<p><span leaf=""><br /></span></p><p><span leaf=""><span textstyle="" style="font-size: 18px;font-weight: bold;">1. è¡ä¸æ¦åµä¸æ ¸å¿é©±å¨å</span></span></p><p><span leaf=""><span textstyle="" style="font-weight: bold;">- æ 绪æ¶è´¹ä¸è°·åç»æµå´èµ·ï¼</span>Zä¸ä»£ï¼18-34å²ï¼æ为æ¶è´¹ä¸»åï¼æ³äºæ¬¡å 人群çªç ´5亿ï¼å¸åºè§æ¨¡çº¦6000亿å ï¼å ¶ä¸è°·åç»æµï¼IPè¡çå¨è¾¹ï¼è§æ¨¡è¶ 1500亿å ãæ½®ç©ååæ æèç»ã社交å±æ§åæ¶èä»·å¼æ为æ 绪æ¶è´¹çéè¦è½½ä½ã</span></p><section style="text-align: center;" nodeleaf=""><img class="rich_pages wxw-img" data-imgfileid="100043834" data-s="300,640" data-src="https://mmbiz.qpic.cn/sz_mmbiz_png/VXjHib6YROwmePic3lBuLB7vyeFuGsPKLLvke4NuXPBicoXKGE0HhdX1ctoE5If8UIDXf3ZyQ49G2rsBRn8r88gLQ/640?wx_fmt=png&from=appmsg" data-type="png" type="block" /></section><p><span leaf=""><br /></span></p><p><span leaf=""><span textstyle="" style="font-weight: bold;">- å¸åºè§æ¨¡ä¸å¢é¿ï¼</span>ä¸å½æ½®ç©å¸åº2027å¹´é¢è®¡è¾¾1100亿å ï¼2017-2024å¹´CAGR为33.7%ãç»ååç±»ä¸ï¼ç²çãæ¼æç©å ·åå¡çæ¯å¢é¿ä¸»åï¼åå«å¯¹åºä¸åæ¶è´¹åºæ¯å人群ã</span></p><p><span leaf=""><br /></span></p><p><span leaf=""><span textstyle="" style="font-size: 18px;font-weight: bold;">2. ç»ååç±»åæ</span></span></p><p><span leaf=""><span textstyle="" style="font-weight: bold;">- ç²çï¼</span></span></p><p><span leaf=""><span textstyle="" style="font-weight: bold;"> - æ ¸å¿é»è¾ï¼</span>éæºæ½å+éè款æºå¶ï¼å¦æ³¡æ³¡çç¹Labubuç³»åï¼ï¼æ»¡è¶³æ¶èã社交åæ æéæ±ã</span></p><p><span leaf=""><span textstyle="" style="font-weight: bold;"> - æ¶è´¹ç¾¤ä½ï¼</span>75%为女æ§ï¼Zä¸ä»£ä¸»å¯¼ï¼æ¶è´¹å级æ¨å¨ä¸é«ç«¯å¸åºï¼200-500å ä»·æ ¼å¸¦å æ¯35%ï¼ã</span></p><p><span leaf=""><span textstyle="" style="font-weight: bold;"> - å¸åºæ ¼å±ï¼</span>泡泡çç¹å¸å ç28%ï¼CR5è¾¾50%ï¼è¡ä¸éä¸åº¦æç»æåã</span></p><p><span leaf=""><span textstyle="" style="font-weight: bold;"> - å¸åºè§æ¨¡ï¼</span>2025å¹´é¢è®¡580亿å ï¼å¢éè¶ç¼ï¼è¿å ¥å¹³å°æï¼ã</span></p><p><span leaf=""><span textstyle="" style="font-weight: bold;">- æ¼æç±»ç©å ·ï¼</span></span></p><p><span leaf=""><span textstyle="" style="font-weight: bold;"> - ç¹ç¹ï¼</span>è¦çå ¨å¹´é¾æ®µï¼å¿ç«¥å¸åºæ³¨éçæºå±æ§ï¼å¦å¸é²å¯ï¼ï¼æ人å¸åºä¾§éå¤ææ¼æï¼å¦ä¹é«ï¼ã</span></p><p><span leaf=""><span textstyle="" style="font-weight: bold;"> - å¢é¿å¨åï¼</span>æ¼æè§è²ç±»ç©å ·å¢éæå¿«ï¼2019-2023å¹´CAGR 48.3%ï¼ï¼æ¬ååçå¸é²å¯å¸å ç30.3%ï¼è¶ è¶ä¹é«ãä¸ä»£ã</span></p><p><span leaf=""><span textstyle="" style="font-weight: bold;"> - å¸åºè§æ¨¡ï¼</span>2028å¹´é¢è®¡640亿å ï¼å¢éé¢å å ¶ä»åç±»ã</span></p><section style="text-align: center;" nodeleaf=""><img class="rich_pages