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项目定位方法论全公开

发布于 2020-08-05

<section style="margin-left: 8px;margin-right: 8px;text-indent: 0em;line-height: 1.5em;"><span style="font-family: 微软雅黑;font-size: 14px;"></span><span style="font-family: 微软雅黑;color: rgb(51, 51, 51);letter-spacing: 1px;font-size: 14px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;"><span style="font-family: 微软雅黑;">这两年房地产市场最火的词是什么?</span></span><strong><span style="font-family: 微软雅黑;color: rgb(0, 122, 170);font-weight: bold;font-size: 14px;"><span style="font-family: 微软雅黑;">客研</span></span></strong><span style="font-family: 微软雅黑;color: rgb(51, 51, 51);letter-spacing: 1px;font-size: 14px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;"><span style="font-family: 微软雅黑;">一定首当其冲。<br /></span></span></section><section style="text-indent: 0em;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><br /></section><section style="text-indent: 0em;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-family: 微软雅黑;color: rgb(51, 51, 51);letter-spacing: 1px;font-size: 14px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;"><span style="font-family: 微软雅黑;">为什么开发商最近对于客研的热度如此之高呢?</span></span></section><section style="text-indent: 0em;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-family: 微软雅黑;color: rgb(51, 51, 51);letter-spacing: 1px;font-size: 14px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;"><span style="font-family: 微软雅黑;">第一,中国的房地产市场已经从</span><strong><span style="font-family: 微软雅黑;">由</span></strong><span style="font-family: 微软雅黑;"><strong>无到有</strong></span><span style="font-family: 微软雅黑;">转变为</span></span><span style="font-family: 微软雅黑;color: rgb(51, 51, 51);letter-spacing: 1px;font-size: 14px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;"><span style="font-family: 微软雅黑;"><strong>由有到优;</strong></span></span></section><section style="text-indent: 0em;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-family: 微软雅黑;color: rgb(51, 51, 51);letter-spacing: 1px;font-size: 14px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;"><span style="font-family: 微软雅黑;">第二,在</span>2</span><span style="font-family: 微软雅黑;color: rgb(51, 51, 51);letter-spacing: 1px;font-size: 14px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">016</span><span style="font-family: 微软雅黑;color: rgb(51, 51, 51);letter-spacing: 1px;font-size: 14px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">-</span><span style="font-family: 微软雅黑;color: rgb(51, 51, 51);letter-spacing: 1px;font-size: 14px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">2018</span><span style="font-family: 微软雅黑;color: rgb(51, 51, 51);letter-spacing: 1px;font-size: 14px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;"><span style="font-family: 微软雅黑;">的狂欢期,许多甲方爸爸拿地时站在了高高的山岗上;</span></span></section><section style="text-indent: 0em;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-family: 微软雅黑;color: rgb(51, 51, 51);letter-spacing: 1px;font-size: 14px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;"><span style="font-family: 微软雅黑;">第三,</span>2</span><span style="font-family: 微软雅黑;color: rgb(51, 51, 51);letter-spacing: 1px;font-size: 14px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">020</span><span style="font-family: 微软雅黑;color: rgb(51, 51, 51);letter-spacing: 1px;font-size: 14px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;"><span style="font-family: 微软雅黑;">年</span>7月30日,中共中央政治局召开会议,再次定调<strong>房住不炒</strong>,生生浇灭了许多人的幻想。<br /></span></section><section style="text-indent: 0em;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><br /><span style="font-family: 微软雅黑;color: rgb(51, 51, 51);letter-spacing: 1px;font-size: 14px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;"></span></section><section style="text-indent: 0em;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-family: 微软雅黑;color: rgb(51, 51, 51);letter-spacing: 1px;font-size: 14px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">2010年前后,客研也曾火爆异常,但昙花一</span><span style="color: rgb(0, 0, 0);"><span style="font-family: 微软雅黑;letter-spacing: 1px;font-size: 14px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">现,因为</span><strong><span style="font-family: 微软雅黑;letter-spacing: 1px;font-weight: bold;font-size: 14px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">国内的房地产市场很快进入了最金灿灿的黄金时代,产品的优劣不是决定是否能赚到更多钱的关键,关键在于能不能高周转,</span></strong><span style="font-family: 微软雅黑;letter-spacing: 1px;font-size: 14px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">开发商拼的是速度,依靠最简单的</span><strong><span style="font-family: 微软雅黑;letter-spacing: 1px;font-weight: bold;font-size: 14px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;"><span style="font-family: 微软雅黑;">拿地</span>——盖楼——销售</span></strong></span><strong><span style="font-family: 微软雅黑;color: rgb(0, 122, 170);letter-spacing: 1px;font-weight: bold;font-size: 14px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">,</span></strong><span style="font-family: 微软雅黑;color: rgb(51, 51, 51);letter-spacing: 1px;font-size: 14px;background: rgb(255, 255, 255) none repeat scroll 0% 0%;">就能让踩准这波浪潮的房企赚的盆满钵满。