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15分钟拆解11.5亿：AI给绿城沈阳首作的完整客研与强排密码

发布于 2026-08-11

<header style=" box-sizing: border-box;margin: 0px;padding: 50px 20px 40px;background: linear-gradient(135deg, rgb(26, 77, 58) 0%, rgb(45, 110, 84) 60%, rgb(26, 77, 58) 100%);color: rgb(255, 255, 255);text-align: center; overflow: hidden;font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif;font-size: 16px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-weight: 400;letter-spacing: normal;orphans: 2;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;white-space: normal;text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial; " data-pm-slice="0 0 []"><p><span leaf="">URASR · 住宅产品定位引擎</span></p><h1 style="box-sizing: border-box;margin: 0px 0px 18px;padding: 0px;font-size: 26px;font-weight: 600;line-height: 1.4;letter-spacing: 1px;"><span leaf="">绿城 · 沈河区文化路南地块</span><br style="box-sizing: border-box;margin: 0px;padding: 0px;" /><span leaf="">（药科大学地块）产品定位与强排方案报告</span></h1><p><span leaf="">沈阳 · 金廊核心区 · 城市心脏级地段</span></p><p><span leaf="">竞得方</span></p><p><span leaf="">绿城中国</span></p><p><span leaf="">成交日期</span></p><p><span leaf="">2026-08-11</span></p><p><span leaf="">楼面价</span></p><p><span leaf="">11,650 元/㎡</span></p><p><span leaf="">溢价率</span></p><p><span leaf="">21.79%</span></p><p><span leaf="">成交总价</span></p><p><span leaf="">约 11.5 亿元</span></p></header><p style="box-sizing: border-box;margin: 0px;padding: 0px;font-size: 17px;line-height: 2;color: rgb(44, 44, 44);letter-spacing: 0.5px;"><span style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(184, 149, 106);font-weight: 600;"><span leaf="">绿城</span></span><span leaf="">刚刚在</span><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">沈阳</span></strong><span leaf="">拿地，我们使用&nbsp;</span><span style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(184, 149, 106);font-weight: 600;"><span leaf="">URASR 住宅产品定位引擎</span></span><span leaf="">，花了</span><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">十五分钟</span></strong><span leaf="">，给这块地做了一个客研和强排测算。</span></p><main style="box-sizing: border-box;margin: 0px;padding: 50px 0px 80px;color: rgb(44, 44, 44);font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif;font-size: 16px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-weight: 400;letter-spacing: normal;orphans: 2;text-align: start;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;white-space: normal;text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;"><section style="text-align: center;" nodeleaf=""><img class="rich_pages wxw-img" data-aistatus="1" data-imgfileid="502360079" data-s="300,640" data-src="https://mmecoa.qpic.cn/sz_mmecoa_jpg/mNkpYvnxIA0GoRjOWhFH86sykLicSsvDzRsj9z8ge8IfCCW3iaBolznIa7rT6pJLFmibGV7bzxASr5hfoQQd9HsrhVfg7zDNH42wH8ugTzUic1E/640?wx_fmt=jpeg&amp;from=appmsg" data-type="jpeg" type="block"></section><p><span leaf=""><br /></span></p><section style="box-sizing: border-box;margin: 0px 16px 28px;padding: 24px 20px;background: none 0% 0% / auto repeat scroll padding-box border-box rgb(255, 255, 255);border-radius: 6px;box-shadow: rgba(0, 0, 0, 0.04) 0px 2px 12px;border-color: rgb(232, 226, 213);border-style: solid;border-width: 0.666667px;border-image: none 100% / 1 / 0 stretch;"><h2 style=" box-sizing: border-box;margin: 0px 0px 24px;padding: 0px 0px 14px;font-size: 20px;color: rgb(26, 77, 58);border-bottom: 2px solid rgb(184, 149, 106); font-weight: 600;display: flex;align-items: center;gap: 12px; "><span leaf="">零 · 地块量化诊断</span></h2><h3 style="box-sizing: border-box;margin: 28px 0px 16px;padding: 0px 0px 0px 14px;font-size: 16px;color: rgb(45, 110, 84);border-left: 2.66667px solid rgb(212, 180, 131);font-weight: 600;"><span leaf="">地块基础指标</span></h3><table style="box-sizing: border-box;margin: 0px;padding: 0px;width: 585.333px;border-collapse: collapse;font-size: 14.5px;background: rgb(255, 255, 255);"><thead><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">参数</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">数值</span></span></section></th></tr></thead><tbody><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">土地面积</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">37,982.88 ㎡（约 57 亩）</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">用地性质</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">二类居住用地（R2）</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">容积率</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">1.0–2.6</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">计容建面上限</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">98,755 ㎡（住宅 97,768 ㎡ + 商业 988 ㎡）</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">建筑限高</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">76 m</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">商业配比</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">1%</span></section></td></tr></tbody></table><h3 style="box-sizing: border-box;margin: 28px 0px 16px;padding: 0px 0px 0px 14px;font-size: 16px;color: rgb(45, 110, 84);border-left: 2.66667px solid rgb(212, 180, 131);font-weight: 600;"><span leaf="">五维评分</span></h3><table style="box-sizing: border-box;margin: 0px;padding: 0px;width: 585.333px;border-collapse: collapse;font-size: 14.5px;background: rgb(255, 255, 255);"><thead><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">维度</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">评分(1-5)</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">说明</span></span></section></th></tr></thead><tbody><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">区位能级</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><span style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(184, 149, 106);letter-spacing: 2px;"><span leaf="">★★★★★</span></span><section><span leaf="">&nbsp;(5)</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">金廊核心区，沈阳一环内，城市心脏级地段。沈河区为沈阳传统政治/文化/商业中心</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">交通通达性</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><span style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(184, 149, 106);letter-spacing: 2px;"><span leaf="">★★★★★</span></span><section><span leaf="">&nbsp;(5)</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">文化路主干道，地铁 3 号线（2026 年已通车）+ 6 号线（2027 年），南塔站为双地铁换乘枢纽</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">生态资源</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><span style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(184, 149, 106);letter-spacing: 2px;"><span leaf="">★★★</span></span><section><span leaf="">&nbsp;(3)</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">南塔公园步行可达，但缺乏大型水系/山体等顶级自然资源</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">配套成熟度</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><span style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(184, 149, 106);letter-spacing: 2px;"><span leaf="">★★★★★</span></span><section><span leaf="">&nbsp;(5)</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">七中/文化路小学（顶级学区）、沈阳二中（省重点高中）</span></strong><section><span leaf="">、药科大学、辽宁省人民医院、北部战区总医院、万象城商圈均在 2km 半径内</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">不利因素</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><span style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(184, 149, 106);letter-spacing: 2px;"><span leaf="">★★★</span></span><section><span leaf="">&nbsp;(3)</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">南塔鞋城批发市场带来人流嘈杂，周边老旧小区界面一般，西侧部分建筑遮挡</span></section></td></tr></tbody></table><p style="box-sizing: border-box;margin: 14px 0px;padding: 0px;color: rgb(44, 44, 44);"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">综合评分：4.2 / 5</span></strong><span leaf="">&nbsp;—— 城市核心稀缺地块，配套能级沈阳 TOP 级</span></p><h3 style="box-sizing: border-box;margin: 28px 0px 16px;padding: 0px 0px 0px 14px;font-size: 16px;color: rgb(45, 110, 84);border-left: 2.66667px solid rgb(212, 180, 131);font-weight: 600;"><span leaf="">硬约束清单</span></h3><table style="box-sizing: border-box;margin: 0px;padding: 0px;width: 585.333px;border-collapse: collapse;font-size: 14.5px;background: rgb(255, 255, 255);"><thead><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">约束项</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">内容</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">影响</span></span></section></th></tr></thead><tbody><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">限高 76m</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">最高约 24F（层高 3.1m）</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">无法做超高层地标，产品形态上限锁死</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">容积率 2.6</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">计容上限 9.88 万㎡</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">纯洋房/叠墅方案将大幅损失容积率</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">商业配比 1%</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">仅约 988 ㎡</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">几乎为纯住宅用地，无大型商业反哺</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">南侧日照</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">需满足大寒日 2h 日照</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">南侧高层排布需退让</span></section></td></tr></tbody></table><h3 style="box-sizing: border-box;margin: 28px 0px 16px;padding: 0px 0px 0px 14px;font-size: 16px;color: rgb(45, 110, 84);border-left: 2.66667px solid rgb(212, 180, 131);font-weight: 600;"><span leaf="">产品方向限定</span></h3><ul style="box-sizing: border-box;margin: 14px 0px;padding: 0px 0px 0px 24px;" class="list-paddingleft-1"><li style="box-sizing: border-box;margin: 8px 0px;padding: 0px;line-height: 1.9;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">天然适合：</span></strong><section><span leaf="">全高层大平层（容积率做满 2.6），或者小高层+洋房高低配（容积率 2.0-2.2）</span></section></li><li style="box-sizing: border-box;margin: 8px 0px;padding: 0px;line-height: 1.9;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">绝对不适合：</span></strong><section><span leaf="">纯刚需高层（楼面价 11650 元/㎡，刚需售价无法覆盖成本）、纯叠墅（容积率严重浪费）</span></section></li></ul><h3 style="box-sizing: border-box;margin: 28px 0px 16px;padding: 0px 0px 0px 14px;font-size: 16px;color: rgb(45, 110, 84);border-left: 2.66667px solid rgb(212, 180, 131);font-weight: 600;"><span leaf="">价值天花板估算</span></h3><table style="box-sizing: border-box;margin: 0px;padding: 0px;width: 585.333px;border-collapse: collapse;font-size: 14.5px;background: rgb(255, 255, 255);"><thead><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">推导逻辑</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">结果</span></span></section></th></tr></thead><tbody><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">板块当前天花板（龙湖天奕，售罄）</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">挂牌 35,000 元/㎡，链家成交均价约 29,475 元/㎡（2026.07）</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">板块当前第二梯队（金地峯汇，尾盘）</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">28,000-35,000 元/㎡</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">板块第三梯队（越秀星汇云锦，二手房）</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">约 18,800-21,700 元/㎡</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">板块第三梯队（雅颂阁，在售）</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">25,000-32,000 元/㎡（均价 ~28,000）</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">板块第三梯队（信达万科如园，二手房）</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">约 19,500 元/㎡</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">成本支撑价（楼面价 + 建安 + 税费 + 合理利润）</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">约 22,000-25,000 元/㎡</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">对标同级别城市绿城凤起系</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">杭州凤起潮鸣 7-10 万、义乌凤起潮鸣 4 万+</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">本案合理售价区间</span></strong></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">30,000-40,000 元/㎡</span></strong></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">价值天花板判断</span></strong></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">38,000-40,000 元/㎡</span></strong><section><span leaf="">（需产品力显著超越龙湖天奕）</span></section></td></tr></tbody></table></section><p><span leaf=""><br /></span></p><p><span leaf="">· · ·</span></p><p><span leaf=""><br /></span></p><section style="box-sizing: border-box;margin: 0px 16px 28px;padding: 24px 20px;background: none 0% 0% / auto repeat scroll padding-box border-box