长租公寓，是职业生涯的天坑还是风口

<p style="margin-left: 16px;margin-right: 16px;text-align: center;"><span style="font-size: 14px;">导读<br /></span></p><p style="margin-left: 16px;margin-right: 16px;text-align: center;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">自从2015国家支持鼓励租赁住房的发展后，各大派系的长租公寓雨后春笋般的涌现出来，开发系的万科铂寓、龙湖冠寓，中介系的链家自如、世联红璞，创业系的魔方、YOU+公寓等等。</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">2015年长租公寓的门店增长率不足15%，到了2016年增长率接近35%，2017年已经去到40%。资本大佬们怎么想的，我们也猜不透，<strong>作为房地产普通从业者一枚，我们应该怎样去看待当前的长租公寓热呢？</strong></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 24px;">01 </span></strong></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">长租市场有没有得做？市场规模够不够给我们发工资、发奖金？</span></strong></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">考虑到租房客群通常都是外地人，所以，我们假设城市的外来人口，就是潜在的最大租赁客群，理论上，可以算出每个城市潜在的租赁市场规模：</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(136, 136, 136);"><em><span style="font-size: 14px;">租金规模=外来人口*租金坪效*所在城市人均面积</span></em></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">我们尝试算了几个主要城市，发现</span><span style="font-size: 14px;color: rgb(2, 30, 170);"><strong>在长租市场，有三种较典型的代表——</strong></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;color: rgb(2, 30, 170);"><strong><br /></strong></span></p><p style="margin-left: 16px;margin-right: 16px;"><img class="" data-copyright="0" data-ratio="0.6553133514986376" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG7ca0qqib9RUpoMopF4riakx5a7y8IJXVuxeCmh47WgqCFuwZxsEtUMjc26xwmQyPnUsRveFI8qMYVQ/640?wx_fmt=png" data-type="png" data-w="734" style="" /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;color: rgb(0, 0, 0);"><strong>天赋型选手：</strong></span><span style="color: rgb(0, 0, 0);font-size: 14px;">在北京、上海转岗做租赁还是不错的，</span><span style="font-size: 14px;">毕竟它们的</span><span style="font-size: 14px;color: rgb(0, 0, 0);"><strong>潜在租赁市场规模，已经高达2000-2500亿。</strong></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(0, 0, 0);"><strong><span style="font-size: 14px;">兼顾型选手</span></strong></span><span style="font-size: 14px;">：</span><span style="color: rgb(0, 0, 0);font-size: 14px;">在温州、泉州等传统工业型城市，租赁市场规模处于起步阶段，为150-180亿，这些地方最好不要着急转岗，</span><span style="color: rgb(0, 0, 0);"><strong><span style="font-size: 14px;">还是以住宅业务岗为主，兼着管一下租赁，主次结合的操作才比较稳。</span></strong></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">擦边型选手：</span></strong><span style="color: rgb(0, 0, 0);font-size: 14px;">像是海口、乌鲁木齐等弱省省会城市，潜在租赁市场规模仅为55-60亿，那就不能把长租公寓当主要饭碗，不过倒是可以研究一下如何做出亮点，</span><span style="font-size: 14px;color: rgb(0, 0, 0);"><strong>趁着这波长驻公寓热，为公司品牌锦上添花。</strong></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">这么算下来，长租公寓还是有得做，不过对普通地产人来说，又能做些什么（才能发家致富，登上人生巅峰）？</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">再说了，北京、上海城市体量大，当然租金规模大，以此来决定职业发展选择，可能不妥吧？，所以，我们补充一个<em>“潜在租赁市场/住宅销售市场”</em>的相对比例数据，看看</span><span style="font-size: 14px;color: rgb(2, 30, 170);"><strong>不同类型的长租市场，对地产人意味着什么——</strong></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;text-align: center;"><img class="" data-copyright="0" data-ratio="0.40536277602523657" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG7ca0qqib9RUpoMopF4riakx5SzSAmmNZhnLxWaKssBR9LWL6jjwwwTd6BFE5ttc3ZdPjANHvPrzuZw/640?wx_fmt=png" data-type="png" data-w="1268" style="" /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">天赋型市场：</span></strong><span style="font-size: 14px;">北京、上海租赁市场规模比例已达到73-85%，就是说在北京上海，做长租公寓，市场规模将可实现倍增，而且你<strong>第一个跳过去开拓市场，你就是领导的领导</strong>；</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">兼顾型市场</span></strong><span style="font-size: 14px;">：泉州、温州，规模比例还不错，达到22-24%的水平，租赁市场处于快速起步发展阶段，积极关注参与，但是还是要重点关注住宅销售，毕竟<strong>年底奖金还得靠卖房</strong>；</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">擦边型市场：</span></strong><span style="font-size: 14px;">烟台、廊坊、唐山，占比仅1-4%，基本可以判定，<strong>做租赁真的只是为了情怀，不谈钱</strong>。