<br /></span></section><section style="text-indent: 0em;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><br /></section><section style="text-indent: 0em;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-family: 微软雅黑;font-size: 14px;">如今,客研,又重回大家的视线,今天先跟大家聊聊客研体系中,最落地的</span><span style="font-family: 微软雅黑;font-size: 14px;color: rgb(0, 122, 170);"><strong>项目定位</strong></span><span style="font-family: 微软雅黑;font-size: 14px;">。</span></section><section style="text-indent: 0em;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-family: 微软雅黑;font-size: 14px;"><span style="font-family: 微软雅黑;"><br /></span></span></section><section style="text-indent: 0em;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-family: 微软雅黑;font-size: 14px;">何为项目定位?</span><span style="font-family: 微软雅黑;font-size: 14px;color: rgb(0, 122, 170);"><strong>项目定位的本质是取舍!划重点,取舍!</strong></span><span style="font-family: 微软雅黑;font-size: 14px;">如果你什么都想要,获得的一定是最差的结果。</span></section><section style="text-indent: 0em;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-family: 微软雅黑;font-size: 14px;"><br />项目定位主要要解决的事情:<br /></span><span style="color: rgb(0, 122, 170);"><strong><span style="color: rgb(0, 122, 170);font-family: 微软雅黑;font-size: 14px;">1)<span style="color: rgb(0, 122, 170);font-family: 微软雅黑;">定总价</span></span></strong></span></section><section style="text-indent: 0em;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-family: 微软雅黑;font-size: 14px;"><span style="font-family: 微软雅黑;">也就是定客群,从市场竞争出发,确定产品总价区间,在这个市场中要占领哪些细分市场,哪些细分客群;</span></span></section><section style="text-indent: 0em;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="color: rgb(0, 122, 170);"><strong><span style="color: rgb(0, 122, 170);font-family: 微软雅黑;font-size: 14px;">2)定产品</span></strong></span></section><section style="text-indent: 0em;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-family: 微软雅黑;font-size: 14px;"><span style="font-family: 微软雅黑;">在确定目标客群的基础上,从客户需求出发,确定产品竞争力选型;</span></span></section><section style="text-indent: 0em;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="color: rgb(0, 122, 170);"><strong><span style="color: rgb(0, 122, 170);font-family: 微软雅黑;font-size: 14px;">3)讲故事</span></strong></span></section><section style="text-indent: 0em;margin-left: 8px;margin-right: 8px;line-height: 1.5em;"><span style="font-family: 微软雅黑;font-size: 14px;"><span style="font-family: 微软雅黑;">根据客群的情感底板与诉求,梳理项目的故事线,从故事线,确定规划平面。</span></span></section><section style="margin-left: 8px;margin-right: 8px;text-indent: 0em;line-height: 1.5em;"><span style="font-family: 微软雅黑;font-size: 14px;"></span><br /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.5625" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIx4ElfytiaoGBKLyptvqklwdnWv35tSNH6VMt7vibaXxSL9ic8LRBAfVt3e8PP6azPmae0OTBMIVjdGA/640?wx_fmt=png" data-type="png" data-w="1920" style="height: auto !important;" /></section><section style="margin-left: 8px;margin-right: 8px;"><span style="font-family: 微软雅黑;font-size: 14px;"><br />禾略将项目定位分为两大模块:</span><span style="color: rgb(0, 0, 0);font-family: 微软雅黑;font-size: 14px;"><strong>背景分析、客户测试</strong>,<span style="font-family: 微软雅黑;">囊括了了土地、客户、产品等各方面因素。</span></span></section><section style="font-family: 微软雅黑;font-size: 14px;margin-left: 8px;margin-right: 8px;"><br /></section><section style="margin-left: 8px;margin-right: 8px;"><span style="font-family: 微软雅黑;font-size: 14px;">本文重点从</span><span style="font-family: 微软雅黑;font-size: 14px;color: rgb(0, 122, 170);"><strong>背景分析</strong></span><span style="font-family: 微软雅黑;font-size: 14px;"><span style="font-family: 微软雅黑;">这一</span>模块来阐述禾略的研究方法,欢迎大家来拍砖。<br /></span><br /></section><hr style="border-style: solid;border-width: 1px 0px 0px;border-color: rgba(0, 0, 0, 0.1);transform-origin: 0px 0px 0px;transform: scale(1, 0.5);" /><section style="margin-left: 8px;margin-right: 8px;text-indent: 0em;"><span style="font-family: 微软雅黑;font-size: 14px;"><br />背景分析的核心目的是将</span><span style="font-family: 微软雅黑;font-size: 14px;color: rgb(0, 122, 170);"><strong>土地、客户</strong></span><span style="font-family: 微软雅黑;font-size: 14px;color: rgb(0, 0, 0);">和</span><span style="font-family: 微软雅黑;font-size: 14px;color: rgb(0, 122, 170);"><strong>产品</strong></span><span style="font-family: 微软雅黑;font-size: 14px;color: rgb(0, 0, 0);">三大模块进行融合,</span><span style="font-family: 微软雅黑;font-size: 14px;">形成闭环。