rgb(255, 255, 255);border-radius: 6px;box-shadow: rgba(0, 0, 0, 0.04) 0px 2px 12px;border-color: rgb(232, 226, 213);border-style: solid;border-width: 0.666667px;border-image: none 100% / 1 / 0 stretch;"><h2 style=" box-sizing: border-box;margin: 0px 0px 24px;padding: 0px 0px 14px;font-size: 20px;color: rgb(26, 77, 58);border-bottom: 2px solid rgb(184, 149, 106); font-weight: 600;display: flex;align-items: center;gap: 12px; "><span leaf="">品类定位声明卡</span></h2><table style="box-sizing: border-box;margin: 0px;padding: 0px;width: 585.333px;border-collapse: collapse;font-size: 14.5px;background: rgb(255, 255, 255);"><thead><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">优势类型</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">独占判定</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">独占内容</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">证据</span></span></section></th></tr></thead><tbody><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">地块独占性</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><span style="box-sizing: border-box;margin: 0px 2px;padding: 2px 10px;display: inline-block;border-radius: 10px;font-size: 12px;font-weight: 500;background: rgb(227, 242, 253);color: rgb(21, 101, 192);border: 1px solid rgb(187, 222, 251);"><span leaf="">独占</span></span></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">金廊文化路核心最后一块低密纯住宅用地；双地铁换乘枢纽南塔站 +&nbsp;</span><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">七中/文化路小学学区</span></strong></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">金廊沿线近年出让地块几乎绝迹；南塔站为 3/6 号线唯一换乘站；学区划片稳定（初中七中为沈阳公立第一梯队）</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">品牌独占性</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><span style="box-sizing: border-box;margin: 0px 2px;padding: 2px 10px;display: inline-block;border-radius: 10px;font-size: 12px;font-weight: 500;background: rgb(227, 242, 253);color: rgb(21, 101, 192);border: 1px solid rgb(187, 222, 251);"><span leaf="">独占</span></span></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">心智词：</span><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">「绿城 = 产品力第一」</span></strong></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">绿城连续三年克而瑞/中指院/亿翰产品力测评 TOP1 大满贯；凤起系为公认 TOP 级产品线</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">运营独占性</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">非独占</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">绿城 5G"心"服务体系</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">龙湖（智慧服务）、华润（万象生活）均有对标，但绿城服务口碑在沈阳为空白市场待建立</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">通过判定</span></strong></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">☑</span></section></td><td colspan="2" style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">通过（≥2 类独占）→ 进入产品推导</span></strong></td></tr></tbody></table><p style="box-sizing: border-box;margin: 14px 0px;padding: 0px;color: rgb(44, 44, 44);"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">核心定位语：</span></strong><span leaf="">「金廊最后一席 · 绿城沈阳首作」—— 以产品力第一的品牌，占据城市心脏最后一块宝地。</span></p></section><p><span leaf=""><br /></span></p><p><span leaf="">· · ·</span></p><p><span leaf=""><br /></span></p><section style="box-sizing: border-box;margin: 0px 16px 28px;padding: 24px 20px;background: none 0% 0% / auto repeat scroll padding-box border-box rgb(255, 255, 255);border-radius: 6px;box-shadow: rgba(0, 0, 0, 0.04) 0px 2px 12px;border-color: rgb(232, 226, 213);border-style: solid;border-width: 0.666667px;border-image: none 100% / 1 / 0 stretch;"><h2 style=" box-sizing: border-box;margin: 0px 0px 24px;padding: 0px 0px 14px;font-size: 20px;color: rgb(26, 77, 58);border-bottom: 2px solid rgb(184, 149, 106); font-weight: 600;display: flex;align-items: center;gap: 12px; "><span leaf="">一 · 客群需求深挖</span></h2><h3 style="box-sizing: border-box;margin: 28px 0px 16px;padding: 0px 0px 0px 14px;font-size: 16px;color: rgb(45, 110, 84);border-left: 2.66667px solid rgb(212, 180, 131);font-weight: 600;"><span leaf="">双轨客池推导</span></h3><h4 style="box-sizing: border-box;margin: 22px 0px 12px;padding: 6px 12px;font-size: 16px;color: rgb(44, 44, 44);font-weight: 600;background: none 0% 0% / auto repeat scroll padding-box border-box rgb(245, 240, 230);border-radius: 3px;display: inline-block;"><span leaf="">轨道一：职住同区客群</span></h4><table style="box-sizing: border-box;margin: 0px;padding: 0px;width: 585.333px;border-collapse: collapse;font-size: 14.5px;background: rgb(255, 255, 255);"><thead><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">维度</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">数据</span></span></section></th></tr></thead><tbody><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">核心产业带</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">金廊沿线金融/商务办公（青年大街）、三好街 IT 集群、陆军总院/省医院医疗集群、药科大学/沈阳二中教育集群</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">就业人群特征</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">金融高管、IT 创业者、三甲医院主任医师、高校教授/行政、政府机关处级以上</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">年均家庭收入</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">80-300 万</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">房贷承受力（月供）</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">2-6 万/月 → 总价 500-1500 万</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">置业类型</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">改善为主（已有 1-2 套），少量终极置业</span></section></td></tr></tbody></table><h4 style="box-sizing: border-box;margin: 22px 0px 12px;padding: 6px 12px;font-size: 16px;color: rgb(44, 44, 44);font-weight: 600;background: none 0% 0% / auto repeat scroll padding-box border-box rgb(245, 240, 230);border-radius: 3px;display: inline-block;"><span leaf="">轨道二：卖旧买新客群</span></h4><table style="box-sizing: border-box;margin: 0px;padding: 0px;width: 585.333px;border-collapse: collapse;font-size: 14.5px;background: rgb(255, 255, 255);"><thead><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">维度</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">数据</span></span></section></th></tr></thead><tbody><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">主要卖出板块</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">和平长白（二手均价 1.5-2.0 万）、沈河老城区（1.0-1.5 万）、浑南新市府（1.2-1.8 万）、</span><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">南塔老小区（0.8-0.9 万）</span></strong></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">典型卖房净到手</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">150-400 万（120-180㎡ 老房出手）</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">加杠杆后购买力</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">300-900 万</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">置换动机</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">学区升级（→</span><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">七中/文化路小学</span></strong><span leaf="">）、地段回归（新区→主城）、品质跃升（老破大→品牌新房）</span></section></td></tr></tbody></table><h4 style="box-sizing: border-box;margin: 22px 0px 12px;padding: 6px 12px;font-size: 16px;color: rgb(44, 44, 44);font-weight: 600;background: none 0% 0% / auto repeat scroll padding-box border-box rgb(245, 240, 230);border-radius: 3px;display: inline-block;"><span leaf="">双轨交叉验证</span></h4><table style="box-sizing: border-box;margin: 0px;padding: 0px;width: 585.333px;border-collapse: collapse;font-size: 14.5px;background: rgb(255, 255, 255);"><thead><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">推导维度</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">轨道一（职住）</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">轨道二（置换）</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">交叉结论</span></span></section></th></tr></thead><tbody><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">年龄</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">35-55 岁</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">35-55 岁</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">高度重叠</span></strong></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">家庭结构</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">三口/四口之家为主</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">同</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">吻合</span></strong></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">总价承受</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">500-1500 万</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">300-900 万</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">交集 500-900 万→&nbsp;</span><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">核心客群</span></strong></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">核心需求</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">地段 + 品质 + 学区</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">学区 + 品质 + 地段</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">学区+品质为共同第一驱动力</span></strong></td></tr></tbody></table><h3 style="box-sizing: border-box;margin: 28px 0px 16px;padding: 0px 0px 0px 14px;font-size: 16px;color: rgb(45, 110, 84);border-left: 2.66667px solid rgb(212, 180, 131);font-weight: 600;"><span leaf="">五类细分客群画像</span></h3><h4 style="box-sizing: border-box;margin: 22px 0px 12px;padding: 6px 12px;font-size: 16px;color: rgb(44, 44, 44);font-weight: 600;background: none 0% 0% / auto repeat scroll padding-box border-box rgb(245, 240, 230);border-radius: 3px;display: inline-block;"><span leaf="">客群 A | 医疗/教育精英 | 「身份锚定者」</span></h4><table style="box-sizing: border-box;margin: 0px;padding: 0px;width: 585.333px;border-collapse: collapse;font-size: 14.5px;background: rgb(255, 255, 255);"><thead><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">维度</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">画像</span></span></section></th></tr></thead><tbody><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">年龄</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">40-55 岁</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">职业</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">省人民医院/北部战区总医院主任医师、科室主任；沈阳二中/药科大学高级教师/教授</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">家庭结构</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">三口或四口之家，子女在学龄阶段</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">年收入</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">100-250 万</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">目标总价</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">600-900 万</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">面积偏好</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">160-200 ㎡ 四房</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">核心需求排序</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">学区 &gt; 通勤 &gt; 品质 &gt; 品牌 &gt; 升值</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">不可牺牲项</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">七中/文化路小学学区确定性</span></strong><section><span leaf="">；步行/骑行可达工作地</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">决策周期</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">3-6 个月</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">精神标签</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">「走了半辈子文化路，就住文化路」</span></section></td></tr></tbody></table><h4 style="box-sizing: border-box;margin: 22px 0px 12px;padding: 6px 12px;font-size: 16px;color: rgb(44, 44, 44);font-weight: 600;background: none 0% 0% / auto repeat scroll padding-box border-box rgb(245, 240, 230);border-radius: 3px;display: inline-block;"><span leaf="">客群 B | 金融/企业高管 | 「品质追求者」</span></h4><table style="box-sizing: border-box;margin: 0px;padding: 0px;width: 585.333px;border-collapse: collapse;font-size: 14.5px;background: rgb(255, 255, 255);"><thead><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">维度</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">画像</span></span></section></th></tr></thead><tbody><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">年龄</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">38-50 岁</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">职业</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">银行分行行长/副行长、保险公司区域总、大型国企高管、500 强沈阳分公司总经理</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">家庭结构</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">三口之家，子女读国际学校或已上大学</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">年收入</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">150-400 