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2026年中国一线城市住房租赁市场深度调研

发布于 2026-04-13

<h1 data-layout-id="0" style="font-size: 20px;font-weight: 500;color: rgb(42, 174, 103);line-height: 1.8;margin-bottom: 12px;text-align: center;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 20px;">2026年第一季度租赁市场宏观运行概况</span></span></h1><section data-layout-id="1" style="font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);line-height: 1.8;margin-bottom: 24px;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 16px;color: rgb(31, 31, 31);">2026年第一季度,中国住房租赁市场在经历了较长时间的结构性调整后,于3月份迎来了显著的阶段性回暖。根据中指研究院发布的最新数据,全国住房租赁市场整体呈现止跌回升态势,尤其是一线城市,作为产业集聚与人口流入的核心引擎,其领涨效应尤为突出。2026年3月,重点50城住宅平均租金环比由负转正,上涨幅度达0.09%,这一涨幅创下了近24个月以来的新高,标志着租赁市场供需博弈进入了一个新的平衡周期 。</span></span></section><section data-layout-id="2" style="font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);line-height: 1.8;margin-bottom: 24px;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 16px;color: rgb(31, 31, 31);">在一线城市阵营中,租赁市场的热度修复呈现出高度的一致性。3月份,一线城市住宅平均租金达到73.21元/平方米/月</span><span textstyle="" style="font-size: 16px;">,环比上涨幅度高达0.34%。</span><span textstyle="" style="font-size: 16px;color: rgb(31, 31, 31);">这种回温并非孤立的现象,而是季节性需求释放、产业布局优化以及政策性保障房大规模入市等多重因素共同作用的结果。深圳、北京、上海三大城市的租金环比涨幅均维持在0.4%左右,位居50城前列。</span></span></section><table style="border-collapse:collapse;width:553px;margin-left:5.4000pt;mso-table-layout-alt:fixed;border:none;mso-border-left-alt:0.7500pt solid rgb(0,0,0);mso-border-top-alt:0.7500pt solid rgb(0,0,0);mso-border-right-alt:0.7500pt solid rgb(0,0,0);mso-border-bottom-alt:0.7500pt solid rgb(0,0,0);mso-border-insideh:0.7500pt solid rgb(0,0,0);mso-border-insidev:0.7500pt solid rgb(0,0,0);mso-padding-alt:5.0000pt 5.0000pt 5.0000pt 5.0000pt;"><tbody><tr><td data-colwidth="165" width="156" valign="top" style="padding: 12pt 9pt 12pt 0pt;border-width: 1pt;border-style: solid;border-color: rgb(0, 0, 0);"><p style="margin-top: 16px;margin-bottom: 24px;line-height: 1.8;font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);"><b><span dir="LTR" style="font-family: 等线;color: rgb(31, 31, 31);font-weight: bold;font-size: 11pt;"><font face="等线"><span leaf=""><span textstyle="" style="font-size: 16px;">指标维度</span></span></font></span></b></p></td><td data-colwidth="156" width="156" valign="top" style="padding: 12pt 9pt 12pt 0pt;border-left: none;border-right: 1pt solid rgb(0, 0, 0);border-top: 1pt solid rgb(0, 0, 0);border-bottom: 1pt solid rgb(0, 0, 0);"><p style="margin-top: 16px;margin-bottom: 24px;line-height: 1.8;font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);"><b><span dir="LTR" style="font-family: 等线;color: rgb(31, 31, 31);font-weight: bold;font-size: 11pt;"><font face="等线"><span leaf=""><span textstyle="" style="font-size: 16px;">2026年3月表现</span></span></font></span></b></p></td><td data-colwidth="116" width="156" valign="top" style="padding: 12pt 9pt 12pt 0pt;border-left: none;border-right: 1pt solid rgb(0, 0, 0);border-top: 1pt solid rgb(0, 0, 0);border-bottom: 1pt solid rgb(0, 0, 0);"><p style="margin-top: 16px;margin-bottom: 24px;line-height: 1.8;font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);"><b><span dir="LTR" style="font-family: 等线;color: rgb(31, 31, 31);font-weight: bold;font-size: 11pt;"><font face="等线"><span leaf=""><span textstyle="" style="font-size: 16px;">环比变化趋势</span></span></font></span></b></p></td><td data-colwidth="116" width="156" valign="top" style="padding: 12pt 0pt;border-left: none;border-right: 1pt solid rgb(0, 0, 0);border-top: 1pt solid rgb(0, 0, 0);border-bottom: 1pt solid rgb(0, 0, 0);"><p style="margin-top: 16px;margin-bottom: 24px;line-height: 1.8;font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);"><b><span dir="LTR" style="font-family: 等线;color: rgb(31, 31, 31);font-weight: bold;font-size: 11pt;"><font face="等线"><span leaf=""><span textstyle="" style="font-size: 16px;">行业周期定位</span></span></font></span></b></p></td></tr><tr><td data-colwidth="165" width="156" valign="top" style="padding: 12pt 9pt 12pt 0pt;border-left: 1pt solid rgb(0, 0, 0);border-right: 1pt solid rgb(0, 0, 0);border-top: none;border-bottom: 1pt solid rgb(0, 0, 0);"><p style="margin-top: 16px;margin-bottom: 24px;line-height: 1.8;font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);"><span dir="LTR" style="font-family: 等线;color: rgb(31, 31, 31);font-size: 11pt;"><font face="等线"><span leaf=""><span textstyle="" style="font-size: 16px;">50城平均租金</span></span></font></span></p></td><td data-colwidth="156" width="156" valign="top" style="padding: 12pt 9pt 12pt 0pt;border-left: none;border-right: 1pt solid rgb(0, 0, 0);border-top: none;border-bottom: 1pt solid rgb(0, 0, 0);"><p style="margin-top: 16px;margin-bottom: 24px;line-height: 1.8;font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);"><span style="font-family: 等线;color: rgb(31, 31, 31);font-size: 11pt;"><span leaf=""><span textstyle="" style="font-size: 16px;">36.5元/平方米/月</span></span></span><span dir="LTR" style="font-family: 等线;color: rgb(31, 31, 31);font-size: 11pt;"><span style="font-family: 等线;"><span leaf=""><span textstyle="" style="font-size: 16px;">&nbsp;</span></span></span><font face="等线"><span leaf=""><span textstyle="" style="font-size: 16px;">(估算)</span></span></font></span></p></td><td data-colwidth="116" width="156" valign="top" style="padding: 12pt 9pt 12pt 0pt;border-left: none;border-right: 1pt solid rgb(0, 0, 0);border-top: none;border-bottom: 1pt solid rgb(0, 0, 0);"><p style="margin: 16px 0pt 24px;text-indent: 0pt;text-align: left;line-height: 1.8;font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);"><span style="font-family: 等线;color: rgb(31, 31, 31);font-size: 11pt;"><span leaf=""><span textstyle="" style="font-size: 16px;">+0.09%</span></span></span></p></td><td data-colwidth="116" width="156" valign="top" style="padding: 12pt 0pt;border-left: none;border-right: 1pt solid rgb(0, 0, 0);border-top: none;border-bottom: 1pt solid rgb(0, 0, 0);"><p style="margin-top: 16px;margin-bottom: 24px;line-height: 1.8;font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);"><span dir="LTR" style="font-family: 等线;color: rgb(31, 31, 31);font-size: 11pt;"><font face="等线"><span leaf=""><span textstyle="" style="font-size: 16px;">近</span></span></font><font face="等线"><span leaf=""><span textstyle="" style="font-size: 16px;">24个月高位</span></span></font></span></p></td></tr><tr><td data-colwidth="165" width="156" valign="top" style="padding: 12pt 9pt 12pt 0pt;border-left: 1pt solid rgb(0, 0, 0);border-right: 1pt solid rgb(0, 0, 0);border-top: none;border-bottom: 1pt solid rgb(0, 0, 0);"><p style="margin-top: 16px;margin-bottom: 24px;line-height: 1.8;font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);"><span dir="LTR" style="font-family: 等线;color: rgb(31, 31, 31);font-size: 11pt;"><font face="等线"><span leaf=""><span textstyle="" style="font-size: 16px;">一线城市平均租金</span></span></font></span></p></td><td data-colwidth="156" width="156" valign="top" style="padding: 12pt 9pt 12pt 0pt;border-left: none;border-right: 1pt solid rgb(0, 0, 0);border-top: none;border-bottom: 1pt solid rgb(0, 0, 0);"><p style="margin: 16px 0pt 