</span><br /></section><section style="margin-left: 8px;margin-right: 8px;text-indent: 0em;"><br /></section><section style="background-color: rgb(255, 255, 255);box-sizing: border-box;clear: both;color: rgb(51, 51, 51);margin-left: 8px;margin-right: 8px;"><img class="rich_pages js_insertlocalimg" style="height: auto !important;" data-ratio="0.5625" data-type="png" data-w="1280" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzw7TbRuSmHLn6j4ibMqsWHwLUKFdQvI2Gn8Nt4ngVYCn5cXAPS81xq2oKOJk9x9s9WYicJcFaG4muw/640?wx_fmt=png" data-s="300,640" /><br /></section><section style="background-color: rgb(255, 255, 255);box-sizing: border-box;clear: both;color: rgb(51, 51, 51);margin-left: 8px;margin-right: 8px;"><span style="box-sizing: border-box;color: rgb(136, 136, 136);font-size: 12px;margin: 0px;max-width: 100%;overflow-wrap: break-word;padding: 0px;"><strong style="box-sizing: border-box;margin: 0px;max-width: 100%;overflow-wrap: break-word;padding: 0px;"><span style="background: rgb(255, 255, 255) none repeat scroll 0% 0%;box-sizing: border-box;font-family: 微软雅黑;font-size: 12px;font-weight: bold;letter-spacing: 1px;margin: 0px;max-width: 100%;overflow-wrap: break-word;padding: 0px;"><span style="font-family: 微软雅黑;margin: 0px;max-width: 100%;padding: 0px;">客户与土地</span>——隐喻</span></strong></span></section><section style="background-color: rgb(255, 255, 255);box-sizing: border-box;clear: both;color: rgb(51, 51, 51);margin-left: 8px;margin-right: 8px;"><span style="background: rgb(255, 255, 255) none repeat scroll 0% 0%;box-sizing: border-box;color: rgb(136, 136, 136);font-family: 微软雅黑;font-size: 12px;letter-spacing: 1px;margin: 0px;max-width: 100%;overflow-wrap: break-word;padding: 0px;">1、不同目标客户或者细分客户,对于土地属性的需求或者是诉求是什么?</span></section><section style="background-color: rgb(255, 255, 255);box-sizing: border-box;clear: both;color: rgb(51, 51, 51);margin-left: 8px;margin-right: 8px;"><span style="background: rgb(255, 255, 255) none repeat scroll 0% 0%;box-sizing: border-box;color: rgb(136, 136, 136);font-family: 微软雅黑;font-size: 12px;letter-spacing: 1px;margin: 0px;max-width: 100%;overflow-wrap: break-word;padding: 0px;">2、如何挖掘土地背后所蕴含的东西?能代表客户以后怎样的生活?能给客户或城市的市场传达什么样的信息?<br style="box-sizing: border-box;margin: 0px;max-width: 100%;overflow-wrap: break-word;padding: 0px;" /></span></section><section style="background-color: rgb(255, 255, 255);box-sizing: border-box;clear: both;color: rgb(51, 51, 51);margin-left: 8px;margin-right: 8px;"><span style="box-sizing: border-box;color: rgb(136, 136, 136);font-size: 12px;margin: 0px;max-width: 100%;overflow-wrap: break-word;padding: 0px;"><strong style="box-sizing: border-box;margin: 0px;max-width: 100%;overflow-wrap: break-word;padding: 0px;"><span style="background: rgb(255, 255, 255) none repeat scroll 0% 0%;box-sizing: border-box;font-family: 微软雅黑;font-size: 12px;font-weight: bold;letter-spacing: 1px;margin: 0px;max-width: 100%;overflow-wrap: break-word;padding: 0px;"><span style="font-family: 微软雅黑;margin: 0px;max-width: 100%;padding: 0px;">客户与产品</span>——自洽</span></strong></span></section><section style="background-color: rgb(255, 255, 255);box-sizing: border-box;clear: both;color: rgb(51, 51, 51);margin-left: 8px;margin-right: 8px;"><span style="background: rgb(255, 255, 255) none repeat scroll 0% 0%;box-sizing: border-box;color: rgb(136, 136, 136);font-family: 微软雅黑;font-size: 12px;letter-spacing: 1px;margin: 0px;max-width: 100%;overflow-wrap: break-word;padding: 0px;">1、不同的细分客户对于产品的敏感点、需求是什么?哪些是关键需求?</span></section><section style="background-color: rgb(255, 255, 255);box-sizing: border-box;clear: both;color: rgb(51, 51, 51);margin-left: 8px;margin-right: 8px;"><span style="box-sizing: border-box;color: rgb(136, 136, 136);font-size: 12px;margin: 0px;max-width: 100%;overflow-wrap: break-word;padding: 0px;"><span style="background: rgb(255, 255, 255) none repeat scroll 0% 0%;font-family: 微软雅黑;letter-spacing: 1px;margin: 0px;max-width: 100%;padding: 0px;">2、目前<span style="box-sizing: border-box;font-family: 微软雅黑;font-size: 12px;margin: 0px;max-width: 100%;overflow-wrap: break-word;padding: 0px;">市场上很多项目或售楼部</span></span><span style="background: rgb(255, 255, 255) none repeat scroll 0% 0%;font-family: 微软雅黑;letter-spacing: 1px;margin: 0px;max-width: 100%;padding: 0px;">越来越雷同,缺少独特的品牌特色,</span><span style="background: rgb(255, 255, 255) none repeat scroll 0% 0%;font-family: 微软雅黑;letter-spacing: 1px;margin: 0px;max-width: 100%;padding: 0px;">不同的开发商如何对其目标客户所提供的产品,与自身品牌形成自洽的体系?<br style="box-sizing: border-box;margin: 0px;max-width: 100%;overflow-wrap: break-word;padding: 0px;" /></span></span></section><section style="background-color: rgb(255, 255, 255);box-sizing: border-box;clear: both;color: rgb(51, 51, 51);margin-left: 8px;margin-right: 8px;"><span style="box-sizing: border-box;color: rgb(136, 136, 136);font-size: 12px;margin: 0px;max-width: 100%;overflow-wrap: break-word;padding: 0px;"><strong style="box-sizing: border-box;margin: 0px;max-width: 100%;overflow-wrap: break-word;padding: 0px;"><span style="background: rgb(255, 255, 255) none repeat scroll 0% 0%;box-sizing: border-box;font-family: 微软雅黑;font-size: 12px;font-weight: bold;letter-spacing: 1px;margin: 0px;max-width: 100%;overflow-wrap: break-word;padding: 0px;"><span style="font-family: 微软雅黑;margin: 0px;max-width: 100%;padding: 0px;">土地与产品</span>——稀缺</span></strong></span></section><section style="background-color: rgb(255, 255, 255);box-sizing: border-box;clear: both;color: rgb(51, 51, 51);margin-left: 8px;margin-right: 8px;"><span style="background: rgb(255, 255, 255) none repeat scroll 0% 0%;box-sizing: border-box;color: rgb(136, 136, 136);font-family: 微软雅黑;font-size: 12px;letter-spacing: 1px;margin: 0px;max-width: 100%;overflow-wrap: break-word;padding: 0px;">土地到底该匹配什么样的产品,才能给客户提供一种独特、稀缺的体验?