万</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">目标总价</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">800-1500 万</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">面积偏好</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">200-280 ㎡ 大平层 / 四房三卫</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">核心需求排序</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">品质 &gt; 圈层 &gt; 地段 &gt; 服务 &gt; 学区</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">不可牺牲项</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">精装品牌和细节（对标一线城市豪宅）；私密性和服务</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">决策周期</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">6-12 个月</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">精神标签</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">「沈阳不缺房子，缺能对标一线的好房子」</span></section></td></tr></tbody></table><h4 style="box-sizing: border-box;margin: 22px 0px 12px;padding: 6px 12px;font-size: 16px;color: rgb(44, 44, 44);font-weight: 600;background: none 0% 0% / auto repeat scroll padding-box border-box rgb(245, 240, 230);border-radius: 3px;display: inline-block;"><span leaf="">客群 C | 长白/新市府置换族 | 「务实的改善派」</span></h4><table style="box-sizing: border-box;margin: 0px;padding: 0px;width: 585.333px;border-collapse: collapse;font-size: 14.5px;background: rgb(255, 255, 255);"><thead><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">维度</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">画像</span></span></section></th></tr></thead><tbody><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">年龄</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">35-45 岁</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">职业</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">IT 中层/创业者、事业单位中层、律师/会计师等专业人士</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">家庭结构</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">四口之家（二孩），或三代同堂</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">年收入</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">60-150 万</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">目标总价</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">400-650 万</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">面积偏好</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">140-170 ㎡ 四房</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">核心需求排序</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">学区 &gt; 面积 &gt; 总价 &gt; 通勤 &gt; 品质</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">不可牺牲项</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">四房功能性（两个小孩必须有独立房间）；总价控制</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">决策周期</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">3-6 个月</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">精神标签</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">「新区换主城，一步到位不折腾」</span></section></td></tr></tbody></table><h4 style="box-sizing: border-box;margin: 22px 0px 12px;padding: 6px 12px;font-size: 16px;color: rgb(44, 44, 44);font-weight: 600;background: none 0% 0% / auto repeat scroll padding-box border-box rgb(245, 240, 230);border-radius: 3px;display: inline-block;"><span leaf="">客群 D | 地缘改善族 | 「沉睡的购买力」</span></h4><table style="box-sizing: border-box;margin: 0px;padding: 0px;width: 585.333px;border-collapse: collapse;font-size: 14.5px;background: rgb(255, 255, 255);"><thead><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">维度</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">画像</span></span></section></th></tr></thead><tbody><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">年龄</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">45-60 岁</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">职业</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">沈河本地商户/企业主、政府退休/临近退休干部</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">家庭结构</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">两口或与成年子女同住</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">年收入</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">50-120 万（但存量资产丰厚，多套房产）</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">目标总价</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">500-800 万</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">面积偏好</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">150-180 ㎡ 三房/四房</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">核心需求排序</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">地段 &gt; 面积 &gt; 品质 &gt; 学区 &gt; 升值</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">不可牺牲项</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">必须留在沈河区（社交圈和生活方式深度绑定）；户型方正</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">决策周期</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">6-18 个月（最长，但最稳定）</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">精神标签</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">「在沈河住了一辈子，置换也得在沈河」</span></section></td></tr></tbody></table><h4 style="box-sizing: border-box;margin: 22px 0px 12px;padding: 6px 12px;font-size: 16px;color: rgb(44, 44, 44);font-weight: 600;background: none 0% 0% / auto repeat scroll padding-box border-box rgb(245, 240, 230);border-radius: 3px;display: inline-block;"><span leaf="">客群 E | 省内塔尖/返乡置业 | 「城市收藏家」</span></h4><table style="box-sizing: border-box;margin: 0px;padding: 0px;width: 585.333px;border-collapse: collapse;font-size: 14.5px;background: rgb(255, 255, 255);"><thead><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">维度</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">画像</span></span></section></th></tr></thead><tbody><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">年龄</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">40-60 岁</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">职业</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">辽宁省内（大连/鞍山/盘锦等）企业家、矿主/工厂主；在京沪工作的辽宁籍高管</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">家庭结构</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">多套房产，本案为沈阳"行宫"</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">年收入</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">300-1000 万+</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">目标总价</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">1000-2000 万+</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">面积偏好</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">220-350 ㎡ 顶层复式/大平层</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">核心需求排序</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">稀缺性 &gt; 品牌 &gt; 圈层 &gt; 服务 &gt; 学区</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">不可牺牲项</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">独一无二的地段（"沈阳最有面子"的地址）；品牌光环</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">决策周期</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">3-12 个月（冲动型，关键看产品是否"打动"）</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">精神标签</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">「在沈阳有一套房不叫本事，在文化路有套房叫」</span></section></td></tr></tbody></table><h3 style="box-sizing: border-box;margin: 28px 0px 16px;padding: 0px 0px 0px 14px;font-size: 16px;color: rgb(45, 110, 84);border-left: 2.66667px solid rgb(212, 180, 131);font-weight: 600;"><span leaf="">客群交叉购买概率</span></h3><table style="box-sizing: border-box;margin: 0px;padding: 0px;width: 732.979px;border-collapse: collapse;font-size: 14.5px;background: rgb(255, 255, 255);"><thead><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">客群 →</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">客群 A&nbsp;</span></span></section><section><span leaf=""><span textstyle="" style="color: #000000;">医疗/教育</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">客群 B&nbsp;</span></span></section><section><span leaf=""><span textstyle="" style="color: #000000;">金融/高管</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">客群 C&nbsp;</span></span></section><section><span leaf=""><span textstyle="" style="color: #000000;">置换族</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">客群 D&nbsp;</span></span></section><section><span leaf=""><span textstyle="" style="color: #000000;">地缘改善</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">客群 E&nbsp;</span></span></section><section><span leaf=""><span textstyle="" style="color: #000000;">塔尖/返乡</span></span></section></th></tr></thead><tbody><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">客群 A 医疗/教育</span></strong></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">—</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">12%</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">18%</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">22%</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">3%</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">客群 B 金融/高管</span></strong></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">8%</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">—</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">5%</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">10%</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">15%</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">客群 C 置换族</span></strong></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">15%</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">3%</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">—</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">25%</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">2%</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">客群 D 地缘改善</span></strong></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">20%</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">8%</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">15%</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">—</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">5%</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">客群 E 塔尖/返乡</span></strong></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">2%</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">12%</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">1%</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">3%</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">—</span></section></td></tr></tbody></table><blockquote style="box-sizing: border-box;margin: 20px 0px;padding: 16px 22px;background: linear-gradient(90deg, rgb(245, 240, 230) 0%, rgba(0, 0, 0, 0) 100%) 0% 0% / auto repeat scroll padding-box border-box rgba(0, 0, 0, 0);border-left: 4px solid rgb(184, 149, 106);border-radius: 0px 4px 4px 0px;color: rgb(44, 44, 44);font-size: 15px;"><p style="box-sizing: border-box;margin: 14px 0px;padding: 0px;color: rgb(44, 44, 44);"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">关键洞察：</span></strong><span leaf="">客群 A（医教）与 D（地缘）交叉度最高（22%/20%），说明学区和地段是双核心锚点。客群 B/E 在金融高管和塔尖之间有 12-15% 交叉——顶级产品可同时吸引两类高净值客群。