24px;text-indent: 0pt;text-align: left;line-height: 1.8;font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);"><span leaf=""><span textstyle="" style="font-size: 16px;">73.21元/平方米/月</span></span></p></td><td data-colwidth="116" width="156" valign="top" style="padding: 12pt 9pt 12pt 0pt;border-left: none;border-right: 1pt solid rgb(0, 0, 0);border-top: none;border-bottom: 1pt solid rgb(0, 0, 0);"><p style="margin: 16px 0pt 24px;text-indent: 0pt;text-align: left;line-height: 1.8;font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);"><span style="font-family: 等线;color: rgb(31, 31, 31);font-size: 11pt;"><span leaf=""><span textstyle="" style="font-size: 16px;">+0.34%</span></span></span></p></td><td data-colwidth="116" width="156" valign="top" style="padding: 12pt 0pt;border-left: none;border-right: 1pt solid rgb(0, 0, 0);border-top: none;border-bottom: 1pt solid rgb(0, 0, 0);"><p style="margin-top: 16px;margin-bottom: 24px;line-height: 1.8;font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);"><span dir="LTR" style="font-family: 等线;color: rgb(31, 31, 31);font-size: 11pt;"><font face="等线"><span leaf=""><span textstyle="" style="font-size: 16px;">强力修复期</span></span></font></span></p></td></tr><tr><td data-colwidth="165" width="156" valign="top" style="padding: 12pt 9pt 12pt 0pt;border-left: 1pt solid rgb(0, 0, 0);border-right: 1pt solid rgb(0, 0, 0);border-top: none;border-bottom: 1pt solid rgb(0, 0, 0);"><p style="margin-top: 16px;margin-bottom: 24px;line-height: 1.8;font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);"><span dir="LTR" style="font-family: 等线;color: rgb(31, 31, 31);font-size: 11pt;"><font face="等线"><span leaf=""><span textstyle="" style="font-size: 16px;">深圳</span></span></font><font face="等线"><span leaf=""><span textstyle="" style="font-size: 16px;">/北京/上海涨幅</span></span></font></span></p></td><td data-colwidth="156" width="156" valign="top" style="padding: 12pt 9pt 12pt 0pt;border-left: none;border-right: 1pt solid rgb(0, 0, 0);border-top: none;border-bottom: 1pt solid rgb(0, 0, 0);"><p style="margin-top: 16px;margin-bottom: 24px;line-height: 1.8;font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);"><span dir="LTR" style="font-family: 等线;color: rgb(31, 31, 31);font-size: 11pt;"><font face="等线"><span leaf=""><span textstyle="" style="font-size: 16px;">约0.4%</span></span></font></span><span style="font-family: 等线;color: rgb(31, 31, 31);font-size: 11pt;"><span leaf=""><br /></span></span></p></td><td data-colwidth="116" width="156" valign="top" style="padding: 12pt 9pt 12pt 0pt;border-left: none;border-right: 1pt solid rgb(0, 0, 0);border-top: none;border-bottom: 1pt solid rgb(0, 0, 0);"><p style="margin-top: 16px;margin-bottom: 24px;line-height: 1.8;font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);"><span dir="LTR" style="font-family: 等线;color: rgb(31, 31, 31);font-size: 11pt;"><font face="等线"><span leaf=""><span textstyle="" style="font-size: 16px;">持续走高</span></span></font></span></p></td><td data-colwidth="116" width="156" valign="top" style="padding: 12pt 0pt;border-left: none;border-right: 1pt solid rgb(0, 0, 0);border-top: none;border-bottom: 1pt solid rgb(0, 0, 0);"><p style="margin-top: 16px;margin-bottom: 24px;line-height: 1.8;font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);"><span dir="LTR" style="font-family: 等线;color: rgb(31, 31, 31);font-size: 11pt;"><font face="等线"><span leaf=""><span textstyle="" style="font-size: 16px;">核心增长引擎</span></span></font></span></p></td></tr><tr><td data-colwidth="165" width="156" valign="top" style="padding: 12pt 9pt 12pt 0pt;border-left: 1pt solid rgb(0, 0, 0);border-right: 1pt solid rgb(0, 0, 0);border-top: none;border-bottom: 1pt solid rgb(0, 0, 0);"><p style="margin-top: 16px;margin-bottom: 24px;line-height: 1.8;font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);"><span dir="LTR" style="font-family: 等线;color: rgb(31, 31, 31);font-size: 11pt;"><font face="等线"><span leaf=""><span textstyle="" style="font-size: 16px;">核心</span></span></font><font face="等线"><span leaf=""><span textstyle="" style="font-size: 16px;">15城出租率</span></span></font></span></p></td><td data-colwidth="156" width="156" valign="top" style="padding: 12pt 9pt 12pt 0pt;border-left: none;border-right: 1pt solid rgb(0, 0, 0);border-top: none;border-bottom: 1pt solid rgb(0, 0, 0);"><p style="margin-top: 16px;margin-bottom: 24px;line-height: 1.8;font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);"><span dir="LTR" style="font-family: 等线;color: rgb(31, 31, 31);font-size: 11pt;"><font face="等线"><span leaf=""><span textstyle="" style="font-size: 16px;">稳定在90%</span></span></font></span><span style="font-family: 等线;color: rgb(31, 31, 31);font-size: 11pt;"><span leaf=""><span textstyle="" style="font-size: 16px;">左右</span></span></span></p></td><td data-colwidth="116" width="156" valign="top" style="padding: 12pt 9pt 12pt 0pt;border-left: none;border-right: 1pt solid rgb(0, 0, 0);border-top: none;border-bottom: 1pt solid rgb(0, 0, 0);"><p style="margin-top: 16px;margin-bottom: 24px;line-height: 1.8;font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);"><span dir="LTR" style="font-family: 等线;color: rgb(31, 31, 31);font-size: 11pt;"><font face="等线"><span leaf=""><span textstyle="" style="font-size: 16px;">稳健运行</span></span></font></span></p></td><td data-colwidth="116" width="156" valign="top" style="padding: 12pt 0pt;border-left: none;border-right: 1pt solid rgb(0, 0, 0);border-top: none;border-bottom: 1pt solid rgb(0, 0, 0);"><p style="margin-top: 16px;margin-bottom: 24px;line-height: 1.8;font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);"><span dir="LTR" style="font-family: 等线;color: rgb(31, 31, 31);font-size: 11pt;"><font face="等线"><span leaf=""><span textstyle="" style="font-size: 16px;">需求根基扎实</span></span></font></span></p></td></tr></tbody></table><section data-layout-id="4" style="font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);line-height: 1.8;margin-bottom: 24px;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 14px;color: rgb(31, 31, 31);">数据来源:根据中指研究院及克而瑞长租监测数据整理</span></span></section><section data-layout-id="5" style="font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);line-height: 1.8;margin-bottom: 24px;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 16px;color: rgb(31, 31, 31);">分析认为,3月的这一波“年后租房潮”具有极强的韧性。除了传统的春节后务工人员返城、职场人士换租以及高校毕业生实习需求外,2026年租赁市场的一个显著变量是产业逻辑对居住逻辑的深度重塑。一线城市中,那些拥有强劲产业发展动力、通勤便利度高的核心板块,其房源不仅价格表现坚挺,出租效率也远高于市场平均水平。</span></span></section><h1 data-layout-id="6" style="font-size: 20px;font-weight: 500;color: rgb(42, 174, 103);line-height: 1.8;margin-bottom: 12px;text-align: center;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 20px;">产业能级与租金水平的地域相关性分析</span></span></h1><p data-layout-id="7" style="font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);line-height: 1.8;margin-bottom: 24px;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 16px;color: rgb(31, 31, 31);">2026年的一线城市租赁市场不再是普涨格局,而是呈现出明显的“以产带租”特征。租金的波动与城市各辖区的产业活跃度呈现出高度的正相关性。