</span></section><section style="margin-left: 8px;margin-right: 8px;text-indent: 0em;text-align: left;"><br /><strong>- 土地 -</strong><br /></section><section style="margin-left: 8px;margin-right: 8px;text-indent: 0em;"><span style="font-family: 微软雅黑;font-size: 14px;"><span style="font-family: 微软雅黑;">我们通过对土地的现状和潜力价值进行分析,</span>可以得到一张地块赢率回报率矩阵。<br /><br /><strong>赢率</strong>:事件的成功概率,在这里可以理解成土地的稀缺程度,越稀缺的土地将来市场大卖的概率也就越大;<br /><strong>回报率</strong>:事件的盈亏比,即项目成功时可以赚到的钱有多少,回报率越高,项目成功时利润越大。<br /><br />结合</span><strong><span style="font-family: 微软雅黑;font-size: 14px;color: rgb(0, 122, 170);">不同公司的</span></strong><span style="font-family: 微软雅黑;font-size: 14px;color: rgb(0, 122, 170);"><strong>操盘特点</strong></span><span style="font-family: 微软雅黑;font-size: 14px;">以及</span><span style="font-family: 微软雅黑;font-size: 14px;color: rgb(0, 122, 170);"><strong>城市和土地的概况</strong></span><span style="font-family: 微软雅黑;font-size: 14px;">,可以给拿地选址起到一个非常好的指导作用。</span><br /></section><section style="margin-left: 8px;margin-right: 8px;text-indent: 0em;"><span style="font-family: 微软雅黑;font-size: 14px;"><br /></span></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.5625" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxKUsfezepzyHNzmLXFoEB2mgwGarqxTKibYkSqoNA94LHeoD2Z3uC2mbS7OF7eYxtJ8twKc9Dx0iaw/640?wx_fmt=png" data-type="png" data-w="1920" style="" /></section><section style="margin-left: 8px;margin-right: 8px;text-indent: 0em;"><span style="font-family: 微软雅黑;font-size: 14px;"><br />例如图中的地块,通过对土地现状和未来价值进行分析,明显属于</span><span style="font-family: 微软雅黑;font-size: 14px;color: rgb(0, 122, 170);"><strong>中赢率低回报率</strong></span><span style="font-family: 微软雅黑;font-size: 14px;">,也就是说是一块不太稀缺,同时未来预期较低的地块,这类地块相对来说风险较小,项目滞销的概率不大,但同时利润也不太高,因此最好的方法就是</span><strong><span style="font-family: 微软雅黑;font-size: 14px;color: rgb(0, 122, 170);">做好营销,快速去化,抓紧吸收现金流来投资其它的区域。</span></strong></section><section style="margin-left: 8px;margin-right: 8px;text-indent: 0em;"><span style="font-family: 微软雅黑;font-size: 14px;"><br /></span></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.5625" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIxKUsfezepzyHNzmLXFoEB2nLMFQPr3eQBHbRjPodiarHEVdTAYnftzr9DH18GUXUib1T9ha7OEJP5A/640?wx_fmt=png" data-type="png" data-w="1920" style="" /></section><section style="margin-left: 8px;margin-right: 8px;text-indent: 0em;"><br /><strong>- 市场 -</strong><br /></section><section style="margin-left: 8px;margin-right: 8px;text-indent: 0em;"><span style="font-family: 微软雅黑;font-size: 14px;">市场这一模块,大家一定非常熟悉,无非就是以下几个内容:<strong>时间、产品、价格……<br /><br /></strong></span><span style="font-family: 微软雅黑;font-size: 14px;color: rgb(0, 122, 170);"><strong>如何选择投资时机?</strong></span><span style="font-family: 微软雅黑;font-size: 14px;"><br /><br />禾略采用<strong>周期</strong>的方法来研判到底要在何时进入一个城市或</span><span style="font-family: 微软雅黑;font-size: 14px;">区域。综合新房及二手房价数据,抽取价格波动趋势,得到<strong>“卖方对市场预期的持续走势——历史信心周期”</strong>,依据当前走势推测下一步预期走势,得到未来信心周期来反映市场信心热度。<br /></span></section><section style="margin-left: 8px;margin-right: 8px;text-indent: 0em;"><span style="font-family: 微软雅黑;font-size: 14px;"><br /></span></section><section style="margin-left: 8px;margin-right: 8px;text-indent: 0em;"><strong><span style="font-family: 微软雅黑;font-size: 14px;">信心热度提高,购房积极性提高,项目快速去化的可能性高;反之,信心热度下降,市场遇冷,项目有可能短时间难以去化,导致现金流紧张。</span></strong><span style="font-family: 微软雅黑;font-size: 14px;"><br /><br /></span></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages js_insertlocalimg" style="height: auto !important;" data-ratio="0.5625" data-type="png" data-w="1280" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzw7TbRuSmHLn6j4ibMqsWHwibScV5x04BtI53nvVpmmyealATBuj0tiaTG1ryhPdBlcudgZdcAxRkDQ/640?wx_fmt=png" data-s="300,640" /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages js_insertlocalimg" style="height: auto !important;" data-ratio="0.5625" data-type="png" data-w="1280" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzw7TbRuSmHLn6j4ibMqsWHwIX2p2anNo4iaSvAkBsDRrJ1kyTD0MMMrr548tWuuwn5ficjKLgmEibPqA/640?wx_fmt=png" data-s="300,640" /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><br /></section><section style="margin-left: 8px;margin-right: 8px;text-indent: 0em;"><span style="font-family: 微软雅黑;font-size: 14px;color: rgb(0, 122, 170);"><strong>投资什么样的产品?总价段、面积段分别是多少?</strong></span><span style="font-family: 微软雅黑;font-size: 14px;"><br /><br />通</span><span style="font-family: 微软雅黑;font-size: 14px;">过土地属性和套均总价两个维度,把市场上成交的项目</span><span style="font-family: 微软雅黑;font-size: 14px;">来进行一个产品线划分,<span style="font-family: 微软雅黑;font-size: 14px;">最终确定市场上<strong>最为受欢迎</strong><strong>的产品特征</strong><strong>。</strong></span><br /><br /><span style="font-family: 微软雅黑;font-size: 14px;"><strong>土地属性:</strong>反映单价,越稀缺的土地单价越高;<br /><strong>套均总价:</strong>反映购房门槛,对应不同支付能力的客群。