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;"></strong><span style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;">|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzIxMTUxMzE2Mw==&amp;mid=2247485505&amp;idx=1&amp;sn=90a4482d0ec14f8a4d441f77c653806c&amp;chksm=97557265a022fb7385559a6648c54242c721582b3811ad664360ea1e6f562f0f62264852c20c&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" hasload="1" data-itemshowtype="0" style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;cursor: pointer;">深圳土拍</a></span><strong style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;"><span style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;">&nbsp;</span></strong><span style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;">|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831957&amp;idx=1&amp;sn=a889b497d60264ef90aea585e4d4556f&amp;chksm=83517bcab426f2dc5e2b3778bc8e8834b453c4eac98c490ebeb525c4a5b01093fe602418b8fb&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;cursor: pointer;">美国地产</a>&nbsp;|&nbsp;</span></span><a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831073&amp;idx=1&amp;sn=b9e813dced68e2e1397bd2cc2b6d05c7&amp;chksm=8351777eb426fe68993e996d9312897701ad0e93a7703c5d719dc20ebf09a1b0c6715f502e4d&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;cursor: pointer;font-size: 12px;"><span style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;">长租公寓</span></a><span style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;font-size: 12px;">&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830578&amp;idx=1&amp;sn=73f5149b299d5ce19a433c365eedee83&amp;chksm=8351756db426fc7b173558a1765830766ec5f7fb387e652250f10a106ef6490821f809722cfb&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;cursor: pointer;outline: currentcolor none 0px;">中美贸易战</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830503&amp;idx=1&amp;sn=2fae9eec64a6ed71f0c4ee9e4e9bafe7&amp;chksm=835175b8b426fcaec41bb2a484ef939ac78474c77acde2d96a6f7f8b61a0f4ade630c13e7f90&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;cursor: pointer;outline: currentcolor none 0px;">粤港澳</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830398&amp;idx=1&amp;sn=ffd40b9cb7730bd712d8f053280d6fa9&amp;chksm=83517221b426fb37e97b45db61547227724f5a09e6a2a0484a55475066ac41fc1b0165954d0d&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;cursor: pointer;outline: currentcolor none 0px;">万科商业</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830360&amp;idx=1&amp;sn=3cea24af7ebf848fde74c52538f111e5&amp;chksm=83517207b426fb11a1ae1c301117e9626ba09012aa9d8b4d8f722e45423ecb7e63987f50bec5&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;cursor: pointer;outline: currentcolor none 0px;">2018年走势</a>&nbsp;|<br style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;" /></span></section><section style="margin-right: 8px;margin-left: 8px;max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;text-indent: 0em;white-space: normal;text-align: left;line-height: 1.5em;letter-spacing: 0.54px;background-color: rgb(255, 255, 255);"><span style="max-width: 100%;font-size: 12px;overflow-wrap: break-word !important;box-sizing: border-box !important;"><strong style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;"><span style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;">专业:</span></strong><strong style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;"></strong><strong style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;"></strong><strong style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;"></strong><strong style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;"></strong><strong style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;"></strong><strong style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;"></strong><span style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;">|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831987&amp;idx=1&amp;sn=8553537eb64de48a9b7eb16564fe8988&amp;chksm=83517becb426f2fa0c63ef59ace65085334609b45795331170f0edb7f455d154c06d53aa85f7&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;cursor: pointer;">穿越熊市</a></span>&nbsp;<span style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;">|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831371&amp;idx=1&amp;sn=9b15fe316680aabc64e2b7c37e5767d8&amp;chksm=83517614b426ff0229de8ab490c6a7fb33f9e7de34bae145abd3565818c5965c1eca5a4b0029&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;cursor: pointer;">地产研报</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831103&amp;idx=1&amp;sn=6ae2c7ba214abd19c76ed907399b77b7&amp;chksm=83517760b426fe767422812a59d53a334c00664a2cc146d59a076bc0e59a062f518c7df00861&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;cursor: pointer;">投资</a>&nbsp;|<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831043&amp;idx=1&amp;sn=dcae4bb0d9c69a6aefeb48f7447dff10&amp;chksm=8351775cb426fe4a32f43b1fe3a11ebffb7d381291adc0746d6d0ed9f3efb882617e0407aa10&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;cursor: pointer;">&nbsp;思考</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830765&amp;idx=1&amp;sn=d21dbefeb5e1aea1599bcec8fae7a7d4&amp;chksm=835174b2b426fda4b66776ffb3da368f2b71e44233e17581d647b246e52aa53255140e3adac0&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;cursor: pointer;outline: currentcolor none 0px;">客研</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830698&amp;idx=1&amp;sn=27ffa7f097500e9e7fb23f99fdce51ef&amp;chksm=835174f5b426fde3854d2eec6dc6fd1c0c182faa0218d1b0ce833e50c860c23b062b88f914e0&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;cursor: pointer;outline: currentcolor none 0px;">高周转</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830656&amp;idx=1&amp;sn=dc61474f9d09133fcce2934476ea10c1&amp;chksm=835174dfb426fdc9575a9a316aef5c25d051f574d0cd96ae3d1cda189bca7c7b0b7447e403e4&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;cursor: pointer;outline: currentcolor none 0px;">房价预测</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830457&amp;idx=1&amp;sn=37a5c454028fb849c2c5fce3b3575756&amp;chksm=835175e6b426fcf07c9d8fdee249e33edf0ae7f5684be2290c3145624ad430d880a10a654ebd&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;cursor: pointer;outline: currentcolor none 0px;">2018房地产报告</a>&nbsp;|&nbsp;&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830201&amp;idx=1&amp;sn=1816623486b879233513443f1df6ec59&amp;chksm=835172e6b426fbf07aa0f023c3ff79ca1cf11606fc2f2b66cfe773222e3fa1df7f92affa90b6&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;cursor: pointer;outline: currentcolor none 0px;">远郊定位&nbsp;</a>|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829710&amp;idx=1&amp;sn=58d632f4b07dc0796127ef5df605bb36&amp;chksm=83517091b426f9871fa25aed40ade8d757557347ecf505d8b9510645b5adcc6d703caed90b31&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="max-width: 100%;overflow-wrap: break-word;box-sizing: border-box;cursor: pointer;outline: currentcolor none 0px;">时势蓝图</a><span data-index="2466" data-textnode-index="204" data-raw-text="&nbsp;" style="max-width: 100%;overflow-wrap: break-word !important;box-sizing: border-box !important;">&nbsp;|</span></span></span></section>

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