</span></span></p><h2 data-layout-id="8" style="font-size: 17px;font-weight: 500;color: rgb(42, 174, 103);line-height: 1.8;margin-bottom: 12px;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 16px;">北京:高精尖产业园区的溢价效应</span></span></h2><section data-layout-id="9" style="font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);line-height: 1.8;margin-bottom: 24px;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 16px;color: rgb(31, 31, 31);">在北京市场,除了由于季节性因素导致的普遍修复外,产业驱动的特征尤为明显。数据指出,除了远郊四个辖区外,北京其余12个辖区住宅租金在3月份均实现了环比上涨。其中,海淀、昌平、通州、大兴等区的涨幅表现最为突出,均在0.5%</span><span textstyle="" style="font-size: 16px;">以上。</span></span></section><section data-layout-id="10" style="font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);line-height: 1.8;margin-bottom: 24px;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 16px;color: rgb(31, 31, 31);">海淀区作为中关村科学城的核心,昌平区则承载了大量高新技术的溢出,这两大区域的租金上涨直接反映了科研从业者对通勤便利性的极高支付意愿。相比之下,丰台、朝阳、石景山等区域的涨幅维持在0.4%</span><span textstyle="" style="font-size: 16px;">至0.5%之间,这些区域虽然也是人口密集的居住大区,但其租金增长动力更多依赖于商业配套的成熟度和综合居住品质。</span><span textstyle="" style="font-size: 16px;color: rgb(31, 31, 31);">这种空间分布的差异说明,2026年的租客在选择住房时,首要考量因素已从单一的“租金价格”转向“工作-生活”的平衡效率。</span></span></section><h2 data-layout-id="11" style="font-size: 17px;font-weight: 500;color: rgb(42, 174, 103);line-height: 1.8;margin-bottom: 12px;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 16px;">深圳与上海:科创高地的租赁支撑</span></span></h2><section data-layout-id="12" style="font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);line-height: 1.8;margin-bottom: 24px;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 16px;color: rgb(31, 31, 31);">深圳作为一线城市中个人房源租金坪效唯一实现同比上涨的城市(2025年上涨4.2%),其在2026年初的表现依然稳健。这归功于深圳强大的制造业基础与初创企业活力。特别是在核心产业园区周边,交通便利的优质房源即使在续租时也会出现小幅上调,中介机构反馈显示,便利性已成为业主议价的核心筹码。</span></span></section><section data-layout-id="13" style="font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);line-height: 1.8;margin-bottom: 24px;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 16px;color: rgb(31, 31, 31);">上海市场的表现则更侧重于结构性修复。尽管一季度整体租金受保租房入市影响环比下降了0.6%</span><span textstyle="" style="font-size: 16px;">,但在</span><span textstyle="" style="font-size: 16px;color: rgb(31, 31, 31);">3月份,其核心区域的集中式公寓租金却逆势回升,涨幅约为0.4%。上海的这一趋势反映出,高端人才对于标准化、高品质居住服务的需求依然旺盛。</span></span></section><h1 data-layout-id="14" style="font-size: 20px;font-weight: 500;color: rgb(42, 174, 103);line-height: 1.8;margin-bottom: 12px;text-align: center;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 20px;">供应结构变革:保障性住房的规模化冲击与压舱石作用</span></span></h1><p data-layout-id="15" style="font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);line-height: 1.8;margin-bottom: 24px;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 16px;color: rgb(31, 31, 31);">2026年是“十四五”规划与“十五五”筹备的关键交汇期,保障性租赁住房(以下简称“保租房”)的供应进入了爆发阶段。这种从供应端发起的变革,正在深刻改变一线城市的租赁生态。</span></span></p><h2 data-layout-id="16" style="font-size: 17px;font-weight: 500;color: rgb(42, 174, 103);line-height: 1.8;margin-bottom: 12px;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 16px;">“以需定建”与存量转化的新逻辑</span></span></h2><p data-layout-id="17" style="font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);line-height: 1.8;margin-bottom: 24px;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 16px;color: rgb(31, 31, 31);">2026年的政策导向更加务实。住建部及地方政府明确提出“以需定建、以需定购”的原则,鼓励收购存量商品房用于保障性住房,以优化供给结构。这一政策的落地在上海和北京表现尤为积极。上海已正式启动收购二手住房用于保租房的工作,主要通过各区的公租房公司作为收购主体,在建设银行等金融资本的支持下,将市场上的“老破小”房源转化为高品质的保障房。</span></span></p><table style="border-collapse:collapse;width:558px;margin-left:-3.6000pt;mso-table-layout-alt:fixed;border:none;mso-border-left-alt:0.7500pt solid rgb(0,0,0);mso-border-top-alt:0.7500pt solid rgb(0,0,0);mso-border-right-alt:0.7500pt solid rgb(0,0,0);mso-border-bottom-alt:0.7500pt solid rgb(0,0,0);mso-border-insideh:0.7500pt solid rgb(0,0,0);mso-border-insidev:0.7500pt solid rgb(0,0,0);mso-padding-alt:5.0000pt 5.0000pt 5.0000pt 5.0000pt;"><tbody><tr><td data-colwidth="90" width="156" valign="top" style="padding: 6pt 9pt;border-width: 1pt;border-style: solid;border-color: rgb(0, 0, 0);background: rgb(248, 250, 253);"><p style="margin-top: 16px;margin-bottom: 24px;line-height: 1.8;font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);"><b><span dir="LTR" style="font-family: 等线;color: rgb(31, 31, 31);font-weight: bold;font-size: 11pt;"><font face="等线"><span leaf=""><span textstyle="" style="font-size: 16px;">城市</span></span></font></span></b></p></td><td data-colwidth="156" width="156" valign="top" style="padding: 6pt 9pt;border-left: none;border-right: 1pt solid rgb(0, 0, 0);border-top: 1pt solid rgb(0, 0, 0);border-bottom: 1pt solid rgb(0, 0, 0);background: rgb(248, 250, 253);"><p style="margin-top: 16px;margin-bottom: 24px;line-height: 1.8;font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);"><b><span dir="LTR" style="font-family: 等线;color: rgb(31, 31, 31);font-weight: bold;font-size: 11pt;"><font face="等线"><span leaf=""><span textstyle="" style="font-size: 16px;">保租房供应规模</span></span></font><font face="等线"><span leaf=""><span textstyle="" style="font-size: 16px;">(截至2026Q1)</span></span></font></span></b></p></td><td data-colwidth="156" width="156" valign="top" style="padding: 6pt 9pt;border-left: none;border-right: 1pt solid rgb(0, 0, 0);border-top: 1pt solid rgb(0, 0, 0);border-bottom: 1pt solid rgb(0, 0, 0);background: rgb(248, 250, 253);"><p style="margin-top: 16px;margin-bottom: 24px;line-height: 1.8;font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);"><b><span dir="LTR" style="font-family: 等线;color: rgb(31, 31, 31);font-weight: bold;font-size: 11pt;"><font face="等线"><span leaf=""><span textstyle="" style="font-size: 16px;">供应核心特征</span></span></font></span></b></p></td><td data-colwidth="156" width="156" valign="top" style="padding: 6pt 9pt;border-left: none;border-right: 1pt solid rgb(0, 0, 0);border-top: 1pt solid rgb(0, 0, 0);border-bottom: 1pt solid rgb(0, 0, 0);background: rgb(248, 250, 253);"><p style="margin-top: 16px;margin-bottom: 24px;line-height: 1.8;font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);"><b><span dir="LTR" style="font-family: 等线;color: rgb(31, 31, 31);font-weight: bold;font-size: 11pt;"><font face="等线"><span leaf=""><span textstyle="" style="font-size: 16px;">典型案例</span></span></font></span></b></p></td></tr><tr><td data-colwidth="90" width="156" valign="top" style="padding: 6pt 9pt;border-left: 1pt solid rgb(0, 0, 0);border-right: 1pt solid rgb(0, 0, 0);border-top: none;border-bottom: 1pt solid rgb(0, 0, 0);background: rgb(248, 250, 253);"><p style="margin-top: 16px;margin-bottom: 24px;line-height: 1.8;font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);"><span dir="LTR" style="font-family: 等线;color: rgb(31, 31, 31);font-size: 11pt;"><font face="等线"><span leaf=""><span textstyle="" style="font-size: 16px;">上海</span></span></font></span></p></td><td data-colwidth="156" width="156" valign="top" style="padding: 6pt 9pt;border-left: none;border-right: 1pt solid rgb(0, 0, 0);border-top: none;border-bottom: 1pt solid rgb(0, 0, 0);background: rgb(248, 250, 253);"><p style="margin: 16px 0pt 24px;text-indent: 0pt;text-align: left;line-height: 1.8;font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);"><span style="font-family: 