</span><br /><br /></span></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages js_insertlocalimg" style="height: auto !important;" data-ratio="0.5625" data-type="png" data-w="1280" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzw7TbRuSmHLn6j4ibMqsWHwYMJdj2aCmicQyTgyUvKI8lrjwUfaCyykKzZ0JbtIxXXXG0J40DePy6g/640?wx_fmt=png" data-s="300,640" /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages js_insertlocalimg" style="height: auto !important;" data-ratio="0.5625" data-type="png" data-w="1280" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzw7TbRuSmHLn6j4ibMqsWHw1ibVXktia6Uv1p61EeoI2PS4wz4RicZB0qTUIiap5pLcicZO9ibHcvBP4uoQ/640?wx_fmt=png" data-s="300,640" /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages js_insertlocalimg" style="height: auto !important;" data-ratio="0.5625" data-type="png" data-w="1280" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzw7TbRuSmHLn6j4ibMqsWHwiaUCmCySbDCcxDnsDQ89E9anWu9S6fKUpusmLZSEg2PhyaomwY0yvzg/640?wx_fmt=png" data-s="300,640" /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages js_insertlocalimg" style="height: auto !important;" data-ratio="0.5625" data-type="png" data-w="1280" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzw7TbRuSmHLn6j4ibMqsWHwsDp7n80QQOqENViciafuUL8Q8SVsZPFKBSuMjy85VXwAe5FwKoZZKOnA/640?wx_fmt=png" data-s="300,640" /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages js_insertlocalimg" style="height: auto !important;" data-ratio="0.5625" data-type="png" data-w="1280" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzw7TbRuSmHLn6j4ibMqsWHw63wExvFOhYt9o0o1TpvTniczE0XIzrXgEWdNWRUbNK8bk1PzRLQ6NKA/640?wx_fmt=png" data-s="300,640" /></section><section style="margin-left: 8px;margin-right: 8px;text-indent: 0em;"><br /><strong>- 客户 -</strong><br /></section><section style="margin-left: 8px;margin-right: 8px;text-indent: 0em;"><span style="font-family: 微软雅黑;font-size: 14px;"><span style="font-family: 微软雅黑;">最后,我们需要<span style="font-family: 微软雅黑;font-size: 14px;">对不同客户做细分研究,知己知彼才能百战不殆,</span>禾略通过以下三种方式对客户进行研判——<br /><br />1、对项目周边</span>5KM<span style="font-family: 微软雅黑;">范围内的客群进行大数据汇总统计,找到辐射范</span></span><span style="color: rgb(0, 0, 0);"><span style="color: rgb(0, 0, 0);font-family: 微软雅黑;font-size: 14px;"><span style="font-family: 微软雅黑;">围内的</span><strong>主要客群类型</strong>;<br />2、通过问卷调查的方式对周边竞品的来访客群进行统计,找到对竞争产品有兴趣的</span><strong><span style="color: rgb(0, 0, 0);font-family: 微软雅黑;font-size: 14px;">客群特征及对户型和配套的详细偏好</span></strong><span style="color: rgb(0, 0, 0);font-family: 微软雅黑;font-size: 14px;"><span style="color: rgb(0, 0, 0);font-family: 微软雅黑;">;<br />3、对不同客群的</span>APP使用进行交叉对比<span style="color: rgb(0, 0, 0);font-family: 微软雅黑;">,生成客户的个性描摹;通过线上线下数据相结合的方式,推演出项目</span><strong>周边客群的生活轨迹和偏好</strong>。<br /><br /></span></span></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages js_insertlocalimg" style="height: auto !important;" data-ratio="0.5625" data-type="png" data-w="1280" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzw7TbRuSmHLn6j4ibMqsWHwgvn7IOnzju9ficXMuxTVibvuJLgujV3MfuiboITtWIwl1A8hxFFaluEnw/640?wx_fmt=png" data-s="300,640" /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages js_insertlocalimg" style="height: auto !important;" data-ratio="0.5625" data-type="png" data-w="1280" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzw7TbRuSmHLn6j4ibMqsWHwo5LibtZibu9ACmWgNOg4uQ5bdj5fvQpia6qKO2YnvutPUs54UWH58Dsrw/640?wx_fmt=png" data-s="300,640" /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages js_insertlocalimg" style="height: auto !important;" data-ratio="0.5625" data-type="png" data-w="1280" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzw7TbRuSmHLn6j4ibMqsWHwS5icvdhHZia5UatEVV8OCtgSl5F7Cp8zJ6Mribm9b4PiaAXQFrAdKHpMIw/640?wx_fmt=png" data-s="300,640" /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages js_insertlocalimg" style="height: auto !important;" data-ratio="0.5625" data-type="png" data-w="1280" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzw7TbRuSmHLn6j4ibMqsWHwf7PibCCHaOT9IGlxiclWWP3NpzDfqsUEVJIyn8AAzjLpbdFvPE8d6TgA/640?wx_fmt=png" data-s="300,640" /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages js_insertlocalimg" style="height: auto !important;" data-ratio="0.5625" data-type="png" data-w="1280" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzw7TbRuSmHLn6j4ibMqsWHwM0icQCvghgPruQSRjiayRQxYvd4uGTrouRunltSUbCgjvP25MZQ4icx6A/640?wx_fmt=png" data-s="300,640" /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages js_insertlocalimg" style="height: auto !important;" data-ratio="0.5625" data-type="png" data-w="1280" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzw7TbRuSmHLn6j4ibMqsWHwSHyiaQD3sxTqUOPZy8u6paiaBkFmbT3tiaLk1leu3fNrpnxgQ3bpuUUdA/640?wx_fmt=png" data-s="300,640" /></section><section style="text-align: left;margin-left: 8px;margin-right: 8px;"><img class="rich_pages js_insertlocalimg" style="height: auto !important;" data-ratio="0.5625" data-type="png" data-w="1280" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzw7TbRuSmHLn6j4ibMqsWHwUKW2aB0B5sZXaCOZcELMrUgVLHoEQZgIBSFDl6zleTN9Rwonia1tl0w/640?wx_fmt=png" data-s="300,640" /><br /><br /><strong>- 客户测试 -<br /></strong></section><section style="margin-left: 8px;margin-right: 8px;text-indent: 0em;"><span style="color: rgb(0, 0, 0);font-family: 微软雅黑;font-size: 14px;">最后,在重要未满足需求中,找出对营销有价值的需求,并最终界定显性对购买有价值的需求,</span><span style="font-family: 微软雅黑;font-size: 14px;color: rgb(0, 122, 170);"><strong>把小众产品大众化,大众产品高价值化。