wxw-img" data-imgfileid="100043835" data-s="300,640" data-src="https://mmbiz.qpic.cn/sz_mmbiz_png/VXjHib6YROwmePic3lBuLB7vyeFuGsPKLLLovjrLsNnogSF2sm6SYtEme87HR1bF39OY9xZClzJZmygmaJedBJ3g/640?wx_fmt=png&from=appmsg" data-type="png" type="block" /></section><p><span leaf=""><br /></span></p><p><span leaf=""><span textstyle="" style="font-weight: bold;">- å¡çï¼</span></span></p><p><span leaf=""><span textstyle="" style="font-weight: bold;"> - 驱å¨å ç´ ï¼</span>ç¨æ度å级ï¼å¦SSRãURï¼å社交å±æ§ï¼å¿ç«¥äº¤æ¢ãèµäºæ´»å¨ï¼ã</span></p><p><span leaf=""><span textstyle="" style="font-weight: bold;"> - æ¶è´¹ç¾¤ä½ï¼</span>8-15å²ä¸å°å¦ç为主ï¼ä¾èµå®¶é¿æ¯ä»ï¼ä½ä»·çç¥ï¼åå¼ 0.2-20å ï¼ã</span></p><p><span leaf=""><span textstyle="" style="font-weight: bold;"> - å¸åºæ ¼å±ï¼</span>å¡æ¸¸å¸å ç71.1%ï¼CR5è¾¾82.4%ï¼é«åº¦éä¸ã</span></p><p><span leaf=""><span textstyle="" style="font-weight: bold;"> - å¸åºè§æ¨¡ï¼</span>2029å¹´é¢è®¡446亿å ï¼å¢éä»çåæï¼2021å¹´171%ï¼éæ¥è¶ç¨³ï¼11% CAGRï¼ã</span></p><section style="text-align: center;" nodeleaf=""><img class="rich_pages wxw-img" data-imgfileid="100043836" data-s="300,640" data-src="https://mmbiz.qpic.cn/sz_mmbiz_png/VXjHib6YROwmePic3lBuLB7vyeFuGsPKLLQUh76hbmJtuhsaemIYo52rumQ9EjDPZjSEh8icGOJP1Tia3ujprXeYgA/640?wx_fmt=png&from=appmsg" data-type="png" type="block" /></section><p><span leaf=""><br /></span></p><p><span leaf=""><br /></span></p><p><span leaf=""><span textstyle="" style="font-size: 18px;font-weight: bold;">3. 头é¨ä¼ä¸å¯¹æ¯</span></span></p><p><span leaf=""><span textstyle="" style="font-weight: bold;">- 泡泡çç¹ï¼</span></span></p><p><span leaf=""> <span textstyle="" style="font-weight: bold;"> - åä¸æ¨¡å¼ï¼</span>ç²ç+IPåµåï¼ä¾èµç´è¥æ¸ éï¼ååºæ¶å ¥CAGR 36.3%ï¼ï¼æ¯å©ç66.8%ã</span></p><p><span leaf=""><span textstyle="" style="font-weight: bold;"> - ä¼å¿ï¼</span>åç溢价强ï¼åè´§å¨è½¬ä¼åï¼101天ï¼ï¼æµ·å¤æ©å¼ å éã</span></p><p><span leaf=""><span textstyle="" style="font-weight: bold;">- å¸é²å¯ï¼</span></span></p><p><span leaf=""><span textstyle="" style="font-weight: bold;"> - åä¸æ¨¡å¼ï¼</span>æ¼æç©å ·+æè²åºæ¯ï¼ç»éæ¸ é为主ï¼ç»éå511家ï¼ï¼åè´§å¨è½¬å¤©æ°46天ã</span></p><p><span leaf=""><span textstyle="" style="font-weight: bold;"> - ä¼å¿ï¼</span>æ¬ååIPï¼å¦æ 宫èåï¼ï¼å¢éè¿ çï¼2021-2024å¹´CAGR 89.3%ï¼ã</span></p><section style="text-align: center;" nodeleaf=""><img class="rich_pages wxw-img" data-imgfileid="100043837" data-s="300,640" data-src="https://mmbiz.qpic.cn/sz_mmbiz_png/VXjHib6YROwmePic3lBuLB7vyeFuGsPKLLBJI44963ebKaiaEHGMMbnB0VbUmKAfjegQpicmU2fnIHIYZevu0DZ6fQ/640?wx_fmt=png&from=appmsg" data-type="png" type="block" /></section><p><span