</span></p></blockquote><h3 style="box-sizing: border-box;margin: 28px 0px 16px;padding: 0px 0px 0px 14px;font-size: 16px;color: rgb(45, 110, 84);border-left: 2.66667px solid rgb(212, 180, 131);font-weight: 600;"><span leaf="">收束检验 —— 被主动放弃的 3 个客群方向</span></h3><table style="box-sizing: border-box;margin: 0px;padding: 0px;width: 585.333px;border-collapse: collapse;font-size: 14.5px;background: rgb(255, 255, 255);"><thead><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">放弃方向</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">理由</span></span></section></th></tr></thead><tbody><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">首次置业/刚需（总价 &lt;300 万）</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">楼面价 11650 元/㎡，刚需产品无法覆盖成本；且板块竞品全为高端改善，无刚需对标</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">纯投资客（非自住）</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">沈阳楼市以自住改善驱动为主，投资属性弱；且沈河区高端住宅限售政策约束</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">养老客群（60+ 纯养老）</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">地块虽近医院，但城市核心嘈杂，不如浑南/棋盘山养老盘的生态环境；养老客群对学区零敏感</span></section></td></tr></tbody></table></section><p><span leaf=""><br /></span></p><p><span leaf="">· · ·</span></p><p><span leaf=""><br /></span></p><section style="box-sizing: border-box;margin: 0px 16px 28px;padding: 24px 20px;background: none 0% 0% / auto repeat scroll padding-box border-box rgb(255, 255, 255);border-radius: 6px;box-shadow: rgba(0, 0, 0, 0.04) 0px 2px 12px;border-color: rgb(232, 226, 213);border-style: solid;border-width: 0.666667px;border-image: none 100% / 1 / 0 stretch;"><h2 style=" box-sizing: border-box;margin: 0px 0px 24px;padding: 0px 0px 14px;font-size: 20px;color: rgb(26, 77, 58);border-bottom: 2px solid rgb(184, 149, 106); font-weight: 600;display: flex;align-items: center;gap: 12px; "><span leaf="">二 · 面积段与户型配比</span></h2><h3 style="box-sizing: border-box;margin: 28px 0px 16px;padding: 0px 0px 0px 14px;font-size: 16px;color: rgb(45, 110, 84);border-left: 2.66667px solid rgb(212, 180, 131);font-weight: 600;"><span leaf="">总价-面积交叉矩阵</span></h3><table style="box-sizing: border-box;margin: 0px;padding: 0px;width: 585.333px;border-collapse: collapse;font-size: 14.5px;background: rgb(255, 255, 255);"><thead><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">面积段 →</span></span><br style="box-sizing: border-box;margin: 0px;padding: 0px;" /><span leaf=""><span textstyle="" style="color: #000000;">总价 ↓</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">140-150㎡</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">155-170㎡</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">175-200㎡</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">210-250㎡</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">260+㎡</span></span></section></th></tr></thead><tbody><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">400-500 万</span></strong><br style="box-sizing: border-box;margin: 0px;padding: 0px;" /><section><span leaf="">(3.0-3.3万)</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">客群 C</span></strong><br style="box-sizing: border-box;margin: 0px;padding: 0px;" /><section><span leaf="">四房双卫</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">—</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">—</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">—</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">—</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">500-650 万</span></strong><br style="box-sizing: border-box;margin: 0px;padding: 0px;" /><section><span leaf="">(3.3-3.8万)</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">客群 C/D</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">客群 A/C</span></strong><br style="box-sizing: border-box;margin: 0px;padding: 0px;" /><section><span leaf="">四房双卫</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">—</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">—</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">—</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">650-800 万</span></strong><br style="box-sizing: border-box;margin: 0px;padding: 0px;" /><section><span leaf="">(3.8-4.0万)</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">—</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">客群 A/D</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">客群 A/B</span></strong><br style="box-sizing: border-box;margin: 0px;padding: 0px;" /><section><span leaf="">四房三卫</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">—</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">—</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">800-1000 万</span></strong><br style="box-sizing: border-box;margin: 0px;padding: 0px;" /><section><span leaf="">(3.8-4.2万)</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">—</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">—</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">客群 B</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">客群 B</span></strong><br style="box-sizing: border-box;margin: 0px;padding: 0px;" /><section><span leaf="">四房三卫+保姆</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">—</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">1000-1500 万</span></strong><br style="box-sizing: border-box;margin: 0px;padding: 0px;" /><section><span leaf="">(4.0-4.5万)</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">—</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">—</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">—</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">客群 B/E</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">客群 E</span></strong><br style="box-sizing: border-box;margin: 0px;padding: 0px;" /><section><span leaf="">顶层复式</span></section></td></tr></tbody></table><blockquote style="box-sizing: border-box;margin: 20px 0px;padding: 16px 22px;background: linear-gradient(90deg, rgb(245, 240, 230) 0%, rgba(0, 0, 0, 0) 100%) 0% 0% / auto repeat scroll padding-box border-box rgba(0, 0, 0, 0);border-left: 4px solid rgb(184, 149, 106);border-radius: 0px 4px 4px 0px;color: rgb(44, 44, 44);font-size: 15px;"><p style="box-sizing: border-box;margin: 14px 0px;padding: 0px;color: rgb(44, 44, 44);"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">空白格分析：</span></strong><span leaf="">140㎡×1000万、260㎡×500万 —— 这两个组合是伪需求，不存在对应客群。</span></p></blockquote><h3 style="box-sizing: border-box;margin: 28px 0px 16px;padding: 0px 0px 0px 14px;font-size: 16px;color: rgb(45, 110, 84);border-left: 2.66667px solid rgb(212, 180, 131);font-weight: 600;"><span leaf="">产品矩阵 2:4:2 配比</span></h3><table style="box-sizing: border-box;margin: 0px;padding: 0px;width: 585.333px;border-collapse: collapse;font-size: 14.5px;background: rgb(255, 255, 255);"><thead><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">战略角色</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">面积段(㎡)</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">户型</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">套数占比</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">目标客群</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">战略说明</span></span></section></th></tr></thead><tbody><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><span style="box-sizing: border-box;margin: 0px 2px;padding: 2px 10px;display: inline-block;border-radius: 10px;font-size: 12px;font-weight: 500;background: rgb(255, 243, 224);color: rgb(230, 81, 0);border: 1px solid rgb(255, 224, 178);"><span leaf="">价格锚定型</span></span><br style="box-sizing: border-box;margin: 0px;padding: 0px;" /><section><span leaf="">(20%)</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">220-280</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">四房三卫+保姆间 / 顶层复式</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">10-15%</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">客群 B/E</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">占位板块天花板，拉高整盘预期，树立绿城沈阳品牌高度</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><span style="box-sizing: border-box;margin: 0px 2px;padding: 2px 10px;display: inline-block;border-radius: 10px;font-size: 12px;font-weight: 500;background: rgb(255, 243, 224);color: rgb(230, 81, 0);border: 1px solid rgb(255, 224, 178);"><span leaf="">价格锚定型</span></span><br style="box-sizing: border-box;margin: 0px;padding: 0px;" /><section><span leaf="">(20%)</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">180-200</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">四房三卫 / 端户</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">5-10%</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">客群 A/B</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">视野/朝向最优楼栋，溢价 15-20%</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><span style="box-sizing: border-box;margin: 0px 2px;padding: 2px 10px;display: inline-block;border-radius: 10px;font-size: 12px;font-weight: 500;background: rgb(227, 242, 253);color: rgb(21, 101, 192);border: 1px solid rgb(187, 222, 251);"><span leaf="">走量主力型</span></span><br style="box-sizing: border-box;margin: 0px;padding: 0px;" /><section><span leaf="">(40%)</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">155-175</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">四房双卫/三卫</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">35-40%</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">客群 A/C/D</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">去化现金流核心支撑，总价 500-700 万可控区间</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><span style="box-sizing: border-box;margin: 0px 2px;padding: 2px 10px;display: inline-block;border-radius: 10px;font-size: 12px;font-weight: 500;background: rgb(232, 245, 233);color: rgb(46, 125, 50);border: 1px solid rgb(200, 230, 201);"><span leaf="">话题溢价型</span></span><br style="box-sizing: border-box;margin: 0px;padding: 0px;" /><section><span leaf="">(20%)</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">140-155</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">三房/四房双卫</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">15-20%</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">客群 C/首次改善</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">低总价入门级，驱动到访和口碑传播</span></section></td></tr></tbody></table></section><p><span leaf=""><br /></span></p><p><span leaf="">· · ·</span></p><p><span leaf=""><br /></span></p><section style="box-sizing: border-box;margin: 0px 16px 28px;padding: 24px 20px;background: none 0% 0% / auto repeat scroll padding-box border-box rgb(255, 255, 255);border-radius: 6px;box-shadow: rgba(0, 0, 0, 0.04) 0px 2px 12px;border-color: rgb(232, 226, 213);border-style: solid;border-width: 0.666667px;border-image: none 100% / 1 / 0 stretch;"><h2 style=" box-sizing: border-box;margin: 0px 0px 24px;padding: 0px 0px 14px;font-size: 20px;color: rgb(26, 77, 58);border-bottom: 2px solid rgb(184, 149, 106); font-weight: 600;display: flex;align-items: center;gap: 12px; "><span leaf="">三 · 强排方案对比</span></h2><h3 style="box-sizing: border-box;margin: 28px 0px 16px;padding: 0px 0px 0px 14px;font-size: 16px;color: rgb(45, 110, 84);border-left: 2.66667px solid rgb(212, 180, 131);font-weight: 600;"><span leaf="">方案一：全高层大平层&nbsp;</span><span style="box-sizing: border-box;margin: 0px 2px;padding: 2px 10px;display: inline-block;border-radius: 10px;font-size: 12px;font-weight: 500;background: rgb(227, 242, 253);color: rgb(21, 101, 192);border: 1px solid rgb(187, 222, 251);"><span leaf="">FAR=2.6，做满</span></span></h3><p style="box-sizing: border-box;margin: 14px 0px;padding: 0px;color: rgb(44, 44, 44);"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">定位：</span></strong><span leaf="">金廊天际大平层，对标龙湖天奕 + 金地峯汇，以量换价</span></p><table style="box-sizing: border-box;margin: 0px;padding: 0px;width: 585.333px;border-collapse: collapse;font-size: 14.5px;background: rgb(255, 255, 255);"><thead><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">维度</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">数据</span></span></section></th></tr></thead><tbody><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">楼栋</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">9 栋 × 24F × T2</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">层高</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">3.15m（总高约 75.6m，满足限高 76m）</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">标准层面积</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">~453 ㎡（含核心筒）</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">户均计容面积</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">226 ㎡（主力 180-220 ㎡四房 + 260 ㎡顶层复式）</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">总户数</span></strong></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">432 户</span></strong></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">建筑基底</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">~4,077 ㎡（建筑密度 10.7%）</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">总建面（计容）</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">97,768 ㎡</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">容积率</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">2.57</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">车位比</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">1:1.5 → 648 个</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">地库面积</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">~2.33 万㎡（36 ㎡/位）</span></section></td></tr></tbody></table><h4 style="box-sizing: border-box;margin: 22px 0px 12px;padding: 6px 12px;font-size: 16px;color: rgb(44, 44, 44);font-weight: 600;background: none 0% 0% / auto repeat scroll padding-box border-box rgb(245, 240, 230);border-radius: 3px;display: inline-block;"><span leaf="">产品配比</span></h4><table style="box-sizing: border-box;margin: 0px;padding: 0px;width: 585.333px;border-collapse: collapse;font-size: 14.5px;background: rgb(255, 255, 