等线;color: rgb(31, 31, 31);font-size: 11pt;"><span leaf=""><span textstyle="" style="font-size: 16px;">44.6万套</span></span></span></p></td><td data-colwidth="156" width="156" valign="top" style="padding: 6pt 9pt;border-left: none;border-right: 1pt solid rgb(0, 0, 0);border-top: none;border-bottom: 1pt solid rgb(0, 0, 0);background: rgb(248, 250, 253);"><p style="margin-top: 16px;margin-bottom: 24px;line-height: 1.8;font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);"><span dir="LTR" style="font-family: 等线;color: rgb(31, 31, 31);font-size: 11pt;"><font face="等线"><span leaf=""><span textstyle="" style="font-size: 16px;">存量改造为主,金融资本支持</span></span></font></span></p></td><td data-colwidth="156" width="156" valign="top" style="padding: 6pt 9pt;border-left: none;border-right: 1pt solid rgb(0, 0, 0);border-top: none;border-bottom: 1pt solid rgb(0, 0, 0);background: rgb(248, 250, 253);"><p style="line-height: 1.8;font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);margin-bottom: 24px;margin-top: 16px;"><span dir="LTR" style="font-family: 等线;color: rgb(31, 31, 31);font-size: 11pt;"><font face="等线"><span leaf=""><span textstyle="" style="font-size: 16px;">静安区老破小收购项目</span></span></font></span><sup><span dir="LTR" style="font-family: 等线;line-height: 114%;color: rgb(42, 174, 103);font-size: 12pt;vertical-align: super;"><font face="等线"><span leaf=""><br /></span></font></span></sup></p></td></tr><tr><td data-colwidth="90" width="156" valign="top" style="padding: 6pt 9pt;border-left: 1pt solid rgb(0, 0, 0);border-right: 1pt solid rgb(0, 0, 0);border-top: none;border-bottom: 1pt solid rgb(0, 0, 0);background: rgb(248, 250, 253);"><p style="margin-top: 16px;margin-bottom: 24px;line-height: 1.8;font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);"><span dir="LTR" style="font-family: 等线;color: rgb(31, 31, 31);font-size: 11pt;"><font face="等线"><span leaf=""><span textstyle="" style="font-size: 16px;">深圳</span></span></font></span></p></td><td data-colwidth="156" width="156" valign="top" style="padding: 6pt 9pt;border-left: none;border-right: 1pt solid rgb(0, 0, 0);border-top: none;border-bottom: 1pt solid rgb(0, 0, 0);background: rgb(248, 250, 253);"><p style="margin: 16px 0pt 24px;text-indent: 0pt;text-align: left;line-height: 1.8;font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);"><span style="font-family: 等线;color: rgb(31, 31, 31);font-size: 11pt;"><span leaf=""><span textstyle="" style="font-size: 16px;">28.1万套</span></span></span></p></td><td data-colwidth="156" width="156" valign="top" style="padding: 6pt 9pt;border-left: none;border-right: 1pt solid rgb(0, 0, 0);border-top: none;border-bottom: 1pt solid rgb(0, 0, 0);background: rgb(248, 250, 253);"><p style="margin-top: 16px;margin-bottom: 24px;line-height: 1.8;font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);"><span dir="LTR" style="font-family: 等线;color: rgb(31, 31, 31);font-size: 11pt;"><font face="等线"><span leaf=""><span textstyle="" style="font-size: 16px;">梯度配租,惠民定价</span></span></font><font face="等线"><span leaf=""><span textstyle="" style="font-size: 16px;">(6折)</span></span></font></span></p></td><td data-colwidth="156" width="156" valign="top" style="padding: 6pt 9pt;border-left: none;border-right: 1pt solid rgb(0, 0, 0);border-top: none;border-bottom: 1pt solid rgb(0, 0, 0);background: rgb(248, 250, 253);"><p style="line-height: 1.8;font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);margin-bottom: 24px;margin-top: 16px;"><span dir="LTR" style="font-family: 等线;color: rgb(31, 31, 31);font-size: 11pt;"><font face="等线"><span leaf=""><span textstyle="" style="font-size: 16px;">国际生物谷人才公寓</span></span></font></span><sup><span dir="LTR" style="font-family: 等线;line-height: 114%;color: rgb(42, 174, 103);font-size: 12pt;vertical-align: super;"><font face="等线"><span leaf=""><br /></span></font></span></sup></p></td></tr><tr><td data-colwidth="90" width="156" valign="top" style="padding: 6pt 9pt;border-left: 1pt solid rgb(0, 0, 0);border-right: 1pt solid rgb(0, 0, 0);border-top: none;border-bottom: 1pt solid rgb(0, 0, 0);background: rgb(248, 250, 253);"><p style="margin-top: 16px;margin-bottom: 24px;line-height: 1.8;font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);"><span dir="LTR" style="font-family: 等线;color: rgb(31, 31, 31);font-size: 11pt;"><font face="等线"><span leaf=""><span textstyle="" style="font-size: 16px;">杭州</span></span></font></span></p></td><td data-colwidth="156" width="156" valign="top" style="padding: 6pt 9pt;border-left: none;border-right: 1pt solid rgb(0, 0, 0);border-top: none;border-bottom: 1pt solid rgb(0, 0, 0);background: rgb(248, 250, 253);"><p style="margin: 16px 0pt 24px;text-indent: 0pt;text-align: left;line-height: 1.8;font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);"><span style="font-family: 等线;color: rgb(31, 31, 31);font-size: 11pt;"><span leaf=""><span textstyle="" style="font-size: 16px;">19.6万套</span></span></span></p></td><td data-colwidth="156" width="156" valign="top" style="padding: 6pt 9pt;border-left: none;border-right: 1pt solid rgb(0, 0, 0);border-top: none;border-bottom: 1pt solid rgb(0, 0, 0);background: rgb(248, 250, 253);"><p style="margin-top: 16px;margin-bottom: 24px;line-height: 1.8;font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);"><span dir="LTR" style="font-family: 等线;color: rgb(31, 31, 31);font-size: 11pt;"><font face="等线"><span leaf=""><span textstyle="" style="font-size: 16px;">二线城市领跑,准入标准放宽</span></span></font></span></p></td><td data-colwidth="156" width="156" valign="top" style="padding: 6pt 9pt;border-left: none;border-right: 1pt solid rgb(0, 0, 0);border-top: none;border-bottom: 1pt solid rgb(0, 0, 0);background: rgb(248, 250, 253);"><p style="line-height: 1.8;font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);margin-bottom: 24px;margin-top: 16px;"><span dir="LTR" style="font-family: 等线;color: rgb(31, 31, 31);font-size: 11pt;"><font face="等线"><span leaf=""><span textstyle="" style="font-size: 16px;">公租房准入优化</span></span></font></span><sup><span dir="LTR" style="font-family: 等线;line-height: 114%;color: rgb(42, 174, 103);font-size: 12pt;vertical-align: super;"><font face="等线"><span leaf=""><br /></span></font></span></sup></p></td></tr><tr><td data-colwidth="90" width="156" valign="top" style="padding: 6pt 9pt;border-left: 1pt solid rgb(0, 0, 0);border-right: 1pt solid rgb(0, 0, 0);border-top: none;border-bottom: 1pt solid rgb(0, 0, 0);background: rgb(248, 250, 253);"><p style="margin-top: 16px;margin-bottom: 24px;line-height: 1.8;font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);"><span dir="LTR" style="font-family: 等线;color: rgb(31, 31, 31);font-size: 11pt;"><font face="等线"><span leaf=""><span textstyle="" style="font-size: 16px;">北京</span></span></font></span></p></td><td data-colwidth="156" width="156" valign="top" style="padding: 6pt 9pt;border-left: none;border-right: 1pt solid rgb(0, 0, 0);border-top: none;border-bottom: 1pt solid rgb(0, 0, 0);background: rgb(248, 250, 253);"><p style="margin-top: 16px;margin-bottom: 24px;line-height: 1.8;font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);"><span