leaf=""><br /></span></p><p><span leaf=""><span textstyle="" style="font-weight: bold;">- å¡æ¸¸ï¼</span></span></p><p><span leaf=""><span textstyle="" style="font-weight: bold;"> - åä¸æ¨¡å¼ï¼</span>è½»èµäº§IPè¿è¥ï¼å¦å¥¥ç¹æ¼ãå°é©¬å®èï¼ï¼ä¾èµç»éåï¼å¤´é¨ç»éåæ¶å ¥4287ä¸å ï¼ã</span></p><p><span leaf=""><span textstyle="" style="font-weight: bold;"> - ä¼å¿ï¼</span>çå©è½åçªåºï¼åå©çé«äºåè¡ã</span></p><p><span leaf=""><br /></span></p><p><span leaf=""><span textstyle="" style="font-size: 18px;font-weight: bold;">4. æµ·å¤ç»éªåé´</span></span></p><p><span leaf=""><span textstyle="" style="font-weight: bold;">- 迪士尼ï¼</span>å ¨äº§ä¸é¾IPçæï¼å½±è§+ä¹å+è¡çåï¼ï¼å ¨é¾æ®µè¦çã</span></p><p><span leaf=""><span textstyle="" style="font-weight: bold;">- ä¸ä»£ï¼</span>åç´IPæ·±èï¼é«è¾¾ãé¾ç ï¼+é«ç²¾åº¦æ¨¡åææ¯ï¼æ¥æ¬å¸åºæ¶å ¥å æ¯65%ã</span></p><p><span leaf=""><span textstyle="" style="font-weight: bold;">- ä¸ä¸½é¸¥ï¼</span>è½»èµäº§ææï¼Hello Kittyï¼ï¼æ³äººç¾¤è¦çï¼äºæ´²å¸åºæ¶å ¥å æ¯71.2%ã</span></p><p><span leaf=""><br /></span></p><p><span leaf=""><span textstyle="" style="font-size: 18px;font-weight: bold;">5. æªæ¥è¶å¿ä¸é£é©</span></span></p><p><span leaf=""><span textstyle="" style="font-weight: bold;">- è¶å¿ï¼</span></span></p><p><span leaf=""><span textstyle="" style="font-weight: bold;"> - IPè¿è¥æ·±åï¼</span>åå+ææå轮驱å¨ï¼å»¶é¿çå½å¨æã</span></p><p><span leaf=""><span textstyle="" style="font-weight: bold;"> - æ¸ éèåï¼</span>线ä¸ç¤¾ç¾¤+线ä¸ä¸»é¢åºï¼æ²æµ¸å¼ä½éªã</span></p><p><span leaf=""><span textstyle="" style="font-weight: bold;"> - å ¨çåæå±ï¼</span>泡泡çç¹çä¼ä¸å éåºæµ·ï¼ä¸åäºã欧ç¾ï¼ã</span></p><p><span leaf=""><span textstyle="" style="font-weight: bold;">- é£é©ï¼</span></span></p><p><span leaf=""> - è¡ä¸ç«äºå å§ï¼ä¸å°åçé¢ä¸´æ´çã</span></p><p><span leaf=""> - IPç度波å¨å½±åéå®ã</span></p><p><span leaf=""> - æµ·å¤å¸åºæå±ä¸åé¢æã</span></p><p><span leaf=""><br /></span></p><p><span leaf=""><span textstyle="" style="font-size: 18px;font-weight: bold;">6. æèµå»ºè®®</span></span></p><p><span leaf=""><span textstyle="" style="font-weight: bold;">- å ³æ³¨é¾å¤´ï¼</span>泡泡çç¹ï¼IPç©éµ+æ¸ éä¼å¿ï¼ãå¸é²å¯ï¼å¿ç«¥æè²èµéï¼ãå¡æ¸¸ï¼å¡çåæï¼ã</span></p><p><span leaf=""><span textstyle="" style="font-weight: bold;">- ç»åæºä¼ï¼</span>æ¼æç©å ·å¢éæå¿«ï¼å¡çå¸åºéä¸åº¦é«ï¼ç²çéå ³æ³¨é«ç«¯ååæ°ã</span></p><p><span leaf=""><span textstyle="" style="font-weight: bold;">é£é©æ示ï¼</span>æ ¸å¿IPéå®ä¸åé¢æãå°ç¼æ¿æ²»å½±åæµ·å¤æ©å¼ ã</span></p><section><span leaf=""><br /></span></section><p style="display: none;"><mp-style-type data-value="3"></mp-style-type></p>