</strong></span></section><section style="margin-left: 8px;margin-right: 8px;text-indent: 0em;"><br /><span style="color: rgb(0, 0, 0);font-family: 微软雅黑;font-size: 14px;"></span></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages" data-ratio="0.5625" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIx4ElfytiaoGBKLyptvqklwduhzs9EwdhQkM4tfhdcXcpY89Eo1gLqHbBxYBpxiauPUK6icMNyZhuRlg/640?wx_fmt=png" data-type="png" data-w="1920" style="height: auto !important;" /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages js_insertlocalimg" style="height: auto !important;" data-ratio="0.5625" data-type="png" data-w="1280" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzw7TbRuSmHLn6j4ibMqsWHwIBZ1rHBic6NZ3rsBUwHzJDN8wkiaJbUPuMNhxPHvCtHIJibbbgahMkQZA/640?wx_fmt=png" data-s="300,640" /><br /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages js_insertlocalimg" style="height: auto !important;" data-ratio="0.5625" data-type="png" data-w="1280" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzw7TbRuSmHLn6j4ibMqsWHw5xXRI5gezjGF5Jt3WSnEIRQwPdsRkuWMJasGgt0pXAvZ0keFxVmAwg/640?wx_fmt=png" data-s="300,640" /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages js_insertlocalimg" style="height: auto !important;" data-ratio="0.5625" data-type="png" data-w="1280" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzw7TbRuSmHLn6j4ibMqsWHwXibkdrS4DxVOsrRKDg1799unmRYYCibEefOfcMUiaEuibuEdOJoH9HdwUg/640?wx_fmt=png" data-s="300,640" /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages js_insertlocalimg" style="height: auto !important;" data-ratio="0.5625" data-type="png" data-w="1280" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzw7TbRuSmHLn6j4ibMqsWHwrlLELBhdV4b9azqdIqV15FJbIzJxHWjTGdbhcTRBWQYmr2sEyaYqQA/640?wx_fmt=png" data-s="300,640" /></section><section style="text-align: left;margin-left: 8px;margin-right: 8px;"><img class="rich_pages js_insertlocalimg" style="height: auto !important;" data-ratio="0.5625" data-type="png" data-w="1280" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIzw7TbRuSmHLn6j4ibMqsWHwoWCleiaubNSKh4XGAx2pBWtaPPNPjSnXQibff9fpI3gHzDZF3JGPiajtg/640?wx_fmt=png" data-s="300,640" /><br /></section><section style="margin-left: 8px;margin-right: 8px;text-indent: 0em;"><br /></section><hr style="border-style: solid;border-width: 1px 0px 0px;border-color: rgba(0, 0, 0, 0.1);transform-origin: 0px 0px 0px;transform: scale(1, 0.5);" /><section style="margin-right: 8px;margin-left: 8px;text-align: center;line-height: 1.5em;letter-spacing: 0.54px;white-space: normal;min-height: 1em;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word;"><span style="color: rgb(0, 0, 0);"><strong><span style="color: rgb(0, 0, 0);font-size: 15px;"><br />#2020,别把生命浪费在PPT上,去创造价值#</span></strong></span><br /></section><section style="margin-right: 8px;margin-left: 8px;text-align: center;line-height: 1.5em;letter-spacing: 0.54px;white-space: normal;min-height: 1em;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word;"><br /></section><section style="text-align: center;margin-left: 8px;margin-right: 8px;"><img class="rich_pages js_insertlocalimg" data-ratio="1.49140625" data-s="300,640" data-src="https://mmbiz.qpic.cn/mmbiz_png/AJkYaTAujIx4ElfytiaoGBKLyptvqklwdgJkaI2n0WsBFiaRYwfs1HZ7SAORAKgoNYn4wo5CcusJXAD7XcwZq5Xw/640?wx_fmt=png" data-type="png" data-w="1280" style="width: 250px;height: auto !important;" /></section><section style="margin-right: 8px;margin-left: 8px;text-align: center;line-height: 1.5em;letter-spacing: 0.54px;white-space: normal;min-height: 1em;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word;"><span style="box-sizing: border-box;color: rgb(178, 178, 178);font-size: 14px;max-width: 100%;overflow-wrap: break-word;"><br />——&nbsp; END&nbsp; ——<br style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;" /></span><br /></section><section style="margin-right: 8px;margin-left: 8px;text-align: center;line-height: 1.5em;letter-spacing: 0.54px;white-space: normal;min-height: 1em;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word;"><span style="box-sizing: border-box;font-size: 12px;max-width: 100%;overflow-wrap: break-word;">猜你想再看<br style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;" /></span></section><section style="margin-right: 8px;margin-left: 8px;text-align: center;line-height: 1.5em;text-indent: 0em;letter-spacing: 0.54px;white-space: normal;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word;background-color: rgb(255, 255, 255);"><br /></section><section style="margin-right: 8px;margin-left: 8px;text-align: left;line-height: 1.5em;text-indent: 0em;letter-spacing: 0.54px;white-space: normal;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word;background-color: rgb(255, 255, 255);"><span style="font-size: 12px;"><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"><span style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;">城市:</span></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><span style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;">|&nbsp;</span></span><span