dir="LTR" style="font-family: 等线;color: rgb(31, 31, 31);font-size: 11pt;"><font face="等线"><span leaf=""><span textstyle="" style="font-size: 16px;">规模受限但聚焦集体用地</span></span></font></span></p></td><td data-colwidth="156" width="156" valign="top" style="padding: 6pt 9pt;border-left: none;border-right: 1pt solid rgb(0, 0, 0);border-top: none;border-bottom: 1pt solid rgb(0, 0, 0);background: rgb(248, 250, 253);"><p style="margin-top: 16px;margin-bottom: 24px;line-height: 1.8;font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);"><span dir="LTR" style="font-family: 等线;color: rgb(31, 31, 31);font-size: 11pt;"><font face="等线"><span leaf=""><span textstyle="" style="font-size: 16px;">存量转化为主,优先毕业生保障</span></span></font></span></p></td><td data-colwidth="156" width="156" valign="top" style="padding: 6pt 9pt;border-left: none;border-right: 1pt solid rgb(0, 0, 0);border-top: none;border-bottom: 1pt solid rgb(0, 0, 0);background: rgb(248, 250, 253);"><p style="line-height: 1.8;font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);margin-bottom: 24px;margin-top: 16px;"><span dir="LTR" style="font-family: 等线;color: rgb(31, 31, 31);font-size: 11pt;"><font face="等线"><span leaf=""><span textstyle="" style="font-size: 16px;">“海青安居”项目</span></span></font></span></p></td></tr></tbody></table><section data-layout-id="19" style="font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);line-height: 1.8;margin-bottom: 24px;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 14px;color: rgb(31, 31, 31);">数据来源:克而瑞租赁住房研究中心</span></span></section><h2 data-layout-id="20" style="font-size: 17px;font-weight: 500;color: rgb(42, 174, 103);line-height: 1.8;margin-bottom: 12px;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 16px;">保租房对市场租金的平抑效应</span></span></h2><section data-layout-id="21" style="font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);line-height: 1.8;margin-bottom: 24px;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 16px;color: rgb(31, 31, 31);">保租房的大量入市,对周边个人房源产生了直接的竞争压力。由于保租房普遍执行低于市场价的定价策略(如深圳人才房租金仅为13.8元/平方米/月</span><span textstyle="" style="font-size: 16px;">,北京部分项目提供5至6折优惠),这迫使个人业主不得不下调租金预期。</span><span textstyle="" style="font-size: 16px;color: rgb(31, 31, 31);">2026年一季度,上海市场中一居室租金降幅达0.6%至1%</span><span textstyle="" style="font-size: 16px;">,个体房东为了维持出租率,最高每月需</span><span textstyle="" style="font-size: 16px;color: rgb(31, 31, 31);">“割肉” 500元</span><span textstyle="" style="font-size: 16px;">左右。</span><span textstyle="" style="font-size: 16px;color: rgb(31, 31, 31);">这种现象表明,保租房不仅是民生保障,更是租赁市场的“稳定器”和“价格锚点”。</span></span></section><h2 data-layout-id="22" style="font-size: 17px;font-weight: 500;color: rgb(42, 174, 103);line-height: 1.8;margin-bottom: 12px;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 16px;">“以租代售”现象对市场存量的深度渗透</span></span></h2><p data-layout-id="23" style="font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);line-height: 1.8;margin-bottom: 24px;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 16px;color: rgb(31, 31, 31);">在房地产买卖市场处于调整期的背景下,“以租代售”成为2026年一线城市租赁房源供给的重要增量来源。业主在房屋难以按预期价格售出的情况下,选择将其转入租赁市场,以获取稳定的现金流收入。</span></span></p><h2 data-layout-id="24" style="font-size: 17px;font-weight: 500;color: rgb(42, 174, 103);line-height: 1.8;margin-bottom: 12px;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 16px;">房源挂牌量的高位运行</span></span></h2><section data-layout-id="25" style="font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);line-height: 1.8;margin-bottom: 24px;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 16px;color: rgb(31, 31, 31);">数据显示,2025年全国个人房源新增挂牌量达 577万套,其中一线城市合计供应约141万套</span><span textstyle="" style="font-size: 16px;">,占比接近五分之一。</span><span textstyle="" style="font-size: 16px;color: rgb(31, 31, 31);">到了2026年第一季度,虽然受前期存量消化影响,55城可租房源量同比下挫四成,但在北京、上海、沈阳等城市,个人房源挂牌量仍维持在6万套</span><span textstyle="" style="font-size: 16px;">以上的高位。</span></span></section><h2 data-layout-id="26" style="font-size: 17px;font-weight: 500;color: rgb(42, 174, 103);line-height: 1.8;margin-bottom: 12px;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 16px;">租客议价权的实质性提升</span></span></h2><p data-layout-id="27" style="font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);line-height: 1.8;margin-bottom: 24px;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 16px;color: rgb(31, 31, 31);">充足的房源供应直接导致了市场博弈天平向租客倾斜。对于租客而言,2026年的市场特征是“选择更多、议价更易”。不仅能以更合理的成本租到同小区内面积更大、装修更好的房子,还能在租约条款上获得更多灵活性。这种由于“以租代售”引发的供应溢出,在很大程度上对冲了季节性上涨带来的压力,使得租金总体呈现出“整体承压、分化加剧”的格局。</span></span></p><h1 data-layout-id="28" style="font-size: 20px;font-weight: 500;color: rgb(42, 174, 103);line-height: 1.8;margin-bottom: 12px;text-align: center;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 20px;">2026年租客画像与居住消费偏好的代际分化</span></span></h1><p data-layout-id="29" style="font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);line-height: 1.8;margin-bottom: 24px;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 16px;color: rgb(31, 31, 31);">2026年,租赁市场的消费主权正式向“Z世代”尤其是“00后”移交。这一代租客的消费心理和居住逻辑与前代人有着本质区别,驱动了“新租赁经济”的崛起。</span></span></p><h2 data-layout-id="30" style="font-size: 17px;font-weight: 500;color: rgb(42, 174, 103);line-height: 1.8;margin-bottom: 12px;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 16px;">00后的“体验式”居住账本</span></span></h2><section data-layout-id="31" style="font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);line-height: 1.8;margin-bottom: 24px;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 16px;color: rgb(31, 31, 31);">对于00后群体而言,租赁不再是“买不起房”的无奈妥协,而是一种追求“体验最大化、成本最小化”的理性选择。这种观念认为,通过支付使用价值而非拥有资产,可以极大地释放生活的流动性和丰富度。在这一背景下,租房不仅仅是租住一个空间,更是租住一种服务生态。</span></span></section><table style="border-collapse:collapse;width:528px;margin-left:-3.6000pt;mso-table-layout-alt:fixed;border:none;mso-border-left-alt:0.7500pt solid rgb(0,0,0);mso-border-top-alt:0.7500pt solid rgb(0,0,0);mso-border-right-alt:0.7500pt solid rgb(0,0,0);mso-border-bottom-alt:0.7500pt solid rgb(0,0,0);mso-border-insideh:0.7500pt solid rgb(0,0,0);mso-border-insidev:0.7500pt solid rgb(0,0,0);mso-padding-alt:5.0000pt 5.0000pt 5.0000pt 5.0000pt;"><tbody><tr><td data-colwidth="112" width="208" valign="top" style="padding: 6pt 9pt;border-width: 1pt;border-style: solid;border-color: rgb(0, 0, 0);background: rgb(248, 250, 253);"><p style="margin-top: 16px;margin-bottom: 24px;line-height: 1.8;font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);"><b><span dir="LTR" style="font-family: 等线;color: rgb(31, 31, 31);font-weight: bold;font-size: 11pt;"><font face="等线"><span leaf=""><span textstyle="" style="font-size: 16px;">年龄段</span></span></font></span></b></p></td><td data-colwidth="208" width="208" valign="top" style="padding: 6pt 9pt;border-left: none;border-right: 1pt solid rgb(0, 0, 0);border-top: 1pt solid rgb(0, 0, 0);border-bottom: 1pt solid rgb(0, 0, 0);background: rgb(248, 250, 253);"><p style="margin-top: 16px;margin-bottom: 24px;line-height: 1.8;font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);"><b><span dir="LTR" style="font-family: 等线;color: rgb(31, 31, 31);font-weight: bold;font-size: 11pt;"><font face="等线"><span leaf=""><span textstyle="" style="font-size: 