255);"><thead><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">户型</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">面积(㎡)</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">套数</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">占比</span></span></section></th></tr></thead><tbody><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">入门四房</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">175</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">72</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">16.7%</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">主力四房三卫</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">200</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">168</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">38.9%</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">端户四房</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">220</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">120</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">27.8%</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">顶层复式</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">260-300</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">36</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">8.3%</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">首层花园</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">180-220</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">36</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">8.3%</span></section></td></tr></tbody></table><blockquote style="box-sizing: border-box;margin: 20px 0px;padding: 16px 22px;background: linear-gradient(90deg, rgb(245, 240, 230) 0%, rgba(0, 0, 0, 0) 100%) 0% 0% / auto repeat scroll padding-box border-box rgba(0, 0, 0, 0);border-left: 4px solid rgb(184, 149, 106);border-radius: 0px 4px 4px 0px;color: rgb(44, 44, 44);font-size: 15px;"><p style="box-sizing: border-box;margin: 14px 0px;padding: 0px;color: rgb(44, 44, 44);"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">强排逻辑：</span></strong><span leaf="">9 栋 24F 对称围合式布局，中央打造 6000+ ㎡ 中心景观庭院。南北间距 ≥40m，东西间距 ≥25m。南侧退道路红线 15m 留城市界面，首层全架空 6m。T2 核心筒公摊率控制在 20-22%，高于此值则否决（凤起系标准）。</span></p></blockquote><h3 style="box-sizing: border-box;margin: 28px 0px 16px;padding: 0px 0px 0px 14px;font-size: 16px;color: rgb(45, 110, 84);border-left: 2.66667px solid rgb(212, 180, 131);font-weight: 600;"><span leaf="">方案二：小高层+洋房高低配&nbsp;</span><span style="box-sizing: border-box;margin: 0px 2px;padding: 2px 10px;display: inline-block;border-radius: 10px;font-size: 12px;font-weight: 500;background: rgb(227, 242, 253);color: rgb(21, 101, 192);border: 1px solid rgb(187, 222, 251);"><span leaf="">FAR=2.0</span></span></h3><p style="box-sizing: border-box;margin: 14px 0px;padding: 0px;color: rgb(44, 44, 44);"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">定位：</span></strong><span leaf="">容积率上限盈利线与产品溢价率的平衡最优解</span></p><table style="box-sizing: border-box;margin: 0px;padding: 0px;width: 585.333px;border-collapse: collapse;font-size: 14.5px;background: rgb(255, 255, 255);"><thead><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">业态</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">楼栋</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">层数</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">标准层</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">户均</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">户数</span></span></section></th></tr></thead><tbody><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">小高层</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">8 栋 × T2</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">16F</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">450 ㎡</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">225 ㎡</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">256</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">洋房</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">6 栋 × T2</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">7F</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">380 ㎡</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">190 ㎡</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">84</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">合计</span></strong></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">14 栋</span></strong></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">—</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">—</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">—</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">340 户</span></strong></td></tr></tbody></table><table style="box-sizing: border-box;margin: 0px;padding: 0px;width: 585.333px;border-collapse: collapse;font-size: 14.5px;background: rgb(255, 255, 255);"><thead><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">维度</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">数据</span></span></section></th></tr></thead><tbody><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">总建面（计容）</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">~75,960 ㎡（容积率 2.0）</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">建筑基底</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">~5,880 ㎡（密度 15.5%）</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">小高层层高</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">3.1m，总高 49.6m</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">洋房层高</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">3.15m，总高 22.1m</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">车位</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">1:1.5 → 510 个</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">地库</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">~1.94 万㎡（38 ㎡/位）</span></section></td></tr></tbody></table><h4 style="box-sizing: border-box;margin: 22px 0px 12px;padding: 6px 12px;font-size: 16px;color: rgb(44, 44, 44);font-weight: 600;background: none 0% 0% / auto repeat scroll padding-box border-box rgb(245, 240, 230);border-radius: 3px;display: inline-block;"><span leaf="">产品配比</span></h4><table style="box-sizing: border-box;margin: 0px;padding: 0px;width: 585.333px;border-collapse: collapse;font-size: 14.5px;background: rgb(255, 255, 255);"><thead><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">户型</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">面积(㎡)</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">套数</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">占比</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">业态</span></span></section></th></tr></thead><tbody><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">洋房四房三卫</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">190</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">48</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">14.1%</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">洋房</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">洋房三房</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">160</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">36</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">10.6%</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">洋房</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">小高四房三卫</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">225</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">96</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">28.2%</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">小高层</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">小高四房双卫</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">200</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">88</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">25.9%</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">小高层</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">小高入门四房</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">170</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">40</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">11.8%</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">小高层</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">顶层复式</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">250-280</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">20</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">5.9%</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">小高层</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">首层花园</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">160-225</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">12</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">3.5%</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">洋房/小高</span></section></td></tr></tbody></table><blockquote style="box-sizing: border-box;margin: 20px 0px;padding: 16px 22px;background: linear-gradient(90deg, rgb(245, 240, 230) 0%, rgba(0, 0, 0, 0) 100%) 0% 0% / auto repeat scroll padding-box border-box rgba(0, 0, 0, 0);border-left: 4px solid rgb(184, 149, 106);border-radius: 0px 4px 4px 0px;color: rgb(44, 44, 44);font-size: 15px;"><p style="box-sizing: border-box;margin: 14px 0px;padding: 0px;color: rgb(44, 44, 44);"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">强排逻辑：</span></strong><span leaf="">南低北高梯度——南侧 3 排洋房（7F）形成低密界面，北侧 2 排小高层（16F）获取高区视野。洋房与小高之间设 35m 景观廊道分隔，避免高层对视。洋房区独立归家动线，6m 架空层设洋房专属会客厅。</span></p></blockquote><h3 style="box-sizing: border-box;margin: 28px 0px 16px;padding: 0px 0px 0px 14px;font-size: 16px;color: rgb(45, 110, 84);border-left: 2.66667px solid rgb(212, 180, 131);font-weight: 600;"><span leaf="">方案三：高溢价洋房社区&nbsp;</span><span style="box-sizing: border-box;margin: 0px 2px;padding: 2px 10px;display: inline-block;border-radius: 10px;font-size: 12px;font-weight: 500;background: rgb(232, 245, 233);color: rgb(46, 125, 50);border: 1px solid rgb(200, 230, 201);"><span leaf="">FAR=1.8</span></span></h3><p style="box-sizing: border-box;margin: 14px 0px;padding: 0px;color: rgb(44, 44, 44);"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">定位：</span></strong><span leaf="">以洋房为主力，少量叠墅拉升调性，追求最高溢价率和品牌标杆效应</span></p><table style="box-sizing: border-box;margin: 0px;padding: 0px;width: 585.333px;border-collapse: collapse;font-size: 14.5px;background: rgb(255, 255, 255);"><thead><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">业态</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">楼栋</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">层数</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">标准层</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">户均</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">户数</span></span></section></th></tr></thead><tbody><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">叠墅</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">4 栋</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">4F</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">450 ㎡</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">225 ㎡</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">32</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">洋房</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">12 栋 × T2</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">7F</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">400 ㎡</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">200 ㎡</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">168</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">合计</span></strong></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">16 栋</span></strong></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">—</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">—</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">—</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">200 户</span></strong></td></tr></tbody></table><table style="box-sizing: border-box;margin: 0px;padding: 0px;width: 585.333px;border-collapse: collapse;font-size: 14.5px;background: rgb(255, 255, 255);"><thead><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">维度</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">数据</span></span></section></th></tr></thead><tbody><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">总建面（计容）</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">~66,600 ㎡（容积率 