style="box-sizing: border-box;font-size: 12px;max-width: 100%;overflow-wrap: break-word;"><a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=1&amp;sn=191239418c15b0c6f395c843415da5fd&amp;chksm=8351793eb426f028970ac64031955167bfde997cdc96375bfb3bce25b5076f1458e11be2be27&amp;token=217203186&amp;lang=zh_CN&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;">徐州</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=4&amp;sn=3a8acfb05820bbd38cd7b15a58e92ec9&amp;chksm=8351793eb426f028dfd96ec6ffc5239a84aaf25b6643813aa6b4a597b9a3215e7ab25e2b4eaf&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;">宿迁</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=3&amp;sn=1fcdc66fac79d5ba9504bc24314a14f9&amp;chksm=8351793eb426f02829eef9ba1dfcb8c3e91edb05d3c1d34c548b82f618928834f1da5907d2e7&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;">淮北</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=2&amp;sn=18d65f24543e71ff6bc70eb1cb0a7bde&amp;chksm=8351793eb426f028b98805f0f7555bfc57e3aefe6c76e7ca8df0369ad5dcc4a593a011a9b029&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;">唐山</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831649&amp;idx=5&amp;sn=9f550e5d1f6bd3becc92df723adedd61&amp;chksm=8351793eb426f0289523b13ecd4fcb3d227a3cb259a09e504d388ace5a5eb25ece3aecfe8d46&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;">天津</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831491&amp;idx=4&amp;sn=4c4fb5ce9d25c1fe6012d719c5878c82&amp;chksm=8351799cb426f08a8a6b9f35c8db84ceac56401b6da4a6429d1bc5e3339251db372a5045c242&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;">深汕</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=5&amp;sn=c2d8bae147d4a2d86ec992c50c39ddad&amp;chksm=8351796cb426f07a50b1acbe92593aabba12c3fb95e9966d93ecad99918dbcf654b9ce767405&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;">哈尔滨</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831491&amp;idx=3&amp;sn=1e787f725d62f227dbc6c33d0b9ea3eb&amp;chksm=8351799cb426f08accd8896c160b37e7a4436d21e1fbf2cc596763115db5ef6e04dc914ce478&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;">兰州</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=4&amp;sn=048088acd651254d77cc238d71b1af04&amp;chksm=8351796cb426f07a7c36e33460f244db68a856502151c73820b314470b7e24412b9a8b6dcd5b&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;">常德</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831491&amp;idx=2&amp;sn=b6295a149a38a026e886d81014b568f3&amp;chksm=8351799cb426f08a8a8d7adbd8721956fd91c59be8bd1ec35d4f9963a11e7e67bee72cd49405&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;">南宁</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=8&amp;sn=0efaff09c26e604d7aa5c29376c129ad&amp;chksm=8351796cb426f07abb37dd11a0cfe941868be2b543feebf288460418759254327292658947ae&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;">桂林</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=3&amp;sn=12f08ffb076544edcbc24e91bc3d87d7&amp;chksm=8351796cb426f07a1cd4530a9033d462d4732c500dcdda723bdc3a87f4d55f1c62f657a4cb77&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;">柳州</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=6&amp;sn=0a89c4ab17039cec25754aa111b87308&amp;chksm=8351796cb426f07a6fdc14a1c0e877928f2fa46798a8b592b2b2023ad1c65081bbc80b2fafad&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;">蚌埠</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=7&amp;sn=1bc72e377ffc3b621c2886d68c437515&amp;chksm=8351796cb426f07adc8c50a3e1409197892c508ad9c27a6b52f8e4dde12740baf5674f5a7fa6&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;">合肥</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831491&amp;idx=1&amp;sn=10e3d481f7fd0ff46dafe2648cd3ddfb&amp;chksm=8351799cb426f08a5118705d6b85487fa97dd013a2aee842be719ee13086aab8dee370b54185&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;">南京</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831603&amp;idx=1&amp;sn=9ffda0c7d9667d6700966a8bab12eccf&amp;chksm=8351796cb426f07a4e94a2471b2d59264ed4460e0567c63095fad9c5704541a546d7bc23584a&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;">上海临港</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831065&amp;idx=1&amp;sn=2ffb60d98d02ebcab655c55d34d0acbf&amp;chksm=83517746b426fe509cc721e0e3acf05fd1f60b8695dc3b66c08c0a7aa917e7471b013b02c2c2&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;">太原</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830804&amp;idx=1&amp;sn=f571d8218b897b21571a6b2f497d3a1b&amp;chksm=8351744bb426fd5d509591673f4082563a02342283f53dfda255ad33304e6746d6448051b9ea&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;">温州</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830454&amp;idx=1&amp;sn=4e7c3289190e2a69c5fb20f2ae8a6d94&amp;chksm=835175e9b426fcffa5f65cafe5274b1c296caf1a51e13ef4c7920c5a18847bef3c7b13c2bfd0&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;">昆明</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830295&amp;idx=1&amp;sn=f680ffa2ddf52783e9a7730971520d48&amp;chksm=83517248b426fb5e0efc1e5c62d15b173e4d23ab7aafaab82c6ce