16px;">住房自主度特征</span></span></font></span></b></p></td><td data-colwidth="208" width="208" valign="top" style="padding: 6pt 9pt;border-left: none;border-right: 1pt solid rgb(0, 0, 0);border-top: 1pt solid rgb(0, 0, 0);border-bottom: 1pt solid rgb(0, 0, 0);background: rgb(248, 250, 253);"><p style="margin-top: 16px;margin-bottom: 24px;line-height: 1.8;font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);"><b><span dir="LTR" style="font-family: 等线;color: rgb(31, 31, 31);font-weight: bold;font-size: 11pt;"><font face="等线"><span leaf=""><span textstyle="" style="font-size: 16px;">租赁偏好</span></span></font></span></b></p></td></tr><tr><td data-colwidth="112" width="208" valign="top" style="padding: 6pt 9pt;border-left: 1pt solid rgb(0, 0, 0);border-right: 1pt solid rgb(0, 0, 0);border-top: none;border-bottom: 1pt solid rgb(0, 0, 0);background: rgb(248, 250, 253);"><p style="margin-top: 16px;margin-bottom: 24px;line-height: 1.8;font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);"><span dir="LTR" style="font-family: 等线;color: rgb(31, 31, 31);font-size: 11pt;"><font face="等线"><span leaf=""><span textstyle="" style="font-size: 16px;">00后</span></span></font></span></p></td><td data-colwidth="208" width="208" valign="top" style="padding: 6pt 9pt;border-left: none;border-right: 1pt solid rgb(0, 0, 0);border-top: none;border-bottom: 1pt solid rgb(0, 0, 0);background: rgb(248, 250, 253);"><p style="margin-top: 16px;margin-bottom: 24px;line-height: 1.8;font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);"><span dir="LTR" style="font-family: 等线;color: rgb(31, 31, 31);font-size: 11pt;"><font face="等线"><span leaf=""><span textstyle="" style="font-size: 16px;">最低</span></span></font><font face="等线"><span leaf=""><span textstyle="" style="font-size: 16px;">(41.4%</span></span></font></span><span style="font-family: 等线;color: rgb(31, 31, 31);font-size: 11pt;"><span leaf=""><span textstyle="" style="font-size: 16px;">购房率</span></span><font face="等线"><span leaf=""><span textstyle="" style="font-size: 16px;">)</span></span></font></span></p></td><td data-colwidth="208" width="208" valign="top" style="padding: 6pt 9pt;border-left: none;border-right: 1pt solid rgb(0, 0, 0);border-top: none;border-bottom: 1pt solid rgb(0, 0, 0);background: rgb(248, 250, 253);"><p style="line-height: 1.8;font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);margin-bottom: 24px;margin-top: 16px;"><span dir="LTR" style="font-family: 等线;color: rgb(31, 31, 31);font-size: 11pt;"><font face="等线"><span leaf=""><span textstyle="" style="font-size: 16px;">“租房+家庭支持”为主,超 30%</span></span></font><font face="等线"><span leaf=""><span textstyle="" style="font-size: 16px;">选择租房。</span></span></font></span><sup><span dir="LTR" style="font-family: 等线;line-height: 114%;color: rgb(42, 174, 103);font-size: 12pt;vertical-align: super;"><font face="等线"><span leaf=""><br /></span></font></span></sup></p></td></tr><tr><td data-colwidth="112" width="208" valign="top" style="padding: 6pt 9pt;border-left: 1pt solid rgb(0, 0, 0);border-right: 1pt solid rgb(0, 0, 0);border-top: none;border-bottom: 1pt solid rgb(0, 0, 0);background: rgb(248, 250, 253);"><p style="margin-top: 16px;margin-bottom: 24px;line-height: 1.8;font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);"><span dir="LTR" style="font-family: 等线;color: rgb(31, 31, 31);font-size: 11pt;"><font face="等线"><span leaf=""><span textstyle="" style="font-size: 16px;">95-99后</span></span></font></span></p></td><td data-colwidth="208" width="208" valign="top" style="padding: 6pt 9pt;border-left: none;border-right: 1pt solid rgb(0, 0, 0);border-top: none;border-bottom: 1pt solid rgb(0, 0, 0);background: rgb(248, 250, 253);"><p style="margin-top: 16px;margin-bottom: 24px;line-height: 1.8;font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);"><span dir="LTR" style="font-family: 等线;color: rgb(31, 31, 31);font-size: 11pt;"><font face="等线"><span leaf=""><span textstyle="" style="font-size: 16px;">进入成长阶段</span></span></font></span></p></td><td data-colwidth="208" width="208" valign="top" style="padding: 6pt 9pt;border-left: none;border-right: 1pt solid rgb(0, 0, 0);border-top: none;border-bottom: 1pt solid rgb(0, 0, 0);background: rgb(248, 250, 253);"><p style="line-height: 1.8;font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);margin-bottom: 24px;margin-top: 16px;"><span style="font-family: 等线;color: rgb(31, 31, 31);font-size: 11pt;"><span leaf=""><span textstyle="" style="font-size: 16px;">18.5%</span></span><font face="等线"><span leaf=""><span textstyle="" style="font-size: 16px;">选择市场租房,注重性价比。</span></span></font></span><sup><span dir="LTR" style="font-family: 等线;line-height: 114%;color: rgb(42, 174, 103);font-size: 12pt;vertical-align: super;"><font face="等线"><span leaf=""><br /></span></font></span></sup></p></td></tr><tr><td data-colwidth="112" width="208" valign="top" style="padding: 6pt 9pt;border-left: 1pt solid rgb(0, 0, 0);border-right: 1pt solid rgb(0, 0, 0);border-top: none;border-bottom: 1pt solid rgb(0, 0, 0);background: rgb(248, 250, 253);"><p style="margin-top: 16px;margin-bottom: 24px;line-height: 1.8;font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);"><span dir="LTR" style="font-family: 等线;color: rgb(31, 31, 31);font-size: 11pt;"><font face="等线"><span leaf=""><span textstyle="" style="font-size: 16px;">80-89后</span></span></font></span></p></td><td data-colwidth="208" width="208" valign="top" style="padding: 6pt 9pt;border-left: none;border-right: 1pt solid rgb(0, 0, 0);border-top: none;border-bottom: 1pt solid rgb(0, 0, 0);background: rgb(248, 250, 253);"><p style="margin-top: 16px;margin-bottom: 24px;line-height: 1.8;font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);"><span dir="LTR" style="font-family: 等线;color: rgb(31, 31, 31);font-size: 11pt;"><font face="等线"><span leaf=""><span textstyle="" style="font-size: 16px;">高度成熟稳定</span></span></font></span></p></td><td data-colwidth="208" width="208" valign="top" style="padding: 6pt 9pt;border-left: none;border-right: 1pt solid rgb(0, 0, 0);border-top: none;border-bottom: 1pt solid rgb(0, 0, 0);background: rgb(248, 250, 253);"><p style="line-height: 1.8;font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);margin-bottom: 24px;margin-top: 16px;"><span dir="LTR" style="font-family: 等线;color: rgb(31, 31, 31);font-size: 11pt;"><font face="等线"><span leaf=""><span textstyle="" style="font-size: 16px;">购房占比超85%</span></span></font></span><span style="font-family: 等线;color: rgb(31, 31, 31);font-size: 11pt;"><span leaf=""><span textstyle="" style="font-size: 16px;">,租赁需求多为高端改善。</span></span></span><sup><span dir="LTR" style="font-family: 等线;line-height: 114%;color: rgb(42, 174, 103);font-size: 12pt;vertical-align: super;"><font face="等线"><span leaf=""><br /></span></font></span></sup></p></td></tr></tbody></table><section data-layout-id="33" style="font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);line-height: 1.8;margin-bottom: 24px;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 14px;color: rgb(31, 31, 31);">数据来源:《春节置业调查-2026 居住趋势展望》报告</span></span></section><h2 data-layout-id="34" style="font-size: 17px;font-weight: 500;color: rgb(42, 174, 103);line-height: 1.8;margin-bottom: 12px;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 16px;">“好房子”的新标准:品质、便捷与社交</span></span></h2><section data-layout-id="35" style="font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);line-height: 1.8;margin-bottom: 24px;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 16px;color: rgb(31, 31, 31);">在2026年的语境下,“好房子”被赋予了更多内涵。