1.75）</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">建筑基底</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">~6,600 ㎡（密度 17.4%）</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">叠墅层高</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">3.3m</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">车位</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">1:2.0 → 400 个</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">地库</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">~1.60 万㎡（40 ㎡/位）</span></section></td></tr></tbody></table><h4 style="box-sizing: border-box;margin: 22px 0px 12px;padding: 6px 12px;font-size: 16px;color: rgb(44, 44, 44);font-weight: 600;background: none 0% 0% / auto repeat scroll padding-box border-box rgb(245, 240, 230);border-radius: 3px;display: inline-block;"><span leaf="">产品配比</span></h4><table style="box-sizing: border-box;margin: 0px;padding: 0px;width: 585.333px;border-collapse: collapse;font-size: 14.5px;background: rgb(255, 255, 255);"><thead><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">户型</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">面积(㎡)</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">套数</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">占比</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">业态</span></span></section></th></tr></thead><tbody><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">下叠送花园</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">240</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">16</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">8.0%</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">叠墅</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">上叠送露台</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">210</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">16</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">8.0%</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">叠墅</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">洋房端户四房</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">210</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">24</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">12.0%</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">洋房</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">洋房主力四房</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">185</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">96</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">48.0%</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">洋房</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">洋房入门四房</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">160</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">36</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">18.0%</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">洋房</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">首层花园/顶层复式</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">185-240</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">12</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">6.0%</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">洋房</span></section></td></tr></tbody></table><blockquote style="box-sizing: border-box;margin: 20px 0px;padding: 16px 22px;background: linear-gradient(90deg, rgb(245, 240, 230) 0%, rgba(0, 0, 0, 0) 100%) 0% 0% / auto repeat scroll padding-box border-box rgba(0, 0, 0, 0);border-left: 4px solid rgb(184, 149, 106);border-radius: 0px 4px 4px 0px;color: rgb(44, 44, 44);font-size: 15px;"><p style="box-sizing: border-box;margin: 14px 0px;padding: 0px;color: rgb(44, 44, 44);"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">强排逻辑：</span></strong><span leaf="">全低密围合布局。4 栋叠墅占据地块中央最佳位置（远离道路噪声），12 栋洋房环绕形成三个独立组团花园。叠墅与洋房之间以水景+植被形成隐性分隔，不设物理围墙——共享景观但圈层独立。首层全架空 6m，叠墅业主专属地库出入口。</span></p></blockquote></section><p><span leaf=""><br /></span></p><p><span leaf="">· · ·</span></p><p><span leaf=""><br /></span></p><section style="box-sizing: border-box;margin: 0px 16px 28px;padding: 24px 20px;background: none 0% 0% / auto repeat scroll padding-box border-box rgb(255, 255, 255);border-radius: 6px;box-shadow: rgba(0, 0, 0, 0.04) 0px 2px 12px;border-color: rgb(232, 226, 213);border-style: solid;border-width: 0.666667px;border-image: none 100% / 1 / 0 stretch;"><h2 style=" box-sizing: border-box;margin: 0px 0px 24px;padding: 0px 0px 14px;font-size: 20px;color: rgb(26, 77, 58);border-bottom: 2px solid rgb(184, 149, 106); font-weight: 600;display: flex;align-items: center;gap: 12px; "><span leaf="">四 · 方案比选矩阵</span></h2><h3 style="box-sizing: border-box;margin: 28px 0px 16px;padding: 0px 0px 0px 14px;font-size: 16px;color: rgb(45, 110, 84);border-left: 2.66667px solid rgb(212, 180, 131);font-weight: 600;"><span leaf="">核心经济指标对比</span></h3><table style="box-sizing: border-box;margin: 0px;padding: 0px;width: 585.333px;border-collapse: collapse;font-size: 14.5px;background: rgb(255, 255, 255);"><thead><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">指标</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: center;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">方案一：全高层</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: center;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">方案二：高低配</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: center;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">方案三：洋房社区</span></span></section></th></tr></thead><tbody><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">容积率</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;text-align: center;"><section><span leaf="">2.57</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;text-align: center;"><section><span leaf="">2.00</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;text-align: center;"><section><span leaf="">1.75</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">总户数</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;text-align: center;"><section><span leaf="">432</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;text-align: center;"><section><span leaf="">340</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;text-align: center;"><section><span leaf="">200</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">住宅计容 (㎡)</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;text-align: center;"><section><span leaf="">97,768</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;text-align: center;"><section><span leaf="">75,960</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;text-align: center;"><section><span leaf="">66,600</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">平均售价 (元/㎡)</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;text-align: center;"><section><span leaf="">32,000</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;text-align: center;"><section><span leaf="">36,000</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;text-align: center;"><section><span leaf="">40,500</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">总货值</span></strong></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;text-align: center;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">31.3 亿</span></strong></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;text-align: center;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">27.3 亿</span></strong></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;text-align: center;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">27.0 亿</span></strong></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">地价成本</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;text-align: center;"><section><span leaf="">11.5 亿</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;text-align: center;"><section><span leaf="">11.5 亿</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;text-align: center;"><section><span leaf="">11.5 亿</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">建安成本</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;text-align: center;"><section><span leaf="">5.4 亿</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;text-align: center;"><section><span leaf="">4.7 亿</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;text-align: center;"><section><span leaf="">5.0 亿</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">总成本</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;text-align: center;"><section><span leaf="">16.9 亿</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;text-align: center;"><section><span leaf="">16.2 亿</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;text-align: center;"><section><span leaf="">16.5 亿</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">毛利润</span></strong></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;text-align: center;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">14.4 亿</span></strong></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;text-align: center;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">11.1 亿</span></strong></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;text-align: center;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">10.5 亿</span></strong></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">毛利率</span></strong></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;text-align: center;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">46.1%</span></strong></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;text-align: center;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">40.8%</span></strong></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;text-align: center;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">38.9%</span></strong></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">去化周期预估</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;text-align: center;"><section><span leaf="">24-30 月</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;text-align: center;"><section><span leaf="">18-24 月</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;text-align: center;"><section><span leaf="">24-36 月</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">流速 (套/月)</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;text-align: center;"><section><span leaf="">15-18</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;text-align: center;"><section><span leaf="">15-18</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;text-align: center;"><section><span leaf="">6-8</span></section></td></tr></tbody></table><h3 style="box-sizing: border-box;margin: 28px 0px 16px;padding: 0px 0px 0px 14px;font-size: 16px;color: rgb(45, 110, 84);border-left: 2.66667px solid rgb(212, 180, 131);font-weight: 600;"><span leaf="">非财务维度对比</span></h3><table style="box-sizing: border-box;margin: 0px;padding: 0px;width: 585.333px;border-collapse: collapse;font-size: 14.5px;background: rgb(255, 255, 255);"><thead><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">维度</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">方案一</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">方案二</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">方案三</span></span></section></th></tr></thead><tbody><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">品牌效应</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">★★★ 沈阳不缺高层</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">★★★★ 有差异化</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">★★★★★ 凤起系标杆</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">产品稀缺性</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">★★★ 竞品同质化</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">★★★★ 洋房占比 25%</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">★★★★★ 一环叠墅唯一</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">客群覆盖面</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">★★★★★ 覆盖 A/B/C/D/E</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">★★★★ 覆盖 A/B/C/D</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">★★★ 覆盖 A/B/E</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">抗风险能力</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">★★★ 体量大去化压力</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">★★★★ 产品分散风险</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">★★★ 总价高风险集中</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">竞争格局</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">正面 PK 龙湖/金地</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">差异化竞争</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">蓝海（无直接竞品）</span></section></td></tr></tbody></table><h3 style="box-sizing: border-box;margin: 28px 0px 16px;padding: 0px 0px 0px 14px;font-size: 16px;color: rgb(45, 110, 84);border-left: 2.66667px solid rgb(212, 180, 131);font-weight: 600;"><span leaf="">综合结论</span></h3><table style="box-sizing: border-box;margin: 0px;padding: 0px;width: 585.333px;border-collapse: collapse;font-size: 14.5px;background: rgb(255, 255, 255);"><thead><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">方案</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">推荐场景</span></span></section></th></tr></thead><tbody><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">方案一（全高层）</span></strong></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">绿城追求现金流最大化和利润绝对值最大化，接受与龙湖天奕/金地峯汇正面竞争。