</span></p><p><span style="font-size: 14px;"><br /></span></p><p><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 24px;">02</span></strong></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">长租市场能做多少年？增长潜力能不能保证我们熬过中年危机？</span></strong></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">首先，我们从美好生活的场景出发，租金支出在收入的比重，往往能体现一个城市房租的上升潜力。租金收入比重高，意味着生活压力大，潜在的房租支付力弱；租金收入比重低，意味着房租压力小，潜在的房租支付力强。</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">简而言之，</span><span style="font-size: 14px;color: rgb(2, 30, 170);"><strong>通过租金收入比，我们大致可以判断城市长租市场的潜力——</strong></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;color: rgb(2, 30, 170);"><strong><br /></strong></span></p><p style="margin-left: 16px;margin-right: 16px;"><img class="" data-copyright="0" data-ratio="0.5132947976878612" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG7ca0qqib9RUpoMopF4riakx5VgNmIMYW2zNM3icFbpWxfo5yqpEB3JQV8rRiamSal1npDbrhMPftrb8w/640?wx_fmt=png" data-type="png" data-w="865" style="" /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">天赋型城市：</span></strong><span style="font-size: 14px;">通过数据，可以看出，北京、上海的白领阶层，基本处于生活在水身火热之中，一半的收入都交给房东，剩下的就是为了梦想而奋斗了。从长久来看，这些城市<strong>长租市场爆发力是有，但持久力估计有点悬</strong>。</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">兼顾型城市：</span></strong><span style="font-size: 14px;">出乎意料的是，温州、泉州这些城市工业城市的蓝领，房租收入比近高达40-45%，看来大部分人只能住工厂宿舍。预计这类型城市的长租市场<strong>现在“爆”不起来，后续更是要“凉凉”。</strong></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">擦边型城市</span></strong><span style="font-size: 14px;">：烟台、呼和浩特、鄂尔多斯、淮坊、唐山这些城市，房租收入比低于20%，人民群众的租房生涯，有一种平凡的幸福，理论上，潜在房租支付力较强，<strong>未来</strong><strong>可以燃起一两点长租市场的“<span style="font-size: 14px;">星星之火</span>”</strong>。<br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">当然，除了租金收入比，市场潜力当然还得考虑外来人口的聚集趋势。这里讲的是趋势，比如北京2012年外来人口773万，2017年为793万，虽然规模大，但趋势上是相对稳定的。</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="color: rgb(2, 30, 170);"><strong><span style="font-size: 14px;">结合外来人口趋势，我们再来看看长租市场的增长潜力——</span></strong></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><img class="" data-copyright="0" data-ratio="0.49339622641509434" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG7ca0qqib9RUpoMopF4riakx5iczrYrnFsv66EWYicYHbxXfygdqEXvso3qPTWGTiaouIWMiaPrUYicpRnUw/640?wx_fmt=png" data-type="png" data-w="1060" style="" /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">天赋型城市</span></strong><span style="font-size: 14px;">：北京、上海的外来人口增长速度仅为2.6%，体量虽大，但增速稳定，未来趋向“以质换量”，对于地产人而言，靠着消化这里大规模的长租市场，<strong>扎扎实实做好质量，还能再战500年。</strong></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">兼顾型城市</span></strong><span style="font-size: 14px;">：令人惊喜的是，绍兴的外来人口增速高达187%，受益于大杭州的发展，绍兴开始大规模的吸附人口，年均增长7.1万；温州也开始从转型升级的剧痛中走出来，外来人口开始快速流入；但泉州依旧低迷。<strong>在这里的长租市场打持久战，选择比努力更重要。</strong></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><strong><span style="font-size: 14px;">擦边型城市</span></strong><span style="font-size: 14px;">：<span style="font-size: 14px;">呼和浩特、烟台、乌鲁木齐这些城市底子不太好，人口回血也比较慢，要<strong>在这里做长租公寓，等于慢性自杀，提前进入中年危机。</strong><span style="font-size: 14px;"><span style="font-size: 14px;">像鄂尔多斯、海口这类省会城市，保持稳定的增长，进入这里的长租市场，稍微好一点点，但长久而言，还是要慎重，中年危机不好惹。</span></span></span></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">关于长租公寓的市场潜力，我们既可以通过<em>租金收入比</em>评判一个城市未来租金水平的上涨压力，也通过<em>外来人口的聚集</em>规模和速度，来判断潜在的需求规模，研判未来哪些城市的需求规模趋势向好、哪些是稳定型、哪些是走弱型。