调研显示,尽管合租和长租公寓作为重要补充,但传统住宅的“整租”模式依然占据了59.7%的市场份额,显示出独立居住需求的核心地位。与此同时,租客对居住品质的要求日益提高:</span></span></section><ol style="list-style-type: decimal;font-size: 15px;font-weight: 400;color: rgba(0,0,0,0.9);line-height: 1.8;margin-bottom: 24px;" class="list-paddingleft-1"><li style="margin-bottom: 0px;"><section style="margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 16px;">通勤效率:56.8%的人群首选工作地周边居住,通勤时间是第一决策因素。</span></span></section></li><li style="margin-bottom: 0px;"><section style="margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 16px;">空间适配:70%以下的小户型房源需求占比达64.3%,这与保租房大力推广小户型的政策逻辑不谋而合。</span></span></section></li><li style="margin-bottom: 0px;"><section style="margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 16px;">软硬件配套:即便是租房居住,年轻人也愿意投入小额资金进行家具配置或局部装修。对于高流动性的市场租客,他们更倾向于选择租赁家电或购买便携式家具,以减少搬迁损耗。</span></span></section></li></ol><h1 data-layout-id="39" style="font-size: 20px;font-weight: 500;color: rgb(42, 174, 103);line-height: 1.8;margin-bottom: 12px;text-align: center;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 20px;">住房租赁企业的品牌竞争与高质量运营</span></span></h1><section data-layout-id="40" style="font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);line-height: 1.8;margin-bottom: 24px;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 16px;color: rgb(31, 31, 31);">面对高度重塑的市场生态,住房租赁企业在2026年进入了以“综合效能”为核心的下半场竞争。品牌传播力与运营能力的深度融合,成为企业跨越“规模不经济”陷阱的关键 。</span></span></section><h2 data-layout-id="41" style="font-size: 17px;font-weight: 500;color: rgb(42, 174, 103);line-height: 1.8;margin-bottom: 12px;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 16px;">品牌传播的多维分层</span></span></h2><p data-layout-id="42" style="font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);line-height: 1.8;margin-bottom: 24px;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 16px;color: rgb(31, 31, 31);">2026年3月的品牌监测显示,头部品牌如招商伊敦、万科泊寓、城家等,已经构建了极其成熟的价值传递体系。</span></span></p><section data-layout-id="43" style="font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);line-height: 1.8;margin-bottom: 24px;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 16px;color: rgb(0, 0, 0);">●</span><span textstyle="" style="font-size: 16px;color: rgb(31, 31, 31);font-weight: bold;">针对政府与行业</span><span textstyle="" style="font-size: 16px;color: rgb(31, 31, 31);">:叙事核心聚焦于“人才安居”、“城市更新”和“高质量发展”,通过与官媒的深度内容联动,强化品牌的社会责任感。</span></span></section><section data-layout-id="44" style="font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);line-height: 1.8;margin-bottom: 24px;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 16px;color: rgb(0, 0, 0);">●</span><span textstyle="" style="font-size: 16px;color: rgb(31, 31, 31);font-weight: bold;">针对租客端</span><span textstyle="" style="font-size: 16px;color: rgb(31, 31, 31);">:品牌通过视频号、小红书、抖音等新媒体矩阵,将营销生活化。例如百瑞纪旗下的窝趣公寓通过“内容种草”方式进行房源推介,而方隅公寓则利用管家个人的Vlog建立起与租客之间的情感联结。</span></span></section><h2 data-layout-id="45" style="font-size: 17px;font-weight: 500;color: rgb(42, 174, 103);line-height: 1.8;margin-bottom: 12px;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 16px;">数字化基础设施与服务闭环</span></span></h2><p data-layout-id="46" style="font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);line-height: 1.8;margin-bottom: 24px;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 16px;color: rgb(31, 31, 31);">高质量发展的核心在于跨越信任成本。随着信用免押金模式的全面普及,2026年的长租公寓企业致力于通过数字化手段解决非标品损耗、线上线下服务协同等灰色地带。头部企业通过整合租赁、维修、社群运营等全链条服务,实现了从“流量获取”到“私域沉淀”的闭环,显著提升了用户黏性和续租率。</span></span></p><h1 data-layout-id="47" style="font-size: 20px;font-weight: 500;color: rgb(42, 174, 103);line-height: 1.8;margin-bottom: 12px;text-align: center;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 20px;">重点项目与区域案例深剖:深圳国际生物谷与北京延庆</span></span></h1><p data-layout-id="48" style="font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);line-height: 1.8;margin-bottom: 24px;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 16px;color: rgb(31, 31, 31);">为了更具体地理解2026年政策性租赁房的运行模式,本报告选取了深圳和北京的典型项目进行案例分析。</span></span></p><h2 data-layout-id="49" style="font-size: 17px;font-weight: 500;color: rgb(42, 174, 103);line-height: 1.8;margin-bottom: 12px;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 16px;">深圳国际生物谷人才公寓:精准安居范式</span></span></h2><section data-layout-id="50" style="font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);line-height: 1.8;margin-bottom: 24px;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 16px;color: rgb(31, 31, 31);">该项目位于大鹏新区葵涌街道,共推出309</span><span textstyle="" style="font-size: 16px;">套优惠房源,主要面向科研人员和公共服务从业者。</span></span></section><section data-layout-id="51" style="font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);line-height: 1.8;margin-bottom: 24px;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 16px;color: rgb(0, 0, 0);">●</span><span textstyle="" style="font-size: 16px;color: rgb(31, 31, 31);font-weight: bold;">定价策略</span><span textstyle="" style="font-size: 16px;color: rgb(31, 31, 31);">:基准租金仅为13.8元/平方米/月</span><span textstyle="" style="font-size: 16px;">,仅为周边市场价的60%左右。</span></span></section><section data-layout-id="52" style="font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);line-height: 1.8;margin-bottom: 24px;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 16px;color: rgb(0, 0, 0);">●</span><span textstyle="" style="font-size: 16px;color: rgb(31, 31, 31);font-weight: bold;">户型设计</span><span textstyle="" style="font-size: 16px;color: rgb(31, 31, 31);">:以两房(55</span><span textstyle="" style="font-size: 16px;">–61平方米)和小三房(69-73平方米)为主,契合了新市民和青年人的家庭结构需求。</span></span></section><section data-layout-id="53" style="font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);line-height: 1.8;margin-bottom: 24px;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 16px;color: rgb(0, 0, 0);">●</span><span textstyle="" style="font-size: 16px;color: rgb(31, 31, 31);font-weight: bold;">社会效益</span><span textstyle="" style="font-size: 16px;color: rgb(31, 31, 31);">:预计可为承租家庭户均年节约租金支出约2万</span><span textstyle="" style="font-size: 16px;">,将住房支出收入比从35%降低至21%,极大地增强了该区域对高端生物医药人才的留存率。</span></span></section><h2 data-layout-id="54" style="font-size: 17px;font-weight: 500;color: rgb(42, 174, 103);line-height: 1.8;margin-bottom: 12px;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 16px;">北京延庆公租房项目:多维补贴与严格配租</span></span></h2><section data-layout-id="55" style="font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);line-height: 1.8;margin-bottom: 24px;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 16px;color: rgb(31, 31, 31);">2026年北京延庆区的公租房配租工作体现了极高的规范性,涵盖天成家园、博园雅居等多个项目 。