利润最高但品牌差异化不足。</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">方案二（高低配）</span></strong><br style="box-sizing: border-box;margin: 0px;padding: 0px;" /><span style="box-sizing: border-box;margin: 0px 2px;padding: 2px 10px;display: inline-block;border-radius: 10px;font-size: 12px;font-weight: 500;background: rgb(232, 245, 233);color: rgb(46, 125, 50);border: 1px solid rgb(200, 230, 201);"><span leaf="">⭐⭐ 推荐</span></span></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">平衡最优解</span></strong><section><span leaf="">：利润合理（11.1 亿），洋房提供差异化，客群覆盖面广，去化风险可控。适合稳健打法。</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">方案三（洋房社区）</span></strong><br style="box-sizing: border-box;margin: 0px;padding: 0px;" /><span style="box-sizing: border-box;margin: 0px 2px;padding: 2px 10px;display: inline-block;border-radius: 10px;font-size: 12px;font-weight: 500;background: rgb(232, 245, 233);color: rgb(46, 125, 50);border: 1px solid rgb(200, 230, 201);"><span leaf="">⭐⭐⭐ 强烈推荐</span></span></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">绿城沈阳首作应建立品牌高度。一环内洋房+叠墅在沈阳是孤品级供应，可拉满凤起系品牌势能。虽利润最低，但每平米售价最高、品牌溢价最强、长期品牌资产最大。建议搭配绿城「凤凰计划」全维实景示范区策略，以产品力碾压竞品。</span></section></td></tr></tbody></table><blockquote style="box-sizing: border-box;margin: 20px 0px;padding: 16px 22px;background: linear-gradient(90deg, rgb(245, 240, 230) 0%, rgba(0, 0, 0, 0) 100%) 0% 0% / auto repeat scroll padding-box border-box rgba(0, 0, 0, 0);border-left: 4px solid rgb(184, 149, 106);border-radius: 0px 4px 4px 0px;color: rgb(44, 44, 44);font-size: 15px;"><p style="box-sizing: border-box;margin: 14px 0px;padding: 0px;color: rgb(44, 44, 44);"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">财务补充：</span></strong><span leaf="">方案三虽然毛利率最低（38.9%），但如果叠墅实现 50,000 元/㎡、洋房实现 42,000 元/㎡，则总货值可达 28.2 亿，毛利率回升至 41.5%。关键在于绿城能否在沈阳复制「凤起系」产品力并获取品牌溢价——从义乌/台州凤起潮鸣的市场表现看，答案是肯定的。</span></p></blockquote></section><p><span leaf=""><br /></span></p><p><span leaf="">· · ·</span></p><p><span leaf=""><br /></span></p><section style="box-sizing: border-box;margin: 0px 16px 28px;padding: 24px 20px;background: none 0% 0% / auto repeat scroll padding-box border-box rgb(255, 255, 255);border-radius: 6px;box-shadow: rgba(0, 0, 0, 0.04) 0px 2px 12px;border-color: rgb(232, 226, 213);border-style: solid;border-width: 0.666667px;border-image: none 100% / 1 / 0 stretch;"><h2 style=" box-sizing: border-box;margin: 0px 0px 24px;padding: 0px 0px 14px;font-size: 20px;color: rgb(26, 77, 58);border-bottom: 2px solid rgb(184, 149, 106); font-weight: 600;display: flex;align-items: center;gap: 12px; "><span leaf="">五 · 产品配置梯度建议</span><span style="box-sizing: border-box;margin: 0px 0px 0px 8px;padding: 0px;font-size: 14px;font-weight: 400;color: rgb(90, 90, 90);"><span leaf="">（以方案二/三为基准）</span></span></h2><h3 style="box-sizing: border-box;margin: 28px 0px 16px;padding: 0px 0px 0px 14px;font-size: 16px;color: rgb(45, 110, 84);border-left: 2.66667px solid rgb(212, 180, 131);font-weight: 600;"><span leaf="">立面体系</span></h3><table style="box-sizing: border-box;margin: 0px;padding: 0px;width: 585.333px;border-collapse: collapse;font-size: 14.5px;background: rgb(255, 255, 255);"><thead><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">档次</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">方案</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">材质</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">窗墙比</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">对标</span></span></section></th></tr></thead><tbody><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">叠墅/顶层</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">公建化天幕立面</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">大面积玻璃幕墙 + 香槟色铝板 + 弧形圆角</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">≥0.6</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">义乌凤起潮鸣</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">洋房</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">现代东方立面</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">玻璃栏板 + 银灰色铝板线条 + 石材基座</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">0.5-0.55</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">台州凤起潮鸣</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">小高层</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">简约现代立面</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">真石漆/仿石涂料 + 铝板收边</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">0.45-0.5</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">龙湖天奕</span></section></td></tr></tbody></table><h3 style="box-sizing: border-box;margin: 28px 0px 16px;padding: 0px 0px 0px 14px;font-size: 16px;color: rgb(45, 110, 84);border-left: 2.66667px solid rgb(212, 180, 131);font-weight: 600;"><span leaf="">精装标准（Kano 三级配置）</span></h3><h4 style="box-sizing: border-box;margin: 22px 0px 12px;padding: 6px 12px;font-size: 16px;color: rgb(44, 44, 44);font-weight: 600;background: none 0% 0% / auto repeat scroll padding-box border-box rgb(245, 240, 230);border-radius: 3px;display: inline-block;"><span leaf="">基本型配置（Must-have）</span></h4><table style="box-sizing: border-box;margin: 0px;padding: 0px;width: 585.333px;border-collapse: collapse;font-size: 14.5px;background: rgb(255, 255, 255);"><thead><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">空间</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">配置</span></span></section></th></tr></thead><tbody><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">全屋</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">中央空调（大金/日立）+ 新风系统 + 全屋净水</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">厨房</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">品牌厨电五件套（博世/西门子）+ 定制橱柜</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">卫浴</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">一线品牌（TOTO/科勒）+ 智能马桶 + 恒温花洒</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">门窗</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">系统门窗 + 三玻两腔 Low-E 玻璃</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">基础</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">地暖（全屋水地暖）+ 全屋防水/隔音加强处理</span></section></td></tr></tbody></table><h4 style="box-sizing: border-box;margin: 22px 0px 12px;padding: 6px 12px;font-size: 16px;color: rgb(44, 44, 44);font-weight: 600;background: none 0% 0% / auto repeat scroll padding-box border-box rgb(245, 240, 230);border-radius: 3px;display: inline-block;"><span leaf="">期望型配置（Performance）</span></h4><table style="box-sizing: border-box;margin: 0px;padding: 0px;width: 585.333px;border-collapse: collapse;font-size: 14.5px;background: rgb(255, 255, 255);"><thead><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">空间</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">配置</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">竞品对标</span></span></section></th></tr></thead><tbody><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">玄关</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">独立入户电梯厅 + 玄关消杀收纳系统</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">金地峯汇</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">客厅</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">大理石/岩板电视背景墙 + 无主灯设计</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">龙湖天奕</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">厨房</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">中西双厨 + 岛台 + 嵌入式冰箱</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">超越竞品</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">主卫</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">双台盆 + 独立浴缸 + 淋浴房 + 电热毛巾架</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">龙湖天奕</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">地面</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">全屋实木复合地板（卧室）+ 大理石（客餐厅）</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">金地峯汇</span></section></td></tr></tbody></table><h4 style="box-sizing: border-box;margin: 22px 0px 12px;padding: 6px 12px;font-size: 16px;color: rgb(44, 44, 44);font-weight: 600;background: none 0% 0% / auto repeat scroll padding-box border-box rgb(245, 240, 230);border-radius: 3px;display: inline-block;"><span leaf="">魅力型配置（Delight）——「客户会拍照发朋友圈」的配置</span></h4><table style="box-sizing: border-box;margin: 0px;padding: 0px;width: 585.333px;border-collapse: collapse;font-size: 14.5px;background: rgb(255, 255, 255);"><thead><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">空间</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">配置</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">感知价值</span></span></section></th></tr></thead><tbody><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">玄关</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">智能面板场景控制（回家/离家/影音/睡眠四模式）</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">科技感拉满</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">厨房</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">厨房专用空调（凉霸升级为嵌入式空调）+ 垃圾处理器 + 直饮水龙头</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">「夏天做饭不流汗」</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">主卫</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">美妆冰箱 + 智能魔镜 + 淋浴房蒸汽桑拿功能</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">「比五星酒店还爽」</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">阳台</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">家政柜一体化（洗衣机+烘干机+收纳+手洗池）</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">「家政动线不穿过客厅」</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">收纳</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">步入式衣帽间 + 全屋收纳量 ≥12m³</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">「东西再多也放得下」</span></section></td></tr></tbody></table><h4 style="box-sizing: border-box;margin: 22px 0px 12px;padding: 6px 12px;font-size: 16px;color: rgb(44, 44, 44);font-weight: 600;background: none 0% 0% / auto repeat scroll padding-box border-box rgb(245, 240, 230);border-radius: 3px;display: inline-block;"><span leaf="">溢价配置包（非标配，供客群选装）</span></h4><table style="box-sizing: border-box;margin: 0px;padding: 0px;width: 585.333px;border-collapse: collapse;font-size: 14.5px;background: rgb(255, 255, 255);"><thead><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">配置包</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">内容</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">建议加价</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">目标客群</span></span></section></th></tr></thead><tbody><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">智能家居 Pro</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">全屋 KNX 总线智能家居 + 电动窗帘 + 人脸识别门禁</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">3-5 万</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">客群 B/E</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">奢装升级包</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">嘉格纳厨电 + 杜拉维特/汉斯格雅卫浴 + 全屋大理石地面</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">8-15 万</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">客群 E</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">私人酒窖包</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">恒温恒湿酒窖（叠墅地下室/大户储藏间改造）</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">5-8 万</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">客群 B/E</span></section></td></tr></tbody></table><h3 style="box-sizing: border-box;margin: 28px 0px 16px;padding: 0px 0px 0px 14px;font-size: 16px;color: rgb(45, 110, 84);border-left: 2.66667px solid rgb(212, 180, 131);font-weight: 