</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">好了，本次主要分享了长租公寓的宏观层面城市的选择及分类问题，下篇将围绕微观城市地域及价格预期进行探讨，主要聚焦问题为：城市哪些地方更适合做长租公寓？城市不同地域长租公寓的价格研判？</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;">欢迎留言讨论你对于长租公寓的看法，我们随机选3条，送渐变保温杯~</span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"></span></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-left: 16px;margin-right: 16px;text-align: center;"><img class="" data-backh="571" data-backw="365" data-before-oversubscription-url="https://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG68vY7SzNXrQWHkQZjGjWRx4q0waIByH0ya439O4fPhSrXMz6pyqTyFrMd1iaTLoqeEvsiavCNk8FEg/0?wx_fmt=png" data-copyright="0" data-oversubscription-url="http://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG68vY7SzNXrQWHkQZjGjWRxmHGwd1fXmHOLdibyF4TNSMsfV7X0ibH4ibtehw25fXLmVl5Ml2ibwGBq2Q/0?wx_fmt=jpeg" data-ratio="1.5643835616438355" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG68vY7SzNXrQWHkQZjGjWRxmHGwd1fXmHOLdibyF4TNSMsfV7X0ibH4ibtehw25fXLmVl5Ml2ibwGBq2Q/640?wx_fmt=jpeg" data-type="jpeg" data-w="365" style="width: 100%;height: auto;" /></p><p style="margin-left: 16px;margin-right: 16px;text-align: center;"><br /></p><p style="margin-left: 16px;margin-right: 16px;text-align: left;"><span style="font-size: 14px;">评论区pick你哦~</span><br /></p><p style="margin-left: 16px;margin-right: 16px;text-align: center;"><img class="" data-copyright="0" data-ratio="1.9386666666666668" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_jpg/zd226QNNqG68vY7SzNXrQWHkQZjGjWRxLFN9mg3ZicLbicH2GGLZib2JXR0icP3VHR2LVGCQySnWZwkyf3dU2ClTicg/640?wx_fmt=jpeg" data-type="jpeg" data-w="750" style="" /></p><p style="margin-left: 16px;margin-right: 16px;"><br /><span style="font-size: 14px;"></span><br /></p><p style="margin-left: 16px;margin-right: 16px;"><span style="font-size: 14px;"><br /></span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;color: rgb(51, 51, 51);text-align: center;"><span style="max-width: 100%;font-size: 12px;box-sizing: border-box !important;word-wrap: break-word !important;">——&nbsp; 猜你想看&nbsp; ——</span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;color: rgb(51, 51, 51);"><strong style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="max-width: 100%;font-size: 12px;box-sizing: border-box !important;word-wrap: break-word !important;">城市：</span></strong><span style="max-width: 100%;font-size: 12px;box-sizing: border-box !important;word-wrap: break-word !important;">| <a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831065&amp;idx=1&amp;sn=2ffb60d98d02ebcab655c55d34d0acbf&amp;chksm=83517746b426fe509cc721e0e3acf05fd1f60b8695dc3b66c08c0a7aa917e7471b013b02c2c2&amp;scene=21#wechat_redirect" target="_blank">太原</a> </span><span style="max-width: 100%;font-size: 12px;box-sizing: border-box !important;word-wrap: break-word !important;">|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830804&amp;idx=1&amp;sn=f571d8218b897b21571a6b2f497d3a1b&amp;chksm=8351744bb426fd5d509591673f4082563a02342283f53dfda255ad33304e6746d6448051b9ea&amp;scene=21#wechat_redirect" target="_blank" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">温州</a></span><span style="max-width: 100%;font-size: 12px;box-sizing: border-box !important;word-wrap: break-word !important;">&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830454&amp;idx=1&amp;sn=4e7c3289190e2a69c5fb20f2ae8a6d94&amp;chksm=835175e9b426fcffa5f65cafe5274b1c296caf1a51e13ef4c7920c5a18847bef3c7b13c2bfd0&amp;scene=21#wechat_redirect" target="_blank" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">昆明</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830295&amp;idx=1&amp;sn=f680ffa2ddf52783e9a7730971520d48&amp;chksm=83517248b426fb5e0efc1e5c62d15b173e4d23ab7aafaab82c6ce861e98d96271fe5dc7db798&amp;scene=21#wechat_redirect" target="_blank" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">嘉兴</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830278&amp;idx=1&amp;sn=8441ac780477cd9def8d4e9d7866f143&amp;chksm=83517259b426fb4f93ff50f1c07d7b830f16ec4d1e0c23f64ef15a78a056ae301274ffbb8ec3&amp;scene=21#wechat_redirect" target="_blank" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">重庆</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830196&amp;idx=1&amp;sn=7a599cf338734c1d41c6fa16005b1641&amp;chksm=835172ebb426fbfdda6873adbeddc124ae670de675a7c36d11977106150a1d924572ea70f299&amp;scene=21#wechat_redirect" target="_blank" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">成都</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830221&amp;idx=1&amp;sn=f5994dbfe9fa00ffce4b5be1a69f3244&amp;chksm=83517292b426fb8419e771cf48ea94de01fc7dc909b4e8c2759c6423b8be6080bc5bd1c248cc&amp;scene=21#wechat_redirect" target="_blank" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">深圳</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829995&amp;idx=1&amp;sn=cd78421e4f2e724f552f8eefc65e0236&amp;chksm=835173b4b426faa26aed46ed566bc1f8ffa11498370fed14fa9d0690795a3eff5a186c63a03d&amp;scene=21#wechat_redirect" target="_blank" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">上海</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829512&amp;idx=1&amp;sn=421f2b766d75009082de8fc1e81cd8d2&amp;chksm=83517157b426f84197c93fd852a3e3f93019c9d81e099784ad0aa09f326ca9dd33a0edb7cfd7&amp;scene=21#wechat_redirect" target="_blank" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">珠三角</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829480&amp;idx=1&amp;sn=c77baf137c109f1017170a708548d37b&amp;chksm=835171b7b426f8a1d942708988b8f4bd875366f5928d1db99470ccad6958aa0c8cd47b292c23&amp;scene=21#wechat_redirect" target="_blank" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">雄安新区</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=401964235&amp;idx=1&amp;sn=8839375241e6a7e69f49aec108ca1ad6&amp;scene=21#wechat_redirect" target="_blank" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">无锡</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=203026648&amp;idx=1&amp;sn=466dca69ff3eb746e2e5c21831d57f0f&amp;scene=21#wechat_redirect" target="_blank" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">北京</a>&nbsp;|&nbsp;<br style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;color: rgb(51, 51, 51);"><strong style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="max-width: 100%;font-size: 12px;box-sizing: border-box !important;word-wrap: break-word !important;">热点：</span></strong><span style="max-width: 100%;font-size: 12px;box-sizing: border-box !important;word-wrap: break-word !important;">|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830578&amp;idx=1&amp;sn=73f5149b299d5ce19a433c365eedee83&amp;chksm=8351756db426fc7b173558a1765830766ec5f7fb387e652250f10a106ef6490821f809722cfb&amp;scene=21#wechat_redirect" target="_blank" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">中美贸易战</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830503&amp;idx=1&amp;sn=2fae9eec64a6ed71f0c4ee9e4e9bafe7&amp;chksm=835175b8b426fcaec41bb2a484ef939ac78474c77acde2d96a6f7f8b61a0f4ade630c13e7f90&amp;scene=21#wechat_redirect" target="_blank" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">粤港澳</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830398&amp;idx=1&amp;sn=ffd40b9cb7730bd712d8f053280d6fa9&amp;chksm=83517221b426fb37e97b45db61547227724f5a09e6a2a0484a55475066ac41fc1b0165954d0d&amp;scene=21#wechat_redirect" target="_blank" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">万科商业</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830360&amp;idx=1&amp;sn=3cea24af7ebf848fde74c52538f111e5&amp;chksm=83517207b426fb11a1ae1c301117e9626ba09012aa9d8b4d8f722e45423ecb7e63987f50bec5&amp;scene=21#wechat_redirect" target="_blank" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">2018年走势</a>&nbsp;|&nbsp;&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830258&amp;idx=1&amp;sn=079af6257d826b9b592280754ac66a69&amp;chksm=835172adb426fbbbcbc0ba7b27078f59d0313d5bd0f60d0b385720251d85f0b1797abeb24e54&amp;scene=21#wechat_redirect" target="_blank" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">任泽平</a> |&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829214&amp;idx=1&amp;sn=e245560eeadafae388de6a7d7577e04e&amp;chksm=83516e81b426e7976c5c6d425b4a39ade86d0e12ed288238933e3662f48c58d57c4efeb5c801&amp;scene=21#wechat_redirect" target="_blank" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">深圳房价</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829123&amp;idx=1&amp;sn=dfa4dc6c2538443c36261850676e445f&amp;chksm=83516edcb426e7ca756d2a80930aa8be108cbd730cb05573393378c60e9c9e8ce88067b00c06&amp;scene=21#wechat_redirect" target="_blank" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">屌英</a>&nbsp;|<br style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;color: rgb(51, 51, 51);"><strong style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="max-width: 100%;font-size: 12px;box-sizing: border-box !important;word-wrap: break-word !important;">专业：</span></strong><span style="max-width: 100%;font-size: 12px;box-sizing: border-box !important;word-wrap: break-word !important;">|<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831043&amp;idx=1&amp;sn=dcae4bb0d9c69a6aefeb48f7447dff10&amp;chksm=8351775cb426fe4a32f43b1fe3a11ebffb7d381291adc0746d6d0ed9f3efb882617e0407aa10&amp;scene=21#wechat_redirect" target="_blank"> 思考</a> </span><span style="max-width: 100%;font-size: 12px;box-sizing: border-box !important;word-wrap: break-word !important;">|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830765&amp;idx=1&amp;sn=d21dbefeb5e1aea1599bcec8fae7a7d4&amp;chksm=835174b2b426fda4b66776ffb3da368f2b71e44233e17581d647b246e52aa53255140e3adac0&amp;scene=21#wechat_redirect" target="_blank" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">客研</a></span><span style="max-width: 100%;font-size: 12px;box-sizing: border-box !important;word-wrap: break-word !important;"><span style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830698&amp;idx=1&amp;sn=27ffa7f097500e9e7fb23f99fdce51ef&amp;chksm=835174f5b426fde3854d2eec6dc6fd1c0c182faa0218d1b0ce833e50c860c23b062b88f914e0&amp;scene=21#wechat_redirect" target="_blank" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">高周转</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830656&amp;idx=1&amp;sn=dc61474f9d09133fcce2934476ea10c1&amp;chksm=835174dfb426fdc9575a9a316aef5c25d051f574d0cd96ae3d1cda189bca7c7b0b7447e403e4&amp;scene=21#wechat_redirect" target="_blank" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