</span></span></section><section data-layout-id="56" style="font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);line-height: 1.8;margin-bottom: 24px;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 16px;color: rgb(0, 0, 0);">●</span><span textstyle="" style="font-size: 16px;color: rgb(31, 31, 31);font-weight: bold;">租金梯度</span><span textstyle="" style="font-size: 16px;color: rgb(31, 31, 31);">:根据地段不同,租金标准设定在16</span><span textstyle="" style="font-size: 16px;">至22元/平方米/月之间。</span></span></section><section data-layout-id="57" style="font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);line-height: 1.8;margin-bottom: 24px;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 16px;color: rgb(0, 0, 0);">●</span><span textstyle="" style="font-size: 16px;color: rgb(31, 31, 31);font-weight: bold;">配租逻辑</span><span textstyle="" style="font-size: 16px;color: rgb(31, 31, 31);">:严格按照备案时间及优先资格(如低保、大病、老龄、优抚对象等)进行排序,确保公共资源的公平分配。</span></span></section><section data-layout-id="58" style="font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);line-height: 1.8;margin-bottom: 24px;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 16px;color: rgb(0, 0, 0);">●</span><span textstyle="" style="font-size: 16px;color: rgb(31, 31, 31);font-weight: bold;">运营细节</span><span textstyle="" style="font-size: 16px;color: rgb(31, 31, 31);">:租金包含物业费,但不包含能源费用,这种透明的费用结构有助于租客建立合理的预算预期。</span></span></section><h1 data-layout-id="59" style="font-size: 20px;font-weight: 500;color: rgb(42, 174, 103);line-height: 1.8;margin-bottom: 12px;text-align: center;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 20px;">金融支持与法律框架下的风险管控</span></span></h1><p data-layout-id="60" style="font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);line-height: 1.8;margin-bottom: 24px;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 16px;color: rgb(31, 31, 31);">在“以租代售”和融资租赁模式盛行的2026年,金融手段的介入一方面加速了市场流动性,另一方面也带来了新的合规挑战。</span></span></p><h2 data-layout-id="61" style="font-size: 17px;font-weight: 500;color: rgb(42, 174, 103);line-height: 1.8;margin-bottom: 12px;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 16px;">融资租赁的法律风险</span></span></h2><section data-layout-id="62" style="font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);line-height: 1.8;margin-bottom: 24px;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 16px;color: rgb(31, 31, 31);">在部分“以租代售”的融资租赁合同中,承租人在还清款项前仅为“租客”身份,这导致车辆或房屋的处置权受限 。法律专家提醒,承租人在对租赁物进行改善或装修时,必须经过出租人同意,否则可能面临违约风险。</span></span></section><h2 data-layout-id="63" style="font-size: 17px;font-weight: 500;color: rgb(42, 174, 103);line-height: 1.8;margin-bottom: 12px;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 16px;">金融资本对保租房的赋能</span></span></h2><section data-layout-id="64" style="font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);line-height: 1.8;margin-bottom: 24px;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 16px;color: rgb(31, 31, 31);">上海模式的成功在于建行等银行金融资本的规模化介入。这种从传统的地方财政自主收购转向银行资本支持的模式,解决了保租房筹集初期的资金缺口问题。未来五年,预计北上广深等八城仍有约50万套</span><span textstyle="" style="font-size: 16px;">保租房入市,这种</span><span textstyle="" style="font-size: 16px;color: rgb(31, 31, 31);">“金融+政策”的组合拳将持续对租赁市场产生深远影响。</span></span></section><h1 data-layout-id="65" style="font-size: 20px;font-weight: 500;color: rgb(42, 174, 103);line-height: 1.8;margin-bottom: 12px;text-align: center;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 20px;">2026年后续市场演变趋势展望</span></span></h1><p data-layout-id="66" style="font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);line-height: 1.8;margin-bottom: 24px;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 16px;color: rgb(31, 31, 31);">住房租赁市场在经历了3月的短期爆发后,将逐步进入常态化运行阶段。</span></span></p><h2 data-layout-id="67" style="font-size: 17px;font-weight: 500;color: rgb(42, 174, 103);line-height: 1.8;margin-bottom: 12px;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 16px;">“整体承压、分化加剧”的常态化趋势</span></span></h2><p data-layout-id="68" style="font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);line-height: 1.8;margin-bottom: 24px;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 16px;color: rgb(31, 31, 31);">随着返工潮等季节性效应的减退,租赁市场将面临真实的供需博弈。在保障房和个人“售转租”房源的双重挤压下,一线城市租金大概率维持“稳中微跌”或“低位运行”的状态。</span></span></p><h2 data-layout-id="69" style="font-size: 17px;font-weight: 500;color: rgb(42, 174, 103);line-height: 1.8;margin-bottom: 12px;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 16px;">核心地段优质资产的韧性</span></span></h2><section data-layout-id="70" style="font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);line-height: 1.8;margin-bottom: 24px;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 16px;color: rgb(31, 31, 31);">尽管整体承压,但核心城市产业聚集区、轨道交通便利板块的优质房源,凭借其不可替代的稀缺性,租金表现将持续坚韧。未来的租赁市场将出现“产品等级化”,品牌公寓与优质地段住宅将形成溢价屏障,而“老破小”房源的租赁价值可能被进一步摊薄。</span></span></section><h1 data-layout-id="71" style="font-size: 20px;font-weight: 500;color: rgb(42, 174, 103);line-height: 1.8;margin-bottom: 12px;text-align: center;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 20px;">结论与战略建议</span></span></h1><p data-layout-id="72" style="font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);line-height: 1.8;margin-bottom: 24px;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 16px;color: rgb(31, 31, 31);">2026年中国一线城市住房租赁市场正在从“野蛮生长”转向“高质量治理”。对于企业而言,应聚焦于提升产品的“性价比”与“体验感”,利用数字化手段优化运营效率;对于政府而言,应继续深化存量转化路径,通过金融工具降低保障房筹集成本;对于租客而言,应充分利用当前市场议价空间,在职业规划与居住成本之间寻求最优解。</span></span></p><p data-layout-id="73" style="font-size: 17px;font-weight: 400;color: rgba(0, 0, 0, 0.9);line-height: 1.8;margin-bottom: 24px;margin-top: 16px;"><span leaf=""><span textstyle="" style="font-size: 16px;color: rgb(31, 31, 31);">随着“租购并举”住房制度的不断完善,住房租赁已不再是过渡性的权宜之计,而是承载新市民居住尊严与城市活力的长期基石。未来的租赁市场将更加关注“好房子”的内涵建设,推动租赁供给体系向品质化、安全化和便捷化全方位升级。</span></span></p><hr style="border-style: solid;border-width: 1px 0 0;border-color: rgba(0,0,0,0.1);-webkit-transform-origin: 0 0;-webkit-transform: scale(1, 0.5);transform-origin: 0 0;transform: scale(1, 0.5);" /><p data-layout-id="69" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0);margin: 0px 0px 24px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;clear: both;min-height: 1em;color: rgba(0, 0, 0, 0.9);font-family: &quot;PingFang SC&quot;, system-ui, -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei UI&quot;, &quot;Microsoft YaHei&quot;, Arial, sans-serif;font-size: 17px;font-style: normal;font-variant-ligatures: normal;font-variant-caps: normal;font-weight: 400;letter-spacing: 0.544px;orphans: 2;text-align: justify;text-indent: 0px;text-transform: none;widows: 2;word-spacing: 0px;-webkit-text-stroke-width: 0px;white-space: normal;background-color: rgb(255, 255, 255);text-decoration-thickness: initial;text-decoration-style: initial;text-decoration-color: initial;line-height: 1.8;" data-pm-slice="0 0 []"><span leaf="" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0);margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">更多深度资讯,请在抖音/视频号搜索“禾略财讯”</span></p><hr style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0);margin: 0px;padding: 0px;outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;color: rgba(0, 0, 0, 0.9);font-family: &quot;PingFang SC&quot;, system-ui, -apple-system, BlinkMacSystemFont, 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