600;"><span leaf="">会所与架空层</span></h3><table style="box-sizing: border-box;margin: 0px;padding: 0px;width: 585.333px;border-collapse: collapse;font-size: 14.5px;background: rgb(255, 255, 255);"><thead><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">配置</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">面积</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">内容</span></span></section></th></tr></thead><tbody><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">下沉式会所</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">~1,500 ㎡</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">恒温泳池、健身房、私宴厅、茶室、儿童四点半学堂</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">架空层泛会所</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">9 栋 × 6m 架空 ≈ 2,400 ㎡</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">按楼栋分区：运动主题（1-3#）、亲子主题（4-6#）、书吧/茶叙（7-9#）</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">归家大堂</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">~300 ㎡</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">酒店式落客区 + 管家前台 + 业主休息厅，对标五星级酒店大堂</span></section></td></tr></tbody></table></section><p><span leaf=""><br /></span></p><p><span leaf="">· · ·</span></p><p><span leaf=""><br /></span></p><section style="box-sizing: border-box;margin: 0px 16px 28px;padding: 24px 20px;background: none 0% 0% / auto repeat scroll padding-box border-box rgb(255, 255, 255);border-radius: 6px;box-shadow: rgba(0, 0, 0, 0.04) 0px 2px 12px;border-color: rgb(232, 226, 213);border-style: solid;border-width: 0.666667px;border-image: none 100% / 1 / 0 stretch;"><h2 style=" box-sizing: border-box;margin: 0px 0px 24px;padding: 0px 0px 14px;font-size: 20px;color: rgb(26, 77, 58);border-bottom: 2px solid rgb(184, 149, 106); font-weight: 600;display: flex;align-items: center;gap: 12px; "><span leaf="">六 · IP 锚定方案</span></h2><table style="box-sizing: border-box;margin: 0px;padding: 0px;width: 585.333px;border-collapse: collapse;font-size: 14.5px;background: rgb(255, 255, 255);"><thead><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">对齐层</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">IP 特征</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">项目映射</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">还原度</span></span></section></th></tr></thead><tbody><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">客群对齐</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">凤起系 = 城市收藏级豪宅</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">沈阳金廊最后一块纯住宅地 →「金廊收官藏品」</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">95%</span></strong></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">产品线对齐</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">天幕立面 + 东方画境 + 艺术奢装</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">玻璃幕墙+香槟铝板 × 南塔公园借景 × 东北在地文化材质</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">85%</span></strong></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">空间对齐</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">高定美学 × 传世藏品 × 人文雅集</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">归家动线注入「盛京八景」元素；会所命名取自沈阳历史</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">70%</span></strong></td></tr></tbody></table></section><p><span leaf=""><br /></span></p><p><span leaf="">· · ·</span></p><p><span leaf=""><br /></span></p><section style="box-sizing: border-box;margin: 0px 16px 28px;padding: 24px 20px;background: none 0% 0% / auto repeat scroll padding-box border-box rgb(255, 255, 255);border-radius: 6px;box-shadow: rgba(0, 0, 0, 0.04) 0px 2px 12px;border-color: rgb(232, 226, 213);border-style: solid;border-width: 0.666667px;border-image: none 100% / 1 / 0 stretch;"><h2 style=" box-sizing: border-box;margin: 0px 0px 24px;padding: 0px 0px 14px;font-size: 20px;color: rgb(26, 77, 58);border-bottom: 2px solid rgb(184, 149, 106); font-weight: 600;display: flex;align-items: center;gap: 12px; "><span leaf="">七 · 设计任务书</span><span style="box-sizing: border-box;margin: 0px 0px 0px 8px;padding: 0px;font-size: 14px;font-weight: 400;color: rgb(90, 90, 90);"><span leaf="">（关键控制项）</span></span></h2><h3 style="box-sizing: border-box;margin: 28px 0px 16px;padding: 0px 0px 0px 14px;font-size: 16px;color: rgb(45, 110, 84);border-left: 2.66667px solid rgb(212, 180, 131);font-weight: 600;"><span leaf="">设计禁止项</span></h3><ol style="box-sizing: border-box;margin: 14px 0px;padding: 0px 0px 0px 24px;" class="list-paddingleft-1"><li style="box-sizing: border-box;margin: 8px 0px;padding: 0px;line-height: 1.9;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">禁止纯北向户型</span></strong><section><span leaf="">（沈阳冬季日照敏感，北向户型滞销）</span></section></li><li style="box-sizing: border-box;margin: 8px 0px;padding: 0px;line-height: 1.9;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">禁止暗卫/暗厨</span></strong><section><span leaf="">（任何户型必须有明卫明厨）</span></section></li><li style="box-sizing: border-box;margin: 8px 0px;padding: 0px;line-height: 1.9;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">禁止核心筒公摊率 &gt;22%</span></strong><section><span leaf="">（T1 大高直接否决，只做 T2）</span></section></li><li style="box-sizing: border-box;margin: 8px 0px;padding: 0px;line-height: 1.9;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">禁止首层不做架空</span></strong><section><span leaf="">（方案一/二/三均须首层全架空 ≥6m）</span></section></li><li style="box-sizing: border-box;margin: 8px 0px;padding: 0px;line-height: 1.9;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">禁止南北楼间距 &lt;35m</span></strong><section><span leaf="">（高于规范最低要求，保证高端盘品质）</span></section></li><li style="box-sizing: border-box;margin: 8px 0px;padding: 0px;line-height: 1.9;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">禁止沿文化路一侧做底商</span></strong><section><span leaf="">（商业集中在地块东南角独立小楼）</span></section></li><li style="box-sizing: border-box;margin: 8px 0px;padding: 0px;line-height: 1.9;"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">禁止空调外机裸露</span></strong><section><span leaf="">（统一隐藏式空调机位设计）</span></section></li></ol></section><p><span leaf=""><br /></span></p><p><span leaf="">· · ·</span></p><p><span leaf=""><br /></span></p><section style="box-sizing: border-box;margin: 0px 16px 28px;padding: 24px 20px;background: none 0% 0% / auto repeat scroll padding-box border-box rgb(255, 255, 255);border-radius: 6px;box-shadow: rgba(0, 0, 0, 0.04) 0px 2px 12px;border-color: rgb(232, 226, 213);border-style: solid;border-width: 0.666667px;border-image: none 100% / 1 / 0 stretch;"><h2 style=" box-sizing: border-box;margin: 0px 0px 24px;padding: 0px 0px 14px;font-size: 20px;color: rgb(26, 77, 58);border-bottom: 2px solid rgb(184, 149, 106); font-weight: 600;display: flex;align-items: center;gap: 12px; "><span leaf="">八 · 供需交叉验证</span></h2><table style="box-sizing: border-box;margin: 0px;padding: 0px;width: 612.062px;border-collapse: collapse;font-size: 14.5px;background: rgb(255, 255, 255);"><thead><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">面积段</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: center;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">本项目供应(套)</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: center;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">板块竞品库存(套)</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">目标客群需求(套)</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: center;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">供需比</span></span></section></th><th style="box-sizing: border-box;margin: 0px;padding: 10px 12px;color: rgb(255, 255, 255);text-align: left;font-weight: 500;letter-spacing: 1px;white-space: nowrap;font-size: 13.5px;"><section><span leaf=""><span textstyle="" style="color: #000000;">风险判断</span></span></section></th></tr></thead><tbody><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">140-155㎡</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;text-align: center;"><section><span leaf="">60-80</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;text-align: center;"><section><span leaf="">~80（华润润樾府尾盘 + 周边二手）</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">充足（置换族主力段）</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;text-align: center;"><section><span leaf="">1.2</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">中性</span></section></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">160-180㎡</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;text-align: center;"><section><span leaf="">80-120</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;text-align: center;"><section><span leaf="">~50（龙湖天奕剩余 + 金地峯汇）</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">充足（医教精英主力段）</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;text-align: center;"><section><span leaf="">0.9</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><span style="box-sizing: border-box;margin: 0px 2px;padding: 2px 10px;display: inline-block;border-radius: 10px;font-size: 12px;font-weight: 500;background: rgb(227, 242, 253);color: rgb(21, 101, 192);border: 1px solid rgb(187, 222, 251);"><span leaf="">蓝海机会</span></span></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">190-210㎡</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;text-align: center;"><section><span leaf="">60-100</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;text-align: center;"><section><span leaf="">~30（金地峯汇高端段）</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">中量（金融高管/地缘改善）</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;text-align: center;"><section><span leaf="">0.7</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><span style="box-sizing: border-box;margin: 0px 2px;padding: 2px 10px;display: inline-block;border-radius: 10px;font-size: 12px;font-weight: 500;background: rgb(227, 242, 253);color: rgb(21, 101, 192);border: 1px solid rgb(187, 222, 251);"><span leaf="">蓝海机会</span></span></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;background: rgb(250, 249, 245);"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">220-280㎡</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;text-align: center;"><section><span leaf="">30-50</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;text-align: center;"><section><span leaf="">~20（金地峯汇楼王 + 雅颂阁大宅）</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">限量（塔尖客群）</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;text-align: center;"><section><span leaf="">0.6</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: 0.666667px solid rgb(232, 226, 213);color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><span style="box-sizing: border-box;margin: 0px 2px;padding: 2px 10px;display: inline-block;border-radius: 10px;font-size: 12px;font-weight: 500;background: rgb(227, 242, 253);color: rgb(21, 101, 192);border: 1px solid rgb(187, 222, 251);"><span leaf="">蓝海机会</span></span></td></tr><tr style="box-sizing: border-box;margin: 0px;padding: 0px;"><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">叠墅/复式</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;text-align: center;"><section><span leaf="">20-40</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;text-align: center;"><section><span leaf="">0</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><section><span leaf="">小量但高转化</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;text-align: center;"><section><span leaf="">0.3</span></section></td><td style="box-sizing: border-box;margin: 0px;padding: 10px 12px;border-bottom: none;color: rgb(44, 44, 44);vertical-align: top;font-size: 13.5px;"><span style="box-sizing: border-box;margin: 0px 2px;padding: 2px 10px;display: inline-block;border-radius: 10px;font-size: 12px;font-weight: 500;background: rgb(232, 245, 233);color: rgb(46, 125, 50);border: 1px solid rgb(200, 230, 201);"><span leaf="">绝对蓝海</span></span></td></tr></tbody></table><p style="box-sizing: border-box;margin: 14px 0px;padding: 0px;color: rgb(44, 44, 44);"><strong style="box-sizing: border-box;margin: 0px;padding: 0px;color: rgb(26, 77, 58);font-weight: 600;"><span leaf="">结论：</span></strong><span leaf="">供需比无超标段，160㎡以上全为蓝海机会。唯一风险是 140-155㎡ 段竞品库存尚未完全消化，但本案仅配置 15-20% 套数于该段位，风险可控。</span></p></section><p><span leaf=""><br /></span></p></main><section><span leaf=""><br /></span></section><p style="display: none;"><mp-style-type data-value="3"></mp-style-type></p>

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