">房价预测</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830457&amp;idx=1&amp;sn=37a5c454028fb849c2c5fce3b3575756&amp;chksm=835175e6b426fcf07c9d8fdee249e33edf0ae7f5684be2290c3145624ad430d880a10a654ebd&amp;scene=21#wechat_redirect" target="_blank" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">2018房地产报告</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830431&amp;idx=1&amp;sn=b7596dea6473253d931b3fac3435f622&amp;chksm=835175c0b426fcd63330d6b1a95eea4c8c78ff31886b2494fd56162bbba8c5cf939854102298&amp;scene=21#wechat_redirect" target="_blank" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">政策解读</a></span>|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830258&amp;idx=2&amp;sn=bc2fe4a1a774ba6c59d982debbf2fd5b&amp;chksm=835172adb426fbbbe9325a4f9b6aa2709f6da75ff2908c48f79f7749df8fb04673499ff7899c&amp;scene=21#wechat_redirect" target="_blank" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">极小公寓</a>&nbsp;|&nbsp;&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830201&amp;idx=1&amp;sn=1816623486b879233513443f1df6ec59&amp;chksm=835172e6b426fbf07aa0f023c3ff79ca1cf11606fc2f2b66cfe773222e3fa1df7f92affa90b6&amp;scene=21#wechat_redirect" target="_blank" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">远郊定位</a> |&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829710&amp;idx=1&amp;sn=58d632f4b07dc0796127ef5df605bb36&amp;chksm=83517091b426f9871fa25aed40ade8d757557347ecf505d8b9510645b5adcc6d703caed90b31&amp;scene=21#wechat_redirect" target="_blank" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">时势蓝图</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829662&amp;idx=1&amp;sn=a0f9b47beae15eaada8d20b39fb26c21&amp;chksm=835170c1b426f9d7c8ecebbe881b254293dea7c826683c2e381693d874915dedef067a98d419&amp;scene=21#wechat_redirect" target="_blank" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">土地理解</a>&nbsp; |&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649828927&amp;idx=1&amp;sn=2aab44aa0c5c0c3759d29dcda320a1c5&amp;scene=21#wechat_redirect" target="_blank" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">PIE模型</a> |&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=400672879&amp;idx=1&amp;sn=2b70716f8cc9b44365df50e1243cb8ec&amp;scene=21#wechat_redirect" target="_blank" style="color: rgb(87, 107, 149);-webkit-tap-highlight-color: rgba(0, 0, 0, 0);outline: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;">城市地图</a>&nbsp;|&nbsp;<br style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="max-width: 100%;min-height: 1em;color: rgb(51, 51, 51);"><br style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></p><section style="margin-top: 0.5em;margin-bottom: 1.5em;max-width: 100%;box-sizing: border-box;"><section style="margin: auto;max-width: 100%;box-sizing: border-box;border-color: rgb(71, 193, 168);width: 3em;text-align: center;color: rgb(255, 255, 255);font-family: inherit;font-size: 1em;text-decoration: inherit;word-wrap: break-word !important;overflow-wrap: break-word !important;"><section style="display: inline-block;max-width: 100%;box-sizing: border-box;border-radius: 50%;width: 3em;height: 3em;line-height: 3.5em;overflow: hidden;font-family: inherit;vertical-align: middle;background-color: rgb(71, 193, 168);word-wrap: break-word !important;overflow-wrap: break-word !important;"><section style="max-width: 100%;box-sizing: border-box;word-wrap: break-word !important;overflow-wrap: break-word !important;"><span style="max-width: 100%;font-size: 12px;box-sizing: border-box !important;word-wrap: break-word !important;">更多</span></section></section><section style="margin: -0.92em auto auto;max-width: 100%;box-sizing: border-box;width: 0px;font-family: inherit;border-top: 3em solid rgb(71, 193, 168);word-wrap: break-word !important;overflow-wrap: break-word !important;border-right: 1.4em solid transparent !important;border-left: 1.4em solid transparent !important;"><br style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;overflow-wrap: break-word !important;" /></section></section></section><fieldset style="margin-top: 0.8em;margin-bottom: 0.5em;border-width: 0px;border-style: none;border-color: currentcolor;max-width: 100%;box-sizing: border-box;min-width: 0px;text-align: center;"><span style="padding: 0.3em 0.5em;max-width: 100%;box-sizing: border-box;border-color: rgb(249, 110, 87);border-radius: 0.5em;text-align: inherit;font-family: inherit;font-weight: inherit;text-decoration: inherit;display: inline-block;box-shadow: rgb(165, 165, 165) 0.2em 0.2em 0.1em;background-color: rgb(160, 160, 160);color: rgb(0, 0, 0);font-size: 14px;word-wrap: break-word !important;overflow-wrap: break-word !important;"><p style="max-width: 100%;min-height: 1em;box-sizing: border-box !important;word-wrap: break-word !important;overflow-wrap: break-word !important;"><span style="padding: 0.3em 0.5em;max-width: 100%;box-sizing: border-box;font-size: 12px;border-color: rgb(249, 110, 87);border-radius: 0.5em;text-align: inherit;font-family: inherit;font-weight: inherit;text-decoration: inherit;display: inline-block;box-shadow: rgb(165, 165, 165) 0.2em 0.2em 0.1em;color: rgb(255, 255, 255);word-wrap: break-word !important;overflow-wrap: break-word !important;">禾略中国：helue_China</span></p></span></fieldset><p style="max-width: 100%;min-height: 1em;"><span style="max-width: 100%;color: rgb(0, 0, 0);font-size: 14px;box-sizing: border-box !important;word-wrap: break-word !important;overflow-wrap: break-word !important;"><br style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;overflow-wrap: break-word !important;" /></span></p><hr style="max-width: 100%;" /><p style="max-width: 100%;min-height: 1em;color: rgb(51, 51, 51);text-align: center;"><span style="max-width: 100%;color: rgb(136, 136, 136);font-size: 12px;box-sizing: border-box !important;word-wrap: break-word !important;">陪你想，陪你写，陪你玩</span></p><p style="max-width: 100%;min-height: 1em;color: rgb(51, 51, 51);text-align: center;"><span style="max-width: 100%;color: rgb(136, 136, 136);font-size: 12px;box-sizing: border-box !important;word-wrap: break-word !important;">商务联系：yumx@urasr.com<br style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;" /></span></p><p style="max-width: 100%;min-height: 1em;"><br style="max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;overflow-wrap: break-word !important;" /></p><p style="margin-right: 16px;margin-left: 16px;max-width: 100%;min-height: 1em;"><img class="" data-copyright="0" data-cropselx1="0" data-cropselx2="526" data-cropsely1="0" data-cropsely2="526" data-ratio="1" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/zd226QNNqG4CH2Q70SCqaiaUnucGGwFRTYoW9SS84sCDbLB8PkBJ5zVxAEsHCJk2kcl2VmQUPibxsDcztjHmXfZQ/640?wx_fmt=png" data-type="png" data-w="1125" style="line-height: 1.6;text-indent: 32px;font-family: 宋体;box-sizing: border-box !important;word-wrap: break-word !important;overflow-wrap: break-word !important;visibility: visible !important;width: 526px !important;" width="526px" 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