861e98d96271fe5dc7db798&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;">嘉兴</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830278&amp;idx=1&amp;sn=8441ac780477cd9def8d4e9d7866f143&amp;chksm=83517259b426fb4f93ff50f1c07d7b830f16ec4d1e0c23f64ef15a78a056ae301274ffbb8ec3&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;">重庆</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830196&amp;idx=1&amp;sn=7a599cf338734c1d41c6fa16005b1641&amp;chksm=835172ebb426fbfdda6873adbeddc124ae670de675a7c36d11977106150a1d924572ea70f299&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;">成都</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830221&amp;idx=1&amp;sn=f5994dbfe9fa00ffce4b5be1a69f3244&amp;chksm=83517292b426fb8419e771cf48ea94de01fc7dc909b4e8c2759c6423b8be6080bc5bd1c248cc&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;">深圳</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829995&amp;idx=1&amp;sn=cd78421e4f2e724f552f8eefc65e0236&amp;chksm=835173b4b426faa26aed46ed566bc1f8ffa11498370fed14fa9d0690795a3eff5a186c63a03d&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;">上海</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829512&amp;idx=1&amp;sn=421f2b766d75009082de8fc1e81cd8d2&amp;chksm=83517157b426f84197c93fd852a3e3f93019c9d81e099784ad0aa09f326ca9dd33a0edb7cfd7&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;">珠三角</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649829480&amp;idx=1&amp;sn=c77baf137c109f1017170a708548d37b&amp;chksm=835171b7b426f8a1d942708988b8f4bd875366f5928d1db99470ccad6958aa0c8cd47b292c23&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;">雄安新区</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=401964235&amp;idx=1&amp;sn=8839375241e6a7e69f49aec108ca1ad6&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;">无锡</a>&nbsp;|&nbsp;<a href="https://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=203026648&amp;idx=1&amp;sn=466dca69ff3eb746e2e5c21831d57f0f&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;">北京</a>&nbsp;|&nbsp;<br style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;" /></span></section><section style="margin-right: 8px;margin-left: 8px;text-align: left;line-height: 1.5em;text-indent: 0em;letter-spacing: 0.54px;white-space: normal;max-width: 100%;box-sizing: border-box;overflow-wrap: break-word;background-color: rgb(255, 255, 255);"><span style="font-size: 12px;"><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"><span style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;">热点:</span></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"></strong><span style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;">|&nbsp;</span></span><span style="box-sizing: border-box;font-size: 12px;max-width: 100%;overflow-wrap: break-word;"><a href="http://mp.weixin.qq.com/s?__biz=MzIxMTUxMzE2Mw==&amp;mid=2247485505&amp;idx=1&amp;sn=90a4482d0ec14f8a4d441f77c653806c&amp;chksm=97557265a022fb7385559a6648c54242c721582b3811ad664360ea1e6f562f0f62264852c20c&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" data-itemshowtype="0" style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;">深圳土拍</a></span><span style="font-size: 12px;"><strong style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;"><span style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;">&nbsp;</span></strong><span style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;">|&nbsp;</span></span><span style="box-sizing: border-box;font-size: 12px;max-width: 100%;overflow-wrap: break-word;"><a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831957&amp;idx=1&amp;sn=a889b497d60264ef90aea585e4d4556f&amp;chksm=83517bcab426f2dc5e2b3778bc8e8834b453c4eac98c490ebeb525c4a5b01093fe602418b8fb&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;overflow-wrap: break-word;">美国地产</a>&nbsp;|&nbsp;</span><a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649831073&amp;idx=1&amp;sn=b9e813dced68e2e1397bd2cc2b6d05c7&amp;chksm=8351777eb426fe68993e996d9312897701ad0e93a7703c5d719dc20ebf09a1b0c6715f502e4d&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;font-size: 12px;max-width: 100%;overflow-wrap: break-word;"><span style="box-sizing: border-box;max-width: 100%;overflow-wrap: break-word;">长租公寓</span></a><span style="box-sizing: border-box;font-size: 12px;max-width: 100%;overflow-wrap: break-word;">&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830578&amp;idx=1&amp;sn=73f5149b299d5ce19a433c365eedee83&amp;chksm=8351756db426fc7b173558a1765830766ec5f7fb387e652250f10a106ef6490821f809722cfb&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;">中美贸易战</a>&nbsp;|&nbsp;<a href="http://mp.weixin.qq.com/s?__biz=MzAxMDEzOTgyNA==&amp;mid=2649830503&amp;idx=1&amp;sn=2fae9eec64a6ed71f0c4ee9e4e9bafe7&amp;chksm=835175b8b426fcaec41bb2a484ef939ac78474c77acde2d96a6f7f8b61a0f4ade630c13e7f90&amp;scene=21#wechat_redirect" target="_blank" data-linktype="2" style="box-sizing: border-box;cursor: pointer;max-width: 100%;outline: 0px none currentcolor;overflow-wrap: break-word;">粤港澳</a>&nbsp;|&nbsp;<a 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